Medical Marijuana Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for medical marijuana. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Medical Marijuana Market Size (2024E): USD 29.2 Billion
Projected Market Value (2033F): USD 96.7 Billion
Global Market Growth Rate (CAGR 2024 to 2033): 14.2%

Medical Marijuana Market - Report Scope:

Medical marijuana is used in the treatment of various medical conditions, including chronic pain, epilepsy, multiple sclerosis, and chemotherapy-induced nausea and vomiting. The market caters to a diverse range of end-users, including hospitals, clinics, and homecare settings, offering various forms of medical marijuana products such as oils, tinctures, capsules, and edibles. Market growth is driven by increasing legalization and acceptance of medical marijuana, rising prevalence of chronic diseases, and advancements in cannabis research, enhancing treatment efficacy and patient outcomes.

Market Growth Drivers:

The global medical marijuana market is propelled by several key factors, including growing awareness about the therapeutic benefits of cannabis in treating chronic conditions such as pain, epilepsy, and multiple sclerosis. The increasing number of countries legalizing medical marijuana and the subsequent rise in patient populations further drive market expansion. Technological advancements in cannabis extraction and formulation techniques offer improved product quality and consistency, fostering market growth. Moreover, the expanding acceptance of medical marijuana among healthcare professionals and patients creates new avenues for market players to reach a wider patient population.

Market Restraints:

Despite promising growth prospects, the medical marijuana market faces challenges related to regulatory compliance, stigma, and safety concerns associated with cannabis use. Stringent regulations governing the cultivation, processing, and distribution of medical marijuana impose compliance burdens on producers and healthcare providers, affecting market entry barriers and operational costs. Furthermore, the stigma associated with marijuana use and limited clinical evidence on long-term effects pose challenges for market penetration, particularly in conservative regions. Addressing these regulatory and societal barriers requires collaboration between industry stakeholders, policymakers, and the medical community to promote access to safe and effective medical marijuana solutions.

Market Opportunities:

The medical marijuana market presents significant growth opportunities driven by technological innovations, demographic trends, and evolving healthcare delivery models. The integration of digital health technologies, such as telemedicine platforms, enhances patient access to medical marijuana consultations and improves treatment adherence and outcomes. Furthermore, the expanding application of medical marijuana beyond pain management, including in the treatment of neurological disorders, mental health conditions, and inflammatory diseases, broadens the market scope and stimulates innovation. Strategic partnerships, investment in research and development, and the introduction of user-friendly, cost-effective medical marijuana products are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic cannabis landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the medical marijuana market globally?
Which product types and applications are driving medical marijuana adoption across different healthcare settings?
How are technological advancements reshaping the competitive landscape of the medical marijuana market?
Who are the key players contributing to the medical marijuana market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global medical marijuana market?

Competitive Intelligence and Business Strategy:

Leading players in the global medical marijuana market, including Canopy Growth Corporation, Aurora Cannabis Inc., and GW Pharmaceuticals plc, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced cannabis-based therapies, including CBD oils, THC formulations, and novel delivery systems, catering to diverse patient needs and clinical requirements. Collaborations with healthcare providers, medical distributors, and regulatory agencies facilitate market access and promote technology adoption. Moreover, emphasis on clinical research, evidence-based practice, and patient education fosters market growth and enhances patient outcomes in the rapidly evolving cannabis landscape.

Key Companies Profiled:

Tilray
Aurora Cannabis
Canopy Growth Corporation
Aphria, Inc.
Maricann Group, Inc.
Tikun Olam, Ltd.
MedReleaf. Corp.
GW Pharmaceuticals plc.
Cannabis Sativa, Inc.
Medical Marijuana, Inc.

Key Segments Covered in Medical Marijuana Industry Research

Product:

Dried flower
Extract Form

Indication:

Pain Management
Seizure
Others

Distribution Channel:

Retail pharmacies
E-commerce

Region:

North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa

Product Code: PMRREP13897

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
2.3. Inclusions and Exclusions

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends

4. Key Success Factors

4.1. Adoption Rate/Usage Analysis - Key Statistics
4.2. Supply Chain Analysis
4.3. Patient Treatment Journey
4.4. Key Regulations - By Region
4.5. Pipeline Assessment
4.6. PESTEL Analysis
4.7. Porter's Analysis

5. Market Background

5.1. Macro-Economic Factors
- 5.1.1. Global GDP Growth Outlook
- 5.1.2. Global Healthcare Outlook
- 5.1.3. Global Pain Management Drugs Market Outlook
5.2. Forecast Factors - Relevance & Impact
- 5.2.1. Increasing Number of People Suffering from Chronic Pain
- 5.2.2. Legalization of Medical Marijuana
- 5.2.3. Increasing Commercialization of Products
- 5.2.4. Mergers and Acquisitions
- 5.2.5. Regulatory Policies
- 5.2.6. Rising Initiatives Regarding Marijuana's Health benefits
5.3. Market Dynamics
- 5.3.1. Drivers
- 5.3.2. Restraints
- 5.3.3. Opportunity Analysis

6. COVID-19 Crisis Analysis

6.1. COVID-19 and Impact Analysis
- 6.1.1. By Product
- 6.1.2. By Application
- 6.1.3. By Distribution Channel
- 6.1.4. By Region
6.2. 2024 Market Scenario

7. Global Medical Marijuana Market Demand (in Value US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

7.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
7.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
- 7.2.1. Y-o-Y Growth Trend Analysis
- 7.2.2. Absolute $ Opportunity Analysis

8. Global Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033, By Product

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Bn) Analysis, by Product, 2019-2023
8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast, by Product, 2024-2033
- 8.3.1. Dried flower
- 8.3.2. Extract Form
8.4. Market Attractiveness Analysis, by Product

9. Global Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033, By Application

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast, by Application, 2024-2033
- 9.3.1. Pain Management
- 9.3.2. Seizure
- 9.3.3. Others
9.4. Market Attractiveness Analysis, by Application

10. Global Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033, By Distribution Channel

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2023
10.3. Current and Future Market Size (US$ Bn) Analysis and Forecast, by Distribution Channel, 2024-2033
- 10.3.1. Retail pharmacies
- 10.3.2. E-commerce
10.4. Market Attractiveness Analysis, by Distribution Channel

11. Global Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033, By Region

11.1. Introduction
11.2. Historical Market Size (US$ Bn) Analysis, by Region, 2019-2023
11.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, By Region, 2024-2033
- 11.3.1. North America
- 11.3.2. Latin America
- 11.3.3. Europe
- 11.3.4. East Asia
- 11.3.5. South Asia
- 11.3.6. Oceania
- 11.3.7. Middle East and Africa (MEA)
11.4. Market Attractiveness Analysis, by Region

12. North America Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

12.1. Introduction
12.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
12.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 12.3.1. By Country
  - 12.3.1.1. U.S.
  - 12.3.1.2. Canada
- 12.3.2. By Product
- 12.3.3. By Application
- 12.3.4. By Distribution Channel
12.4. Market Attractiveness Analysis
- 12.4.1. By Country
- 12.4.2. By Product
- 12.4.3. By Application
- 12.4.4. By Distribution Channel
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis
12.8. Country Level Analysis & Forecast
- 12.8.1. U.S. Medical Marijuana Market Analysis
  - 12.8.1.1. Introduction
  - 12.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 12.8.1.2.1. By Product
    - 12.8.1.2.2. By Application
    - 12.8.1.2.3. By Distribution Channel
- 12.8.2. Canada Medical Marijuana Market Analysis
  - 12.8.2.1. Introduction
  - 12.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 12.8.2.2.1. By Product
    - 12.8.2.2.2. By Application
    - 12.8.2.2.3. By Distribution Channel

13. Latin America Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

13.1. Introduction
13.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
13.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 13.3.1. By Country
  - 13.3.1.1. Mexico
  - 13.3.1.2. Brazil
  - 13.3.1.3. Argentina
  - 13.3.1.4. Rest of Latin America
- 13.3.2. By Product
- 13.3.3. By Application
- 13.3.4. By Distribution Channel
13.4. Market Attractiveness Analysis
- 13.4.1. By Country
- 13.4.2. By Product
- 13.4.3. By Application
- 13.4.4. By Distribution Channel
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis
13.8. Country Level Analysis & Forecast
- 13.8.1. Mexico Medical Marijuana Market Analysis
  - 13.8.1.1. Introduction
  - 13.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 13.8.1.2.1. By Product
    - 13.8.1.2.2. By Application
    - 13.8.1.2.3. By Distribution Channel
- 13.8.2. Brazil Medical Marijuana Market Analysis
  - 13.8.2.1. Introduction
  - 13.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 13.8.2.2.1. By Product
    - 13.8.2.2.2. By Application
    - 13.8.2.2.3. By Distribution Channel
- 13.8.3. Argentina Medical Marijuana Market Analysis
  - 13.8.3.1. Introduction
  - 13.8.3.2. Market Analysis and Forecast, by Market Taxonomy
    - 13.8.3.2.1. By Product
    - 13.8.3.2.2. By Application
    - 13.8.3.2.3. By Distribution Channel

14. Europe Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

14.1. Introduction
14.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
14.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 14.3.1. By Country
  - 14.3.1.1. Germany
  - 14.3.1.2. Italy
  - 14.3.1.3. France
  - 14.3.1.4. U.K.
  - 14.3.1.5. Spain
  - 14.3.1.6. BENELUX
  - 14.3.1.7. Russia
  - 14.3.1.8. Rest of Europe
- 14.3.2. By Product
- 14.3.3. By Application
- 14.3.4. By Distribution Channel
14.4. Market Attractiveness Analysis
- 14.4.1. By Country
- 14.4.2. By Product
- 14.4.3. By Application
- 14.4.4. By Distribution Channel
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis
14.8. Country Level Analysis & Forecast
- 14.8.1. Germany Medical Marijuana Market Analysis
  - 14.8.1.1. Introduction
  - 14.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.1.2.1. By Product
    - 14.8.1.2.2. By Application
    - 14.8.1.2.3. By Distribution Channel
- 14.8.2. Italy Medical Marijuana Market Analysis
  - 14.8.2.1. Introduction
  - 14.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.2.2.1. By Product
    - 14.8.2.2.2. By Application
    - 14.8.2.2.3. By Distribution Channel
- 14.8.3. France Medical Marijuana Market Analysis
  - 14.8.3.1. Introduction
  - 14.8.3.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.3.2.1. By Product
    - 14.8.3.2.2. By Application
    - 14.8.3.2.3. By Distribution Channel
- 14.8.4. U.K. Medical Marijuana Market Analysis
  - 14.8.4.1. Introduction
  - 14.8.4.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.4.2.1. By Product
    - 14.8.4.2.2. By Application
    - 14.8.4.2.3. By Distribution Channel
- 14.8.5. Spain Medical Marijuana Market Analysis
  - 14.8.5.1. Introduction
  - 14.8.5.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.5.2.1. By Product
    - 14.8.5.2.2. By Application
    - 14.8.5.2.3. By Distribution Channel
- 14.8.6. BENELUX Medical Marijuana Market Analysis
  - 14.8.6.1. Introduction
  - 14.8.6.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.6.2.1. By Product
    - 14.8.6.2.2. By Application
    - 14.8.6.2.3. By Distribution Channel
- 14.8.7. Russia Medical Marijuana Market Analysis
  - 14.8.7.1. Introduction
  - 14.8.7.2. Market Analysis and Forecast, by Market Taxonomy
    - 14.8.7.2.1. By Product
    - 14.8.7.2.2. By Application
    - 14.8.7.2.3. By Distribution Channel

15. East Asia Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

15.1. Introduction
15.2. Historical Market Distribution Channel (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
15.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 15.3.1. By Country
  - 15.3.1.1. China
  - 15.3.1.2. Japan
  - 15.3.1.3. South Korea
- 15.3.2. By Product
- 15.3.3. By Application
- 15.3.4. By Distribution Channel
15.4. Market Attractiveness Analysis
- 15.4.1. By Product
- 15.4.2. By Application
- 15.4.3. By Distribution Channel
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis
15.8. Country Level Analysis & Forecast
- 15.8.1. China Medical Marijuana Market Analysis
  - 15.8.1.1. Introduction
  - 15.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 15.8.1.2.1. By Product
    - 15.8.1.2.2. By Application
    - 15.8.1.2.3. By Distribution Channel
- 15.8.2. Japan Medical Marijuana Market Analysis
  - 15.8.2.1. Introduction
  - 15.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 15.8.2.2.1. By Product
    - 15.8.2.2.2. By Application
    - 15.8.2.2.3. By Distribution Channel
- 15.8.3. South Korea Medical Marijuana Market Analysis
  - 15.8.3.1. Introduction
  - 15.8.3.2. Market Analysis and Forecast, by Market Taxonomy
    - 15.8.3.2.1. By Product
    - 15.8.3.2.2. By Application
    - 15.8.3.2.3. By Distribution Channel

16. South Asia Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction
16.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
16.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 16.3.1. By Country
  - 16.3.1.1. India
  - 16.3.1.2. Indonesia
  - 16.3.1.3. Malaysia
  - 16.3.1.4. Thailand
  - 16.3.1.5. Rest of South Asia
- 16.3.2. By Product
- 16.3.3. By Application
- 16.3.4. By Distribution Channel
16.4. Market Attractiveness Analysis
- 16.4.1. By Country
- 16.4.2. By Product
- 16.4.3. By Application
- 16.4.4. By Distribution Channel
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis
16.8. Country Level Analysis & Forecast
- 16.8.1. India Medical Marijuana Market Analysis
  - 16.8.1.1. Introduction
  - 16.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 16.8.1.2.1. By Product
    - 16.8.1.2.2. By Application
    - 16.8.1.2.3. By Distribution Channel
- 16.8.2. Indonesia Medical Marijuana Market Analysis
  - 16.8.2.1. Introduction
  - 16.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 16.8.2.2.1. By Product
    - 16.8.2.2.2. By Application
    - 16.8.2.2.3. By Distribution Channel
- 16.8.3. Malaysia Medical Marijuana Market Analysis
  - 16.8.3.1. Introduction
  - 16.8.3.2. Market Analysis and Forecast, by Market Taxonomy
    - 16.8.3.2.1. By Product
    - 16.8.3.2.2. By Application
    - 16.8.3.2.3. By Distribution Channel
- 16.8.4. Thailand Medical Marijuana Market Analysis
  - 16.8.4.1. Introduction
  - 16.8.4.2. Market Analysis and Forecast, by Market Taxonomy
    - 16.8.4.2.1. By Product
    - 16.8.4.2.2. By Application
    - 16.8.4.2.3. By Distribution Channel

17. Oceania Medical Marijuana Market 2019-2023 and Forecast 2024-2033

17.1. Introduction
17.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
17.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 17.3.1. By Country
  - 17.3.1.1. Australia
  - 17.3.1.2. New Zealand
- 17.3.2. By Product
- 17.3.3. By Application
- 17.3.4. By Distribution Channel
17.4. Market Attractiveness Analysis
- 17.4.1. By Country
- 17.4.2. By Product
- 17.4.3. By Application
- 17.4.4. By Distribution Channel
17.5. Key Market Participants - Intensity Mapping
17.6. Key Market Participants - Intensity Mapping
17.7. Drivers and Restraints - Impact Analysis
17.8. Country Level Analysis & Forecast
- 17.8.1. Australia Medical Marijuana Market Analysis
  - 17.8.1.1. Introduction
  - 17.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 17.8.1.2.1. By Product
    - 17.8.1.2.2. By Application
    - 17.8.1.2.3. By Distribution Channel
- 17.8.2. New Zealand Medical Marijuana Market Analysis
  - 17.8.2.1. Introduction
  - 17.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 17.8.2.2.1. By Product
    - 17.8.2.2.2. By Application
    - 17.8.2.2.3. By Distribution Channel

18. Middle East and Africa (MEA) Medical Marijuana Market Analysis 2019-2023 and Forecast 2024-2033

18.1. Introduction
18.2. Historical Market Size (US$ Bn) Analysis, by Market Taxonomy, 2019-2023
18.3. Current and Future Market Value (US$ Bn) Analysis and Forecast, by Market Taxonomy, 2024-2033
- 18.3.1. By Country
  - 18.3.1.1. GCC Countries
  - 18.3.1.2. Turkey
  - 18.3.1.3. South Africa
  - 18.3.1.4. North Africa
  - 18.3.1.5. Rest of Middle East and Africa
- 18.3.2. By Product
- 18.3.3. By Application
- 18.3.4. By Distribution Channel
18.4. Market Attractiveness Analysis
- 18.4.1. By Product
- 18.4.2. By Application
- 18.4.3. By Distribution Channel
18.5. Market Trends
18.6. Key Market Participants - Intensity Mapping
18.7. Drivers and Restraints - Impact Analysis
18.8. Country Level Analysis & Forecast
- 18.8.1. GCC Countries Medical Marijuana Market Analysis
  - 18.8.1.1. Introduction
  - 18.8.1.2. Market Analysis and Forecast, by Market Taxonomy
    - 18.8.1.2.1. By Product
    - 18.8.1.2.2. By Application
    - 18.8.1.2.3. By Distribution Channel
- 18.8.2. Turkey Medical Marijuana Market Analysis
  - 18.8.2.1. Introduction
  - 18.8.2.2. Market Analysis and Forecast, by Market Taxonomy
    - 18.8.2.2.1. By Product
    - 18.8.2.2.2. By Application
    - 18.8.2.2.3. By Distribution Channel
- 18.8.3. South Africa Medical Marijuana Market Analysis
  - 18.8.3.1. Introduction
  - 18.8.3.2. Market Analysis and Forecast, by Market Taxonomy
    - 18.8.3.2.1. By Product
    - 18.8.3.2.2. By Application
    - 18.8.3.2.3. By Distribution Channel
- 18.8.4. North Africa Medical Marijuana Market Analysis
  - 18.8.4.1. Introduction
  - 18.8.4.2. Market Analysis and Forecast, by Market Taxonomy
    - 18.8.4.2.1. By Product
    - 18.8.4.2.2. By Application
    - 18.8.4.2.3. By Distribution Channel

19. Market Structure Analysis

19.1. Market Analysis, by Tier of Companies
19.2. Market Share Analysis of Top Players
19.3. Market Presence Analysis

20. Competition Analysis

20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
- 20.3.1. Tilray
  - 20.3.1.1. Overview
  - 20.3.1.2. Product Portfolio
  - 20.3.1.3. Sales Footprint
  - 20.3.1.4. Key Financials
  - 20.3.1.5. SWOT Analysis
  - 20.3.1.6. Strategy Overview
    - 20.3.1.6.1. Marketing Strategy
    - 20.3.1.6.2. Product Strategy
    - 20.3.1.6.3. Channel Strategy
- 20.3.2. Aurora Cannabis
  - 20.3.2.1. Overview
  - 20.3.2.2. Product Portfolio
  - 20.3.2.3. Sales Footprint
  - 20.3.2.4. Key Financials
  - 20.3.2.5. SWOT Analysis
  - 20.3.2.6. Strategy Overview
    - 20.3.2.6.1. Marketing Strategy
    - 20.3.2.6.2. Product Strategy
    - 20.3.2.6.3. Channel Strategy
- 20.3.3. Canopy Growth Corporation
  - 20.3.3.1. Overview
  - 20.3.3.2. Product Portfolio
  - 20.3.3.3. Sales Footprint
  - 20.3.3.4. Key Financials
  - 20.3.3.5. SWOT Analysis
  - 20.3.3.6. Strategy Overview
    - 20.3.3.6.1. Marketing Strategy
    - 20.3.3.6.2. Product Strategy
    - 20.3.3.6.3. Channel Strategy
- 20.3.4. Aphria, Inc.
  - 20.3.4.1. Overview
  - 20.3.4.2. Product Portfolio
  - 20.3.4.3. Sales Footprint
  - 20.3.4.4. Key Financials
  - 20.3.4.5. SWOT Analysis
  - 20.3.4.6. Strategy Overview
    - 20.3.4.6.1. Marketing Strategy
    - 20.3.4.6.2. Product Strategy
    - 20.3.4.6.3. Channel Strategy
- 20.3.5. Maricann Group, Inc.
  - 20.3.5.1. Overview
  - 20.3.5.2. Product Portfolio
  - 20.3.5.3. Sales Footprint
  - 20.3.5.4. Key Financials
  - 20.3.5.5. SWOT Analysis
  - 20.3.5.6. Strategy Overview
    - 20.3.5.6.1. Marketing Strategy
    - 20.3.5.6.2. Product Strategy
    - 20.3.5.6.3. Channel Strategy
- 20.3.6. Tikun Olam, Ltd.
  - 20.3.6.1. Overview
  - 20.3.6.2. Product Portfolio
  - 20.3.6.3. Sales Footprint
  - 20.3.6.4. Key Financials
  - 20.3.6.5. SWOT Analysis
  - 20.3.6.6. Strategy Overview
    - 20.3.6.6.1. Marketing Strategy
    - 20.3.6.6.2. Product Strategy
    - 20.3.6.6.3. Channel Strategy
- 20.3.7. MedReleaf. Corp.
  - 20.3.7.1. Overview
  - 20.3.7.2. Product Portfolio
  - 20.3.7.3. Sales Footprint
  - 20.3.7.4. Key Financials
  - 20.3.7.5. SWOT Analysis
  - 20.3.7.6. Strategy Overview
    - 20.3.7.6.1. Marketing Strategy
    - 20.3.7.6.2. Product Strategy
    - 20.3.7.6.3. Channel Strategy
- 20.3.8. GW Pharmaceuticals plc.
  - 20.3.8.1. Overview
  - 20.3.8.2. Product Portfolio
  - 20.3.8.3. Sales Footprint
  - 20.3.8.4. Key Financials
  - 20.3.8.5. SWOT Analysis
  - 20.3.8.6. Strategy Overview
    - 20.3.8.6.1. Marketing Strategy
    - 20.3.8.6.2. Product Strategy
    - 20.3.8.6.3. Channel Strategy
- 20.3.9. Cannabis Sativa, Inc.
  - 20.3.9.1. Overview
  - 20.3.9.2. Product Portfolio
  - 20.3.9.3. Sales Footprint
  - 20.3.9.4. Key Financials
  - 20.3.9.5. SWOT Analysis
  - 20.3.9.6. Strategy Overview
    - 20.3.9.6.1. Marketing Strategy
    - 20.3.9.6.2. Product Strategy
    - 20.3.9.6.3. Channel Strategy
- 20.3.10. Medical Marijuana, Inc.
  - 20.3.10.1. Overview
  - 20.3.10.2. Product Portfolio
  - 20.3.10.3. Sales Footprint
  - 20.3.10.4. Key Financials
  - 20.3.10.5. SWOT Analysis
  - 20.3.10.6. Strategy Overview
    - 20.3.10.6.1. Marketing Strategy
    - 20.3.10.6.2. Product Strategy
    - 20.3.10.6.3. Channel Strategy