Graphene Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for graphene. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights: Graphene Market

Market Size (2024E): USD 232.5 million
Projected Market Value (2033F): USD 3,700.00 million
Global Market Growth Rate (CAGR 2024 to 2033): 32.6%

Graphene Market - Report Scope:

Graphene is a highly versatile material known for its exceptional mechanical, electrical, thermal, and optical properties. It is used in a wide range of applications, including electronics, energy storage, composites, and biomedical devices. The graphene market caters to various industries such as automotive, aerospace, electronics, healthcare, and energy. Market growth is driven by the increasing demand for lightweight, high-strength materials, advancements in graphene production technologies, and the expanding scope of applications in emerging fields.

Market Growth Drivers:

The global graphene market is propelled by several key factors, including growing demand for advanced materials in electronics and energy storage solutions. The rising adoption of graphene in the automotive and aerospace industries for lightweight and durable components further drives market expansion. Technological advancements, such as the development of cost-effective production methods and high-quality graphene derivatives, enhance market growth. Moreover, increasing research and development activities and the growing interest in sustainable and eco-friendly materials provide a robust foundation for future market expansion.

Market Restraints:

Despite promising growth prospects, the graphene market faces challenges related to production scalability, high manufacturing costs, and quality control. Stringent regulations and standards governing the use of advanced materials impose compliance burdens on manufacturers, affecting market entry barriers and operational costs. Furthermore, the limited availability of high-quality graphene and the complexity of integrating graphene into existing manufacturing processes pose challenges for widespread adoption. Addressing these barriers requires continued innovation in production technologies and collaboration between industry stakeholders to promote the adoption of graphene-based solutions.

Market Opportunities:

The graphene market presents significant growth opportunities driven by advancements in nanotechnology, the development of novel applications, and increasing investment in research and development. The integration of graphene into next-generation electronic devices, flexible displays, and energy storage systems enhances product performance and creates new market avenues. Furthermore, the expanding application of graphene in biomedical devices, sensors, and water purification systems broadens the market scope and stimulates innovation. Strategic partnerships, investment in production infrastructure, and the introduction of cost-effective graphene products are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic graphene landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the graphene market globally?
Which applications are driving graphene adoption across different industries?
How are technological advancements reshaping the competitive landscape of the graphene market?
Who are the key players contributing to the graphene market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global graphene market?

Competitive Intelligence and Business Strategy:

Leading players in the global graphene market, including Graphene NanoChem PLC, XG Sciences, Inc., and Graphenea S.A., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced graphene products, including high-quality graphene oxide, reduced graphene oxide, and graphene nanoplatelets, catering to diverse industry needs. Collaborations with academic institutions, research organizations, and industrial partners facilitate market access and promote technology adoption. Moreover, emphasis on sustainability, cost-effectiveness, and regulatory compliance fosters market growth and enhances product acceptance in the rapidly evolving graphene landscape.

Key Companies Profiled:

Angstron Materials, Inc.
ACS Material, LLC
BGT Materials Ltd.
CVD Equipment Corp.
Directa Plus SpA
Grafoid Inc.
Graphenea
Graphene NanoChem
NanoXplore, Inc.
G6 Materials Corp.
XGSciences
Thomas Swan & Co. Ltd.
2D Carbon Graphene Material Co., Ltd.
Haydale Graphene Industries Plc
Applied Graphene Materials

Market Segments Covered in Graphene Market Analysis

By Material

Graphene Nanoplatelets
Graphene Oxide
Reduced Graphene Oxide

By Application

Electronics
Composites
Energy

By Type

Bulk
Monolayer

By Region

North America
Latin America
Europe
APAC
MEA

Product Code: PMRREP11611

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario

4. Global Graphene Market Analysis 2019-2023 and Forecast, 2024-2033

4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2019-2023
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2024-2033
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis

5. Global Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Material

5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Material, 2019-2023
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Material, 2024-2033
- 5.3.1. Graphene Nanoplatelets
- 5.3.2. Graphene Oxide
- 5.3.3. Reduced Graphene Oxide
- 5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Material, 2019-2023
5.5. Absolute $ Opportunity Analysis By Material, 2024-2033

6. Global Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Application

6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Application, 2019-2023
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Application, 2024-2033
- 6.3.1. Electronics
- 6.3.2. Composites
- 6.3.3. Energy
- 6.3.4. Others
6.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
6.5. Absolute $ Opportunity Analysis By Application, 2024-2033

7. Global Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Type

7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Type, 2019-2023
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Type, 2024-2033
- 7.3.1. Bulk
- 7.3.2. Monolayer
7.4. Y-o-Y Growth Trend Analysis By Type, 2019-2023
7.5. Absolute $ Opportunity Analysis By Type, 2024-2033

8. Global Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Region

8.1. Introduction
8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2019-2023
8.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2024-2033
- 8.3.1. North America
- 8.3.2. Latin America
- 8.3.3. Europe
- 8.3.4. East Asia
- 8.3.5. South Asia
- 8.3.6. Oceania
- 8.3.7. MEA
8.4. Market Attractiveness Analysis By Region

9. North America Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

9.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
9.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 9.2.1. By Country
  - 9.2.1.1. U.S.
  - 9.2.1.2. Canada
- 9.2.2. By Material
- 9.2.3. By Application
- 9.2.4. By Type
9.3. Market Attractiveness Analysis
- 9.3.1. By Country
- 9.3.2. By Material
- 9.3.3. By Application
- 9.3.4. By Type
9.4. Key Takeaways

10. Latin America Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 10.2.1. By Country
  - 10.2.1.1. Brazil
  - 10.2.1.2. Mexico
  - 10.2.1.3. Argentina
  - 10.2.1.4. Rest of Latin America
- 10.2.2. By Material
- 10.2.3. By Application
- 10.2.4. By Type
10.3. Market Attractiveness Analysis
- 10.3.1. By Country
- 10.3.2. By Material
- 10.3.3. By Application
- 10.3.4. By Type
10.4. Key Takeaways

11. Europe Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 11.2.1. By Country
  - 11.2.1.1. Germany
  - 11.2.1.2. Italy
  - 11.2.1.3. France
  - 11.2.1.4. U.K.
  - 11.2.1.5. Spain
  - 11.2.1.6. Russia
  - 11.2.1.7. BENELUX
  - 11.2.1.8. Rest of Europe
- 11.2.2. By Material
- 11.2.3. By Application
- 11.2.4. By Type
11.3. Market Attractiveness Analysis
- 11.3.1. By Country
- 11.3.2. By Material
- 11.3.3. By Application
- 11.3.4. By Type
11.4. Key Takeaways

12. East Asia Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 12.2.1. By Country
  - 12.2.1.1. China
  - 12.2.1.2. Japan
  - 12.2.1.3. South Korea
- 12.2.2. By Material
- 12.2.3. By Application
- 12.2.4. By Type
12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Material
- 12.3.3. By Application
- 12.3.4. By Type
12.4. Key Takeaways

13. South Asia Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

13.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
13.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 13.2.1. By Country
  - 13.2.1.1. India
  - 13.2.1.2. Thailand
  - 13.2.1.3. Malaysia
  - 13.2.1.4. Indonesia
  - 13.2.1.5. Rest of South Asia
- 13.2.2. By Material
- 13.2.3. By Application
- 13.2.4. By Type
13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Material
- 13.3.3. By Application
- 13.3.4. By Type
13.4. Key Takeaways

14. Oceania Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

14.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
14.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 14.2.1. By Country
  - 14.2.1.1. Australia
  - 14.2.1.2. New Zealand
- 14.2.2. By Material
- 14.2.3. By Application
- 14.2.4. By Type
14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Material
- 14.3.3. By Application
- 14.3.4. By Type
14.4. Key Takeaways

15. MEA Graphene Market Analysis 2019-2023 and Forecast 2024-2033, By Country

15.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
15.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2024-2033
- 15.2.1. By Country
  - 15.2.1.1. GCC
  - 15.2.1.2. Rest of MEA
- 15.2.2. By Material
- 15.2.3. By Application
- 15.2.4. By Type
15.3. Market Attractiveness Analysis
- 15.3.1. By Country
- 15.3.2. By Material
- 15.3.3. By Application
- 15.3.4. By Type
15.4. Key Takeaways

16. Key Countries Graphene Market Analysis

16.1. U.S.
- 16.1.1. Pricing Analysis
- 16.1.2. Market Share Analysis, 2023
  - 16.1.2.1. By Material
  - 16.1.2.2. By Application
  - 16.1.2.3. By Type
16.2. Canada
- 16.2.1. Pricing Analysis
- 16.2.2. Market Share Analysis, 2023
  - 16.2.2.1. By Material
  - 16.2.2.2. By Application
  - 16.2.2.3. By Type
16.3. Brazil
- 16.3.1. Pricing Analysis
- 16.3.2. Market Share Analysis, 2023
  - 16.3.2.1. By Material
  - 16.3.2.2. By Application
  - 16.3.2.3. By Type
16.4. Mexico
- 16.4.1. Pricing Analysis
- 16.4.2. Market Share Analysis, 2023
  - 16.4.2.1. By Material
  - 16.4.2.2. By Application
  - 16.4.2.3. By Type
16.5. Argentina
- 16.5.1. Pricing Analysis
- 16.5.2. Market Share Analysis, 2023
  - 16.5.2.1. By Material
  - 16.5.2.2. By Application
  - 16.5.2.3. By Type
16.6. Germany
- 16.6.1. Pricing Analysis
- 16.6.2. Market Share Analysis, 2023
  - 16.6.2.1. By Material
  - 16.6.2.2. By Application
  - 16.6.2.3. By Type
16.7. Italy
- 16.7.1. Pricing Analysis
- 16.7.2. Market Share Analysis, 2023
  - 16.7.2.1. By Material
  - 16.7.2.2. By Application
  - 16.7.2.3. By Type
16.8. France
- 16.8.1. Pricing Analysis
- 16.8.2. Market Share Analysis, 2023
  - 16.8.2.1. By Material
  - 16.8.2.2. By Application
  - 16.8.2.3. By Type
16.9. U.K.
- 16.9.1. Pricing Analysis
- 16.9.2. Market Share Analysis, 2023
  - 16.9.2.1. By Material
  - 16.9.2.2. By Application
  - 16.9.2.3. By Type
16.10. Spain
- 16.10.1. Pricing Analysis
- 16.10.2. Market Share Analysis, 2023
  - 16.10.2.1. By Material
  - 16.10.2.2. By Application
  - 16.10.2.3. By Type
16.11. Russia
- 16.11.1. Pricing Analysis
- 16.11.2. Market Share Analysis, 2023
  - 16.11.2.1. By Material
  - 16.11.2.2. By Application
  - 16.11.2.3. By Type
16.12. BENELUX
- 16.12.1. Pricing Analysis
- 16.12.2. Market Share Analysis, 2023
  - 16.12.2.1. By Material
  - 16.12.2.2. By Application
  - 16.12.2.3. By Type
16.13. China
- 16.13.1. Pricing Analysis
- 16.13.2. Market Share Analysis, 2023
  - 16.13.2.1. By Material
  - 16.13.2.2. By Application
  - 16.13.2.3. By Type
16.14. Japan
- 16.14.1. Pricing Analysis
- 16.14.2. Market Share Analysis, 2023
  - 16.14.2.1. By Material
  - 16.14.2.2. By Application
  - 16.14.2.3. By Type
16.15. South Korea
- 16.15.1. Pricing Analysis
- 16.15.2. Market Share Analysis, 2023
  - 16.15.2.1. By Material
  - 16.15.2.2. By Application
  - 16.15.2.3. By Type
16.16. India
- 16.16.1. Pricing Analysis
- 16.16.2. Market Share Analysis, 2023
  - 16.16.2.1. By Material
  - 16.16.2.2. By Application
  - 16.16.2.3. By Type
16.17. Thailand
- 16.17.1. Pricing Analysis
- 16.17.2. Market Share Analysis, 2023
  - 16.17.2.1. By Material
  - 16.17.2.2. By Application
  - 16.17.2.3. By Type
16.18. Malaysia
- 16.18.1. Pricing Analysis
- 16.18.2. Market Share Analysis, 2023
  - 16.18.2.1. By Material
  - 16.18.2.2. By Application
  - 16.18.2.3. By Type
16.19. Indonesia
- 16.19.1. Pricing Analysis
- 16.19.2. Market Share Analysis, 2023
  - 16.19.2.1. By Material
  - 16.19.2.2. By Application
  - 16.19.2.3. By Type
16.20. Australia
- 16.20.1. Pricing Analysis
- 16.20.2. Market Share Analysis, 2023
  - 16.20.2.1. By Material
  - 16.20.2.2. By Application
  - 16.20.2.3. By Type
16.21. New Zealand
- 16.21.1. Pricing Analysis
- 16.21.2. Market Share Analysis, 2023
  - 16.21.2.1. By Material
  - 16.21.2.2. By Application
  - 16.21.2.3. By Type
16.22. GCC Countries
- 16.22.1. Pricing Analysis
- 16.22.2. Market Share Analysis, 2023
  - 16.22.2.1. By Material
  - 16.22.2.2. By Application
  - 16.22.2.3. By Type

17. Market Structure Analysis

17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
- 17.3.1. By Regional
- 17.3.2. By Material
- 17.3.3. By Application
- 17.3.4. By Type

18. Competition Analysis

18.1. Competition Deep Dive
- 18.1.1. Angstron Materials, Inc.
  - 18.1.1.1. Overview
  - 18.1.1.2. Product Portfolio
  - 18.1.1.3. Profitability by Market Segments
  - 18.1.1.4. Sales Footprint
  - 18.1.1.5. Strategy Overview
    - 18.1.1.5.1. Marketing Strategy
    - 18.1.1.5.2. Product Strategy
    - 18.1.1.5.3. Channel Strategy
- 18.1.2. ACS Material, LLC
  - 18.1.2.1. Overview
  - 18.1.2.2. Product Portfolio
  - 18.1.2.3. Profitability by Market Segments
  - 18.1.2.4. Sales Footprint
  - 18.1.2.5. Strategy Overview
    - 18.1.2.5.1. Marketing Strategy
    - 18.1.2.5.2. Product Strategy
    - 18.1.2.5.3. Channel Strategy
- 18.1.3. BGT Materials Ltd.
  - 18.1.3.1. Overview
  - 18.1.3.2. Product Portfolio
  - 18.1.3.3. Profitability by Market Segments
  - 18.1.3.4. Sales Footprint
  - 18.1.3.5. Strategy Overview
    - 18.1.3.5.1. Marketing Strategy
    - 18.1.3.5.2. Product Strategy
    - 18.1.3.5.3. Channel Strategy
- 18.1.4. CVD Equipment Corp.
  - 18.1.4.1. Overview
  - 18.1.4.2. Product Portfolio
  - 18.1.4.3. Profitability by Market Segments
  - 18.1.4.4. Sales Footprint
  - 18.1.4.5. Strategy Overview
    - 18.1.4.5.1. Marketing Strategy
    - 18.1.4.5.2. Product Strategy
    - 18.1.4.5.3. Channel Strategy
- 18.1.5. Directa Plus SpA
  - 18.1.5.1. Overview
  - 18.1.5.2. Product Portfolio
  - 18.1.5.3. Profitability by Market Segments
  - 18.1.5.4. Sales Footprint
  - 18.1.5.5. Strategy Overview
    - 18.1.5.5.1. Marketing Strategy
    - 18.1.5.5.2. Product Strategy
    - 18.1.5.5.3. Channel Strategy
- 18.1.6. Grafoid Inc.
  - 18.1.6.1. Overview
  - 18.1.6.2. Product Portfolio
  - 18.1.6.3. Profitability by Market Segments
  - 18.1.6.4. Sales Footprint
  - 18.1.6.5. Strategy Overview
    - 18.1.6.5.1. Marketing Strategy
    - 18.1.6.5.2. Product Strategy
    - 18.1.6.5.3. Channel Strategy
- 18.1.7. Graphenea
  - 18.1.7.1. Overview
  - 18.1.7.2. Product Portfolio
  - 18.1.7.3. Profitability by Market Segments
  - 18.1.7.4. Sales Footprint
  - 18.1.7.5. Strategy Overview
    - 18.1.7.5.1. Marketing Strategy
    - 18.1.7.5.2. Product Strategy
    - 18.1.7.5.3. Channel Strategy
- 18.1.8. Graphene NanoChem
  - 18.1.8.1. Overview
  - 18.1.8.2. Product Portfolio
  - 18.1.8.3. Profitability by Market Segments
  - 18.1.8.4. Sales Footprint
  - 18.1.8.5. Strategy Overview
    - 18.1.8.5.1. Marketing Strategy
    - 18.1.8.5.2. Product Strategy
    - 18.1.8.5.3. Channel Strategy
- 18.1.9. NanoXplore, Inc.
  - 18.1.9.1. Overview
  - 18.1.9.2. Product Portfolio
  - 18.1.9.3. Profitability by Market Segments
  - 18.1.9.4. Sales Footprint
  - 18.1.9.5. Strategy Overview
    - 18.1.9.5.1. Marketing Strategy
    - 18.1.9.5.2. Product Strategy
    - 18.1.9.5.3. Channel Strategy
- 18.1.10. G6 Materials Corp.
  - 18.1.10.1. Overview
  - 18.1.10.2. Product Portfolio
  - 18.1.10.3. Profitability by Market Segments
  - 18.1.10.4. Sales Footprint
  - 18.1.10.5. Strategy Overview
    - 18.1.10.5.1. Marketing Strategy
    - 18.1.10.5.2. Product Strategy
    - 18.1.10.5.3. Channel Strategy
- 18.1.11. XGSciences
  - 18.1.11.1. Overview
  - 18.1.11.2. Product Portfolio
  - 18.1.11.3. Profitability by Market Segments
  - 18.1.11.4. Sales Footprint
  - 18.1.11.5. Strategy Overview
    - 18.1.11.5.1. Marketing Strategy
    - 18.1.11.5.2. Product Strategy
    - 18.1.11.5.3. Channel Strategy
- 18.1.12. Thomas Swan & Co. Ltd.
  - 18.1.12.1. Overview
  - 18.1.12.2. Product Portfolio
  - 18.1.12.3. Profitability by Market Segments
  - 18.1.12.4. Sales Footprint
  - 18.1.12.5. Strategy Overview
    - 18.1.12.5.1. Marketing Strategy
    - 18.1.12.5.2. Product Strategy
    - 18.1.12.5.3. Channel Strategy
- 18.1.13. 2D Carbon Graphene Material Co., Ltd.
  - 18.1.13.1. Overview
  - 18.1.13.2. Product Portfolio
  - 18.1.13.3. Profitability by Market Segments
  - 18.1.13.4. Sales Footprint
  - 18.1.13.5. Strategy Overview
    - 18.1.13.5.1. Marketing Strategy
    - 18.1.13.5.2. Product Strategy
    - 18.1.13.5.3. Channel Strategy
- 18.1.14. Haydale Graphene Industries Plc
  - 18.1.14.1. Overview
  - 18.1.14.2. Product Portfolio
  - 18.1.14.3. Profitability by Market Segments
  - 18.1.14.4. Sales Footprint
  - 18.1.14.5. Strategy Overview
    - 18.1.14.5.1. Marketing Strategy
    - 18.1.14.5.2. Product Strategy
    - 18.1.14.5.3. Channel Strategy
- 18.1.15. Applied Graphene Materials
  - 18.1.15.1. Overview
  - 18.1.15.2. Product Portfolio
  - 18.1.15.3. Profitability by Market Segments
  - 18.1.15.4. Sales Footprint
  - 18.1.15.5. Strategy Overview
    - 18.1.15.5.1. Marketing Strategy
    - 18.1.15.5.2. Product Strategy
    - 18.1.15.5.3. Channel Strategy