Fruit Flavors Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2032

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for fruit flavors. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Fruit Flavors Market Size (2024E): USD 760 Million
Projected Market Value (2032F): USD 1200 Million
Global Market Growth Rate (CAGR 2024 to 2032): 5.9%

Fruit Flavors Market - Report Scope:

Fruit flavors are integral to a wide range of industries, including food and beverages, confectionery, dairy, and pharmaceuticals. These flavors, derived from natural and synthetic sources, enhance the sensory profile of products, making them more appealing to consumers. The fruit flavors market caters to manufacturers seeking to innovate and diversify their product offerings with unique and appealing taste profiles.

Market Growth Drivers:

The global fruit flavors market is propelled by several key factors, including increasing consumer preference for natural and organic flavoring agents and the rising demand for clean-label products. The growing health consciousness among consumers has led to a preference for products with natural fruit flavors over artificial ones. Additionally, the expanding food and beverage industry, particularly in emerging economies, drives market growth. Innovations in flavor extraction and formulation technologies, along with the introduction of exotic fruit flavors, further stimulate market expansion.

Market Restraints:

Despite promising growth prospects, the fruit flavors market faces challenges related to regulatory compliance and the high cost of natural flavor extracts. Stringent regulations governing the use of flavoring agents, particularly in food and beverages, impose compliance burdens on manufacturers. The fluctuating availability and prices of raw materials for natural fruit flavors can also affect market dynamics. Additionally, the high cost of natural fruit flavors compared to synthetic alternatives can limit market penetration, especially in price-sensitive regions.

Market Opportunities:

The fruit flavors market presents significant growth opportunities driven by innovations in flavor delivery systems, the rising popularity of plant-based and vegan products, and the increasing demand for functional foods and beverages. The integration of advanced technologies, such as encapsulation, enhances the stability and release of fruit flavors in various applications. The trend towards plant-based diets and the demand for exotic and novel fruit flavors in vegan products create new avenues for market players. Strategic partnerships, investment in research and development, and the introduction of cost-effective natural fruit flavors are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic fruit flavors landscape.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the fruit flavors market globally?
Which fruit flavors and applications are driving flavor adoption across different industries?
How are technological advancements reshaping the competitive landscape of the fruit flavors market?
Who are the key players contributing to the fruit flavors market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global fruit flavors market?

Competitive Intelligence and Business Strategy:

Leading players in the global fruit flavors market, including Givaudan, Firmenich SA, International Flavors & Fragrances Inc. (IFF), Symrise AG, and Kerry Group, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced flavor solutions, including natural and organic fruit flavors, catering to diverse industry needs and consumer preferences. Collaborations with food and beverage manufacturers, regulatory agencies, and research institutions facilitate market access and promote technology adoption. Moreover, emphasis on sustainability, transparency, and clean-label ingredients fosters market growth and enhances consumer trust in the rapidly evolving fruit flavors landscape.

Key Companies Profiled:

Archer Daniels Midland Company
Givaudan
DOHLER
MANE
Fona International Inc.
Flavaroma
Kerry Group
Sensient Technologies
Takasago International Corporation
FLAVOR PRODUCERS LLC
Citromax Flavors

Segmentation of the Fruit Flavors Market:

By Flavor Type:

Berries Flavor
Citrus Flavor
Melons Flavor
Stone Fruits Flavor
Tropical Fruits Flavor
Apples and Pears Flavors
Others

By Form:

Liquid
Powder

By Application:

Food & Beverages
Pharmaceuticals
Personal Care & Cosmetics
Nutraceuticals

By Sales Channel:

Direct Sales
Retail Sales

By Region:

North America
Latin America
Europe
Asia Pacific
Middle East & Africa

Product Code: PMRREP30894

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics
- 3.1.1. Drivers
- 3.1.2. Restraints
- 3.1.3. Opportunity
- 3.1.4. Trends
3.2. Scenario Forecast
- 3.2.1. Demand in Optimistic Scenario
- 3.2.2. Demand in Likely Scenario
- 3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
- 3.5.1. Supply Side Participants and their Roles
  - 3.5.1.1. Producers
  - 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
  - 3.5.1.3. Wholesalers and Distributors
- 3.5.2. Value Added and Value Created at Node in the Supply Chain
- 3.5.3. List of Raw Material Suppliers
- 3.5.4. List of Existing and Potential Buyer's
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
- 3.7.1. Profit Margin Analysis
- 3.7.2. Wholesalers and Distributors
- 3.7.3. Retailers
3.8. PESTLE and Porter's Analysis
3.9. Regulatory Landscape
- 3.9.1. By Key Regions
- 3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics

4. Global Fruit Flavors Market Analysis 2019-2023 and Forecast, 2024-2032

4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019-2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024-2032
- 4.2.1. Y-o-Y Growth Trend Analysis
- 4.2.2. Absolute $ Opportunity Analysis

5. Global Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Flavour Type

5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Flavour Type, 2019-2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Flavour Type, 2024-2032
- 5.3.1. Berries Flavour
- 5.3.2. Citrus Flavour
- 5.3.3. Melons Flavour
- 5.3.4. Stone Fruits Flavour
- 5.3.5. Tropical Fruits Flavour
- 5.3.6. Apples and Pears Flavours
- 5.3.7. Others
5.4. Y-o-Y Growth Trend Analysis By Flavour Type, 2019-2023
5.5. Absolute $ Opportunity Analysis By Flavour Type, 2024-2032

6. Global Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Form

6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2019-2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2024-2032
- 6.3.1. Liquid
- 6.3.2. Powder
6.4. Y-o-Y Growth Trend Analysis By Form, 2019-2023
6.5. Absolute $ Opportunity Analysis By Form, 2024-2032

7. Global Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Application

7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2019-2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2024-2032
- 7.3.1. Food & Beverages
- 7.3.2. Pharmaceuticals
- 7.3.3. Personal Care & Cosmetics
- 7.3.4. Nutraceuticals
7.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
7.5. Absolute $ Opportunity Analysis By Application, 2024-2032

8. Global Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Sales Channel

8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2019-2023
8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2024-2032
- 8.3.1. Direct Sales
- 8.3.2. Retail Sales
  - 8.3.2.1. Supermarkets/Hypermarkets
  - 8.3.2.2. Specialty Stores
  - 8.3.2.3. Online Retail
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019-2023
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024-2032

9. Global Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Region

9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019-2023
9.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024-2032
- 9.3.1. North America
- 9.3.2. Latin America
- 9.3.3. Europe
- 9.3.4. Asia Pacific
- 9.3.5. MEA
9.4. Market Attractiveness Analysis By Region

10. North America Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Country

10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024-2032
- 10.2.1. By Country
  - 10.2.1.1. U.S.
  - 10.2.1.2. Canada
- 10.2.2. By Flavour Type
- 10.2.3. By Form
- 10.2.4. By Application
- 10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
- 10.3.1. By Country
- 10.3.2. By Flavour Type
- 10.3.3. By Form
- 10.3.4. By Application
- 10.3.5. By Sales Channel
10.4. Key Takeaways

11. Latin America Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Country

11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024-2032
- 11.2.1. By Country
  - 11.2.1.1. Brazil
  - 11.2.1.2. Mexico
  - 11.2.1.3. Rest of Latin America
- 11.2.2. By Flavour Type
- 11.2.3. By Form
- 11.2.4. By Application
- 11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
- 11.3.1. By Country
- 11.3.2. By Flavour Type
- 11.3.3. By Form
- 11.3.4. By Application
- 11.3.5. By Sales Channel
11.4. Key Takeaways

12. Europe Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Country

12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024-2032
- 12.2.1. By Country
  - 12.2.1.1. Germany
  - 12.2.1.2. U.K.
  - 12.2.1.3. France
  - 12.2.1.4. Spain
  - 12.2.1.5. Italy
  - 12.2.1.6. Rest of Europe
- 12.2.2. By Flavour Type
- 12.2.3. By Form
- 12.2.4. By Application
- 12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
- 12.3.1. By Country
- 12.3.2. By Flavour Type
- 12.3.3. By Form
- 12.3.4. By Application
- 12.3.5. By Sales Channel
12.4. Key Takeaways

13. Asia Pacific Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Country

13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024-2032
- 13.2.1. By Country
  - 13.2.1.1. China
  - 13.2.1.2. Japan
  - 13.2.1.3. South Korea
  - 13.2.1.4. Singapore
  - 13.2.1.5. Thailand
  - 13.2.1.6. Indonesia
  - 13.2.1.7. Australia
  - 13.2.1.8. New Zealand
  - 13.2.1.9. Rest of Asia Pacific
- 13.2.2. By Flavour Type
- 13.2.3. By Form
- 13.2.4. By Application
- 13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
- 13.3.1. By Country
- 13.3.2. By Flavour Type
- 13.3.3. By Form
- 13.3.4. By Application
- 13.3.5. By Sales Channel
13.4. Key Takeaways

14. MEA Fruit Flavors Market Analysis 2019-2023 and Forecast 2024-2032, By Country

14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019-2023
14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024-2032
- 14.2.1. By Country
  - 14.2.1.1. GCC Countries
  - 14.2.1.2. South Africa
  - 14.2.1.3. Israel
  - 14.2.1.4. Rest of MEA
- 14.2.2. By Flavour Type
- 14.2.3. By Form
- 14.2.4. By Application
- 14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
- 14.3.1. By Country
- 14.3.2. By Flavour Type
- 14.3.3. By Form
- 14.3.4. By Application
- 14.3.5. By Sales Channel
14.4. Key Takeaways

15. Key Countries Fruit Flavors Market Analysis

15.1. U.S.
- 15.1.1. Pricing Analysis
- 15.1.2. Market Share Analysis, 2023
  - 15.1.2.1. By Flavour Type
  - 15.1.2.2. By Form
  - 15.1.2.3. By Application
  - 15.1.2.4. By Sales Channel
15.2. Canada
- 15.2.1. Pricing Analysis
- 15.2.2. Market Share Analysis, 2023
  - 15.2.2.1. By Flavour Type
  - 15.2.2.2. By Form
  - 15.2.2.3. By Application
  - 15.2.2.4. By Sales Channel
15.3. Brazil
- 15.3.1. Pricing Analysis
- 15.3.2. Market Share Analysis, 2023
  - 15.3.2.1. By Flavour Type
  - 15.3.2.2. By Form
  - 15.3.2.3. By Application
  - 15.3.2.4. By Sales Channel
15.4. Mexico
- 15.4.1. Pricing Analysis
- 15.4.2. Market Share Analysis, 2023
  - 15.4.2.1. By Flavour Type
  - 15.4.2.2. By Form
  - 15.4.2.3. By Application
  - 15.4.2.4. By Sales Channel
15.5. Germany
- 15.5.1. Pricing Analysis
- 15.5.2. Market Share Analysis, 2023
  - 15.5.2.1. By Flavour Type
  - 15.5.2.2. By Form
  - 15.5.2.3. By Application
  - 15.5.2.4. By Sales Channel
15.6. U.K.
- 15.6.1. Pricing Analysis
- 15.6.2. Market Share Analysis, 2023
  - 15.6.2.1. By Flavour Type
  - 15.6.2.2. By Form
  - 15.6.2.3. By Application
  - 15.6.2.4. By Sales Channel
15.7. France
- 15.7.1. Pricing Analysis
- 15.7.2. Market Share Analysis, 2023
  - 15.7.2.1. By Flavour Type
  - 15.7.2.2. By Form
  - 15.7.2.3. By Application
  - 15.7.2.4. By Sales Channel
15.8. Spain
- 15.8.1. Pricing Analysis
- 15.8.2. Market Share Analysis, 2023
  - 15.8.2.1. By Flavour Type
  - 15.8.2.2. By Form
  - 15.8.2.3. By Application
  - 15.8.2.4. By Sales Channel
15.9. Italy
- 15.9.1. Pricing Analysis
- 15.9.2. Market Share Analysis, 2023
  - 15.9.2.1. By Flavour Type
  - 15.9.2.2. By Form
  - 15.9.2.3. By Application
  - 15.9.2.4. By Sales Channel
15.10. China
- 15.10.1. Pricing Analysis
- 15.10.2. Market Share Analysis, 2023
  - 15.10.2.1. By Flavour Type
  - 15.10.2.2. By Form
  - 15.10.2.3. By Application
  - 15.10.2.4. By Sales Channel
15.11. Japan
- 15.11.1. Pricing Analysis
- 15.11.2. Market Share Analysis, 2023
  - 15.11.2.1. By Flavour Type
  - 15.11.2.2. By Form
  - 15.11.2.3. By Application
  - 15.11.2.4. By Sales Channel
15.12. South Korea
- 15.12.1. Pricing Analysis
- 15.12.2. Market Share Analysis, 2023
  - 15.12.2.1. By Flavour Type
  - 15.12.2.2. By Form
  - 15.12.2.3. By Application
  - 15.12.2.4. By Sales Channel
15.13. Singapore
- 15.13.1. Pricing Analysis
- 15.13.2. Market Share Analysis, 2023
  - 15.13.2.1. By Flavour Type
  - 15.13.2.2. By Form
  - 15.13.2.3. By Application
  - 15.13.2.4. By Sales Channel
15.14. Thailand
- 15.14.1. Pricing Analysis
- 15.14.2. Market Share Analysis, 2023
  - 15.14.2.1. By Flavour Type
  - 15.14.2.2. By Form
  - 15.14.2.3. By Application
  - 15.14.2.4. By Sales Channel
15.15. Indonesia
- 15.15.1. Pricing Analysis
- 15.15.2. Market Share Analysis, 2023
  - 15.15.2.1. By Flavour Type
  - 15.15.2.2. By Form
  - 15.15.2.3. By Application
  - 15.15.2.4. By Sales Channel
15.16. Australia
- 15.16.1. Pricing Analysis
- 15.16.2. Market Share Analysis, 2023
  - 15.16.2.1. By Flavour Type
  - 15.16.2.2. By Form
  - 15.16.2.3. By Application
  - 15.16.2.4. By Sales Channel
15.17. New Zealand
- 15.17.1. Pricing Analysis
- 15.17.2. Market Share Analysis, 2023
  - 15.17.2.1. By Flavour Type
  - 15.17.2.2. By Form
  - 15.17.2.3. By Application
  - 15.17.2.4. By Sales Channel
15.18. GCC Countries
- 15.18.1. Pricing Analysis
- 15.18.2. Market Share Analysis, 2023
  - 15.18.2.1. By Flavour Type
  - 15.18.2.2. By Form
  - 15.18.2.3. By Application
  - 15.18.2.4. By Sales Channel
15.19. South Africa
- 15.19.1. Pricing Analysis
- 15.19.2. Market Share Analysis, 2023
  - 15.19.2.1. By Flavour Type
  - 15.19.2.2. By Form
  - 15.19.2.3. By Application
  - 15.19.2.4. By Sales Channel
15.20. Israel
- 15.20.1. Pricing Analysis
- 15.20.2. Market Share Analysis, 2023
  - 15.20.2.1. By Flavour Type
  - 15.20.2.2. By Form
  - 15.20.2.3. By Application
  - 15.20.2.4. By Sales Channel

16. Market Structure Analysis

16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
- 16.3.1. By Regional
- 16.3.2. By Flavour Type
- 16.3.3. By Form
- 16.3.4. By Application
- 16.3.5. By Sales Channel

17. Competition Analysis

17.1. Competition Deep Dive
- 17.1.1. Archer Daniels Midland Company
  - 17.1.1.1. Overview
  - 17.1.1.2. Product Portfolio
  - 17.1.1.3. Profitability by Market Segments
  - 17.1.1.4. Sales Footprint
  - 17.1.1.5. Strategy Overview
    - 17.1.1.5.1. Marketing Strategy
    - 17.1.1.5.2. Product Strategy
    - 17.1.1.5.3. Channel Strategy
- 17.1.2. Givaudan
  - 17.1.2.1. Overview
  - 17.1.2.2. Product Portfolio
  - 17.1.2.3. Profitability by Market Segments
  - 17.1.2.4. Sales Footprint
  - 17.1.2.5. Strategy Overview
    - 17.1.2.5.1. Marketing Strategy
    - 17.1.2.5.2. Product Strategy
    - 17.1.2.5.3. Channel Strategy
- 17.1.3. DOHLER
  - 17.1.3.1. Overview
  - 17.1.3.2. Product Portfolio
  - 17.1.3.3. Profitability by Market Segments
  - 17.1.3.4. Sales Footprint
  - 17.1.3.5. Strategy Overview
    - 17.1.3.5.1. Marketing Strategy
    - 17.1.3.5.2. Product Strategy
    - 17.1.3.5.3. Channel Strategy
- 17.1.4. MANE
  - 17.1.4.1. Overview
  - 17.1.4.2. Product Portfolio
  - 17.1.4.3. Profitability by Market Segments
  - 17.1.4.4. Sales Footprint
  - 17.1.4.5. Strategy Overview
    - 17.1.4.5.1. Marketing Strategy
    - 17.1.4.5.2. Product Strategy
    - 17.1.4.5.3. Channel Strategy
- 17.1.5. Fona International Inc.
  - 17.1.5.1. Overview
  - 17.1.5.2. Product Portfolio
  - 17.1.5.3. Profitability by Market Segments
  - 17.1.5.4. Sales Footprint
  - 17.1.5.5. Strategy Overview
    - 17.1.5.5.1. Marketing Strategy
    - 17.1.5.5.2. Product Strategy
    - 17.1.5.5.3. Channel Strategy
- 17.1.6. Flavaroma
  - 17.1.6.1. Overview
  - 17.1.6.2. Product Portfolio
  - 17.1.6.3. Profitability by Market Segments
  - 17.1.6.4. Sales Footprint
  - 17.1.6.5. Strategy Overview
    - 17.1.6.5.1. Marketing Strategy
    - 17.1.6.5.2. Product Strategy
    - 17.1.6.5.3. Channel Strategy
- 17.1.7. Kerry Group
  - 17.1.7.1. Overview
  - 17.1.7.2. Product Portfolio
  - 17.1.7.3. Profitability by Market Segments
  - 17.1.7.4. Sales Footprint
  - 17.1.7.5. Strategy Overview
    - 17.1.7.5.1. Marketing Strategy
    - 17.1.7.5.2. Product Strategy
    - 17.1.7.5.3. Channel Strategy
- 17.1.8. Sensient Technologies
  - 17.1.8.1. Overview
  - 17.1.8.2. Product Portfolio
  - 17.1.8.3. Profitability by Market Segments
  - 17.1.8.4. Sales Footprint
  - 17.1.8.5. Strategy Overview
    - 17.1.8.5.1. Marketing Strategy
    - 17.1.8.5.2. Product Strategy
    - 17.1.8.5.3. Channel Strategy
- 17.1.9. Takasago International Corporation
  - 17.1.9.1. Overview
  - 17.1.9.2. Product Portfolio
  - 17.1.9.3. Profitability by Market Segments
  - 17.1.9.4. Sales Footprint
  - 17.1.9.5. Strategy Overview
    - 17.1.9.5.1. Marketing Strategy
    - 17.1.9.5.2. Product Strategy
    - 17.1.9.5.3. Channel Strategy
- 17.1.10. FLAVOR PRODUCERS LLC
  - 17.1.10.1. Overview
  - 17.1.10.2. Product Portfolio
  - 17.1.10.3. Profitability by Market Segments
  - 17.1.10.4. Sales Footprint
  - 17.1.10.5. Strategy Overview
    - 17.1.10.5.1. Marketing Strategy
    - 17.1.10.5.2. Product Strategy
    - 17.1.10.5.3. Channel Strategy
- 17.1.11. Citromax Flavors
  - 17.1.11.1. Overview
  - 17.1.11.2. Product Portfolio
  - 17.1.11.3. Profitability by Market Segments
  - 17.1.11.4. Sales Footprint
  - 17.1.11.5. Strategy Overview
    - 17.1.11.5.1. Marketing Strategy
    - 17.1.11.5.2. Product Strategy
    - 17.1.11.5.3. Channel Strategy