Surfboard Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for surfboards. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Surfboard Market Size (2024E): USD 4.0 billion
Projected Market Value (2033F): USD 6.7 billion
Global Market Growth Rate (CAGR 2024 to 2033): 5.9%

Surfboard Market - Report Scope:

Surfboards are essential equipment for recreational and competitive surfing, with various types tailored to different surfing conditions and skill levels. The surfboard market includes shortboards, longboards, fish boards, and hybrid boards, catering to both amateur and professional surfers. Market growth is driven by increasing popularity of surfing as a sport and leisure activity, advancements in surfboard materials and technology, and rising disposable incomes that enhance consumer spending on premium surfboards.

Market Growth Drivers:

The global surfboard market is propelled by several key factors, including the growing popularity of surfing worldwide, which is driven by media coverage, surfing events, and social media influence. Additionally, technological advancements in surfboard design and materials, such as the introduction of eco-friendly and high-performance boards, are fostering market growth. The increasing number of surfing enthusiasts and surf schools, along with a surge in surfing tourism and competitions, further contribute to market expansion. Moreover, the rise in water sports participation and the influence of surfing culture on lifestyle trends are encouraging more individuals to invest in quality surfboards.

Market Restraints:

Despite promising growth prospects, the surfboard market faces challenges related to high production and material costs, which can affect pricing and consumer affordability. Additionally, environmental concerns associated with the use of synthetic materials in surfboard manufacturing pose challenges, leading to increased scrutiny and demand for sustainable alternatives. The market also contends with regional variations in surfing popularity, which may impact global distribution and sales strategies. Addressing these challenges requires innovation in eco-friendly materials and strategic pricing to appeal to diverse consumer segments.

Market Opportunities:

The surfboard market presents significant growth opportunities driven by innovations in surfboard technology and design. The introduction of eco-friendly materials, such as recycled and biodegradable components, aligns with growing environmental consciousness among consumers. Additionally, expanding markets in emerging regions with developing surfing cultures offer new avenues for growth. Strategic partnerships with surf schools, tourism operators, and online retailers can enhance market reach and customer engagement. Investment in research and development to create high-performance, customizable surfboards will also drive market differentiation and appeal.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the surfboard market globally?
Which surfboard types and designs are gaining popularity among consumers and surf schools?
How are technological advancements influencing the competitive landscape of the surfboard market?
Who are the key players contributing to the surfboard market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global surfboard market?

Competitive Intelligence and Business Strategy:

Leading players in the global surfboard market, including companies such as Quiksilver, Billabong, and Channel Islands Surfboards, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced surfboard designs and materials, catering to various surfing styles and conditions. Collaborations with surf schools, professional surfers, and surf tourism operators facilitate market access and brand promotion. Emphasis on sustainability, customer engagement, and market expansion into emerging regions fosters growth and enhances market presence in the dynamic surfboard landscape.

Key Companies Profiled:

Global Surf Industries
Gerflor SAS
Tarkett SA
Forbo
Beachbeat SurfBoards
Kiefer USA
Bauwerk Boen Group
EPI Group
Channel Island Surfboards Inc.
Horner Surfboard
Signature Sports
Robbins Sports Surfaces
Aacer Flooring
Brusurf LLC

Key Segments Covered in Surfboard Industry Research

By Product Type:

Shortboards
Longboards
Fish Boards
Gun Boards

By Material:

Polyurethane
Foam
Wood

By Application:

Amateurs
Professional

By Sales Channel:

Wholesalers/Distributors
Hypermarkets/Supermarkets
Specialty Stores
Independent Small Stores
Online Retailers

By Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East and Africa

Product Code: PMRREP33312

1. Executive Summary

1.1. Global Market Overview
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy
2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
- 3.1.1. Surfing Gaining Popularity as an Exercise & Fitness Activity
- 3.1.2. Players launching Eco-friendly Surfboards owing to the Rising Trend of Sustainability
- 3.1.3. Aggressively Growing Government Initiatives to Promote Surfing Tourism
- 3.1.4. Rise in Water based Activities Across the Globe
- 3.1.5. Growing trend of online purchase has significant impact on Surfboard Market
3.2. Product Innovation Trends
3.3. Future Prospects of the Surfboard Industry
- 3.3.1. Factors Fuelling the Growth
- 3.3.2. Influx of Brands
- 3.3.3. Innovative Distribution and Marketing Strategies

4. Global Surfboard Market Demand Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Volume ('000 Units) Analysis, 2019-2023
4.2. Current and Future Market Volume ('000 Units) Projections, 2024-2033
4.3. Y-o-Y Growth Trend Analysis

5. Global Surfboard Market - Pricing Analysis

5.1. Pricing Analysis By Product Type
5.2. Global Average Pricing Analysis Benchmark

6. Global Surfboard Market Demand (in Value or Application in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
- 7.1.1. GDP Growth Outlook
- 7.1.2. Consumer Spending Outlook
- 7.1.3. GDP Growth Rate Analysis
- 7.1.4. Internet Penetration Rate Outlook
- 7.1.5. Income Group Population Overview
- 7.1.6. Per Capita Disposable Income
7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Top Companies Historical Growth
- 7.2.2. Urbanization Growth Outlook
- 7.2.3. Others
7.3. PESTLE Analysis of Global Surfboard Market
7.4. Investment Feasibility Matrix of Surfboard Market
7.5. Porter's Five Forces Analysis of Global Surfboard Market
7.6. Market Dynamics
- 7.6.1. Drivers
- 7.6.2. Restraints
- 7.6.3. Opportunity Analysis

8. Global Surfboard Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Bn) Analysis By Product Type, 2019-2023
8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Product Type, 2024-2033
- 8.3.1. Short Boards
- 8.3.2. Long Boards
- 8.3.3. Fish Boards
- 8.3.4. Gun Boards
- 8.3.5. Others
8.4. Market Attractiveness Analysis By Product Type

9. Global Surfboard Market Analysis 2019-2023 and Forecast 2024-2033, by Material

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Bn) and Volume Analysis By Material, 2019-2023
9.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Material, 2024-2033
- 9.3.1. Polyurethane
- 9.3.2. Foam
- 9.3.3. Wood
- 9.3.4. Others
9.4. Market Attractiveness Analysis By Material

10. Global Surfboard Market Analysis 2019-2023 and Forecast 2024-2033, by Application

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Bn) and Volume Analysis By Application, 2019-2023
10.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Application, 2024-2033
- 10.3.1. Amateur
- 10.3.2. Professional
10.4. Market Attractiveness Analysis By Application

11. Global Surfboard Market Analysis 2019-2023 and Forecast 2024-2033, By Sales Channel

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Bn) and Volume Analysis By Sales Channel, 2019-2023
11.3. Current and Future Market Size (US$ Bn) and Volume Analysis and Forecast By Sales Channel, 2024-2033
- 11.3.1. Wholesalers/ Distributors
- 11.3.2. Hypermarkets/ Supermarkets
- 11.3.3. Specialty Stores
- 11.3.4. Multi-brand Stores
- 11.3.5. Independent Small Stores
- 11.3.6. Online Retailers
11.4. Market Attractiveness Analysis By Sales Channel

12. Global Surfboard Market Analysis 2019-2023 and Forecast 2024-2033, by Region

12.1. Introduction
12.2. Historical Market Size (US$ Bn) and Volume ('000 Units) Analysis by Region, 2019-2023
12.3. Current Market Size (US$ Bn) and Volume ('000 Units) Analysis and Forecast by Region, 2024-2033
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. East Asia
- 12.3.5. South Asia
- 12.3.6. Oceania
- 12.3.7. Middle East and Africa (MEA)
12.4. Market Attractiveness Analysis by Region

13. North America Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
13.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 13.4.1. By Country
  - 13.4.1.1. U.S.
  - 13.4.1.2. Canada
- 13.4.2. By Product Type
- 13.4.3. By Material
- 13.4.4. By Application
- 13.4.5. By Sales Channel
13.5. Market Attractiveness Analysis
- 13.5.1. By Country
- 13.5.2. By Product Type
- 13.5.3. By Material
- 13.5.4. By Application
- 13.5.5. By Sales Channel

14. Latin America Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
14.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 14.4.1. By Country
  - 14.4.1.1. Brazil
  - 14.4.1.2. Mexico
  - 14.4.1.3. Rest of Latin America
- 14.4.2. By Product Type
- 14.4.3. By Material
- 14.4.4. By Application
- 14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Product Type
- 14.5.3. By Material
- 14.5.4. By Application
- 14.5.5. By Sales Channel

15. Europe Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
15.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 15.4.1. By Country
  - 15.4.1.1. Germany
  - 15.4.1.2. Italy
  - 15.4.1.3. France
  - 15.4.1.4. U.K.
  - 15.4.1.5. Spain
  - 15.4.1.6. Rest of Europe
- 15.4.2. By Product Type
- 15.4.3. By Material
- 15.4.4. By Application
- 15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Material
- 15.5.4. By Application
- 15.5.5. By Sales Channel

16. South Asia Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
16.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 16.4.1. By Country
  - 16.4.1.1. India
  - 16.4.1.2. Thailand
  - 16.4.1.3. Indonesia
  - 16.4.1.4. Malaysia
  - 16.4.1.5. Rest of South Asia
- 16.4.2. By Product Type
- 16.4.3. By Material
- 16.4.4. By Application
- 16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Product Type
- 16.5.3. By Material
- 16.5.4. By Application
- 16.5.5. By Sales Channel

17. East Asia Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
17.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 17.4.1. By Country
  - 17.4.1.1. China
  - 17.4.1.2. Japan
  - 17.4.1.3. South Korea
- 17.4.2. By Product Type
- 17.4.3. By Material
- 17.4.4. By Application
- 17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Product Type
- 17.5.3. By Material
- 17.5.4. By Application
- 17.5.5. By Sales Channel

18. Oceania Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
18.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 18.4.1. By Country
  - 18.4.1.1. Australia
  - 18.4.1.2. New Zealand
- 18.4.2. By Product Type
- 18.4.3. By Material
- 18.4.4. By Application
- 18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Product Type
- 18.5.3. By Material
- 18.5.4. By Application
- 18.5.5. By Sales Channel

19. Middle East and Africa Surfboard Market Analysis 2019-2023 and Forecast 2024-2033

19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Bn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
19.4. Market Size (US$ Bn) and Volume Forecast By Market Taxonomy, 2024-2033
- 19.4.1. By Country
  - 19.4.1.1. GCC Countries
  - 19.4.1.2. Northern Africa
  - 19.4.1.3. South Africa
  - 19.4.1.4. Rest of Middle East and Africa
- 19.4.2. By Product Type
- 19.4.3. By Material
- 19.4.4. By Application
- 19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Product Type
- 19.5.3. By Material
- 19.5.4. By Application
- 19.5.5. By Sales Channel

20. Key Countries' Surfboard Market Analysis, 2024

20.1. Introduction
- 20.1.1. Market Value Proportion Analysis, By Key Countries
- 20.1.2. Global Vs. Country Growth Comparison
20.2. U.S. Surfboard Market Analysis
- 20.2.1. By Product Type
- 20.2.2. By Material
- 20.2.3. By Application
- 20.2.4. By Sales Channel
20.3. Canada Surfboard Market Analysis
- 20.3.1. By Product Type
- 20.3.2. By Material
- 20.3.3. By Application
- 20.3.4. By Sales Channel
20.4. Mexico Surfboard Market Analysis
- 20.4.1. By Product Type
- 20.4.2. By Material
- 20.4.3. By Application
- 20.4.4. By Sales Channel
20.5. Brazil Surfboard Market Analysis
- 20.5.1. By Product Type
- 20.5.2. By Material
- 20.5.3. By Application
- 20.5.4. By Sales Channel
20.6. Germany Surfboard Market Analysis
- 20.6.1. By By Product Type
- 20.6.2. By Material
- 20.6.3. By Application
- 20.6.4. By Sales Channel
20.7. Italy Surfboard Market Analysis
- 20.7.1. By Product Type
- 20.7.2. By Material
- 20.7.3. By Application
- 20.7.4. By Sales Channel
20.8. U.K. Surfboard Market Analysis
- 20.8.1. By Product Type
- 20.8.2. By Material
- 20.8.3. By Application
- 20.8.4. By Sales Channel
20.9. China Surfboard Market Analysis
- 20.9.1. By Product Type
- 20.9.2. By Material
- 20.9.3. By Application
- 20.9.4. By Sales Channel
20.10. Japan Surfboard Market Analysis
- 20.10.1. By Product Type
- 20.10.2. By Material
- 20.10.3. By Application
- 20.10.4. By Sales Channel
20.11. S. Korea Surfboard Market Analysis
- 20.11.1. By Product Type
- 20.11.2. By Material
- 20.11.3. By Application
- 20.11.4. By Sales Channel
20.12. India Surfboard Market Analysis
- 20.12.1. By Product Type
- 20.12.2. By Material
- 20.12.3. By Application
- 20.12.4. By Sales Channel
20.13. Australia and New Zealand Surfboard Market Analysis
- 20.13.1. By Product Type
- 20.13.2. By Material
- 20.13.3. By Application
- 20.13.4. By Sales Channel
20.14. South Africa Surfboard Market Analysis
- 20.14.1. By Product Type
- 20.14.2. By Material
- 20.14.3. By Application
- 20.14.4. By Sales Channel

21. Market Structure Analysis

21.1. Market Analysis by Tier of Companies (Surfboard)
21.2. Market Concentration
21.3. Market Share Analysis of Top Players
21.4. Market Presence Analysis
- 21.4.1. By Regional footprint of Players
- 21.4.2. Product foot print by Players
- 21.4.3. Channel Foot Print by Players

22. Competition Analysis

22.1. Competition Dashboard
22.2. Pricing Analysis by Competition
22.3. Competition Benchmarking
22.4. Competition Deep Dive
- 22.4.1. Global Surf Industries
  - 22.4.1.1. Overview
  - 22.4.1.2. Product Portfolio
  - 22.4.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.1.4. Sales Footprint
  - 22.4.1.5. Strategy Overview
    - 22.4.1.5.1. Marketing Strategy
    - 22.4.1.5.2. Product Strategy
    - 22.4.1.5.3. Channel Strategy
- 22.4.2. Gerflor SAS
  - 22.4.2.1. Overview
  - 22.4.2.2. Product Portfolio
  - 22.4.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.2.4. Sales Footprint
  - 22.4.2.5. Strategy Overview
    - 22.4.2.5.1. Marketing Strategy
    - 22.4.2.5.2. Product Strategy
    - 22.4.2.5.3. Channel Strategy
- 22.4.3. Tarkett SA
  - 22.4.3.1. Overview
  - 22.4.3.2. Product Portfolio
  - 22.4.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.3.4. Sales Footprint
  - 22.4.3.5. Strategy Overview
    - 22.4.3.5.1. Marketing Strategy
    - 22.4.3.5.2. Product Strategy
    - 22.4.3.5.3. Channel Strategy
- 22.4.4. Forbo
  - 22.4.4.1. Overview
  - 22.4.4.2. Product Portfolio
  - 22.4.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.4.4. Sales Footprint
  - 22.4.4.5. Strategy Overview
    - 22.4.4.5.1. Marketing Strategy
    - 22.4.4.5.2. Product Strategy
    - 22.4.4.5.3. Channel Strategy
- 22.4.5. Beachbeat SurfBoards
  - 22.4.5.1. Overview
  - 22.4.5.2. Product Portfolio
  - 22.4.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.5.4. Sales Footprint
  - 22.4.5.5. Strategy Overview
    - 22.4.5.5.1. Marketing Strategy
    - 22.4.5.5.2. Product Strategy
    - 22.4.5.5.3. Channel Strategy
- 22.4.6. Kiefer USA
  - 22.4.6.1. Overview
  - 22.4.6.2. Product Portfolio
  - 22.4.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.6.4. Sales Footprint
  - 22.4.6.5. Strategy Overview
    - 22.4.6.5.1. Marketing Strategy
    - 22.4.6.5.2. Product Strategy
    - 22.4.6.5.3. Channel Strategy
- 22.4.7. Bauwerk Boen Group
  - 22.4.7.1. Overview
  - 22.4.7.2. Product Portfolio
  - 22.4.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.7.4. Sales Footprint
  - 22.4.7.5. Strategy Overview
    - 22.4.7.5.1. Marketing Strategy
    - 22.4.7.5.2. Product Strategy
    - 22.4.7.5.3. Channel Strategy
- 22.4.8. EPI Group
  - 22.4.8.1. Overview
  - 22.4.8.2. Product Portfolio
  - 22.4.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.8.4. Sales Footprint
  - 22.4.8.5. Strategy Overview
    - 22.4.8.5.1. Marketing Strategy
    - 22.4.8.5.2. Product Strategy
    - 22.4.8.5.3. Channel Strategy
- 22.4.9. Channel Island Surfboards Inc.
  - 22.4.9.1. Overview
  - 22.4.9.2. Product Portfolio
  - 22.4.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.9.4. Sales Footprint
  - 22.4.9.5. Strategy Overview
    - 22.4.9.5.1. Marketing Strategy
    - 22.4.9.5.2. Product Strategy
    - 22.4.9.5.3. Channel Strategy
- 22.4.10. Horner Surfboard
  - 22.4.10.1. Overview
  - 22.4.10.2. Product Portfolio
  - 22.4.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.10.4. Sales Footprint
  - 22.4.10.5. Strategy Overview
    - 22.4.10.5.1. Marketing Strategy
    - 22.4.10.5.2. Product Strategy
    - 22.4.10.5.3. Channel Strategy
- 22.4.11. Signature Sports
  - 22.4.11.1. Overview
  - 22.4.11.2. Product Portfolio
  - 22.4.11.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.11.4. Sales Footprint
  - 22.4.11.5. Strategy Overview
    - 22.4.11.5.1. Marketing Strategy
    - 22.4.11.5.2. Product Strategy
    - 22.4.11.5.3. Channel Strategy
- 22.4.12. Robbins Sports Surfaces
  - 22.4.12.1. Overview
  - 22.4.12.2. Product Portfolio
  - 22.4.12.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.12.4. Sales Footprint
  - 22.4.12.5. Strategy Overview
    - 22.4.12.5.1. Marketing Strategy
    - 22.4.12.5.2. Product Strategy
    - 22.4.12.5.3. Channel Strategy
- 22.4.13. Aacer Flooring
  - 22.4.13.1. Overview
  - 22.4.13.2. Product Portfolio
  - 22.4.13.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.13.4. Sales Footprint
  - 22.4.13.5. Strategy Overview
    - 22.4.13.5.1. Marketing Strategy
    - 22.4.13.5.2. Product Strategy
    - 22.4.13.5.3. Channel Strategy
- 22.4.14. Brusurf LLC
  - 22.4.14.1. Overview
  - 22.4.14.2. Product Portfolio
  - 22.4.14.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.14.4. Sales Footprint
  - 22.4.14.5. Strategy Overview
    - 22.4.14.5.1. Marketing Strategy
    - 22.4.14.5.2. Product Strategy
    - 22.4.14.5.3. Channel Strategy
- 22.4.15. Other Players (As Requested)
  - 22.4.15.1. Overview
  - 22.4.15.2. Product Portfolio
  - 22.4.15.3. Profitability by Market Segments (Product/Channel/Region)
  - 22.4.15.4. Sales Footprint
  - 22.4.15.5. Strategy Overview
    - 22.4.15.5.1. Marketing Strategy
    - 22.4.15.5.2. Product Strategy
    - 22.4.15.5.3. Channel Strategy