Neck and Shoulder Massager Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide Neck and Shoulder Massager Market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Neck and Shoulder Massager Market Size (2024E): USD 4215.9 Mn
Projected Market Value (2033F): USD 8640.7 Mn
Global Market Growth Rate (CAGR 2024 to 2033): 8.3%

Neck and Shoulder Massager Market - Report Scope:

Neck and shoulder massagers play a crucial role in providing relief from muscle tension, stress, and discomfort associated with prolonged sitting, poor posture, and physical exertion. These devices offer various massage techniques, including kneading, vibration, heat therapy, and shiatsu, to promote relaxation and improve blood circulation. The neck and shoulder massager market caters to both personal and professional use, with applications in homes, offices, spas, and physiotherapy centers. Market growth is driven by increasing awareness of the benefits of regular massage, rising healthcare expenditures, and advancements in massager technology, enhancing treatment efficacy and user comfort.

Market Growth Drivers:

The global neck and shoulder massager market is propelled by several key factors, including the growing prevalence of sedentary lifestyles, leading to increased incidences of neck and shoulder pain. The rising awareness about the therapeutic benefits of massage, such as stress relief and muscle relaxation, further drives market expansion. Technological advancements, such as the integration of heat therapy and adjustable intensity settings, offer improved user experiences and foster market growth. Moreover, the increasing adoption of portable and user-friendly massagers for home use and the expansion of wellness trends create new avenues for market players to reach a wider consumer base.

Market Restraints:

Despite promising growth prospects, the neck and shoulder massager market faces challenges related to high product costs, regulatory compliance, and competition from alternative therapies. Stringent regulations governing the safety and efficacy of massagers impose compliance burdens on manufacturers, affecting market entry barriers and operational costs. Furthermore, the high cost of advanced massagers poses challenges for market penetration, particularly in price-sensitive regions. Addressing these economic and regulatory barriers requires collaboration between industry stakeholders and policymakers to promote access to safe and affordable massager solutions.

Market Opportunities:

The neck and shoulder massager market presents significant growth opportunities driven by technological innovations, demographic trends, and evolving consumer preferences. The integration of smart technologies, such as app-controlled features and personalized massage programs, enhances user convenience and engagement. Furthermore, the expanding application of massagers beyond home use, including in professional wellness centers and corporate wellness programs, broadens the market scope and stimulates innovation. Strategic partnerships, investment in research and development, and the introduction of cost-effective massager solutions are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic wellness landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the neck and shoulder massager market globally?
Which massager types and applications are driving adoption across different settings?
How are technological advancements reshaping the competitive landscape of the neck and shoulder massager market?
Who are the key players contributing to the neck and shoulder massager market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global neck and shoulder massager market?

Competitive Intelligence and Business Strategy:

Leading players in the global neck and shoulder massager market, including HoMedics, Brookstone, and Panasonic Corporation, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced massager solutions, including heat therapy massagers, portable devices, and app-integrated massagers, catering to diverse consumer needs and preferences. Collaborations with wellness centers, retail distributors, and regulatory agencies facilitate market access and promote technology adoption. Moreover, emphasis on clinical research, evidence-based practice, and consumer education fosters market growth and enhances user satisfaction in the rapidly evolving wellness landscape.

Key Companies Profiled:

JSB Health & Fitness Pvt. Ltd
Nekteck
OSIM International
HoMedics
Family Inada Co., Ltd.
FUJIIRYOKI
Human Touch
SKG
Panasonic Corp.
Beurer GmbH
Wenzhou Huifan Technology Co., Ltd
Prospera Corp.
CERAJADE KYOSUNGMED

Key Segments Covered in Neck and Shoulder Massager Industry Research

Product Type

Vibrating Massagers
Manual Massagers
Impulse Massagers
Shiatsu Massagers

Power Type

Cordless
Corded

Price Range

Below US$ 100
US$ 100- US$ 200
US$ 200- US$ 300
US$ 300 and Above

End User

Spas & Massage Parlors
Households
Physiotherapy Clinics
Private Hospitals

Sales Channel

Direct Sales
Hypermarkets/Supermarkets
Specialty Stores
Departmental Stores
Multi-Brand Stores
Online Retailers
Other Sales Channels

Region

North America
Latin America
Europe
East Asia
South Asia
Oceania
Middle East & Africa (MEA)

Product Code: PMRREP13888

1. Executive Summary

1.1. Global Market Overview
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage/Taxonomy
2.2. Market Definition/Scope/Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Future Prospects of Neck and Shoulder Industry
- 3.2.1. Factors Fuelling Growth
- 3.2.2. Influx of Brands
- 3.2.3. Innovative Distribution & Marketing Strategies

4. Global Neck and Shoulder Massager Market Demand Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Volume ('000 Units) Analysis, 2019-2023
4.2. Current and Future Market Volume ('000 Units) Projections, 2024-2033
4.3. Y-o-Y Growth Trend Analysis

5. Global Neck and Shoulder Massager Market - Pricing Analysis

5.1. Pricing Analysis By Product Type
5.2. Global Average Pricing Analysis Benchmark

6. Global Neck and Shoulder Massager Market Demand (in Value or Sales Channel in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
- 7.1.1. GDP Growth Outlook
- 7.1.2. Consumer Spending Outlook
- 7.1.3. GDP Growth Rate Analysis
- 7.1.4. Internet Penetration Rate Outlook
- 7.1.5. Income Group Population Overview
- 7.1.6. Per Capita Disposable Income
7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Top Companies Historical Growth
- 7.2.2. Increasing number of Students across the world.
- 7.2.3. Urbanization Growth Outlook
- 7.2.4. Others
7.3. PESTLE Analysis of Global Market
7.4. Investment Feasibility Matrix of Market
7.5. Porter's Five Forces Analysis of Global Market
7.6. Market Dynamics
- 7.6.1. Drivers
- 7.6.2. Restraints
- 7.6.3. Opportunity Analysis

8. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Product Type, 2019-2023
8.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Product Type, 2024-2033
- 8.3.1. Vibrating Massagers
- 8.3.2. Manual Massagers
- 8.3.3. Impulse Massagers
- 8.3.4. Shiatsu Massagers
- 8.3.5. Others
8.4. Market Attractiveness Analysis by Product Type

9. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Power

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Flavor, 2019-2023
9.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Flavor, 2024-2033
- 9.3.1. Cordless Electric
- 9.3.2. Corded Electric
9.4. Market Attractiveness Analysis by Flavor

10. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Price Range

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Price Range, 2019-2023
10.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Price Range, 2024-2033
- 10.3.1. Below US$ 100
- 10.3.2. US$ 100- US$ 200
- 10.3.3. US$ 200- US$ 300
- 10.3.4. US$ 300 and Above
10.4. Market Attractiveness Analysis by Price Range

11. Global Market Analysis 2019-2023 and Forecast 2024-2033, by End User

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by End User, 2019-2023
11.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by End User, 2024-2033
- 11.3.1. Spas & Massage Parlours
- 11.3.2. Households
- 11.3.3. Physiotherapy Clinics
- 11.3.4. Private Hospitals
- 11.3.5. Others
11.4. Market Attractiveness Analysis by End User

12. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Sales Channel

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Sales Channel, 2019-2023
12.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Sales Channel, 2024-2033
- 12.3.1. Direct Sales
- 12.3.2. Hypermarkets/Supermarkets
- 12.3.3. Specialty Stores
- 12.3.4. Departmental Stores
- 12.3.5. Multi-brand Stores
- 12.3.6. Online Retailers
- 12.3.7. Other Sales Channel
12.4. Market Attractiveness Analysis by Sales Channel

13. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Region

13.1. Introduction
13.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Region, 2019-2023
13.3. Current Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Region, 2024-2033
- 13.3.1. North America
- 13.3.2. Latin America
- 13.3.3. Europe
- 13.3.4. East Asia
- 13.3.5. South Asia
- 13.3.6. Oceania
- 13.3.7. Middle East and Africa (MEA)
13.4. Market Attractiveness Analysis by Region

14. North America Market Analysis 2019-2023 and Forecast 2024-2033

14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 14.4.1. By Country
  - 14.4.1.1. U.S.
  - 14.4.1.2. Canada
- 14.4.2. By Product Type
- 14.4.3. By Power
- 14.4.4. By Price Range
- 14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Product Type
- 14.5.3. By Power
- 14.5.4. By Price Range
- 14.5.5. By Sales Channel

15. Latin America Market Analysis 2019-2023 and Forecast 2024-2033

15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 15.4.1. By Country
  - 15.4.1.1. Brazil
  - 15.4.1.2. Mexico
  - 15.4.1.3. Rest of Latin America
- 15.4.2. By Product Type
- 15.4.3. By Power
- 15.4.4. By Price Range
- 15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Power
- 15.5.4. By Price Range
- 15.5.5. By Sales Channel

16. Europe Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 16.4.1. By Country
  - 16.4.1.1. Germany
  - 16.4.1.2. Italy
  - 16.4.1.3. France
  - 16.4.1.4. U.K.
  - 16.4.1.5. Spain
  - 16.4.1.6. Rest of Europe
- 16.4.2. By Product Type
- 16.4.3. By Power
- 16.4.4. By Price Range
- 16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Product Type
- 16.5.3. By Power
- 16.5.4. By Price Range
- 16.5.5. By Sales Channel

17. South Asia Market Analysis 2019-2023 and Forecast 2024-2033

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 17.4.1. By Country
  - 17.4.1.1. India
  - 17.4.1.2. Thailand
  - 17.4.1.3. Indonesia
  - 17.4.1.4. Malaysia
  - 17.4.1.5. Rest of South Asia
- 17.4.2. By Product Type
- 17.4.3. By Power
- 17.4.4. By Price Range
- 17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Product Type
- 17.5.3. By Power
- 17.5.4. By Price Range
- 17.5.5. By Sales Channel

18. East Asia Market Analysis 2019-2023 and Forecast 2024-2033

18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 18.4.1. By Country
  - 18.4.1.1. China
  - 18.4.1.2. Japan
  - 18.4.1.3. South Korea
- 18.4.2. By Product Type
- 18.4.3. By Power
- 18.4.4. By Price Range
- 18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Product Type
- 18.5.3. By Power
- 18.5.4. By Price Range
- 18.5.5. By Sales Channel

19. Oceania Market Analysis 2019-2023 and Forecast 2024-2033

19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 19.4.1. By Country
  - 19.4.1.1. Australia
  - 19.4.1.2. New Zealand
- 19.4.2. By Product Type
- 19.4.3. By Power
- 19.4.4. By Price Range
- 19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Product Type
- 19.5.3. By Power
- 19.5.4. By Price Range
- 19.5.5. By Sales Channel

20. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2033

20.1. Introduction
20.2. Pricing Analysis
20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2019-2023
20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2024-2033
- 20.4.1. By Country
  - 20.4.1.1. GCC Countries
  - 20.4.1.2. Northern Africa
  - 20.4.1.3. South Africa
  - 20.4.1.4. Rest of Middle East and Africa
- 20.4.2. By Product Type
- 20.4.3. By Power
- 20.4.4. By Price Range
- 20.4.5. By Sales Channel
20.5. Market Attractiveness Analysis
- 20.5.1. By Country
- 20.5.2. By Product Type
- 20.5.3. By Power
- 20.5.4. By Price Range
- 20.5.5. By Sales Channel

21. Key Countries' Market Analysis 2024-2033

21.1. Introduction
- 21.1.1. Market Value Proportion Analysis, By Key Countries
- 21.1.2. Global Vs. Country Growth Comparison
21.2. U.S. Market Analysis
- 21.2.1. By Product Type
- 21.2.2. By Power
- 21.2.3. By Price Range
- 21.2.4. By Sales Channel
21.3. Canada Market Analysis
- 21.3.1. By Product Type
- 21.3.2. By Power
- 21.3.3. By Price Range
- 21.3.4. By Sales Channel
21.4. Mexico Market Analysis
- 21.4.1. By Product Type
- 21.4.2. By Power
- 21.4.3. By Price Range
- 21.4.4. By Sales Channel
21.5. Brazil Market Analysis
- 21.5.1. By Product Type
- 21.5.2. By Power
- 21.5.3. By Price Range
- 21.5.4. By Sales Channel
21.6. Germany Market Analysis
- 21.6.1. By Product Type
- 21.6.2. By Power
- 21.6.3. By Price Range
- 21.6.4. By Sales Channel
21.7. Italy Market Analysis
- 21.7.1. By Product Type
- 21.7.2. By Power
- 21.7.3. By Price Range
- 21.7.4. By Sales Channel
21.8. U.K. Market Analysis
- 21.8.1. By Product Type
- 21.8.2. By Power
- 21.8.3. By Price Range
- 21.8.4. By Sales Channel
21.9. China Market Analysis
- 21.9.1. By Product Type
- 21.9.2. By Power
- 21.9.3. By Price Range
- 21.9.4. By Sales Channel
21.10. Japan Market Analysis
- 21.10.1. By Product Type
- 21.10.2. By Power
- 21.10.3. By Price Range
- 21.10.4. By Sales Channel
21.11. S. Korea Market Analysis
- 21.11.1. By Product Type
- 21.11.2. By Power
- 21.11.3. By Price Range
- 21.11.4. By Sales Channel
21.12. India Market Analysis
- 21.12.1. By Product Type
- 21.12.2. By Power
- 21.12.3. By Price Range
- 21.12.4. By Sales Channel
21.13. Australia and New Zealand Market Analysis
- 21.13.1. By Product Type
- 21.13.2. By Power
- 21.13.3. By Price Range
- 21.13.4. By Sales Channel
21.14. South Africa Market Analysis
- 21.14.1. By Product Type
- 21.14.2. By Power
- 21.14.3. By Price Range
- 21.14.4. By Sales Channel

22. Market Structure Analysis

22.1. Market Analysis by Tier of Companies (Neck and Shoulder)
22.2. Market Concentration
22.3. Market Share Analysis of Top Players
22.4. Market Presence Analysis
- 22.4.1. By Regional footprint of Players
- 22.4.2. Product foot print by Players
- 22.4.3. Channel Foot Print by Players

23. Competition Analysis

23.1. Competition Dashboard
23.2. Pricing Analysis by Competition
23.3. Competition Benchmarking
23.4. Competition Deep Dive
- 23.4.1. JSB Health & Fitness Pvt. Ltd.
  - 23.4.1.1. Overview
  - 23.4.1.2. Product Portfolio
  - 23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.1.4. Sales Footprint
  - 23.4.1.5. Strategy Overview
    - 23.4.1.5.1. Marketing Strategy
    - 23.4.1.5.2. Product Strategy
    - 23.4.1.5.3. Channel Strategy
- 23.4.2. Nekteck
  - 23.4.2.1. Overview
  - 23.4.2.2. Product Portfolio
  - 23.4.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.2.4. Sales Footprint
  - 23.4.2.5. Strategy Overview
    - 23.4.2.5.1. Marketing Strategy
    - 23.4.2.5.2. Product Strategy
    - 23.4.2.5.3. Channel Strategy
- 23.4.3. OSIM International
  - 23.4.3.1. Overview
  - 23.4.3.2. Product Portfolio
  - 23.4.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.3.4. Sales Footprint
  - 23.4.3.5. Strategy Overview
    - 23.4.3.5.1. Marketing Strategy
    - 23.4.3.5.2. Product Strategy
    - 23.4.3.5.3. Channel Strategy
- 23.4.4. HoMedics
  - 23.4.4.1. Overview
  - 23.4.4.2. Product Portfolio
  - 23.4.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.4.4. Sales Footprint
  - 23.4.4.5. Strategy Overview
    - 23.4.4.5.1. Marketing Strategy
    - 23.4.4.5.2. Product Strategy
    - 23.4.4.5.3. Channel Strategy
- 23.4.5. Family Inada Co., Ltd.
  - 23.4.5.1. Overview
  - 23.4.5.2. Product Portfolio
  - 23.4.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.5.4. Sales Footprint
  - 23.4.5.5. Strategy Overview
    - 23.4.5.5.1. Marketing Strategy
    - 23.4.5.5.2. Product Strategy
    - 23.4.5.5.3. Channel Strategy
- 23.4.6. FUJIIRYOKI
  - 23.4.6.1. Overview
  - 23.4.6.2. Product Portfolio
  - 23.4.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.6.4. Sales Footprint
  - 23.4.6.5. Strategy Overview
    - 23.4.6.5.1. Marketing Strategy
    - 23.4.6.5.2. Product Strategy
    - 23.4.6.5.3. Channel Strategy
- 23.4.7. Human Touch
  - 23.4.7.1. Overview
  - 23.4.7.2. Product Portfolio
  - 23.4.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.7.4. Sales Footprint
  - 23.4.7.5. Strategy Overview
    - 23.4.7.5.1. Marketing Strategy
    - 23.4.7.5.2. Product Strategy
    - 23.4.7.5.3. Channel Strategy
- 23.4.8. SKG
  - 23.4.8.1. Overview
  - 23.4.8.2. Product Portfolio
  - 23.4.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.8.4. Sales Footprint
  - 23.4.8.5. Strategy Overview
    - 23.4.8.5.1. Marketing Strategy
    - 23.4.8.5.2. Product Strategy
    - 23.4.8.5.3. Channel Strategy
- 23.4.9. Panasonic Corp.
  - 23.4.9.1. Overview
  - 23.4.9.2. Product Portfolio
  - 23.4.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.9.4. Sales Footprint
  - 23.4.9.5. Strategy Overview
    - 23.4.9.5.1. Marketing Strategy
    - 23.4.9.5.2. Product Strategy
    - 23.4.9.5.3. Channel Strategy
- 23.4.10. Beurer GmbH
  - 23.4.10.1. Overview
  - 23.4.10.2. Product Portfolio
  - 23.4.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.10.4. Sales Footprint
  - 23.4.10.5. Strategy Overview
    - 23.4.10.5.1. Marketing Strategy
    - 23.4.10.5.2. Product Strategy
    - 23.4.10.5.3. Channel Strategy
- 23.4.11. Wenzhou Huifan Technology Co., Ltd
  - 23.4.11.1. Overview
  - 23.4.11.2. Product Portfolio
  - 23.4.11.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.11.4. Sales Footprint
  - 23.4.11.5. Strategy Overview
    - 23.4.11.5.1. Marketing Strategy
    - 23.4.11.5.2. Product Strategy
    - 23.4.11.5.3. Channel Strategy
- 23.4.12. Prospera Corp.
  - 23.4.12.1. Overview
  - 23.4.12.2. Product Portfolio
  - 23.4.12.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.12.4. Sales Footprint
  - 23.4.12.5. Strategy Overview
    - 23.4.12.5.1. Marketing Strategy
    - 23.4.12.5.2. Product Strategy
    - 23.4.12.5.3. Channel Strategy
- 23.4.13. CERAJADE KYOSUNGMED
  - 23.4.13.1. Overview
  - 23.4.13.2. Product Portfolio
  - 23.4.13.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.13.4. Sales Footprint
  - 23.4.13.5. Strategy Overview
    - 23.4.13.5.1. Marketing Strategy
    - 23.4.13.5.2. Product Strategy
    - 23.4.13.5.3. Channel Strategy
- 23.4.14. Others
  - 23.4.14.1. Overview
  - 23.4.14.2. Product Portfolio
  - 23.4.14.3. Profitability by Market Segments (Product/Channel/Region)
  - 23.4.14.4. Sales Footprint
  - 23.4.14.5. Strategy Overview
    - 23.4.14.5.1. Marketing Strategy
    - 23.4.14.5.2. Product Strategy
    - 23.4.14.5.3. Channel Strategy