Identity Analytics Market by Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2032

Description

The Identity Analytics Market report by Persistence Market Research provides a comprehensive analysis of market dynamics, growth factors, challenges, and emerging trends from the period 2024 to 2032. It offers insights into the current state and future outlook of the Identity Analytics Market.

The global identity analytics market is projected to grow at a compound annual growth rate (CAGR) of 17.7% from USD 1.78 billion in 2024 to USD 5.82 billion by 2032.

Key Insights:

Estimated Market Size (2024): USD 1.78 Billion
Projected Market Size (2032): USD 5.82 Billion
Global Market Growth Rate (CAGR 2024 to 2032): 17.7%

Identity Analytics Market - Report Scope:

Identity analytics is a specialized field within cybersecurity that focuses on the analysis of identity-related data to detect and prevent identity-based threats, fraud, and misuse of access privileges. The report outlines key drivers behind the growing demand for identity analytics solutions, including increasing cyber threats, regulatory compliance requirements, and the adoption of cloud-based services.

Market Growth Drivers:

The market's growth is propelled by several factors. Firstly, the rising frequency and sophistication of cyber attacks, data breaches, and insider threats drive the demand for identity analytics solutions to strengthen access controls, detect anomalous behavior, and mitigate security risks. Additionally, regulatory mandates such as GDPR, CCPA, and PSD2 impose stringent data protection and privacy requirements, prompting organizations to invest in identity analytics tools for compliance management and risk mitigation. Moreover, the proliferation of cloud services, mobile devices, and IoT endpoints expands the attack surface and complexity of identity management, creating opportunities for identity analytics vendors to address emerging security challenges and vulnerabilities.

Market Restraints:

Despite the positive outlook, the Identity Analytics Market faces certain challenges. Factors such as data privacy concerns, regulatory constraints, and interoperability issues may impact the adoption and implementation of identity analytics solutions across diverse industries and geographic regions. Moreover, the complexity of integrating identity analytics with existing IT systems, legacy applications, and heterogeneous environments poses challenges to seamless deployment and effective utilization of identity analytics tools. Additionally, budget constraints, resource limitations, and organizational resistance to change may hinder the adoption of identity analytics solutions, particularly among small and medium-sized enterprises (SMEs) and non-technical stakeholders.

Market Opportunities:

The Identity Analytics Market offers significant opportunities for innovation and market expansion. Vendors can focus on developing advanced identity analytics platforms with machine learning, artificial intelligence, and behavioral analytics capabilities to enhance threat detection, user profiling, and access governance in real-time. Moreover, strategic partnerships, alliances, and acquisitions enable companies to broaden their product portfolio, extend market reach, and capitalize on synergies with complementary cybersecurity technologies. Furthermore, investments in research and development, threat intelligence, and security awareness training empower organizations to build proactive and adaptive defense strategies against evolving cyber threats and identity-based attacks.

Key Questions Addressed in the Report:

What is the Expected CAGR of the Identity Analytics Market from 2024 to 2031?
What are the Key Factors Driving the Growth of the Identity Analytics Market?
Which Industry Vertical Holds the Largest Market Share in the Identity Analytics Market?
Who are the Key Players in the Global Identity Analytics Market?
What Strategies are Adopted by Leading Companies to Stay Competitive in the Identity Analytics Market?

Competitive Landscape and Business Strategies:

Key players in the Identity Analytics Market include IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, and RSA Security LLC, among others. These companies focus on product innovation, research and development, and strategic partnerships to maintain a competitive edge in the market. For instance, IBM Corporation offers identity analytics solutions as part of its IBM Security portfolio, while Oracle Corporation specializes in identity governance and access management. Market players also invest in customer education, professional services, and industry collaborations to address evolving cybersecurity challenges, enhance customer satisfaction, and drive market growth.

Key Companies Profiled:

Oracle
ManageEngine
IBM
Securonix
Gurucul
Confluxsys
Atos
Verint Systems
ThreatMetrix
Novetta

Identity Analytics Market Segmentation:

By Solution:

Identity Analytics Software

Cloud-based

On-premise

Services

Professional Services

Consulting
Support & Maintenance
Training and Education

Managed Services

By Application:

Customer Management
Fraud Detection
Governance, Risk, and Compliance Management
Identity and Access Management
Account Management
Others

By Organization Size:

Large Enterprises
SMEs

By Industry:

IT & Telecom
BFSI
Logistics & Transportation
Hospitality
Healthcare
Others

By Region:

North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East and Africa (MEA)

Product Code: PMRREP32607

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends

4. Pricing Analysis

4.1. Pricing Analysis By Solution
4.2. Global Average Pricing Analysis Benchmark

5. COVID-19 Impact Analysis

5.1. Impact of COVID-19 on Identity Analytics Growth
5.2. Pre-COVID-19 Market Growth (2019-2019)
5.3. Expected Recovery Scenario (Short Term/Mid Term/Long Term)
5.4. Key Action Points for Identity Analytics Vendors

6. Global Identity Analytics Market Demand (in Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2032

6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2032
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
7.2. Forecast Factors - Relevance & Impact
7.3. Value Chain
7.4. Market Dynamics
- 7.4.1. Drivers
- 7.4.2. Restraints
- 7.4.3. Opportunities

8. Global Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032, By Solution

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Solution, 2019 - 2023
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2024-2032
- 8.3.1. Identity Analytics Software
  - 8.3.1.1. Cloud-Based
  - 8.3.1.2. On-Premise
- 8.3.2. Services
  - 8.3.2.1. Professional Services
    - 8.3.2.1.1. Consulting
    - 8.3.2.1.2. Support & Maintenance
    - 8.3.2.1.3. Training and Education
  - 8.3.2.2. Managed Services
8.4. Market Attractiveness Analysis By Solution

9. Global Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032, by Application

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Application, 2019 - 2023
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2024-2032
- 9.3.1. Customer Management
- 9.3.2. Fraud Detection
- 9.3.3. Governance, Risk and Compliance Management
- 9.3.4. Account Management
- 9.3.5. Others
9.4. Market Attractiveness Analysis By Application

10. Global Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032, by Organization Size

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Organization Size, 2019 - 2023
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Organization Size, 2024-2032
- 10.3.1. Large Enterprises
- 10.3.2. SMEs
10.4. Market Attractiveness Analysis By Organization Size

11. Global Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032, by Industry

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Industry, 2019 - 2023
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2024-2032
- 11.3.1. IT & Telecom
- 11.3.2. BFSI
- 11.3.3. Logistics & Transportation
- 11.3.4. Hospitality
- 11.3.5. Healthcare
- 11.3.6. Others
11.4. Market Attractiveness Analysis By Industry

12. Global Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032, by Region

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2019 - 2023
12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2024-2032
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. East Asia
- 12.3.5. South Asia & Pacific
- 12.3.6. Middle East & Africa
12.4. Market Attractiveness Analysis By Region

13. North America Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 13.3.1. By Solution
- 13.3.2. By Application
- 13.3.3. By Organization Size
- 13.3.4. By Industry
- 13.3.5. By Country
  - 13.3.5.1. U.S.
  - 13.3.5.2. Canada
13.4. Market Attractiveness Analysis
- 13.4.1. By Solution
- 13.4.2. By Application
- 13.4.3. By Organization Size
- 13.4.4. By Industry
- 13.4.5. By Country
13.5. By Industry Market Trends
13.6. Key Market Participants - Intensity Mapping

14. Latin America Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 14.3.1. By Solution
- 14.3.2. By Application
- 14.3.3. By Organization Size
- 14.3.4. By Industry
- 14.3.5. By Country
  - 14.3.5.1. Brazil
  - 14.3.5.2. Mexico
  - 14.3.5.3. Rest of Latin America
14.4. Market Attractiveness Analysis
- 14.4.1. By Solution
- 14.4.2. By Application
- 14.4.3. By Organization Size
- 14.4.4. By Industry
- 14.4.5. By Country
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping

15. Europe Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 15.3.1. By Solution
- 15.3.2. By Application
- 15.3.3. By Organization Size
- 15.3.4. By Industry
- 15.3.5. By Country
  - 15.3.5.1. Germany
  - 15.3.5.2. Italy
  - 15.3.5.3. France
  - 15.3.5.4. U.K.
  - 15.3.5.5. Spain
  - 15.3.5.6. BENELUX
  - 15.3.5.7. Russia
  - 15.3.5.8. Rest of Europe
15.4. Market Attractiveness Analysis
- 15.4.1. By Solution
- 15.4.2. By Application
- 15.4.3. By Organization Size
- 15.4.4. By Industry
- 15.4.5. By Country
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping

16. South Asia & Pacific Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 16.3.1. By Solution
- 16.3.2. By Application
- 16.3.3. By Organization Size
- 16.3.4. By Industry
- 16.3.5. By Country
  - 16.3.5.1. India
  - 16.3.5.2. Indonesia
  - 16.3.5.3. Malaysia
  - 16.3.5.4. Singapore
  - 16.3.5.5. Australia & New Zealand
  - 16.3.5.6. Rest of South Asia and Pacific
16.4. Market Attractiveness Analysis
- 16.4.1. By Solution
- 16.4.2. By Application
- 16.4.3. By Organization Size
- 16.4.4. By Industry
- 16.4.5. By Country
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping

17. East Asia Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

17.1. Introduction
17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
17.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 17.3.1. By Solution
- 17.3.2. By Application
- 17.3.3. By Organization Size
- 17.3.4. By Industry
- 17.3.5. By Country
  - 17.3.5.1. China
  - 17.3.5.2. Japan
  - 17.3.5.3. South Korea
17.4. Market Attractiveness Analysis
- 17.4.1. By Solution
- 17.4.2. By Application
- 17.4.3. By Organization Size
- 17.4.4. By Industry
- 17.4.5. By Country
17.5. Market Trends
17.6. Key Market Participants - Intensity Mapping

18. Middle East and Africa Identity Analytics Market Analysis 2019-2023 and Forecast 2024-2032

18.1. Introduction
18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019 - 2023
18.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2032
- 18.3.1. By Solution
- 18.3.2. By Application
- 18.3.3. By Organization Size
- 18.3.4. By Industry
- 18.3.5. By Country
  - 18.3.5.1. GCC Countries
  - 18.3.5.2. Turkey
  - 18.3.5.3. South Africa
  - 18.3.5.4. Rest of Middle East and Africa
18.4. Market Attractiveness Analysis
- 18.4.1. By Solution
- 18.4.2. By Application
- 18.4.3. By Organization Size
- 18.4.4. By Industry
- 18.4.5. By Country
18.5. Market Trends
18.6. Key Market Participants - Intensity Mapping

19. Key Countries Analysis- Identity Analytics Market

19.1. U.S. Identity Analytics Market Analysis
- 19.1.1. By Solution
- 19.1.2. By Application
- 19.1.3. By Organization Size
- 19.1.4. By Industry
19.2. Canada Identity Analytics Market Analysis
- 19.2.1. By Solution
- 19.2.2. By Application
- 19.2.3. By Organization Size
- 19.2.4. By Industry
19.3. Mexico Identity Analytics Market Analysis
- 19.3.1. By Solution
- 19.3.2. By Application
- 19.3.3. By Organization Size
- 19.3.4. By Industry
19.4. Brazil Identity Analytics Market Analysis
- 19.4.1. By Solution
- 19.4.2. By Application
- 19.4.3. By Organization Size
- 19.4.4. By Industry
19.5. Germany Identity Analytics Market Analysis
- 19.5.1. By Solution
- 19.5.2. By Application
- 19.5.3. By Organization Size
- 19.5.4. By Industry
19.6. Italy Identity Analytics Market Analysis
- 19.6.1. By Solution
- 19.6.2. By Application
19.7. France Identity Analytics Market Analysis
- 19.7.1. By Solution
- 19.7.2. By Application
- 19.7.3. By Organization Size
- 19.7.4. By Industry
19.8. U.K. Identity Analytics Market Analysis
- 19.8.1. By Solution
- 19.8.2. By Application
- 19.8.3. By Organization Size
- 19.8.4. By Industry
19.9. Spain Identity Analytics Market Analysis
- 19.9.1. By Solution
- 19.9.2. By Application
- 19.9.3. By Organization Size
- 19.9.4. By Industry
19.10. BENELUX Identity Analytics Market Analysis
- 19.10.1. By Solution
- 19.10.2. By Application
- 19.10.3. By Organization Size
- 19.10.4. By Industry
19.11. Russia Identity Analytics Market Analysis
- 19.11.1. By Solution
- 19.11.2. By Application
- 19.11.3. By Organization Size
- 19.11.4. By Industry
19.12. Rest of Europe Identity Analytics Market Analysis
- 19.12.1. By Solution
- 19.12.2. By Application
- 19.12.3. By Organization Size
- 19.12.4. By Industry
19.13. China Identity Analytics Market Analysis
- 19.13.1. By Solution
- 19.13.2. By Application
- 19.13.3. By Organization Size
- 19.13.4. By Industry
19.14. Japan Identity Analytics Market Analysis
- 19.14.1. By Solution
- 19.14.2. By Application
- 19.14.3. By Organization Size
- 19.14.4. By Industry
19.15. South Korea Identity Analytics Market Analysis
- 19.15.1. By Solution
- 19.15.2. By Application
- 19.15.3. By Organization Size
- 19.15.4. By Industry
19.16. India Identity Analytics Market Analysis
- 19.16.1. By Solution
- 19.16.2. By Application
- 19.16.3. By Organization Size
- 19.16.4. By Industry
19.17. Malaysia Identity Analytics Market Analysis
- 19.17.1. By Solution
- 19.17.2. By Application
- 19.17.3. By Organization Size
- 19.17.4. By Industry
19.18. Indonesia Identity Analytics Market Analysis
- 19.18.1. By Solution
- 19.18.2. By Application
- 19.18.3. By Organization Size
- 19.18.4. By Industry
19.19. Singapore Identity Analytics Market Analysis
- 19.19.1. By Solution
- 19.19.2. By Application
- 19.19.3. By Organization Size
- 19.19.4. By Industry
19.20. Australia and New Zealand Identity Analytics Market Analysis
- 19.20.1. By Solution
- 19.20.2. By Application
- 19.20.3. By Organization Size
- 19.20.4. By Industry
19.21. Rest of South Asia and Pacific Identity Analytics Market Analysis
- 19.21.1. By Solution
- 19.21.2. By Application
19.22. GCC Countries Identity Analytics Market Analysis
- 19.22.1. By Solution
- 19.22.2. By Application
- 19.22.3. By Organization Size
- 19.22.4. By Industry
19.23. Turkey Identity Analytics Market Analysis
- 19.23.1. By Solution
- 19.23.2. By Application
- 19.23.3. By Organization Size
- 19.23.4. By Industry
19.24. South Africa Identity Analytics Market Analysis
- 19.24.1. By Solution
- 19.24.2. By Application
- 19.24.3. By Organization Size
- 19.24.4. By Industry
19.25. Rest of Middle East and Africa Identity Analytics Market Analysis
- 19.25.1. By Solution
- 19.25.2. By Application
- 19.25.3. By Organization Size
- 19.25.4. By Industry

20. Market Structure Analysis

20.1. Market Analysis by Tier of Companies
20.2. Market Concentration
20.3. Market Share Analysis of Top Players
20.4. Market Presence Analysis
- 20.4.1. Regional footprint by Players
- 20.4.2. Product footprint by Players
- 20.4.3. Channel footprint by Players

21. Competition Analysis

21.1. Competition Dashboard
21.2. Key Strategies, By Competitors
21.3. Competition Deep Dive
- 21.3.1. Oracle
  - 21.3.1.1. Business Overview
  - 21.3.1.2. Product Portfolio
  - 21.3.1.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.1.4. Sales Footprint
  - 21.3.1.5. Strategy Overview
    - 21.3.1.5.1. Marketing Strategy
    - 21.3.1.5.2. Product Strategy
    - 21.3.1.5.3. Channel Strategy
- 21.3.2. ManageEngine AD360
  - 21.3.2.1. Business Overview
  - 21.3.2.2. Product Portfolio
  - 21.3.2.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.2.4. Sales Footprint
  - 21.3.2.5. Strategy Overview
    - 21.3.2.5.1. Marketing Strategy
    - 21.3.2.5.2. Product Strategy
    - 21.3.2.5.3. Channel Strategy
- 21.3.3. IBM
  - 21.3.3.1. Business Overview
  - 21.3.3.2. Product Portfolio
  - 21.3.3.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.3.4. Sales Footprint
  - 21.3.3.5. Strategy Overview
    - 21.3.3.5.1. Marketing Strategy
    - 21.3.3.5.2. Product Strategy
    - 21.3.3.5.3. Channel Strategy
- 21.3.4. Securonix
  - 21.3.4.1. Business Overview
  - 21.3.4.2. Product Portfolio
  - 21.3.4.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.4.4. Sales Footprint
  - 21.3.4.5. Strategy Overview
    - 21.3.4.5.1. Marketing Strategy
    - 21.3.4.5.2. Product Strategy
    - 21.3.4.5.3. Channel Strategy
- 21.3.5. Gurucul
  - 21.3.5.1. Business Overview
  - 21.3.5.2. Product Portfolio
  - 21.3.5.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.5.4. Sales Footprint
  - 21.3.5.5. Strategy Overview
    - 21.3.5.5.1. Marketing Strategy
    - 21.3.5.5.2. Product Strategy
    - 21.3.5.5.3. Channel Strategy
- 21.3.6. Confluxsys
  - 21.3.6.1. Business Overview
  - 21.3.6.2. Product Portfolio
  - 21.3.6.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.6.4. Sales Footprint
  - 21.3.6.5. Strategy Overview
    - 21.3.6.5.1. Marketing Strategy
    - 21.3.6.5.2. Product Strategy
    - 21.3.6.5.3. Channel Strategy
- 21.3.7. Atos
  - 21.3.7.1. Business Overview
  - 21.3.7.2. Product Portfolio
  - 21.3.7.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.7.4. Sales Footprint
  - 21.3.7.5. Strategy Overview
    - 21.3.7.5.1. Marketing Strategy
    - 21.3.7.5.2. Product Strategy
    - 21.3.7.5.3. Channel Strategy
- 21.3.8. Verint Systems
  - 21.3.8.1. Business Overview
  - 21.3.8.2. Product Portfolio
  - 21.3.8.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.8.4. Sales Footprint
  - 21.3.8.5. Strategy Overview
    - 21.3.8.5.1. Marketing Strategy
    - 21.3.8.5.2. Product Strategy
    - 21.3.8.5.3. Channel Strategy
- 21.3.9. ThreatMetrix
  - 21.3.9.1. Business Overview
  - 21.3.9.2. Product Portfolio
  - 21.3.9.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.9.4. Sales Footprint
  - 21.3.9.5. Strategy Overview
    - 21.3.9.5.1. Marketing Strategy
    - 21.3.9.5.2. Product Strategy
    - 21.3.9.5.3. Channel Strategy
- 21.3.10. Novetta
  - 21.3.10.1. Business Overview
  - 21.3.10.2. Product Portfolio
  - 21.3.10.3. Profitability by Market Segments (Business Segments/Region)
  - 21.3.10.4. Sales Footprint
  - 21.3.10.5. Strategy Overview
    - 21.3.10.5.1. Marketing Strategy
    - 21.3.10.5.2. Product Strategy
    - 21.3.10.5.3. Channel Strategy