Soda Maker Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for soda makers. The report provides an in-depth analysis of key market dynamics, including drivers, trends, opportunities, and challenges, offering valuable insights into the market structure and growth outlook.

Key Insights:

Soda Maker Market Size (2024E): USD 1391.4 Mn
Projected Market Value (2033F): USD 2297.5 Mn
Global Market Growth Rate (CAGR 2024 to 2033): 7.4 %

Soda Maker Market - Report Scope:

Soda makers are household appliances used to carbonate water and create flavored carbonated beverages at home. The market for soda makers has seen significant growth due to increasing health consciousness, convenience, and the rising demand for customizable beverage options. The market is segmented by product type, distribution channel, and region, catering to a wide range of consumer preferences and regional markets.

Market Growth Drivers:

The global soda maker market is driven by growing consumer awareness regarding health and wellness, leading to a shift away from sugary soft drinks and toward homemade carbonated beverages. Consumers are increasingly opting for soda makers to create healthier alternatives with controlled ingredients, such as low-sugar or sugar-free sodas, as well as sparkling water. The convenience and cost-effectiveness of making soda at home, along with growing environmental concerns about single-use plastic bottles, are key factors driving the demand for soda makers. Additionally, the rising trend of home-based culinary experimentation and customization of drinks is further fueling the adoption of soda makers.

Market Restraints:

Despite its growing popularity, the soda maker market faces challenges due to the high initial cost of purchasing the appliance, which may limit adoption among budget-conscious consumers. Furthermore, the availability of ready-to-drink sodas and sparkling water in retail stores, often at competitive prices, can act as a deterrent for some consumers. The market also faces competition from other at-home beverage appliances, such as coffee makers and juicers, which can influence consumer spending priorities. Additionally, maintenance and the need for regular CO2 cartridge replacements may pose inconveniences to some users, potentially impacting market growth.

Market Opportunities:

The soda maker market presents significant opportunities in regions where demand for healthy and sustainable alternatives to sugary beverages is growing rapidly. The increasing focus on eco-friendly products, particularly in Europe and North America, is creating opportunities for soda maker manufacturers to introduce recyclable or reusable components and offer CO2 cartridges that reduce environmental impact. Additionally, product innovations such as smart soda makers with digital controls and app integration are opening new avenues for market growth, especially among tech-savvy consumers. Expanding the distribution of soda makers through e-commerce channels is another opportunity, allowing manufacturers to reach a broader customer base.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the soda maker market globally?
Which regions and product types are leading the demand for soda makers?
How are advancements in technology and customization options shaping the market?
Who are the key players in the soda maker market, and what strategies are they using to stay competitive?
What emerging trends and opportunities will shape the future of the soda maker market?

Competitive Intelligence and Business Strategy:

Leading players in the global soda maker market, such as SodaStream International Ltd., DrinkMate, and Aarke, are focusing on product innovation and expanding their product lines with advanced features such as smart connectivity, customizable carbonation levels, and eco-friendly designs. These companies are investing in marketing campaigns that emphasize health benefits, sustainability, and the convenience of making soda at home. Strategic collaborations with retailers and e-commerce platforms are helping to expand their market reach. Additionally, manufacturers are focusing on improving the availability of CO2 refills and expanding distribution networks to ensure consumer convenience and satisfaction.

Companies Covered in This Report

Drinkmate Inc.
Whirlpool Corporation
Blue Flag
SodaStream International Ltd.
Hamilton Beach Brands Holding Company
Aarke
Keurig Green Mountain, Inc.
Sparkle Beverage System
Mysoda Oy
Koninklijke Philips N.V
Nuvantee
Mr. Butler

Key Segments of Soda Maker Industry Research

Product Type:

Electric
Non-electric

Type:

Countertop
Handheld

Material:

Stainless Steel
Plastic
Glass
Other Material

End Use:

Residential
Commercial

Hotels

Bars & Pubs

Others

Sales Channel:

Hypermarkets/ Supermarkets
Convenience Stores
Independent Retail Outlets
Online Retailers
Multi-brand Stores
Other Sales Channels

Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East Africa

Product Code: PMRREP32266

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap
1.5. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
- 3.1.1. Growing Demand for Customization and Personalization
- 3.1.2. Shift towards healthier and low-sugar beverages
- 3.1.3. Increasing Consumer Spending
- 3.1.4. Expansion into Commercial Sector
- 3.1.5. Others (during the course of the study)
3.2. Product/Service Innovation & Development Trends

4. Global Soda Maker Market Demand (in Value or Size in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2031

4.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
4.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis

5. Market Background

5.1. Macro-Economic Factors
- 5.1.1. Global GDP Growth Outlook
- 5.1.2. Global Consumer Spending Outlook
- 5.1.3. Global Consumer Goods Industry Growth
- 5.1.4. Global Urbanization Overview
- 5.1.5. Beverage Industry Growth
- 5.1.6. Global Soda Maker Market Outlook
- 5.1.7. GDP Growth Rate Analysis
- 5.1.8. Global Growing Population and Income Level
- 5.1.9. Global E-Commerce Industry Outlook
5.2. Forecast Factors - Relevance & Impact
- 5.2.1. Top Companies Historical Growth
- 5.2.2. Increasing GDP Per Capita
- 5.2.3. Consumer Price Index
- 5.2.4. Household Income Outlook
- 5.2.5. Per Capita Disposable Income
5.3. Value Chain
5.4. PESTLE Analysis of Soda Maker Market
5.5. Investment Feasibility Matrix of Soda Maker Market
5.6. Porter's Five Force
5.7. Market Dynamics
- 5.7.1. Drivers
- 5.7.2. Restraints
- 5.7.3. Opportunity Analysis

6. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by Product Type

6.1. Introduction / Key Findings
6.2. Historical Market Size (US$ Mn) Analysis by Product Type, 2019-2023
6.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Product Type, 2024-2031
- 6.3.1. Electric
- 6.3.2. Non-electric
6.4. Market Attractiveness Analysis by Product Type

7. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by Type

7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Mn) Analysis by Type, 2019-2023
7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Type, 2024-2031
- 7.3.1. Countertop
- 7.3.2. Handheld
7.4. Market Attractiveness Analysis by Type

8. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by Material

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis by Material, 2019-2023
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Material, 2024-2031
- 8.3.1. Stainless Steel
- 8.3.2. Plastic
- 8.3.3. Glass
- 8.3.4. Other Materials
8.4. Market Attractiveness Analysis by Material

9. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by End Use

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis by End Use, 2019-2023
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by End Use, 2024-2031
- 9.3.1. Residential
- 9.3.2. Commercial
  - 9.3.2.1. Hotels
  - 9.3.2.2. Bars & Pubs
  - 9.3.2.3. Others
9.4. Market Attractiveness Analysis by End Use

10. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by Sales Channel

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis by Sales Channel, 2019-2023
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Sales Channel, 2024-2031
- 10.3.1. Hypermarkets/ Supermarkets
- 10.3.2. Convenience Stores
- 10.3.3. Independent Retail Outlets
- 10.3.4. Online Retailers
- 10.3.5. Multi-brand Stores
- 10.3.6. Other Sales Channels
10.4. Market Attractiveness Analysis by Sales Channel

11. Global Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031, by Region

11.1. Introduction
11.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
11.3. Current Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2031
- 11.3.1. North America
- 11.3.2. Latin America
- 11.3.3. Europe
- 11.3.4. South Asia
- 11.3.5. East Asia
- 11.3.6. Oceania
- 11.3.7. Middle East and Africa (MEA)
11.4. Market Attractiveness Analysis by Region

12. North America Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

12.1. Introduction
12.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2019-2023
12.3. Market Size (US$ Mn) Forecast by Market Taxonomy, 2024-2031
- 12.3.1. By Country
  - 12.3.1.1. U.S.
  - 12.3.1.2. Canada
- 12.3.2. By Product Type
- 12.3.3. By Type
- 12.3.4. By Material
- 12.3.5. By End Use
- 12.3.6. By Sales Channel
12.4. Market Attractiveness Analysis
- 12.4.1. By Product Type
- 12.4.2. By Type
- 12.4.3. By Material
- 12.4.4. By End Use
- 12.4.5. By Sales Channel
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis

13. Latin America Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 13.3.1. By Country
  - 13.3.1.1. Brazil
  - 13.3.1.2. Mexico
  - 13.3.1.3. Rest of Latin America
- 13.3.2. By Product Type
- 13.3.3. By Type
- 13.3.4. By Material
- 13.3.5. By End Use
- 13.3.6. By Sales Channel
13.4. Market Attractiveness Analysis
- 13.4.1. By Product Type
- 13.4.2. By Type
- 13.4.3. By Material
- 13.4.4. By End Use
- 13.4.5. By Sales Channel
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis

14. Europe Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 14.3.1. By Country
  - 14.3.1.1. Germany
  - 14.3.1.2. Italy
  - 14.3.1.3. France
  - 14.3.1.4. U.K.
  - 14.3.1.5. Spain
  - 14.3.1.6. Rest of Europe
- 14.3.2. By Product Type
- 14.3.3. By Type
- 14.3.4. By Material
- 14.3.5. By End Use
- 14.3.6. By Sales Channel
14.4. Market Attractiveness Analysis
- 14.4.1. By Product Type
- 14.4.2. By Type
- 14.4.3. By Material
- 14.4.4. By End Use
- 14.4.5. By Sales Channel
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis

15. South Asia Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 15.3.1. By Country
  - 15.3.1.1. India
  - 15.3.1.2. Thailand
  - 15.3.1.3. Indonesia
  - 15.3.1.4. Malaysia
  - 15.3.1.5. Rest of South Asia
- 15.3.2. By Product Type
- 15.3.3. By Type
- 15.3.4. By Material
- 15.3.5. By End Use
- 15.3.6. By Sales Channel
15.4. Market Attractiveness Analysis
- 15.4.1. By Product Type
- 15.4.2. By Type
- 15.4.3. By Material
- 15.4.4. By End Use
- 15.4.5. By Sales Channel
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis

16. East Asia Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 16.3.1. By Country
  - 16.3.1.1. China
  - 16.3.1.2. Japan
  - 16.3.1.3. South Korea
- 16.3.2. By Product Type
- 16.3.3. By Type
- 16.3.4. By Material
- 16.3.5. By End Use
- 16.3.6. By Sales Channel
16.4. Market Attractiveness Analysis
- 16.4.1. By Product Type
- 16.4.2. By Type
- 16.4.3. By Material
- 16.4.4. By End Use
- 16.4.5. By Sales Channel
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis

17. Oceania Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

17.1. Introduction
17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
17.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 17.3.1. By Country
  - 17.3.1.1. Australia
  - 17.3.1.2. New Zealand
- 17.3.2. By Product Type
- 17.3.3. By Type
- 17.3.4. By Material
- 17.3.5. By End Use
- 17.3.6. By Sales Channel
17.4. Market Attractiveness Analysis
- 17.4.1. By Product Type
- 17.4.2. By Type
- 17.4.3. By Material
- 17.4.4. By End Use
- 17.4.5. By Sales Channel
17.5. Market Trends
17.6. Key Market Participants - Intensity Mapping
17.7. Drivers and Restraints - Impact Analysis

18. Middle East and Africa Soda Maker Market Analysis 2019-2023 and Forecast 2024-2031

18.1. Introduction
18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
18.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2031
- 18.3.1. By Country
  - 18.3.1.1. GCC Countries
  - 18.3.1.2. South Africa
  - 18.3.1.3. Northern Africa
  - 18.3.1.4. Rest of MEA
- 18.3.2. By Product Type
- 18.3.3. By Type
- 18.3.4. By Material
- 18.3.5. By End Use
- 18.3.6. By Sales Channel
18.4. Market Attractiveness Analysis
- 18.4.1. By Product Type
- 18.4.2. By Type
- 18.4.3. By Material
- 18.4.4. By End Use
- 18.4.5. By Sales Channel
18.5. Market Trends
18.6. Key Market Participants - Intensity Mapping
18.7. Drivers and Restraints - Impact Analysis

19. Key Countries Soda Maker Market Analysis, 2024

19.1. Introduction
- 19.1.1. Market Value Proportion Analysis, By Key Countries
- 19.1.2. Global Vs. Country Growth Comparison
19.2. U.S. Soda Maker Market Analysis
- 19.2.1. By Product Type
- 19.2.2. By Type
- 19.2.3. By Material
- 19.2.4. By End Use
- 19.2.5. By Sales Channel
19.3. Canada Soda Maker Market Analysis
- 19.3.1. By Product Type
- 19.3.2. By Type
- 19.3.3. By Material
- 19.3.4. By End Use
- 19.3.5. By Sales Channel
19.4. Mexico Soda Maker Market Analysis
- 19.4.1. By Product Type
- 19.4.2. By Type
- 19.4.3. By Material
- 19.4.4. By End Use
- 19.4.5. By Sales Channel
19.5. Brazil Soda Maker Market Analysis
- 19.5.1. By Product Type
- 19.5.2. By Type
- 19.5.3. By Material
- 19.5.4. By End Use
- 19.5.5. By Sales Channel
19.6. Germany Soda Maker Market Analysis
- 19.6.1. By Product Type
- 19.6.2. By Type
- 19.6.3. By Material
- 19.6.4. By End Use
- 19.6.5. By Sales Channel
19.7. Italy Soda Maker Market Analysis
- 19.7.1. By Product Type
- 19.7.2. By Type
- 19.7.3. By Material
- 19.7.4. By End Use
- 19.7.5. By Sales Channel
19.8. France Soda Maker Market Analysis
- 19.8.1. By Product Type
- 19.8.2. By Type
- 19.8.3. By Material
- 19.8.4. By End Use
- 19.8.5. By Sales Channel
19.9. U.K. Soda Maker Market Analysis
- 19.9.1. By Product Type
- 19.9.2. By Type
- 19.9.3. By Material
- 19.9.4. By End Use
- 19.9.5. By Sales Channel
19.10. Spain Soda Maker Market Analysis
- 19.10.1. By Product Type
- 19.10.2. By Type
- 19.10.3. By Material
- 19.10.4. By End Use
- 19.10.5. By Sales Channel
19.11. China Soda Maker Market Analysis
- 19.11.1. By Product Type
- 19.11.2. By Type
- 19.11.3. By Material
- 19.11.4. By End Use
- 19.11.5. By Sales Channel
19.12. Japan Soda Maker Market Analysis
- 19.12.1. By Product Type
- 19.12.2. By Type
- 19.12.3. By Material
- 19.12.4. By End Use
- 19.12.5. By Sales Channel
19.13. S. Korea Soda Maker Market Analysis
- 19.13.1. By Product Type
- 19.13.2. By Type
- 19.13.3. By Material
- 19.13.4. By End Use
- 19.13.5. By Sales Channel
19.14. India Soda Maker Market Analysis
- 19.14.1. By Product Type
- 19.14.2. By Type
- 19.14.3. By Material
- 19.14.4. By End Use
- 19.14.5. By Sales Channel
19.15. ASEAN Soda Maker Market Analysis
- 19.15.1. By Product Type
- 19.15.2. By Type
- 19.15.3. By Material
- 19.15.4. By End Use
- 19.15.5. By Sales Channel
19.16. Australia and New Zealand Soda Maker Market Analysis
- 19.16.1. By Product Type
- 19.16.2. By Type
- 19.16.3. By Material
- 19.16.4. By End Use
- 19.16.5. By Sales Channel
19.17. South Africa Soda Maker Market Analysis
- 19.17.1. By Product Type
- 19.17.2. By Type
- 19.17.3. By Material
- 19.17.4. By End Use
- 19.17.5. By Sales Channel

20. Market Structure Analysis

20.1. Market Analysis by Tier of Companies (Soda Maker)
20.2. Market Concentration
20.3. Market Share Analysis of Top Players
20.4. Market Presence Analysis

21. Competition Analysis

21.1. Competition Dashboard
21.2. Competition Benchmarking
21.3. Competition Deep Dive
- 21.3.1. Drinkmate Inc.
  - 21.3.1.1. Overview
  - 21.3.1.2. Product Portfolio
  - 21.3.1.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.1.4. Sales Footprint
  - 21.3.1.5. Strategy Overview
    - 21.3.1.5.1. Marketing Strategy
    - 21.3.1.5.2. Service Strategy
    - 21.3.1.5.3. Channel Strategy
- 21.3.2. Whirlpool Corporation
  - 21.3.2.1. Overview
  - 21.3.2.2. Product Portfolio
  - 21.3.2.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.2.4. Sales Footprint
  - 21.3.2.5. Strategy Overview
    - 21.3.2.5.1. Marketing Strategy
    - 21.3.2.5.2. Service Strategy
    - 21.3.2.5.3. Channel Strategy
- 21.3.3. Blue Flag
  - 21.3.3.1. Overview
  - 21.3.3.2. Product Portfolio
  - 21.3.3.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.3.4. Sales Footprint
  - 21.3.3.5. Strategy Overview
    - 21.3.3.5.1. Marketing Strategy
    - 21.3.3.5.2. Service Strategy
    - 21.3.3.5.3. Channel Strategy
- 21.3.4. SodaStream International Ltd.
  - 21.3.4.1. Overview
  - 21.3.4.2. Product Portfolio
  - 21.3.4.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.4.4. Sales Footprint
  - 21.3.4.5. Strategy Overview
    - 21.3.4.5.1. Marketing Strategy
    - 21.3.4.5.2. Service Strategy
    - 21.3.4.5.3. Channel Strategy
- 21.3.5. Hamilton Beach Brands Holding Company
  - 21.3.5.1. Overview
  - 21.3.5.2. Product Portfolio
  - 21.3.5.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.5.4. Sales Footprint
  - 21.3.5.5. Strategy Overview
    - 21.3.5.5.1. Marketing Strategy
    - 21.3.5.5.2. Service Strategy
    - 21.3.5.5.3. Channel Strategy
- 21.3.6. Aarke
  - 21.3.6.1. Overview
  - 21.3.6.2. Product Portfolio
  - 21.3.6.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.6.4. Sales Footprint
  - 21.3.6.5. Strategy Overview
    - 21.3.6.5.1. Marketing Strategy
    - 21.3.6.5.2. Service Strategy
    - 21.3.6.5.3. Channel Strategy
- 21.3.7. Keurig Green Mountain, Inc.
  - 21.3.7.1. Overview
  - 21.3.7.2. Product Portfolio
  - 21.3.7.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.7.4. Sales Footprint
  - 21.3.7.5. Strategy Overview
    - 21.3.7.5.1. Marketing Strategy
    - 21.3.7.5.2. Service Strategy
    - 21.3.7.5.3. Channel Strategy
- 21.3.8. Sparkle Beverage System
  - 21.3.8.1. Overview
  - 21.3.8.2. Product Portfolio
  - 21.3.8.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.8.4. Sales Footprint
  - 21.3.8.5. Strategy Overview
    - 21.3.8.5.1. Marketing Strategy
    - 21.3.8.5.2. Service Strategy
    - 21.3.8.5.3. Channel Strategy
- 21.3.9. Mysoda Oy
  - 21.3.9.1. Overview
  - 21.3.9.2. Product Portfolio
  - 21.3.9.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.9.4. Sales Footprint
  - 21.3.9.5. Strategy Overview
    - 21.3.9.5.1. Marketing Strategy
    - 21.3.9.5.2. Service Strategy
    - 21.3.9.5.3. Channel Strategy
- 21.3.10. Koninklijke Philips N.V
  - 21.3.10.1. Overview
  - 21.3.10.2. Product Portfolio
  - 21.3.10.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.10.4. Sales Footprint
  - 21.3.10.5. Strategy Overview
    - 21.3.10.5.1. Marketing Strategy
    - 21.3.10.5.2. Service Strategy
    - 21.3.10.5.3. Channel Strategy
- 21.3.11. Nuvantee
  - 21.3.11.1. Overview
  - 21.3.11.2. Product Portfolio
  - 21.3.11.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.11.4. Sales Footprint
  - 21.3.11.5. Strategy Overview
    - 21.3.11.5.1. Marketing Strategy
    - 21.3.11.5.2. Service Strategy
    - 21.3.11.5.3. Channel Strategy
- 21.3.12. Mr. Butler
  - 21.3.12.1. Overview
  - 21.3.12.2. Product Portfolio
  - 21.3.12.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.12.4. Sales Footprint
  - 21.3.12.5. Strategy Overview
    - 21.3.12.5.1. Marketing Strategy
    - 21.3.12.5.2. Service Strategy
    - 21.3.12.5.3. Channel Strategy
- 21.3.13. Other Players (As requested)
  - 21.3.13.1. Overview
  - 21.3.13.2. Product Portfolio
  - 21.3.13.3. Profitability by Market Segments (Service/Channel/Region)
  - 21.3.13.4. Sales Footprint
  - 21.3.13.5. Strategy Overview
    - 21.3.13.5.1. Marketing Strategy
    - 21.3.13.5.2. Service Strategy
    - 21.3.13.5.3. Channel Strategy