Vitamins and Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research has recently released a comprehensive report on the global Vitamins and Supplements Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

Market Size (2024E): US$ 114.3 Bn
Projected Market Value (2031F): US$ 171.9 Bn
Global Market Growth Rate (CAGR 2024 to 2031): 6%

Vitamins and Supplements Market - Report Scope:

The Vitamins and Supplements market includes a wide range of products designed to supplement the diet with essential nutrients, including vitamins, minerals, and other beneficial ingredients. These products are available in various forms such as tablets, capsules, soft gels, gummies, and powders. The market is primarily driven by increasing health consciousness, a growing aging population, and rising awareness about the importance of nutritional supplementation. Consumers are increasingly seeking ways to enhance their overall well-being, boost immunity, and prevent chronic diseases, fueling the demand for vitamins and supplements globally.

Market Growth Drivers:

Several factors are driving the growth of the global Vitamins and Supplements market. A rising awareness of the importance of preventative healthcare, increased focus on wellness, and a growing preference for self-care are propelling the market forward. The rise in lifestyle-related health issues and the aging global population are further contributing to the demand for supplements. Additionally, technological advancements in product formulation, along with the increasing availability of personalized vitamins and supplements, are also supporting market growth.

Market Restraints:

Despite the market's promising growth, challenges remain. The high cost of premium vitamins and supplements can limit accessibility for some consumers. Regulatory challenges, such as varying regulations for supplements in different regions, could also pose barriers. Additionally, the market is faced with concerns over the efficacy and safety of some supplements, especially those sold without proper certification or under unregulated conditions. These issues require careful attention from manufacturers, regulatory bodies, and consumers alike.

Market Opportunities:

The Vitamins and Supplements market presents significant growth opportunities, particularly with the increasing interest in personalized nutrition, natural and organic supplements, and wellness-focused products. There is a growing trend towards plant-based supplements, which offer additional health benefits. Moreover, emerging markets, particularly in Asia-Pacific and Latin America, present untapped growth opportunities for manufacturers. The continued development of new supplement formulations aimed at specific health concerns, such as immune health, cognitive function, and skin care, is creating new avenues for expansion.

Key Questions Answered in the Report:

What are the primary factors driving global growth in the Vitamins and Supplements market?
Which types of vitamins and supplements are seeing the highest demand across different regions?
How are advancements in supplement formulations and digital health technologies influencing market dynamics?
Who are the leading players in the Vitamins and Supplements market, and what strategies are they employing to maintain their market positions?
What are the emerging trends and future prospects in the global Vitamins and Supplements market?

Competitive Intelligence and Business Strategy:

Leading companies in the global Vitamins and Supplements market, such as Amway, Pfizer Inc., and Abbott Laboratories, are focusing on innovation, quality assurance, and expanding their product offerings. These companies are increasingly investing in research and development to create high-quality, effective, and innovative products. Collaborations with wellness influencers, health professionals, and online retailers are critical to expanding market reach and driving consumer engagement. Emphasizing clean, organic, and plant-based ingredients is also a key strategy for catering to the growing demand for natural and eco-friendly products.

Key Companies Profiled:

Amway
Pfizer Inc.
Abbott Laboratories
Herbalife Nutrition
Glanbia plc
ADM
DuPont de Numerous, Inc.
Lonza Group
Nature's Sunshine Products
Bayer AG
Nestle S.A.
Nutraceutical International Corporation

Vitamins and Supplements Industry Research by Category:

By Type:

Multivitamin
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin E
Vitamin K

By Form:

Powder
Tablets
Capsules
Softgels
Gummies
Others

By Region:

North America
Europe
East Asia
South Asia and Oceania
Latin America
Middle East and Africa

Product Code: PMRREP2810

1. Executive Summary

1.1. Global Vitamins and Supplements Market Snapshot, 2024 - 2031
1.2. Market Opportunity Assessment, 2024 - 2031, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
- 2.3.3. Global Healthcare Spending Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Type Adoption Analysis
3.2. Epidemiology - Deafness and Hearing Loss
3.3. Technology Assessment
3.4. Regulatory Landscape
3.5. Value Chain Analysis
- 3.5.1. List of Type/Marketplaces
  - 3.5.1.1. Retail
  - 3.5.1.2. E-commerce
- 3.5.2. List of End User (Industry)
3.6. Key Deals and Mergers
3.7. PESTLE Analysis
3.8. Porter's Five Force Analysis

4. Price Trend Analysis, 2019 - 2031

4.1. Key Highlights
4.2. Key Factors Impacting Type Prices
4.3. Pricing Analysis, By Type
4.4. Regional Prices and Type Preferences

5. Global Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

5.1. Key Highlights
- 5.1.1. Market Volume (Tons) Projections
- 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019 - 2023
- 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024 - 2031
5.3. Global Vitamins and Supplements Market Outlook: Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Type, 2019 - 2023
- 5.3.3. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
  - 5.3.3.1. Multivitamin
  - 5.3.3.2. Vitamin A
  - 5.3.3.3. Vitamin B
  - 5.3.3.4. Vitamin C
  - 5.3.3.5. Vitamin D
  - 5.3.3.6. Vitamin E
  - 5.3.3.7. Vitamin K
5.4. Market Attractiveness Analysis: Type
5.5. Global Vitamins and Supplements Market Outlook: Form
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By Form, 2019 - 2023
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
  - 5.5.3.1. Powder
  - 5.5.3.2. Tablets
  - 5.5.3.3. Capsules
  - 5.5.3.4. Softgels
  - 5.5.3.5. Gummies
  - 5.5.3.6. Others
5.6. Market Attractiveness Analysis: Form

6. Global Vitamins and Supplements Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Region, 2019 - 2023
6.3. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Region, 2024 - 2031
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 7.3.1. By Country
- 7.3.2. By Type
- 7.3.3. By Form
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 7.4.1. U.S.
- 7.4.2. Canada
7.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 7.5.1. Multivitamin
- 7.5.2. Vitamin A
- 7.5.3. Vitamin B
- 7.5.4. Vitamin C
- 7.5.5. Vitamin D
- 7.5.6. Vitamin E
- 7.5.7. Vitamin K
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 7.6.1. Powder
- 7.6.2. Tablets
- 7.6.3. Capsules
- 7.6.4. Softgels
- 7.6.5. Gummies and Others
7.7. Market Attractiveness Analysis

8. Europe Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 8.3.1. By Country
- 8.3.2. By Type
- 8.3.3. By Form
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. U.K.
- 8.4.4. Italy
- 8.4.5. Spain
- 8.4.6. Russia
- 8.4.7. Turkey
- 8.4.8. Rest of Europe
8.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 8.5.1. Multivitamin
- 8.5.2. Vitamin A
- 8.5.3. Vitamin B
- 8.5.4. Vitamin C
- 8.5.5. Vitamin D
- 8.5.6. Vitamin E
- 8.5.7. Vitamin K
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 8.6.1. Powder
- 8.6.2. Tablets
- 8.6.3. Capsules
- 8.6.4. Softgels
- 8.6.5. Gummies and Others
8.7. Market Attractiveness Analysis

9. East Asia Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 9.3.1. By Country
- 9.3.2. By Type
- 9.3.3. By Form
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 9.4.1. China
- 9.4.2. Japan
- 9.4.3. South Korea
9.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 9.5.1. Multivitamin
- 9.5.2. Vitamin A
- 9.5.3. Vitamin B
- 9.5.4. Vitamin C
- 9.5.5. Vitamin D
- 9.5.6. Vitamin E
- 9.5.7. Vitamin K
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 9.6.1. Powder
- 9.6.2. Tablets
- 9.6.3. Capsules
- 9.6.4. Softgels
- 9.6.5. Gummies and Others
9.7. Market Attractiveness Analysis

10. South Asia & Oceania Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 10.3.1. By Country
- 10.3.2. By Type
- 10.3.3. By Form
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 10.4.1. India
- 10.4.2. Southeast Asia
- 10.4.3. ANZ
- 10.4.4. Rest of South Asia & Oceania
10.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 10.5.1. Multivitamin
- 10.5.2. Vitamin A
- 10.5.3. Vitamin B
- 10.5.4. Vitamin C
- 10.5.5. Vitamin D
- 10.5.6. Vitamin E
- 10.5.7. Vitamin K
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 10.6.1. Powder
- 10.6.2. Tablets
- 10.6.3. Capsules
- 10.6.4. Softgels
- 10.6.5. Gummies and Others
10.7. Market Attractiveness Analysis

11. Latin America Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 11.3.1. By Country
- 11.3.2. By Type
- 11.3.3. By Form
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 11.4.1. Brazil
- 11.4.2. Mexico
- 11.4.3. Rest of Latin America
11.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 11.5.1. Multivitamin
- 11.5.2. Vitamin A
- 11.5.3. Vitamin B
- 11.5.4. Vitamin C
- 11.5.5. Vitamin D
- 11.5.6. Vitamin E
- 11.5.7. Vitamin K
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 11.6.1. Powder
- 11.6.2. Tablets
- 11.6.3. Capsules
- 11.6.4. Softgels
- 11.6.5. Gummies and Others
11.7. Market Attractiveness Analysis

12. Middle East & Africa Vitamins and Supplements Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Bn) and Volume (Tons) Analysis, By Market, 2019 - 2023
- 12.3.1. By Country
- 12.3.2. By Type
- 12.3.3. By Form
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 12.4.1. GCC Countries
- 12.4.2. Egypt
- 12.4.3. South Africa
- 12.4.4. Northern Africa
- 12.4.5. Rest of Middle East & Africa
12.5. Current Market Size (US$ Bn) and Volume (Tons) Analysis and Forecast, By Type, 2024 - 2031
- 12.5.1. Multivitamin
- 12.5.2. Vitamin A
- 12.5.3. Vitamin B
- 12.5.4. Vitamin C
- 12.5.5. Vitamin D
- 12.5.6. Vitamin E
- 12.5.7. Vitamin K
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Form, 2024 - 2031
- 12.6.1. Powder
- 12.6.2. Tablets
- 12.6.3. Capsules
- 12.6.4. Softgels
- 12.6.5. Gummies and Others
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2023
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Amway
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Types
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Pfizer Inc.
- 13.3.3. Abbott Laboratories
- 13.3.4. Herbalife Nutrition
- 13.3.5. Glanbia plc
- 13.3.6. ADM
- 13.3.7. DuPont de Nemours, Inc.
- 13.3.8. Lonza Group
- 13.3.9. Nature's Sunshine Products
- 13.3.10. Bayer AG
- 13.3.11. Nestle S.A.
- 13.3.12. Nutraceutical International Corporation
- 13.3.13. Otsuka Holdings Co., Ltd.
- 13.3.14. Rainbow Light
- 13.3.15. Sanofi
- 13.3.16. The Himalaya Drug Company
- 13.3.17. USANA Health Sciences, Inc.
- 13.3.18. Vitamin Shoppe
- 13.3.19. Zhejiang NHU Co., Ltd.
- 13.3.20. NOW Foods

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations