Marker Pens Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025

Description

Persistence Market Research has recently released a comprehensive report on the global Marker Pen Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Marker Pen Market Size (2025E): US$ 541.6 Mn
Projected Market Value (2032F): US$ 734.3 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 4.40%

Marker Pen Market - Report Scope:

The global marker pen market includes various product types such as permanent and non-permanent markers. The market is witnessing steady growth due to increased demand from educational institutions, corporate offices, and promotional activities. The growing popularity of marker pens as promotional products and their increased usage in educational settings has significantly contributed to the market's expansion. Furthermore, rising awareness regarding the environmental impact has led to innovations in eco-friendly and recyclable markers.

Market Drivers:

The global marker pen market is driven by various factors, including the growing number of educational institutions and the increasing use of whiteboards over traditional blackboards in schools. Additionally, the demand for marker pens is surging in corporate environments, where presentations, brainstorming sessions, and meetings require permanent or non-permanent markers for communication. The shift toward environmentally-friendly products, including recyclable and eco-friendly packaging, is also fueling market growth. In addition, the rise in promotional activities across organizations, using marker pens as giveaways, further enhances the market demand. These factors combined with technological advancements, such as the development of high-quality markers with improved ink formulations, are expected to drive continued growth in the market.

Market Restraints:

Despite the positive outlook, the marker pen market faces some challenges. The increasing awareness regarding environmental sustainability may lead to higher scrutiny of plastic-based markers, pushing for the development of alternatives which might increase production costs. Additionally, the highly fragmented nature of the market, with numerous small players, results in intense competition and price pressures. The substitution of marker pens with digital tools in some sectors could also limit growth in the long run. Moreover, the high cost of raw materials and packaging may pose a constraint on manufacturers, especially in price-sensitive regions.

Market Opportunities:

The marker pen market offers significant opportunities, driven by advancements in marker technologies and the shift toward eco-friendly solutions. There is a growing demand for disposable marker pens, which are expected to be the fastest-growing category during the forecast period. With schools, colleges, and businesses increasingly adopting these tools, the market presents substantial growth prospects. Moreover, growing interest in customized promotional products has led to increased use of marker pens in corporate giveaways, further driving their demand. Additionally, increasing disposable income and educational investments in developing countries will contribute to sustained growth. Innovations in tip designs, colors, and non-toxic inks offer opportunities for product differentiation and appeal to a broad consumer base.

Key Questions Answered in the Report:

What are the primary factors driving the global growth of the marker pen market?
Which end-user segments are seeing the highest demand across different regions?
How is the demand for environmentally friendly and eco-conscious products impacting the market?
Who are the key players in the marker pen market, and what strategies are they employing to maintain their market positions?
What are the emerging trends and future projections for the global marker pen market?

Competitive Intelligence and Business Strategy:

Key players in the global marker pen market are focusing on innovations in product development, such as creating environmentally friendly products and expanding their distribution channels. Prominent companies are investing in the creation of non-toxic, refillable, and recyclable marker pens to cater to growing sustainability demands. Additionally, key market players are increasing their presence in emerging markets and promoting customized marker pens as a part of corporate promotional activities. Companies such as Pilot Corporation, Sharpie, and Faber-Castell are leveraging collaborations, strategic partnerships, and product diversification to strengthen their market position.

Key Companies Profiled:

Newell Brands, Inc.
STAEDTLER Mars GmbH & Co.KG
Kokuyo Camlin Ltd.
Societe BIC SA
Pilot Corporation
Mitsubishi Pencil Co., Ltd
Pelikan International Corporation Berhad
Shanghai M&G Stationery Inc.
Luxor Writing Instruments Private Limited
Flair Group of Companies
Pentel Co., Ltd.
Zebra Co. Ltd
Monami Co., Ltd
STABILO International GmbH
Adel
Schneider Schreibgerate GmbH
Yosogo Writing Instrument Sdn.Bhd.
Penflex
Jin Shun Lee Sdn.Bhd.
Others.

Marker Pen Market Segmentation:

By Product Type

Permanent
Non-Permanent

By Category

Refillable
Disposable

By End Use

Academic Institutions
Commercial
Residential

By Tip Type

Fine & Extra Fine
Medium
Bold

By Sales Channel

Supermarket/Hypermarket
Departmental Stores
Stationery Stores
Online and Other Channels

By Region

North America
Latin America
Europe
Asia Pacific
Middle East & Africa

Product Code: PMRREP24199

1. Executive Summary

1.1. Market Overview
1.2. Market Analysis
1.3. PMR Analysis and Recommendations
1.4. Wheel of Fortune

2. Market Introduction

2.1. Market Definition
2.2. Market Taxonomy
2.3. Analyst Credentials
2.4. About PMR

3. Marker Pen Market Background

3.1. Macro-Economic Factors
3.2. Opportunity Analysis
3.3. Global Economic Outlook
- 3.3.1. Global GDP by Region and Country, 2019 - 2032
- 3.3.2. Global Industry Value Added
- 3.3.3. Global Retail Industry Outlook
3.4. Parent Market Overview
3.5. End-use Industry Analysis
3.6. Value Chain Analysis
3.7. Production Outlook
3.8. Procurement Outlook
3.9. Market Dynamics
- 3.9.1. Drivers
- 3.9.2. Restraints
- 3.9.3. Trends
3.10. Forecast Factors - Relevance and Impact

4. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

4.1. Market Volume (Mn Units) Projections
4.2. Market Size (US$ Mn) Projections
- 4.2.1. Y-o-Y Projections
- 4.2.2. Absolute $ Opportunity Analysis

5. Global Marker Pen Market Pricing Analysis

5.1. Regional Average Pricing Analysis
- 5.1.1. North America
- 5.1.2. Latin America
- 5.1.3. Europe
- 5.1.4. Asia Pacific
- 5.1.5. Middle East & Africa
5.2. Pricing Analysis, by Product Type

6. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Category

6.1. Introduction
- 6.1.1. Market Value Share Analysis By Category
- 6.1.2. Y-o-Y Growth Analysis By Category
6.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Category, 2019 - 2024
6.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Category, 2025 - 2032
- 6.3.1. Refillable
- 6.3.2. Disposable
6.4. Market Attractiveness Analysis By Category

7. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Product Type

7.1. Introduction
- 7.1.1. Market Value Share Analysis By Product Type
- 7.1.2. Y-o-Y Growth Analysis By Product Type
7.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Product Type, 2019 - 2024
7.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Product Type, 2025 - 2032
- 7.3.1. Permanent
- 7.3.2. Non-Permanent
7.4. Market Attractiveness Analysis By Product Type

8. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Tip Type

8.1. Introduction
- 8.1.1. Market Value Share Analysis By Tip Type
- 8.1.2. Y-o-Y Growth Analysis By Tip Type
8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Tip Type, 2019 - 2024
8.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Tip Type, 2025 - 2032
- 8.3.1. Fine & Extra Fine
- 8.3.2. Medium
- 8.3.3. Bold
8.4. Market Attractiveness Analysis By Tip Type

9. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Usage Type

9.1. Introduction
- 9.1.1. Market Value Share Analysis By Usage Type
- 9.1.2. Y-o-Y Growth Analysis By Usage Type
9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Usage Type, 2019 - 2024
9.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Usage Type, 2025 - 2032
- 9.3.1. Fabric
- 9.3.2. Paper
- 9.3.3. Plastic & Whiteboard
- 9.3.4. Metal
- 9.3.5. Glass
- 9.3.6. Wood
- 9.3.7. Leather
- 9.3.8. Others
9.4. Market Attractiveness Analysis By Usage Type

10. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by End Use

10.1. Introduction
- 10.1.1. Market Value Share Analysis By End Use
- 10.1.2. Y-o-Y Growth Analysis By End Use
10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By End Use, 2019 - 2024
10.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By End Use, 2025 - 2032
- 10.3.1. Academic Institutions
- 10.3.2. Commercial
- 10.3.3. Residential
10.4. Market Attractiveness Analysis By End Use

11. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Sales Channel

11.1. Introduction
- 11.1.1. Market Value Share Analysis By Sales Channel
- 11.1.2. Y-o-Y Growth Analysis By Sales Channel
11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Sales Channel, 2019 - 2024
11.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Sales Channel, 2025 - 2032
- 11.3.1. Hypermarkets/Supermarkets
- 11.3.2. Departmental Stores
- 11.3.3. Stationery Stores
- 11.3.4. Online & Others
11.4. Market Attractiveness Analysis By Sales Channel

12. Global Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032, by Region

12.1. Introduction
- 12.1.1. Market Value Share Analysis By Region
- 12.1.2. Y-o-Y Growth Analysis By Region
12.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Region, 2019 - 2024
12.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Region, 2025 - 2032
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. Asia Pacific
- 12.3.5. Middle East & Africa
12.4. Market Attractiveness Analysis By Region

13. North America Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

13.1. Introduction
13.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Market Segments, 2019 - 2024
13.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Market Segments, 2025 - 2032
- 13.3.1. By Country
  - 13.3.1.1. U.S.
  - 13.3.1.2. Canada
- 13.3.2. By Category
- 13.3.3. By Product Type
- 13.3.4. By Tip Type
- 13.3.5. By Usage Type
- 13.3.6. By End Use
- 13.3.7. By Sales Channel
13.4. Market Attractiveness Analysis
- 13.4.1. By Country
- 13.4.2. By Category
- 13.4.3. By Product Type
- 13.4.4. By Tip Type
- 13.4.5. By Usage Type
- 13.4.6. By End Use
- 13.4.7. By Sales Channel
13.5. Drivers and Restraints: Impact Analysis
13.6. Key Participants Market Presence Intensity Mapping

14. Latin America Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

14.1. Introduction
14.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Market Segments, 2019 - 2024
14.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Market Segments, 2025 - 2032
- 14.3.1. By Country
  - 14.3.1.1. Mexico
  - 14.3.1.2. Brazil
  - 14.3.1.3. Rest of Latin America
- 14.3.2. By Category
- 14.3.3. By Product Type
- 14.3.4. By Tip Type
- 14.3.5. By Usage Type
- 14.3.6. By End Use
- 14.3.7. By Sales Channel
14.4. Market Attractiveness Analysis
- 14.4.1. By Country
- 14.4.2. By Category
- 14.4.3. By Product Type
- 14.4.4. By Tip Type
- 14.4.5. By Usage Type
- 14.4.6. By End Use
- 14.4.7. By Sales Channel
14.5. Drivers and Restraints: Impact Analysis
14.6. Key Participants Market Presence Intensity Mapping

15. Europe Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

15.1. Introduction
15.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Market Segments, 2019 - 2024
15.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Market Segments, 2025 - 2032
- 15.3.1. By Country
  - 15.3.1.1. Belgium
  - 15.3.1.2. Turkey
  - 15.3.1.3. Germany
  - 15.3.1.4. France
  - 15.3.1.5. U.K.
  - 15.3.1.6. Spain
  - 15.3.1.7. Italy
  - 15.3.1.8. Rest of Europe
- 15.3.2. By Category
- 15.3.3. By Product Type
- 15.3.4. By Tip Type
- 15.3.5. By Usage Type
- 15.3.6. By End Use
- 15.3.7. By Sales Channel
15.4. Market Attractiveness Analysis
- 15.4.1. By Country
- 15.4.2. By Category
- 15.4.3. By Product Type
- 15.4.4. By Tip Type
- 15.4.5. By Usage Type
- 15.4.6. By End Use
- 15.4.7. By Sales Channel
15.5. Drivers and Restraints: Impact Analysis
15.6. Key Participants Market Presence Intensity Mapping

16. Asia Pacific Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

16.1. Introduction
16.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Market Segments, 2019 - 2024
16.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Market Segments, 2025 - 2032
- 16.3.1. By Country
  - 16.3.1.1. China
  - 16.3.1.2. Hong Kong
  - 16.3.1.3. South Korea
  - 16.3.1.4. India
  - 16.3.1.5. Japan
  - 16.3.1.6. Australia & New Zealand
  - 16.3.1.7. ASEAN
  - 16.3.1.8. Rest of APAC
- 16.3.2. By Category
- 16.3.3. By Product Type
- 16.3.4. By Tip Type
- 16.3.5. By Usage Type
- 16.3.6. By End Use
- 16.3.7. By Sales Channel
16.4. Market Attractiveness Analysis
- 16.4.1. By Country
- 16.4.2. By Category
- 16.4.3. By Product Type
- 16.4.4. By Tip Type
- 16.4.5. By Usage Type
- 16.4.6. By End Use
- 16.4.7. By Sales Channel
16.5. Drivers and Restraints: Impact Analysis
16.6. Key Participants Market Presence Intensity Mapping

17. Middle East & Africa Marker Pen Market Analysis 2019 - 2024 and Forecast 2025 - 2032

17.1. Introduction
17.2. Historical Market Size (US$ Mn) and Volume (Mn Units) By Market Segments, 2019 - 2024
17.3. Market Size (US$ Mn) and Volume (Mn Units) Forecast By Market Segments, 2025 - 2032
- 17.3.1. By Country
  - 17.3.1.1. Israel
  - 17.3.1.2. South Africa
  - 17.3.1.3. North Africa
  - 17.3.1.4. GCC Countries
  - 17.3.1.5. Rest of MEA
- 17.3.2. By Category
- 17.3.3. By Product Type
- 17.3.4. By Tip Type
- 17.3.5. By Usage Type
- 17.3.6. By End Use
- 17.3.7. By Sales Channel
17.4. Market Attractiveness Analysis
- 17.4.1. By Country
- 17.4.2. By Category
- 17.4.3. By Product Type
- 17.4.4. By Tip Type
- 17.4.5. By Usage Type
- 17.4.6. By End Use
- 17.4.7. By Sales Channel
17.5. Drivers and Restraints: Impact Analysis
17.6. Key Participants Market Presence Intensity Mapping

18. Global Marker Pen Market Industry Structure

19. Competition Analysis

19.1. Competition Dashboard
19.2. Competitive Benchmarking
19.3. Competition Developments (Mergers, Acquisitions and Expansions)
19.4. Competition Deepdive
- 19.4.1. Newell Brands, Inc.
  - 19.4.1.1. Overview
  - 19.4.1.2. Product Portfolio
  - 19.4.1.3. Production Footprint
  - 19.4.1.4. Sales Footprint
  - 19.4.1.5. Strategy Overview
    - 19.4.1.5.1. Marketing Strategy
    - 19.4.1.5.2. Product Strategy
    - 19.4.1.5.3. Channel Strategy
- 19.4.2. STAEDTLER Mars GmbH & Co.KG
  - 19.4.2.1. Overview
  - 19.4.2.2. Product Portfolio
  - 19.4.2.3. Production Footprint
  - 19.4.2.4. Sales Footprint
  - 19.4.2.5. Strategy Overview
    - 19.4.2.5.1. Marketing Strategy
    - 19.4.2.5.2. Product Strategy
    - 19.4.2.5.3. Channel Strategy
- 19.4.3. Kokuyo Camlin Ltd.
  - 19.4.3.1. Overview
  - 19.4.3.2. Product Portfolio
  - 19.4.3.3. Production Footprint
  - 19.4.3.4. Sales Footprint
  - 19.4.3.5. Strategy Overview
    - 19.4.3.5.1. Marketing Strategy
    - 19.4.3.5.2. Product Strategy
    - 19.4.3.5.3. Channel Strategy
- 19.4.4. Societe BIC SA
  - 19.4.4.1. Overview
  - 19.4.4.2. Product Portfolio
  - 19.4.4.3. Production Footprint
  - 19.4.4.4. Sales Footprint
  - 19.4.4.5. Strategy Overview
    - 19.4.4.5.1. Marketing Strategy
    - 19.4.4.5.2. Product Strategy
    - 19.4.4.5.3. Channel Strategy
- 19.4.5. Pilot Corporation
  - 19.4.5.1. Overview
  - 19.4.5.2. Product Portfolio
  - 19.4.5.3. Production Footprint
  - 19.4.5.4. Sales Footprint
  - 19.4.5.5. Strategy Overview
    - 19.4.5.5.1. Marketing Strategy
    - 19.4.5.5.2. Product Strategy
    - 19.4.5.5.3. Channel Strategy
- 19.4.6. Mitsubishi Pencil Co., Ltd
  - 19.4.6.1. Overview
  - 19.4.6.2. Product Portfolio
  - 19.4.6.3. Production Footprint
  - 19.4.6.4. Sales Footprint
  - 19.4.6.5. Strategy Overview
    - 19.4.6.5.1. Marketing Strategy
    - 19.4.6.5.2. Product Strategy
    - 19.4.6.5.3. Channel Strategy
- 19.4.7. Pelikan International Corporation Berhad
  - 19.4.7.1. Overview
  - 19.4.7.2. Product Portfolio
  - 19.4.7.3. Production Footprint
  - 19.4.7.4. Sales Footprint
  - 19.4.7.5. Strategy Overview
    - 19.4.7.5.1. Marketing Strategy
    - 19.4.7.5.2. Product Strategy
    - 19.4.7.5.3. Channel Strategy
- 19.4.8. Shanghai M&G Stationery Inc.
  - 19.4.8.1. Overview
  - 19.4.8.2. Product Portfolio
  - 19.4.8.3. Production Footprint
  - 19.4.8.4. Sales Footprint
  - 19.4.8.5. Strategy Overview
    - 19.4.8.5.1. Marketing Strategy
    - 19.4.8.5.2. Product Strategy
    - 19.4.8.5.3. Channel Strategy
- 19.4.9. Luxor Writing Instruments Private Limited
  - 19.4.9.1. Overview
  - 19.4.9.2. Product Portfolio
  - 19.4.9.3. Production Footprint
  - 19.4.9.4. Sales Footprint
  - 19.4.9.5. Strategy Overview
    - 19.4.9.5.1. Marketing Strategy
    - 19.4.9.5.2. Product Strategy
    - 19.4.9.5.3. Channel Strategy
- 19.4.10. Flair Group of Companies
  - 19.4.10.1. Overview
  - 19.4.10.2. Product Portfolio
  - 19.4.10.3. Production Footprint
  - 19.4.10.4. Sales Footprint
  - 19.4.10.5. Strategy Overview
    - 19.4.10.5.1. Marketing Strategy
    - 19.4.10.5.2. Product Strategy
    - 19.4.10.5.3. Channel Strategy
- 19.4.11. Pentel Co., Ltd.
  - 19.4.11.1. Overview
  - 19.4.11.2. Product Portfolio
  - 19.4.11.3. Production Footprint
  - 19.4.11.4. Sales Footprint
  - 19.4.11.5. Strategy Overview
    - 19.4.11.5.1. Marketing Strategy
    - 19.4.11.5.2. Product Strategy
    - 19.4.11.5.3. Channel Strategy
- 19.4.12. Zebra Co. Ltd
  - 19.4.12.1. Overview
  - 19.4.12.2. Product Portfolio
  - 19.4.12.3. Production Footprint
  - 19.4.12.4. Sales Footprint
  - 19.4.12.5. Strategy Overview
    - 19.4.12.5.1. Marketing Strategy
    - 19.4.12.5.2. Product Strategy
    - 19.4.12.5.3. Channel Strategy
- 19.4.13. Monami Co., Ltd
  - 19.4.13.1. Overview
  - 19.4.13.2. Product Portfolio
  - 19.4.13.3. Production Footprint
  - 19.4.13.4. Sales Footprint
  - 19.4.13.5. Strategy Overview
    - 19.4.13.5.1. Marketing Strategy
    - 19.4.13.5.2. Product Strategy
    - 19.4.13.5.3. Channel Strategy
- 19.4.14. STABILO International GmbH
  - 19.4.14.1. Overview
  - 19.4.14.2. Product Portfolio
  - 19.4.14.3. Production Footprint
  - 19.4.14.4. Sales Footprint
  - 19.4.14.5. Strategy Overview
    - 19.4.14.5.1. Marketing Strategy
    - 19.4.14.5.2. Product Strategy
    - 19.4.14.5.3. Channel Strategy
- 19.4.15. Adel
  - 19.4.15.1. Overview
  - 19.4.15.2. Product Portfolio
  - 19.4.15.3. Production Footprint
  - 19.4.15.4. Sales Footprint
  - 19.4.15.5. Strategy Overview
    - 19.4.15.5.1. Marketing Strategy
    - 19.4.15.5.2. Product Strategy
    - 19.4.15.5.3. Channel Strategy
- 19.4.16. Schneider Schreibgerate GmbH
  - 19.4.16.1. Overview
  - 19.4.16.2. Product Portfolio
  - 19.4.16.3. Production Footprint
  - 19.4.16.4. Sales Footprint
  - 19.4.16.5. Strategy Overview
    - 19.4.16.5.1. Marketing Strategy
    - 19.4.16.5.2. Product Strategy
    - 19.4.16.5.3. Channel Strategy
- 19.4.17. Yosogo Writing Instrument Sdn.Bhd.
  - 19.4.17.1. Overview
  - 19.4.17.2. Product Portfolio
  - 19.4.17.3. Production Footprint
  - 19.4.17.4. Sales Footprint
  - 19.4.17.5. Strategy Overview
    - 19.4.17.5.1. Marketing Strategy
    - 19.4.17.5.2. Product Strategy
    - 19.4.17.5.3. Channel Strategy
- 19.4.18. Penflex
  - 19.4.18.1. Overview
  - 19.4.18.2. Product Portfolio
  - 19.4.18.3. Production Footprint
  - 19.4.18.4. Sales Footprint
  - 19.4.18.5. Strategy Overview
    - 19.4.18.5.1. Marketing Strategy
    - 19.4.18.5.2. Product Strategy
    - 19.4.18.5.3. Channel Strategy
- 19.4.19. Jin Shun Lee Sdn.Bhd.
  - 19.4.19.1. Overview
  - 19.4.19.2. Product Portfolio
  - 19.4.19.3. Production Footprint
  - 19.4.19.4. Sales Footprint
  - 19.4.19.5. Strategy Overview
    - 19.4.19.5.1. Marketing Strategy
    - 19.4.19.5.2. Product Strategy
    - 19.4.19.5.3. Channel Strategy

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