Tampon Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for tampons. The report provides a detailed assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, offering valuable insights into the market structure.

Key Insights:

Tampon Market Size (2024E): USD 5.2 Billion
Projected Market Value (2033F): USD 9.1 Billion
Global Market Growth Rate (CAGR 2024 to 2033): 6.4%

Tampon Market - Report Scope:

Tampons are a widely used feminine hygiene product designed to absorb menstrual flow. They come in various sizes and types, including regular, super, and super plus absorbency levels. The tampon market serves a broad consumer base, with products available in traditional cotton and more innovative materials, catering to different preferences and needs. Market growth is driven by increasing awareness of menstrual health, innovations in product materials, and rising consumer demand for convenience and comfort.

Market Growth Drivers:

The global tampon market is propelled by several key factors, including growing awareness of menstrual hygiene and the importance of feminine care. The rising trend of personal health and wellness drives demand for high-quality, comfortable, and discreet menstrual products. Innovations in tampon materials, such as organic and eco-friendly options, also contribute to market expansion. Additionally, the increasing availability of tampons through online platforms and retail chains enhances consumer access and convenience, further fueling market growth.

Market Restraints:

Despite promising growth prospects, the tampon market faces challenges related to product awareness and misconceptions about tampon safety. Some consumers remain concerned about the health risks associated with tampon use, such as Toxic Shock Syndrome (TSS), which affects market adoption. Additionally, the high cost of organic and premium tampons compared to traditional products may limit market penetration in price-sensitive segments. Addressing these concerns through education and innovation is crucial for overcoming market barriers and expanding consumer trust.

Market Opportunities:

The tampon market presents significant growth opportunities driven by technological advancements, demographic trends, and evolving consumer preferences. The rising demand for eco-friendly and organic tampons creates opportunities for market players to introduce sustainable and biodegradable options. Moreover, the expanding market in emerging economies, driven by increasing awareness and improving economic conditions, offers new avenues for growth. Strategic investments in product development, marketing, and distribution channels are essential to capitalize on these opportunities and maintain market competitiveness.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the tampon market globally?
Which tampon types and materials are gaining popularity among consumers?
How are technological advancements and product innovations reshaping the tampon market?
Who are the key players in the tampon market, and what strategies are they employing to stay ahead?
What are the emerging trends and future prospects in the global tampon market?

Competitive Intelligence and Business Strategy:

Leading players in the global tampon market, including Procter & Gamble Co., Kimberly-Clark Corporation, and Johnson & Johnson, focus on product innovation, brand differentiation, and strategic partnerships to gain a competitive edge. These companies invest in research and development to create advanced tampon solutions, including organic and ultra-thin variants, addressing diverse consumer needs and preferences. Collaborations with retailers, distributors, and healthcare professionals enhance market access and promote product adoption. Emphasis on consumer education, sustainability, and expanding distribution channels supports market growth and strengthens brand positioning in the dynamic tampon landscape.

Key Companies Profiled:

Procter & Gamble Co.
Kimberly-Clark Corporation
Johnson & Johnson
Edgewell Personal Care Company
Unilever PLC
Cotex Inc.
Bella International
Saba
Playtex Products, LLC
Natracare

Tampon Market Segmentation

Source

Organic
Conventional

Nature

Scented
Unscented

Pack Size

Less Than 10
10-30
31-50
50 & Above

Price Range

Economy
Mid-range
Premium

Sales Channel

Wholesalers/Distributors
Hypermarkets/Supermarkets
Drug Stores/ Pharmacies
Multi-brand Stores
Specialty Stores
Online Retailers
Other Sales Channels

Region

North America
Latin America
Europe
South Asia
Latin Asia
Oceania
Middle East & Africa

Product Code: PMRREP31788

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Product Evolution Analysis
1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Taxonomy
2.2. Market Definition

3. Key Market Trends

3.1. Key Trends In the Market
3.2. Product Innovation Trends
3.3. Future Prospects of Personal Hygiene Industry
- 3.3.1. Factors Fuelling Growth
- 3.3.2. Influx of Brands
- 3.3.3. Innovative offering & New Product Launches

4. Impact of Covid-19 on The Market

4.1. Covid-19 The Situation Now
4.2. The Effects of National Lockdown on Key Countries
4.3. Scenarios For The Economic Impact of The Covid-19 Crisis
4.4. Industries Affected By Coronavirus Outbreak Worldwide
4.5. Projected Recovery for Hardest Hit Sectors
4.6. Covid-19 Impact on Different Product Types of Tampons -
- 4.6.1. Natural/ Organic
- 4.6.2. Conventional

5. Impact of Covid-19 on Tampon Market

5.1. Impact of Covid-19 on Tampons Sales
5.2. Tampons Sales Projection, Q1-Q4 2020 During Covid-19 Pandemic
5.3. Pre Covid-19 Market Forecast v/s Post covid-19 Market Forecast

6. Global Tampon Market Demand Analysis 2019-2023 and Forecast, 2024-2033

6.1. Historical Market Volume (Mn Units) Analysis, 2019-2023
6.2. Current and Future Market Volume Projections, 2024-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Global Tampon Market - Pricing Analysis

7.1. Regional Pricing Analysis By Product Type
7.2. Pricing Break-up
- 7.2.1. Manufacturer Level Pricing
- 7.2.2. Distributor Level Pricing
7.3. Global Average Pricing Analysis Benchmark

8. Global Tampon Market Demand (in Value or Size in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

8.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
8.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
- 8.2.1. Y-o-Y Growth Trend Analysis
- 8.2.2. Absolute $ Opportunity Analysis

9. Market Background

9.1. Macro-Economic Factors
- 9.1.1. Global GDP Growth Outlook
- 9.1.2. Global Consumer Spending Outlook
- 9.1.3. Global Manufacturing Industry Outlook
- 9.1.4. GDP Growth Rate Analysis
- 9.1.5. Global E-Commerce Industry Outlook
- 9.1.6. Global Personal Hygiene Industry Worldwide
- 9.1.7. Income Group Population Overview
- 9.1.8. Per Capita Disposable Income
9.2. Forecast Factors - Relevance & Impact
- 9.2.1. Top Companies Historical Growth
- 9.2.2. Global Feminine Hygiene Market Assessment
- 9.2.3. Global Import & Export of Products
- 9.2.4. Global Retail Sales Outlook
- 9.2.5. Urbanization Growth Outlook
- 9.2.6. Consumer Price Index
9.3. Industry Value and Supply Chain Analysis
- 9.3.1. Profit Margin Analysis at each sales point
- 9.3.2. List & role of key participants
  - 9.3.2.1. Manufacturers
  - 9.3.2.2. Distributors/Retailers
9.4. PESTLE Analysis of Tampon Market
9.5. Porter's Five Force
9.6. Investment Feasibility Matrix of Tampon Market
9.7. Market Dynamics
- 9.7.1. Drivers
- 9.7.2. Restraints
- 9.7.3. Opportunity Analysis

10. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Source

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Source, 2019-2023
10.3. Current and Future Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Source, 2024-2033
- 10.3.1. Organic
- 10.3.2. Conventional
10.4. Market Attractiveness Analysis By Source

11. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Nature

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Nature, 2019-2023
11.3. Current and Future Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Nature, 2024-2033
- 11.3.1. Scented
- 11.3.2. Unscented
11.4. Market Attractiveness Analysis By Nature

12. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Pack Size

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Pack Size, 2019-2023
12.3. Current and Future Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Pack Size, 2024-2033
- 12.3.1. Less Than 10
- 12.3.2. 10-30
- 12.3.3. 31-50
- 12.3.4. 50 & Above
12.4. Market Attractiveness Analysis By Pack Size

13. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Price Range

13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Price Range, 2019-2023
13.3. Current and Future Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Price Range, 2024-2033
- 13.3.1. Economy
- 13.3.2. Mid-Range
- 13.3.3. Premium
13.4. Market Attractiveness Analysis By Price Range

14. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Sales Channel

14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Sales Channel, 2019-2023
14.3. Current and Future Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2024-2033
- 14.3.1. Wholesalers/Distributors
- 14.3.2. Hypermarkets/Supermarkets
- 14.3.3. Drug Stores/ Pharmacies
- 14.3.4. Multi-brand Stores
- 14.3.5. Specialty Stores
- 14.3.6. Online Retailers
- 14.3.7. Other Sales Channels
14.4. Market Attractiveness Analysis By Sales Channel

15. Global Tampon Market Analysis 2019-2023 and Forecast 2024-2033, by Region

15.1. Introduction
15.2. Historical Market Size (US$ Bn) and Volume (Mn Units) Analysis By Region, 2019-2023
15.3. Current Market Size (US$ Bn) and Volume (Mn Units) Analysis and Forecast By Region, 2024-2033
- 15.3.1. North America
- 15.3.2. Latin America
- 15.3.3. Europe
- 15.3.4. South Asia
- 15.3.5. East Asia
- 15.3.6. Oceania
- 15.3.7. Middle East & Africa
15.4. Market Attractiveness Analysis By Region

16. North America Tampon Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
16.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 16.4.1. By Country
  - 16.4.1.1. U.S.
  - 16.4.1.2. Canada
- 16.4.2. By Source
- 16.4.3. By Nature
- 16.4.4. By Price Range
- 16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Source
- 16.5.3. By Nature
- 16.5.4. By Price Range
- 16.5.5. By Sales Channel
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping

17. Latin America Tampon Market Analysis 2019-2023 and Forecast 2024-2033

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
17.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 17.4.1. By Country
  - 17.4.1.1. Brazil
  - 17.4.1.2. Mexico
  - 17.4.1.3. Rest of Latin America
- 17.4.2. By Source
- 17.4.3. By Nature
- 17.4.4. By Price Range
- 17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Source
- 17.5.3. By Nature
- 17.5.4. By Price Range
- 17.5.5. By Sales Channel
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping

18. Europe Tampon Market Analysis 2019-2023 and Forecast 2024-2033

18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
18.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 18.4.1. By Country
  - 18.4.1.1. U.K.
  - 18.4.1.2. Germany
  - 18.4.1.3. France
  - 18.4.1.4. Spain
  - 18.4.1.5. Italy
  - 18.4.1.6. Russia
  - 18.4.1.7. BENELUX
  - 18.4.1.8. Rest of Europe
- 18.4.2. By Source
- 18.4.3. By Nature
- 18.4.4. By Price Range
- 18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Source
- 18.5.3. By Nature
- 18.5.4. By Price Range
- 18.5.5. By Sales Channel
18.6. Market Trends
18.7. Key Market Participants - Intensity Mapping

19. South Asia Tampon Market Analysis 2019-2023 and Forecast 2024-2033

19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
19.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 19.4.1. By Country
  - 19.4.1.1. India
  - 19.4.1.2. Thailand
  - 19.4.1.3. Indonesia
  - 19.4.1.4. Malaysia
  - 19.4.1.5. Australia & New Zealand
  - 19.4.1.6. Rest of South Asia
- 19.4.2. By Source
- 19.4.3. By Nature
- 19.4.4. By Price Range
- 19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Source
- 19.5.3. By Nature
- 19.5.4. By Price Range
- 19.5.5. By Sales Channel
19.6. Market Trends
19.7. Key Market Participants - Intensity Mapping

20. East Asia Tampon Market Analysis 2019-2023 and Forecast 2024-2033

20.1. Introduction
20.2. Pricing Analysis
20.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
20.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 20.4.1. By Country
  - 20.4.1.1. China
  - 20.4.1.2. Japan
  - 20.4.1.3. South Korea
- 20.4.2. By Source
- 20.4.3. By Nature
- 20.4.4. By Price Range
- 20.4.5. By Sales Channel
20.5. Market Attractiveness Analysis
- 20.5.1. By Country
- 20.5.2. By Source
- 20.5.3. By Nature
- 20.5.4. By Price Range
- 20.5.5. By Sales Channel
20.6. Market Trends
20.7. Key Market Participants - Intensity Mapping

21. Oceania Tampon Market Analysis 2019-2023 and Forecast 2024-2033

21.1. Introduction
21.2. Pricing Analysis
21.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
21.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 21.4.1. By Country
  - 21.4.1.1. Australia
  - 21.4.1.2. New Zealand
- 21.4.2. By Source
- 21.4.3. By Nature
- 21.4.4. By Price Range
- 21.4.5. By Sales Channel
21.5. Market Attractiveness Analysis
- 21.5.1. By Country
- 21.5.2. By Source
- 21.5.3. By Nature
- 21.5.4. By Price Range
- 21.5.5. By Sales Channel
21.6. Market Trends
21.7. Key Market Participants - Intensity Mapping

22. Middle East and Africa Tampon Market Analysis 2019-2023 and Forecast 2024-2033

22.1. Introduction
22.2. Pricing Analysis
22.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
22.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 22.4.1. By Country
  - 22.4.1.1. GCC Countries
  - 22.4.1.2. Northern Africa
  - 22.4.1.3. South Africa
  - 22.4.1.4. Rest of Middle East and Africa (MEA)
- 22.4.2. By Source
- 22.4.3. By Nature
- 22.4.4. By Price Range
- 22.4.5. By Sales Channel
22.5. Market Attractiveness Analysis
- 22.5.1. By Country
- 22.5.2. By Source
- 22.5.3. By Nature
- 22.5.4. By Price Range
- 22.5.5. By Sales Channel
22.6. Market Trends
22.7. Key Market Participants - Intensity Mapping

23. Market Structure Analysis

23.1. Market Analysis by Tier of Companies (Tampons)
23.2. Market Concentration
23.3. Market Share Analysis of Top Players
23.4. Market Presence Analysis
- 23.4.1. By Regional footprint of Players
- 23.4.2. Product foot print by Players
- 23.4.3. Channel Foot Print by Players

24. Competition Analysis

24.1. Competition Dashboard
24.2. Pricing Analysis by Competition
24.3. Competition Benchmarking
24.4. Competition Deep Dive
- 24.4.1. Svenska Cellulosa AB
  - 24.4.1.1. Overview
  - 24.4.1.2. Product Portfolio
  - 24.4.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.1.4. Sales Footprint
  - 24.4.1.5. Strategy Overview
    - 24.4.1.5.1. Marketing Strategy
    - 24.4.1.5.2. Product Strategy
    - 24.4.1.5.3. Channel Strategy
- 24.4.2. Procter and Gamble Co.
  - 24.4.2.1. Overview
  - 24.4.2.2. Product Portfolio
  - 24.4.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.2.4. Sales Footprint
  - 24.4.2.5. Strategy Overview
    - 24.4.2.5.1. Marketing Strategy
    - 24.4.2.5.2. Product Strategy
    - 24.4.2.5.3. Channel Strategy
- 24.4.3. Edgewell Personal Care Company
  - 24.4.3.1. Overview
  - 24.4.3.2. Product Portfolio
  - 24.4.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.3.4. Sales Footprint
  - 24.4.3.5. Strategy Overview
    - 24.4.3.5.1. Marketing Strategy
    - 24.4.3.5.2. Product Strategy
    - 24.4.3.5.3. Channel Strategy
- 24.4.4. Masmi
  - 24.4.4.1. Overview
  - 24.4.4.2. Product Portfolio
  - 24.4.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.4.4. Sales Footprint
  - 24.4.4.5. Strategy Overview
    - 24.4.4.5.1. Marketing Strategy
    - 24.4.4.5.2. Product Strategy
    - 24.4.4.5.3. Channel Strategy
- 24.4.5. Lil-Lets UK Limited
  - 24.4.5.1. Overview
  - 24.4.5.2. Product Portfolio
  - 24.4.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.5.4. Sales Footprint
  - 24.4.5.5. Strategy Overview
    - 24.4.5.5.1. Marketing Strategy
    - 24.4.5.5.2. Product Strategy
    - 24.4.5.5.3. Channel Strategy
- 24.4.6. Cora
  - 24.4.6.1. Overview
  - 24.4.6.2. Product Portfolio
  - 24.4.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.6.4. Sales Footprint
  - 24.4.6.5. Strategy Overview
    - 24.4.6.5.1. Marketing Strategy
    - 24.4.6.5.2. Product Strategy
    - 24.4.6.5.3. Channel Strategy
- 24.4.7. Kimberly-Clark Corporation
  - 24.4.7.1. Overview
  - 24.4.7.2. Product Portfolio
  - 24.4.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.7.4. Sales Footprint
  - 24.4.7.5. Strategy Overview
    - 24.4.7.5.1. Marketing Strategy
    - 24.4.7.5.2. Product Strategy
    - 24.4.7.5.3. Channel Strategy
- 24.4.8. Unicharm Corporation
  - 24.4.8.1. Overview
  - 24.4.8.2. Product Portfolio
  - 24.4.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.8.4. Sales Footprint
  - 24.4.8.5. Strategy Overview
    - 24.4.8.5.1. Marketing Strategy
    - 24.4.8.5.2. Product Strategy
    - 24.4.8.5.3. Channel Strategy
- 24.4.9. Johnson & Johnson Inc.
  - 24.4.9.1. Overview
  - 24.4.9.2. Product Portfolio
  - 24.4.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.9.4. Sales Footprint
  - 24.4.9.5. Strategy Overview
    - 24.4.9.5.1. Marketing Strategy
    - 24.4.9.5.2. Product Strategy
    - 24.4.9.5.3. Channel Strategy
- 24.4.10. First Quality Enterprises Inc.
  - 24.4.10.1. Overview
  - 24.4.10.2. Product Portfolio
  - 24.4.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.10.4. Sales Footprint
  - 24.4.10.5. Strategy Overview
    - 24.4.10.5.1. Marketing Strategy
    - 24.4.10.5.2. Product Strategy
    - 24.4.10.5.3. Channel Strategy
- 24.4.11. Corman SpA
  - 24.4.11.1. Overview
  - 24.4.11.2. Product Portfolio
  - 24.4.11.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.11.4. Sales Footprint
  - 24.4.11.5. Strategy Overview
    - 24.4.11.5.1. Marketing Strategy
    - 24.4.11.5.2. Product Strategy
    - 24.4.11.5.3. Channel Strategy
- 24.4.12. First Quality Enterprises Inc.
  - 24.4.12.1. Overview
  - 24.4.12.2. Product Portfolio
  - 24.4.12.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.12.4. Sales Footprint
  - 24.4.12.5. Strategy Overview
    - 24.4.12.5.1. Marketing Strategy
    - 24.4.12.5.2. Product Strategy
    - 24.4.12.5.3. Channel Strategy
- 24.4.13. Bella
  - 24.4.13.1. Overview
  - 24.4.13.2. Product Portfolio
  - 24.4.13.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.13.4. Sales Footprint
  - 24.4.13.5. Strategy Overview
    - 24.4.13.5.1. Marketing Strategy
    - 24.4.13.5.2. Product Strategy
    - 24.4.13.5.3. Channel Strategy
- 24.4.14. Bodywise Ltd.
  - 24.4.14.1. Overview
  - 24.4.14.2. Product Portfolio
  - 24.4.14.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.14.4. Sales Footprint
  - 24.4.14.5. Strategy Overview
    - 24.4.14.5.1. Marketing Strategy
    - 24.4.14.5.2. Product Strategy
    - 24.4.14.5.3. Channel Strategy
- 24.4.15. Others (As Per Request)
  - 24.4.15.1. Overview
  - 24.4.15.2. Product Portfolio
  - 24.4.15.3. Profitability by Market Segments (Product/Channel/Region)
  - 24.4.15.4. Sales Footprint
  - 24.4.15.5. Strategy Overview
    - 24.4.15.5.1. Marketing Strategy
    - 24.4.15.5.2. Product Strategy
    - 24.4.15.5.3. Channel Strategy