Power Banks Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for power banks. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Power Banks Market Size (2024E): USD 15.2 Billion
Projected Market Value (2033F): USD 55.6 Billion
Global Market Growth Rate (CAGR 2024 to 2033): 15.5%

Power Banks Market - Report Scope:

Power banks play a crucial role in providing portable power solutions for a wide range of electronic devices, including smartphones, tablets, laptops, and wearable devices. These portable chargers are essential for maintaining device functionality during travel, outdoor activities, and emergencies. The power banks market caters to consumers, corporate users, and outdoor enthusiasts, offering a variety of power capacities, designs, and charging technologies, including fast charging, wireless charging, and solar charging.

Market Growth Drivers:

The global power banks market is propelled by several key factors, including the increasing dependence on electronic devices for communication, entertainment, and work. The rising need for uninterrupted power supply, especially in regions with unstable electricity, drives market expansion. Technological advancements, such as the development of high-capacity power banks, fast charging capabilities, and integration of renewable energy sources like solar panels, enhance product appeal and foster market growth. Moreover, the proliferation of smart devices and the growing trend of remote working further stimulate demand for reliable power backup solutions.

Market Restraints:

Despite promising growth prospects, the power banks market faces challenges related to product safety, regulatory compliance, and environmental concerns. Stringent regulations governing the manufacturing, transportation, and disposal of power banks impose compliance burdens on manufacturers, affecting market entry barriers and operational costs. Furthermore, the risk of battery overheating and potential hazards associated with lithium-ion batteries pose safety challenges. Addressing these regulatory and safety concerns requires ongoing innovation and adherence to international standards to ensure product reliability and consumer safety.

Market Opportunities:

The power banks market presents significant growth opportunities driven by technological innovations, consumer demand, and the expansion of the smart device ecosystem. The integration of advanced features, such as wireless charging, bi-directional charging, and energy-efficient designs, enhances user convenience and broadens the market scope. Additionally, the increasing adoption of renewable energy sources, such as solar-powered power banks, aligns with the global shift towards sustainability, creating new avenues for market players. Strategic partnerships, investment in research and development, and the introduction of eco-friendly, high-performance power banks are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic power banks landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the power banks market globally?
Which power bank capacities and technologies are driving adoption across different user segments?
How are technological advancements reshaping the competitive landscape of the power banks market?
Who are the key players contributing to the power banks market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global power banks market?

Competitive Intelligence and Business Strategy:

Leading players in the global power banks market, including Anker Innovations, Xiaomi Corporation, and Samsung SDI Co., Ltd., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced power solutions, including high-capacity power banks, fast charging technologies, and solar-powered devices, catering to diverse user needs and preferences. Collaborations with electronics manufacturers, retail distributors, and e-commerce platforms facilitate market access and promote technology adoption. Moreover, emphasis on sustainable practices, consumer education, and after-sales service fosters market growth and enhances customer satisfaction in the rapidly evolving power banks landscape.

Key Companies Profiled:

Beijing Xiaomi Technology Co., Ltd
Lenovo Group Ltd., Microsoft Corporation
Panasonic Corporation
Sony Corporation
AsusTeK Computer Inc.
Anker Technology Co. Limited
Intex Technologies
Ambrane India Private Limited
Samsung SDI Co., Ltd.

Power Banks Market Segments

By Capacity Range:

Up to 3,000 mAh
3,001 mAh-8,000 mAh
8,001 mAh-20,000 mAh
Above 20,000 mAh

By Battery Type:

Lithium-ion
Lithium Polymer

By Energy Source:

Electric
Solar

By Distribution Channel:

E-commerce
Brick and Mortar

By Region:

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

Product Code: PMRREP33479

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
- 3.5.1. Supply Side Participants and their Roles
  - 3.5.1.1. Producers
  - 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
  - 3.5.1.3. Wholesalers and Distributors
- 3.5.2. Value Added and Value Created at Node in the Supply Chain
- 3.5.3. List of Raw Material Suppliers
- 3.5.4. List of Existing and Potential Buyer's
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
- 3.7.1. Profit Margin Analysis
- 3.7.2. Wholesalers and Distributors
- 3.7.3. Retailers
3.8. PESTLE and Porter's Analysis
3.9. Regulatory Landscape
- 3.9.1. By Key Regions
- 3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics

4. Global Power Banks Market Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis, 2019-2023
4.2. Current and Future Market Size Value (US$ Bn) & Volume (Units) Projections, 2024-2033
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis

5. Global Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Capacity Range

5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis By Capacity Range, 2019-2023
5.3. Current and Future Market Size Value (US$ Bn) & Volume (Units) Analysis and Forecast By Capacity Range, 2024-2033
- 5.3.1. Up to 3,000 mAh
- 5.3.2. 3,001 mAh-8,000 mAh
- 5.3.3. 8,001 mAh-20,000 mAh
- 5.3.4. Above 20,000 mAh
5.4. Y-o-Y Growth Trend Analysis By Capacity Range, 2019-2023
5.5. Absolute $ Opportunity Analysis By Capacity Range, 2024-2033

6. Global Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Battery Type

6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis By Battery Type, 2019-2023
6.3. Current and Future Market Size Value (US$ Bn) & Volume (Units) Analysis and Forecast By Battery Type, 2024-2033
- 6.3.1. Lithium-ion
- 6.3.2. Lithium Polymer
6.4. Y-o-Y Growth Trend Analysis By Battery Type, 2019-2023
6.5. Absolute $ Opportunity Analysis By Battery Type, 2024-2033

7. Global Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Energy Source

7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis By Energy Source, 2019-2023
7.3. Current and Future Market Size Value (US$ Bn) & Volume (Units) Analysis and Forecast By Energy Source, 2024-2033
- 7.3.1. Electric
- 7.3.2. Solar
7.4. Y-o-Y Growth Trend Analysis By Energy Source, 2019-2023
7.5. Absolute $ Opportunity Analysis By Energy Source, 2024-2033

8. Global Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Distribution Channel

8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis By Distribution Channel, 2019-2023
8.3. Current and Future Market Size Value (US$ Bn) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024-2033
- 8.3.1. E-commerce
- 8.3.2. Brick and Mortar
8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019-2023
8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024-2033

9. Global Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Region

9.1. Introduction
9.2. Historical Market Size Value (US$ Bn) & Volume (Units) Analysis By Region, 2019-2023
9.3. Current Market Size Value (US$ Bn) & Volume (Units) Analysis and Forecast By Region, 2024-2033
- 9.3.1. North America
- 9.3.2. Latin America
- 9.3.3. Europe
- 9.3.4. Asia Pacific
- 9.3.5. MEA
9.4. Market Attractiveness Analysis By Region

10. North America Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Country

10.1. Historical Market Size Value (US$ Bn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023
10.2. Market Size Value (US$ Bn) & Volume (Units) Forecast By Market Taxonomy, 2024-2033
- 10.2.1. By Country
  - 10.2.1.1. U.S.
  - 10.2.1.2. Canada
- 10.2.2. By Capacity Range
- 10.2.3. By Battery Type
- 10.2.4. By Energy Source
- 10.2.5. By Distribution Channel
10.3. Market Attractiveness Analysis
- 10.3.1. By Country
- 10.3.2. By Capacity Range
- 10.3.3. By Battery Type
- 10.3.4. By Energy Source
- 10.3.5. By Distribution Channel
10.4. Key Takeaways

11. Latin America Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Country

11.1. Historical Market Size Value (US$ Bn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023
11.2. Market Size Value (US$ Bn) & Volume (Units) Forecast By Market Taxonomy, 2024-2033
- 11.2.1. By Country
  - 11.2.1.1. Brazil
  - 11.2.1.2. Mexico
  - 11.2.1.3. Rest of Latin America
- 11.2.2. By Capacity Range
- 11.2.3. By Battery Type
- 11.2.4. By Energy Source
- 11.2.5. By Distribution Channel
11.3. Market Attractiveness Analysis
- 11.3.1. By Country
- 11.3.2. By Capacity Range
- 11.3.3. By Battery Type
- 11.3.4. By Energy Source
- 11.3.5. By Distribution Channel
11.4. Key Takeaways

12. Europe Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Country

12.1. Historical Market Size Value (US$ Bn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023
12.2. Market Size Value (US$ Bn) & Volume (Units) Forecast By Market Taxonomy, 2024-2033
- 12.2.1. By Country
  - 12.2.1.1. Germany
  - 12.2.1.2. U.K.
  - 12.2.1.3. France
  - 12.2.1.4. Spain
  - 12.2.1.5. Italy
  - 12.2.1.6. Rest of Europe
- 12.2.2. By Capacity Range
- 12.2.3. By Battery Type
- 12.2.4. By Energy Source
- 12.2.5. By Distribution Channel
12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Capacity Range
- 12.3.3. By Battery Type
- 12.3.4. By Energy Source
- 12.3.5. By Distribution Channel
12.4. Key Takeaways

13. Asia Pacific Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Country

13.1. Historical Market Size Value (US$ Bn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023
13.2. Market Size Value (US$ Bn) & Volume (Units) Forecast By Market Taxonomy, 2024-2033
- 13.2.1. By Country
  - 13.2.1.1. China
  - 13.2.1.2. Japan
  - 13.2.1.3. South Korea
  - 13.2.1.4. Singapore
  - 13.2.1.5. Thailand
  - 13.2.1.6. Indonesia
  - 13.2.1.7. Australia
  - 13.2.1.8. New Zealand
  - 13.2.1.9. Rest of Asia Pacific
- 13.2.2. By Capacity Range
- 13.2.3. By Battery Type
- 13.2.4. By Energy Source
- 13.2.5. By Distribution Channel
13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Capacity Range
- 13.3.3. By Battery Type
- 13.3.4. By Energy Source
- 13.3.5. By Distribution Channel
13.4. Key Takeaways

14. MEA Power Banks Market Analysis 2019-2023 and Forecast 2024-2033, By Country

14.1. Historical Market Size Value (US$ Bn) & Volume (Units) Trend Analysis By Market Taxonomy, 2019-2023
14.2. Market Size Value (US$ Bn) & Volume (Units) Forecast By Market Taxonomy, 2024-2033
- 14.2.1. By Country
  - 14.2.1.1. GCC Countries
  - 14.2.1.2. South Africa
  - 14.2.1.3. Israel
  - 14.2.1.4. Rest of MEA
- 14.2.2. By Capacity Range
- 14.2.3. By Battery Type
- 14.2.4. By Energy Source
- 14.2.5. By Distribution Channel
14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Capacity Range
- 14.3.3. By Battery Type
- 14.3.4. By Energy Source
- 14.3.5. By Distribution Channel
14.4. Key Takeaways

15. Key Countries Power Banks Market Analysis

15.1. U.S.
- 15.1.1. Pricing Analysis
- 15.1.2. Market Share Analysis, 2024
  - 15.1.2.1. By Capacity Range
  - 15.1.2.2. By Battery Type
  - 15.1.2.3. By Energy Source
  - 15.1.2.4. By Distribution Channel
15.2. Canada
- 15.2.1. Pricing Analysis
- 15.2.2. Market Share Analysis, 2024
  - 15.2.2.1. By Capacity Range
  - 15.2.2.2. By Battery Type
  - 15.2.2.3. By Energy Source
  - 15.2.2.4. By Distribution Channel
15.3. Brazil
- 15.3.1. Pricing Analysis
- 15.3.2. Market Share Analysis, 2024
  - 15.3.2.1. By Capacity Range
  - 15.3.2.2. By Battery Type
  - 15.3.2.3. By Energy Source
  - 15.3.2.4. By Distribution Channel
15.4. Mexico
- 15.4.1. Pricing Analysis
- 15.4.2. Market Share Analysis, 2024
  - 15.4.2.1. By Capacity Range
  - 15.4.2.2. By Battery Type
  - 15.4.2.3. By Energy Source
  - 15.4.2.4. By Distribution Channel
15.5. Germany
- 15.5.1. Pricing Analysis
- 15.5.2. Market Share Analysis, 2024
  - 15.5.2.1. By Capacity Range
  - 15.5.2.2. By Battery Type
  - 15.5.2.3. By Energy Source
  - 15.5.2.4. By Distribution Channel
15.6. U.K.
- 15.6.1. Pricing Analysis
- 15.6.2. Market Share Analysis, 2024
  - 15.6.2.1. By Capacity Range
  - 15.6.2.2. By Battery Type
  - 15.6.2.3. By Energy Source
  - 15.6.2.4. By Distribution Channel
15.7. France
- 15.7.1. Pricing Analysis
- 15.7.2. Market Share Analysis, 2024
  - 15.7.2.1. By Capacity Range
  - 15.7.2.2. By Battery Type
  - 15.7.2.3. By Energy Source
  - 15.7.2.4. By Distribution Channel
15.8. Spain
- 15.8.1. Pricing Analysis
- 15.8.2. Market Share Analysis, 2024
  - 15.8.2.1. By Capacity Range
  - 15.8.2.2. By Battery Type
  - 15.8.2.3. By Energy Source
  - 15.8.2.4. By Distribution Channel
15.9. Italy
- 15.9.1. Pricing Analysis
- 15.9.2. Market Share Analysis, 2024
  - 15.9.2.1. By Capacity Range
  - 15.9.2.2. By Battery Type
  - 15.9.2.3. By Energy Source
  - 15.9.2.4. By Distribution Channel
15.10. China
- 15.10.1. Pricing Analysis
- 15.10.2. Market Share Analysis, 2024
  - 15.10.2.1. By Capacity Range
  - 15.10.2.2. By Battery Type
  - 15.10.2.3. By Energy Source
  - 15.10.2.4. By Distribution Channel
15.11. Japan
- 15.11.1. Pricing Analysis
- 15.11.2. Market Share Analysis, 2024
  - 15.11.2.1. By Capacity Range
  - 15.11.2.2. By Battery Type
  - 15.11.2.3. By Energy Source
  - 15.11.2.4. By Distribution Channel
15.12. South Korea
- 15.12.1. Pricing Analysis
- 15.12.2. Market Share Analysis, 2024
  - 15.12.2.1. By Capacity Range
  - 15.12.2.2. By Battery Type
  - 15.12.2.3. By Energy Source
  - 15.12.2.4. By Distribution Channel
15.13. Singapore
- 15.13.1. Pricing Analysis
- 15.13.2. Market Share Analysis, 2024
  - 15.13.2.1. By Capacity Range
  - 15.13.2.2. By Battery Type
  - 15.13.2.3. By Energy Source
  - 15.13.2.4. By Distribution Channel
15.14. Thailand
- 15.14.1. Pricing Analysis
- 15.14.2. Market Share Analysis, 2024
  - 15.14.2.1. By Capacity Range
  - 15.14.2.2. By Battery Type
  - 15.14.2.3. By Energy Source
  - 15.14.2.4. By Distribution Channel
15.15. Indonesia
- 15.15.1. Pricing Analysis
- 15.15.2. Market Share Analysis, 2024
  - 15.15.2.1. By Capacity Range
  - 15.15.2.2. By Battery Type
  - 15.15.2.3. By Energy Source
  - 15.15.2.4. By Distribution Channel
15.16. Australia
- 15.16.1. Pricing Analysis
- 15.16.2. Market Share Analysis, 2024
  - 15.16.2.1. By Capacity Range
  - 15.16.2.2. By Battery Type
  - 15.16.2.3. By Energy Source
  - 15.16.2.4. By Distribution Channel
15.17. New Zealand
- 15.17.1. Pricing Analysis
- 15.17.2. Market Share Analysis, 2024
  - 15.17.2.1. By Capacity Range
  - 15.17.2.2. By Battery Type
  - 15.17.2.3. By Energy Source
  - 15.17.2.4. By Distribution Channel
15.18. GCC Countries
- 15.18.1. Pricing Analysis
- 15.18.2. Market Share Analysis, 2024
  - 15.18.2.1. By Capacity Range
  - 15.18.2.2. By Battery Type
  - 15.18.2.3. By Energy Source
  - 15.18.2.4. By Distribution Channel
15.19. South Africa
- 15.19.1. Pricing Analysis
- 15.19.2. Market Share Analysis, 2024
  - 15.19.2.1. By Capacity Range
  - 15.19.2.2. By Battery Type
  - 15.19.2.3. By Energy Source
  - 15.19.2.4. By Distribution Channel
15.20. Israel
- 15.20.1. Pricing Analysis
- 15.20.2. Market Share Analysis, 2024
  - 15.20.2.1. By Capacity Range
  - 15.20.2.2. By Battery Type
  - 15.20.2.3. By Energy Source
  - 15.20.2.4. By Distribution Channel

16. Market Structure Analysis

16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
- 16.3.1. By Regional
- 16.3.2. By Capacity Range
- 16.3.3. By Battery Type
- 16.3.4. By Energy Source
- 16.3.5. By Distribution Channel

17. Competition Analysis

17.1. Competition Deep Dive
- 17.1.1. Beijing Xiaomi Technology Co., Ltd
  - 17.1.1.1. Overview
  - 17.1.1.2. Product Portfolio
  - 17.1.1.3. Profitability by Market Segments
  - 17.1.1.4. Sales Footprint
  - 17.1.1.5. Strategy Overview
    - 17.1.1.5.1. Marketing Strategy
    - 17.1.1.5.2. Product Strategy
    - 17.1.1.5.3. Channel Strategy
- 17.1.2. Lenovo Group Ltd.
  - 17.1.2.1. Overview
  - 17.1.2.2. Product Portfolio
  - 17.1.2.3. Profitability by Market Segments
  - 17.1.2.4. Sales Footprint
  - 17.1.2.5. Strategy Overview
    - 17.1.2.5.1. Marketing Strategy
    - 17.1.2.5.2. Product Strategy
    - 17.1.2.5.3. Channel Strategy
- 17.1.3. Microsoft Corporation
  - 17.1.3.1. Overview
  - 17.1.3.2. Product Portfolio
  - 17.1.3.3. Profitability by Market Segments
  - 17.1.3.4. Sales Footprint
  - 17.1.3.5. Strategy Overview
    - 17.1.3.5.1. Marketing Strategy
    - 17.1.3.5.2. Product Strategy
    - 17.1.3.5.3. Channel Strategy
- 17.1.4. Panasonic Corporation
  - 17.1.4.1. Overview
  - 17.1.4.2. Product Portfolio
  - 17.1.4.3. Profitability by Market Segments
  - 17.1.4.4. Sales Footprint
  - 17.1.4.5. Strategy Overview
    - 17.1.4.5.1. Marketing Strategy
    - 17.1.4.5.2. Product Strategy
    - 17.1.4.5.3. Channel Strategy
- 17.1.5. Sony Corporation
  - 17.1.5.1. Overview
  - 17.1.5.2. Product Portfolio
  - 17.1.5.3. Profitability by Market Segments
  - 17.1.5.4. Sales Footprint
  - 17.1.5.5. Strategy Overview
    - 17.1.5.5.1. Marketing Strategy
    - 17.1.5.5.2. Product Strategy
    - 17.1.5.5.3. Channel Strategy
- 17.1.6. AsusTeK Computer Inc.
  - 17.1.6.1. Overview
  - 17.1.6.2. Product Portfolio
  - 17.1.6.3. Profitability by Market Segments
  - 17.1.6.4. Sales Footprint
  - 17.1.6.5. Strategy Overview
    - 17.1.6.5.1. Marketing Strategy
    - 17.1.6.5.2. Product Strategy
    - 17.1.6.5.3. Channel Strategy
- 17.1.7. Anker Technology Co. Limited
  - 17.1.7.1. Overview
  - 17.1.7.2. Product Portfolio
  - 17.1.7.3. Profitability by Market Segments
  - 17.1.7.4. Sales Footprint
  - 17.1.7.5. Strategy Overview
    - 17.1.7.5.1. Marketing Strategy
    - 17.1.7.5.2. Product Strategy
    - 17.1.7.5.3. Channel Strategy
- 17.1.8. Intex Technologies
  - 17.1.8.1. Overview
  - 17.1.8.2. Product Portfolio
  - 17.1.8.3. Profitability by Market Segments
  - 17.1.8.4. Sales Footprint
  - 17.1.8.5. Strategy Overview
    - 17.1.8.5.1. Marketing Strategy
    - 17.1.8.5.2. Product Strategy
    - 17.1.8.5.3. Channel Strategy
- 17.1.9. Ambrane India Private Limited
  - 17.1.9.1. Overview
  - 17.1.9.2. Product Portfolio
  - 17.1.9.3. Profitability by Market Segments
  - 17.1.9.4. Sales Footprint
  - 17.1.9.5. Strategy Overview
    - 17.1.9.5.1. Marketing Strategy
    - 17.1.9.5.2. Product Strategy
    - 17.1.9.5.3. Channel Strategy
- 17.1.10. Samsung SDI Co., Ltd.
  - 17.1.10.1. Overview
  - 17.1.10.2. Product Portfolio
  - 17.1.10.3. Profitability by Market Segments
  - 17.1.10.4. Sales Footprint
  - 17.1.10.5. Strategy Overview
    - 17.1.10.5.1. Marketing Strategy
    - 17.1.10.5.2. Product Strategy
    - 17.1.10.5.3. Channel Strategy