Mobile Value Added Services Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently published a comprehensive report on the global Mobile Value Added Services (MVAS) Market, providing an in-depth analysis of its dynamic factors, including drivers, challenges, trends, and emerging opportunities. This report offers valuable insights into the structure and future prospects of the MVAS market, highlighting key aspects that define its growth trajectory.

Key Insights:

Market Size (2024E): USD 133.83 Bn
Projected Market Value (2033F): USD 1798.7 Bn
Global Market Growth Rate (CAGR 2024 to 2033): 44.9%

Market Overview:

The Mobile Value Added Services (MVAS) Market includes a diverse range of non-core telecom services that enhance the mobile user experience, covering areas such as messaging, entertainment, m-commerce, and mobile advertising. These services cater to a broad spectrum of industries, including entertainment, healthcare, banking, and retail, by enabling businesses to provide personalized and engaging customer interactions. As smartphone penetration rises and 5G adoption expands globally, MVAS solutions are emerging as a critical driver of digital engagement and revenue generation.

Market Growth Drivers:

The growth of the MVAS market is driven by several key factors. The increasing adoption of smartphones and the expansion of high-speed mobile networks, particularly 5G, are critical enablers of advanced mobile services. Businesses are leveraging MVAS to engage with their customers through personalized messaging, mobile applications, and innovative advertising solutions. Rising consumer preference for digital entertainment services, such as streaming and mobile gaming, also boosts market growth.

Additionally, advancements in AI, big data analytics, and machine learning are enhancing the scope and functionality of MVAS. These technologies enable predictive analytics, personalized service delivery, and better customer segmentation. Furthermore, the growing use of mobile wallets and m-commerce platforms drives demand for MVAS in financial services. Governments and enterprises are increasingly integrating MVAS into their digital transformation strategies, further fueling market expansion.

Market Challenges:

Despite its promising growth, the MVAS market faces challenges that may impede its progress. Privacy and data security concerns remain a significant issue, as consumers and businesses are wary of sharing sensitive information on mobile platforms. Compliance with regional data protection regulations, such as GDPR, adds to the operational complexities for service providers.

Additionally, high costs associated with advanced technologies and infrastructure development limit MVAS adoption among small and medium enterprises (SMEs). Fragmented telecom markets and the lack of standardization in developing regions pose challenges to seamless MVAS deployment. Furthermore, the growing prevalence of ad-blocking software impacts mobile advertising revenue, one of the critical components of MVAS.

Market Opportunities:

The MVAS market offers immense opportunities for growth, particularly in emerging markets where mobile connectivity is on the rise. The proliferation of IoT devices and the integration of mobile services into smart ecosystems, such as smart homes and cities, create new avenues for MVAS providers. Mobile healthcare solutions, including telemedicine and remote diagnostics, represent a burgeoning market segment.

Hybrid MVAS models, combining traditional value-added services with next-generation technologies like augmented reality (AR) and virtual reality (VR), are gaining traction. Partnerships between telecom providers and technology firms can further enhance MVAS offerings, creating specialized solutions for industries such as retail, entertainment, and education. Additionally, customized and affordable MVAS solutions designed specifically for SMEs present a significant untapped market.

Key Questions Answered in the Report:

What are the primary drivers influencing the growth of the MVAS market?
Which industries are leading in the adoption of MVAS solutions?
How are technological innovations shaping the competitive landscape of the MVAS market?
Who are the key players in the MVAS market, and what strategies do they employ to stay competitive?
What are the key trends and future prospects in the global MVAS market?

Competitive Intelligence and Business Strategy:

The MVAS market is highly competitive, with key players such as Alphabet, Inc., Microsoft Corp., Amazon Web Services, Inc., Oracle Corp., Salesforce.com, Inc., and VMware, Inc. driving innovation and market expansion. These companies focus on enhancing customer engagement through tailored MVAS solutions, investing in AI and machine learning technologies to improve service delivery.

Collaborative ventures and strategic alliances between telecom providers and industry leaders are shaping the MVAS ecosystem. Sustainability initiatives, such as energy-efficient data centers and the use of renewable energy, are gaining importance as market leaders aim to reduce their environmental footprint. The development of localized MVAS for emerging markets and targeted services for niche segments like mobile healthcare exemplify the strategic focus on market diversification.

Key Companies Profiled:

AT&T Inc.
Apple, Inc.
Alphabet Inc.
Blackberry Ltd.
Samsung Electronics Co. Ltd.
Sprint Corporation
Vodafone Group Plc.
Tech Mahindra Ltd.
ZTE Corporation
OnMobile Global Limited
Others.

MVAS Market Segmentation:

Platform

Short Message Service
Interactive Voice & Video Response
Wireless Application Protocol
Unstructured Supplementary Service Data
Others

End User

Consumer
Enterprise
Network Provider

Application

Mobile Browsing
Location Based Services
Entertainment Services
Mobile Texting
Other Applications

Region

North America
Latin America
Europe
Japan
Asia Pacific excluding Japan
Middle East and Africa

Product Code: PMRREP5060

1. Executive Summary

2. Global Mobile Value Added Service Market Overview

2.1. Introduction
- 2.1.1. Global Mobile Value Added Service Market Taxonomy
- 2.1.2. Global Mobile Value Added Service Market Definition
2.2. Global Mobile Value Added Service Market Size (US$ Bn) and Forecast, 2024-2033
- 2.2.1. Global Mobile Value Added Service Market Y-o-Y Growth
2.3. Global Mobile Value Added Service Market Dynamics
2.4. Value Chain
2.5. Key Contracts
2.6. Regional Trends
2.7. Software providers List
2.8. Key Participants Market Presence (Intensity Map) By Region

3. Global Mobile Value Added Service Market Analysis and Forecast By Platform

3.1. Global Mobile Value Added Service Market Size and Forecast By Platform, 2024-2033
- 3.1.1. Short Message Service Market Size and Forecast, 2024-2033
  - 3.1.1.1. Revenue (US$ Bn) Comparison, By Region
  - 3.1.1.2. Market Share Comparison, By Region
  - 3.1.1.3. Y-o-Y growth Comparison, By Region
- 3.1.2. Interactive Voice & Video Response Market Size and Forecast, 2024-2033
  - 3.1.2.1. Revenue (US$ Bn) Comparison, By Region
  - 3.1.2.2. Market Share Comparison, By Region
  - 3.1.2.3. Y-o-Y growth Comparison, By Region
- 3.1.3. Wireless Application Protocol Market Size and Forecast, 2024-2033
  - 3.1.3.1. Revenue (US$ Bn) Comparison, By Region
  - 3.1.3.2. Market Share Comparison, By Region
  - 3.1.3.3. Y-o-Y growth Comparison, By Region
- 3.1.4. Unstructured Supplementary Service Data Market Size and Forecast, 2024-2033
  - 3.1.4.1. Revenue (US$ Bn) Comparison, By Region
  - 3.1.4.2. Market Share Comparison, By Region
  - 3.1.4.3. Y-o-Y growth Comparison, By Region
- 3.1.5. Others Market Size and Forecast, 2024-2033
  - 3.1.5.1. Revenue (US$ Bn) Comparison, By Region
  - 3.1.5.2. Market Share Comparison, By Region
  - 3.1.5.3. Y-o-Y growth Comparison, By Region

4. Global Mobile Value Added Service Market Analysis and Forecast By End User

4.1. Global Mobile Value Added Service Market Size and Forecast By End User, 2024-2033
- 4.1.1. Consumer Market Size and Forecast, 2024-2033
  - 4.1.1.1. Revenue (US$ Bn) Comparison, By Region
  - 4.1.1.2. Market Share Comparison, By Region
  - 4.1.1.3. Y-o-Y growth Comparison, By Region
- 4.1.2. Enterprise Market Size and Forecast, 2024-2033
  - 4.1.2.1. Revenue (US$ Bn) Comparison, By Region
  - 4.1.2.2. Market Share Comparison, By Region
  - 4.1.2.3. Y-o-Y growth Comparison, By Region
- 4.1.3. Network Provider Market Size and Forecast, 2024-2033
  - 4.1.3.1. Revenue (US$ Bn) Comparison, By Region
  - 4.1.3.2. Market Share Comparison, By Region
  - 4.1.3.3. Y-o-Y growth Comparison, By Region

5. Global Mobile Value Added Service Market Analysis and Forecast By Application

5.1. Global Mobile Value Added Service Market Size and Forecast By Application, 2024-2033
- 5.1.1. Mobile Browsing Market Size and Forecast, 2024-2033
  - 5.1.1.1. Revenue (US$ Bn) Comparison, By Region
  - 5.1.1.2. Market Share Comparison, By Region
  - 5.1.1.3. Y-o-Y growth Comparison, By Region
- 5.1.2. Location Based Services Market Size and Forecast, 2024-2033
  - 5.1.2.1. Revenue (US$ Bn) Comparison, By Region
  - 5.1.2.2. Market Share Comparison, By Region
  - 5.1.2.3. Y-o-Y growth Comparison, By Region
- 5.1.3. Entertainment Services Market Size and Forecast, 2024-2033
  - 5.1.3.1. Revenue (US$ Bn) Comparison, By Region
  - 5.1.3.2. Market Share Comparison, By Region
  - 5.1.3.3. Y-o-Y growth Comparison, By Region
- 5.1.4. Mobile Texting Market Size and Forecast, 2024-2033
  - 5.1.4.1. Revenue (US$ Bn) Comparison, By Region
  - 5.1.4.2. Market Share Comparison, By Region
  - 5.1.4.3. Y-o-Y growth Comparison, By Region
- 5.1.5. Other Applications Market Size and Forecast, 2024-2033
  - 5.1.5.1. Revenue (US$ Bn) Comparison, By Region
  - 5.1.5.2. Market Share Comparison, By Region
  - 5.1.5.3. Y-o-Y growth Comparison, By Region

6. Global Mobile Value Added Service Market Analysis and Forecast By Region

6.1. Global Mobile Value Added Service Market Size and Forecast, 2024-2033
- 6.1.1. North America Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.1.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.1.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.1.3. Revenue (US$ Bn) Comparison, By Application
- 6.1.2. Latin America Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.2.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.2.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.2.3. Revenue (US$ Bn) Comparison, By Application
- 6.1.3. Europe Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.3.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.3.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.3.3. Revenue (US$ Bn) Comparison, By Application
- 6.1.4. Japan Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.4.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.4.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.4.3. Revenue (US$ Bn) Comparison, By Application
- 6.1.5. APEJ Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.5.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.5.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.5.3. Revenue (US$ Bn) Comparison, By Application
- 6.1.6. MEA Mobile Value Added Service Market Size and Forecast, 2024-2033
  - 6.1.6.1. Revenue (US$ Bn) Comparison, By Platform
  - 6.1.6.2. Revenue (US$ Bn) Comparison, By End User
  - 6.1.6.3. Revenue (US$ Bn) Comparison, By Application

7. North America Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

7.1. US Mobile Value Added Service Market Size and Forecast, 2024-2033
- 7.1.1. Revenue (US$ Bn) Comparison, By Platform
- 7.1.2. Revenue (US$ Bn) Comparison, By End User
- 7.1.3. Revenue (US$ Bn) Comparison, By Application
7.2. Canada Mobile Value Added Service Market Size and Forecast, 2024-2033
- 7.2.1. Revenue (US$ Bn) Comparison, By Platform
- 7.2.2. Revenue (US$ Bn) Comparison, By End User
- 7.2.3. Revenue (US$ Bn) Comparison, By Application

8. Latin America Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

8.1. Brazil Mobile Value Added Service Market Size and Forecast, 2024-2033
- 8.1.1. Revenue (US$ Bn) Comparison, By Platform
- 8.1.2. Revenue (US$ Bn) Comparison, By End User
- 8.1.3. Revenue (US$ Bn) Comparison, By Application
8.2. Mexico Mobile Value Added Service Market Size and Forecast, 2024-2033
- 8.2.1. Revenue (US$ Bn) Comparison, By Platform
- 8.2.2. Revenue (US$ Bn) Comparison, By End User
- 8.2.3. Revenue (US$ Bn) Comparison, By Application
8.3. Argentina Mobile Value Added Service Market Size and Forecast, 2024-2033
- 8.3.1. Revenue (US$ Bn) Comparison, By Platform
- 8.3.2. Revenue (US$ Bn) Comparison, By End User
- 8.3.3. Revenue (US$ Bn) Comparison, By Application

9. Europe Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

9.1. Germany Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.1.1. Revenue (US$ Bn) Comparison, By Platform
- 9.1.2. Revenue (US$ Bn) Comparison, By End User
- 9.1.3. Revenue (US$ Bn) Comparison, By Application
9.2. UK Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.2.1. Revenue (US$ Bn) Comparison, By Platform
- 9.2.2. Revenue (US$ Bn) Comparison, By End User
- 9.2.3. Revenue (US$ Bn) Comparison, By Application
9.3. France Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.3.1. Revenue (US$ Bn) Comparison, By Platform
- 9.3.2. Revenue (US$ Bn) Comparison, By End User
- 9.3.3. Revenue (US$ Bn) Comparison, By Application
9.4. Spain Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.4.1. Revenue (US$ Bn) Comparison, By Platform
- 9.4.2. Revenue (US$ Bn) Comparison, By End User
- 9.4.3. Revenue (US$ Bn) Comparison, By Application
9.5. Italy Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.5.1. Revenue (US$ Bn) Comparison, By Platform
- 9.5.2. Revenue (US$ Bn) Comparison, By End User
- 9.5.3. Revenue (US$ Bn) Comparison, By Application
9.6. Nordic Mobile Value Added Service Market Size and Forecast, 2024-2033
- 9.6.1. Revenue (US$ Bn) Comparison, By Platform
- 9.6.2. Revenue (US$ Bn) Comparison, By End User
- 9.6.3. Revenue (US$ Bn) Comparison, By Application

10. Japan Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

10.1. Japan Mobile Value Added Service Market Size and Forecast, 2024-2033
- 10.1.1. Revenue (US$ Bn) Comparison, By Platform
- 10.1.2. Revenue (US$ Bn) Comparison, By End User
- 10.1.3. Revenue (US$ Bn) Comparison, By Application

11. APEJ Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

11.1. China Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.1.1. Revenue (US$ Bn) Comparison, By Platform
- 11.1.2. Revenue (US$ Bn) Comparison, By End User
- 11.1.3. Revenue (US$ Bn) Comparison, By Application
11.2. India Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.2.1. Revenue (US$ Bn) Comparison, By Platform
- 11.2.2. Revenue (US$ Bn) Comparison, By End User
- 11.2.3. Revenue (US$ Bn) Comparison, By Application
11.3. Malaysia Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.3.1. Revenue (US$ Bn) Comparison, By Platform
- 11.3.2. Revenue (US$ Bn) Comparison, By End User
- 11.3.3. Revenue (US$ Bn) Comparison, By Application
11.4. Thailand Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.4.1. Revenue (US$ Bn) Comparison, By Platform
- 11.4.2. Revenue (US$ Bn) Comparison, By End User
- 11.4.3. Revenue (US$ Bn) Comparison, By Application
11.5. Singapore Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.5.1. Revenue (US$ Bn) Comparison, By Platform
- 11.5.2. Revenue (US$ Bn) Comparison, By End User
- 11.5.3. Revenue (US$ Bn) Comparison, By Application
11.6. Australia Mobile Value Added Service Market Size and Forecast, 2024-2033
- 11.6.1. Revenue (US$ Bn) Comparison, By Platform
- 11.6.2. Revenue (US$ Bn) Comparison, By End User
- 11.6.3. Revenue (US$ Bn) Comparison, By Application

12. MEA Mobile Value Added Service Market Analysis and Forecast, By Country, 2024-2033

12.1. GCC Countries Mobile Value Added Service Market Size and Forecast, 2024-2033
- 12.1.1. Revenue (US$ Bn) Comparison, By Platform
- 12.1.2. Revenue (US$ Bn) Comparison, By End User
- 12.1.3. Revenue (US$ Bn) Comparison, By Application
12.2. South Africa Mobile Value Added Service Market Size and Forecast, 2024-2033
- 12.2.1. Revenue (US$ Bn) Comparison, By Platform
- 12.2.2. Revenue (US$ Bn) Comparison, By End User
- 12.2.3. Revenue (US$ Bn) Comparison, By Application
12.3. Nigeria Mobile Value Added Service Market Size and Forecast, 2024-2033
- 12.3.1. Revenue (US$ Bn) Comparison, By Platform
- 12.3.2. Revenue (US$ Bn) Comparison, By End User
- 12.3.3. Revenue (US$ Bn) Comparison, By Application
12.4. Israel Mobile Value Added Service Market Size and Forecast, 2024-2033
- 12.4.1. Revenue (US$ Bn) Comparison, By Platform
- 12.4.2. Revenue (US$ Bn) Comparison, By End User
- 12.4.3. Revenue (US$ Bn) Comparison, By Application

13. Global Mobile Value Added Service Market Company Share, Competition Landscape and Company Profiles

13.1. Company Share Analysis
13.2. Competition Landscape
13.3. Company Profiles
- 13.3.1. AT&T Inc.
- 13.3.2. Apple, Inc.
- 13.3.3. Alphabet Inc.
- 13.3.4. Blackberry Ltd.
- 13.3.5. Samsung Electronics Co. Ltd.
- 13.3.6. Sprint Corporation
- 13.3.7. Vodafone Group Plc.
- 13.3.8. Tech Mahindra Ltd.
- 13.3.9. ZTE Corporation
- 13.3.10. OnMobile Global Limited