Sales Analytics Software Market by Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

The Sales Analytics Software Market is a rapidly evolving sector that plays a crucial role in driving business insights and enhancing sales performance. This market encompasses a range of software tools designed to collect, process, analyze, and visualize sales data to assist businesses in making informed decisions, identifying trends, and optimizing sales processes.

The sales analytics software market is anticipated to document a CAGR of 11.6% during the forecast period ranging from 2024-2032. The sales analytics software market is anticipated to reach US$ 12.3 Billion in 2032, from US$ 5.1 Billion in 2024.

Key Insights:

Estimated Market Value (2024): USD 5.1 Billion
Projected Market Value (2032): USD 12.3 Billion
Global Market Growth Rate (CAGR 2024 to 2032): 11.6%

Sales Analytics Software Market - Report Scope:

Sales analytics software plays a pivotal role in enabling organizations to gain actionable insights from sales data, thereby improving sales performance, forecasting accuracy, and customer engagement. The software encompasses a wide range of functionalities, including sales forecasting, pipeline analysis, territory management, and sales team performance tracking. With the proliferation of digital sales channels and the increasing complexity of customer interactions, the demand for advanced sales analytics solutions is expected to escalate.

Market Growth Drivers:

Several factors are driving the growth of the sales analytics software market. These include the growing emphasis on sales productivity and efficiency, the rising adoption of cloud-based analytics solutions, and the increasing integration of artificial intelligence (AI) and machine learning (ML) technologies into sales analytics platforms. Furthermore, the expanding e-commerce sector, coupled with the proliferation of mobile devices, is creating vast volumes of sales data that organizations seek to leverage for strategic decision-making. Additionally, the need for real-time insights and actionable intelligence to respond to rapidly evolving market dynamics is fueling the demand for sales analytics software.

Market Restraints:

Despite the promising growth prospects, the sales analytics software market faces certain challenges. These include concerns related to data privacy and security, as organizations handle sensitive customer information and sales data. Moreover, the complexity of integrating sales analytics software with existing IT infrastructure and disparate data sources can hinder adoption among small and medium-sized enterprises (SMEs). Additionally, the high upfront costs associated with implementing comprehensive sales analytics solutions may pose a barrier to entry for some organizations, particularly those operating on limited budgets.

Market Opportunities:

The evolving business landscape presents several opportunities for vendors operating in the sales analytics software market. The emergence of omnichannel sales strategies and the increasing focus on customer experience provide avenues for innovative sales analytics solutions that offer seamless integration across multiple touchpoints. Furthermore, the growing demand for predictive analytics capabilities, such as lead scoring and churn prediction, opens up new opportunities for vendors to differentiate their offerings and cater to specific industry verticals. Additionally, the integration of sales analytics software with other business intelligence tools and enterprise systems presents opportunities for enhanced collaboration and data-driven decision-making across organizations.

Key Questions Addressed in the Report:

What is the Expected Growth Rate of the Sales Analytics Software Market?
What are the Key Factors Driving the Adoption of Sales Analytics Software?
Which Industry Verticals Hold the Largest Market Share in the Sales Analytics Software Market?
Who are the Key Players in the Global Sales Analytics Software Market?
What Strategies are Adopted by Leading Companies to Sustain Growth in the Sales Analytics Software Market?

Competitive Landscape and Business Strategies:

The sales analytics software market is characterized by intense competition, with numerous vendors vying for market share. Key players in the market include Salesforce, Microsoft Corporation, SAP SE, Oracle Corporation, and IBM Corporation, among others. These companies focus on product innovation, strategic partnerships, and acquisitions to strengthen their market position and expand their customer base. Additionally, investment in research and development (R&D) activities to enhance the functionality and scalability of sales analytics solutions is a key strategy adopted by leading vendors.

Key Companies Profiled:

Salesforce
Microsoft Corporation
SAP SE
Oracle Corporation
IBM Corporation
Tableau Software (a Salesforce company)
SAS Institute Inc.
Qlik Technologies Inc.
Domo, Inc.
Zoho Corporation Pvt. Ltd.

Sales Analytics Software Market Segmentation:

By Deployment Mode:

Cloud-based
On-premises

By Organization Size:

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

By Industry Vertical:

Retail
BFSI (Banking, Financial Services, and Insurance)
Healthcare
IT and Telecom
Manufacturing
Others

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Product Code: PMRREP33096

1. Executive Summary

1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Coverage
2.2. Market Definition

3. Market Risks and Trends Assessment

3.1. Risk Assessment
- 3.1.1. COVID-19 Crisis and Impact on Sales Analytics Software
- 3.1.2. COVID-19 Impact Benchmark with Previous Crisis
- 3.1.3. Impact on Market Value (US$ Mn)
- 3.1.4. Assessment by Key Countries
- 3.1.5. Assessment by Key Market Segments
- 3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends

4. Market Background

4.1. Sales Analytics Software Market, by Key Countries
4.2. Sales Analytics Software Market Opportunity Assessment (US$ Mn)
- 4.2.1. Total Available Market
- 4.2.2. Serviceable Addressable Market
- 4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
- 4.3.1. Demand in optimistic Scenario
- 4.3.2. Demand in Likely Scenario
- 4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
- 4.4.1. Investment in Established Markets
  - 4.4.1.1. In Short Term
  - 4.4.1.2. In Long Term
- 4.4.2. Investment in Emerging Markets
  - 4.4.2.1. In Short Term
  - 4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
- 4.5.1. Top Companies Historical Growth
- 4.5.2. Growth in Automation, By Country
- 4.5.3. Sales Analytics Software Adoption Rate, By Country
4.6. Market Dynamics
- 4.6.1. Market Driving Factors and Impact Assessment
- 4.6.2. Prominent Market Challenges and Impact Assessment
- 4.6.3. Sales Analytics Software Market Opportunities
- 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

5.1. Manufacturers' Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking

6. Global Sales Analytics Software Market Demand Analysis 2019-2023 and Forecast, 2024-2031

6.1. Historical Market Analysis, 2019-2023
6.2. Current and Future Market Projections, 2024-2031
6.3. Y-o-Y Growth Trend Analysis

7. Global Sales Analytics Software Market Value Analysis 2019-2023 and Forecast, 2024-2031

7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
- 7.2.1. Y-o-Y Growth Trend Analysis
- 7.2.2. Absolute $ Opportunity Analysis

8. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Application

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Application, 2019-2023
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2024-2031
- 8.3.1. Social Media Marketing
- 8.3.2. E-mail Marketing
- 8.3.3. Search Engine Marketing
- 8.3.4. Content Marketing
- 8.3.5. Others
8.4. Market Attractiveness Analysis By Application

9. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Deployment

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Deployment, 2019-2023
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment, 2024-2031
- 9.3.1. On-premise
- 9.3.2. Cloud
9.4. Market Attractiveness Analysis By Deployment

10. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Organization Size

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Organization Size, 2019-2023
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Organization Size, 2024-2031
- 10.3.1. SMEs
- 10.3.2. Large Enterprises
10.4. Market Attractiveness Analysis By Organization Size

11. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Industry Vertical

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Industry Vertical, 2019-2023
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry Vertical, 2024-2031
- 11.3.1. Retail
- 11.3.2. Consumer Goods
- 11.3.3. Industrial
- 11.3.4. BFSI
- 11.3.5. Media & Communication
- 11.3.6. Healthcare
- 11.3.7. Others
11.4. Market Attractiveness Analysis By Industry Vertical

12. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Region

12.1. Introduction
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2024-2031
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. Asia Pacific
- 12.3.5. Middle East and Africa (MEA)
12.4. Market Attractiveness Analysis By Region

13. North America Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 13.4.1. By Country
  - 13.4.1.1. U.S.
  - 13.4.1.2. Canada
  - 13.4.1.3. Rest of North America
- 13.4.2. By Application
- 13.4.3. By Deployment
- 13.4.4. By Industry Vertical
- 13.4.5. By Organization Size
13.5. Market Attractiveness Analysis
- 13.5.1. By Country
- 13.5.2. By Application
- 13.5.3. By Deployment
- 13.5.4. By Industry Vertical
- 13.5.5. By Organization Size

14. Latin America Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 14.4.1. By Country
  - 14.4.1.1. Brazil
  - 14.4.1.2. Mexico
  - 14.4.1.3. Rest of Latin America
- 14.4.2. By Application
- 14.4.3. By Deployment
- 14.4.4. By Industry Vertical
- 14.4.5. By Organization Size
14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Application
- 14.5.3. By Deployment
- 14.5.4. By Industry Vertical
- 14.5.5. By Organization Size

15. Europe Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 15.4.1. By Country
  - 15.4.1.1. Germany
  - 15.4.1.2. France
  - 15.4.1.3. U.K.
  - 15.4.1.4. Italy
  - 15.4.1.5. Benelux
  - 15.4.1.6. Nordic Countries
  - 15.4.1.7. Rest of Europe
- 15.4.2. By Application
- 15.4.3. By Deployment
- 15.4.4. By Industry Vertical
- 15.4.5. By Organization Size
15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Application
- 15.5.3. By Deployment
- 15.5.4. By Industry Vertical
- 15.5.5. By Organization Size

16. Asia Pacific Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 16.4.1. By Country
  - 16.4.1.1. China
  - 16.4.1.2. Japan
  - 16.4.1.3. South Korea
  - 16.4.1.4. Rest of Asia Pacific
- 16.4.2. By Application
- 16.4.3. By Deployment
- 16.4.4. By Industry Vertical
- 16.4.5. By Organization Size
16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Application
- 16.5.3. By Deployment
- 16.5.4. By Industry Vertical
- 16.5.5. By Organization Size

17. Middle East and Africa Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 17.4.1. By Country
  - 17.4.1.1. GCC Countries
  - 17.4.1.2. South Africa
  - 17.4.1.3. Turkey
  - 17.4.1.4. Rest of Middle East and Africa
- 17.4.2. By Application
- 17.4.3. By Deployment
- 17.4.4. By Industry Vertical
- 17.4.5. By Organization Size
17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Application
- 17.5.3. By Deployment
- 17.5.4. By Industry Vertical
- 17.5.5. By Organization Size

18. Key Countries Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031

18.1. Introduction
- 18.1.1. Market Value Proportion Analysis, By Key Countries
- 18.1.2. Global Vs. Country Growth Comparison
18.2. US Sales Analytics Software Market Analysis
- 18.2.1. Value Proportion Analysis by Market Taxonomy
- 18.2.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.2.2.1. By Application
  - 18.2.2.2. By Deployment
  - 18.2.2.3. By Industry Vertical
  - 18.2.2.4. By Organization Size
18.3. Canada Sales Analytics Software Market Analysis
- 18.3.1. Value Proportion Analysis by Market Taxonomy
- 18.3.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.3.2.1. By Application
  - 18.3.2.2. By Deployment
  - 18.3.2.3. By Industry Vertical
  - 18.3.2.4. By Organization Size
18.4. Mexico Sales Analytics Software Market Analysis
- 18.4.1. Value Proportion Analysis by Market Taxonomy
- 18.4.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.4.2.1. By Application
  - 18.4.2.2. By Deployment
  - 18.4.2.3. By Industry Vertical
  - 18.4.2.4. By Organization Size
18.5. Brazil Sales Analytics Software Market Analysis
- 18.5.1. Value Proportion Analysis by Market Taxonomy
- 18.5.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.5.2.1. By Application
  - 18.5.2.2. By Deployment
  - 18.5.2.3. By Industry Vertical
  - 18.5.2.4. By Organization Size
18.6. Germany Sales Analytics Software Market Analysis
- 18.6.1. Value Proportion Analysis by Market Taxonomy
- 18.6.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.6.2.1. By Application
  - 18.6.2.2. By Deployment
  - 18.6.2.3. By Industry Vertical
  - 18.6.2.4. By Organization Size
18.7. France Sales Analytics Software Market Analysis
- 18.7.1. Value Proportion Analysis by Market Taxonomy
- 18.7.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.7.2.1. By Application
  - 18.7.2.2. By Deployment
  - 18.7.2.3. By Industry Vertical
  - 18.7.2.4. By Organization Size
18.8. Italy Sales Analytics Software Market Analysis
- 18.8.1. Value Proportion Analysis by Market Taxonomy
- 18.8.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.8.2.1. By Application
  - 18.8.2.2. By Deployment
  - 18.8.2.3. By Industry Vertical
  - 18.8.2.4. By Organization Size
18.9. BENELUX Sales Analytics Software Market Analysis
- 18.9.1. Value Proportion Analysis by Market Taxonomy
- 18.9.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.9.2.1. By Application
  - 18.9.2.2. By Deployment
  - 18.9.2.3. By Industry Vertical
  - 18.9.2.4. By Organization Size
18.10. UK Sales Analytics Software Market Analysis
- 18.10.1. Value Proportion Analysis by Market Taxonomy
- 18.10.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.10.2.1. By Application
  - 18.10.2.2. By Deployment
  - 18.10.2.3. By Industry Vertical
  - 18.10.2.4. By Organization Size
18.11. Nordic Countries Sales Analytics Software Market Analysis
- 18.11.1. Value Proportion Analysis by Market Taxonomy
- 18.11.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.11.2.1. By Application
  - 18.11.2.2. By Deployment
  - 18.11.2.3. By Industry Vertical
  - 18.11.2.4. By Organization Size
18.12. China Sales Analytics Software Market Analysis
- 18.12.1. Value Proportion Analysis by Market Taxonomy
- 18.12.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.12.2.1. By Application
  - 18.12.2.2. By Deployment
  - 18.12.2.3. By Industry Vertical
  - 18.12.2.4. By Organization Size
18.13. Japan Sales Analytics Software Market Analysis
- 18.13.1. Value Proportion Analysis by Market Taxonomy
- 18.13.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.13.2.1. By Application
  - 18.13.2.2. By Deployment
  - 18.13.2.3. By Industry Vertical
  - 18.13.2.4. By Organization Size
18.14. South Korea Sales Analytics Software Market Analysis
- 18.14.1. Value Proportion Analysis by Market Taxonomy
- 18.14.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.14.2.1. By Application
  - 18.14.2.2. By Deployment
  - 18.14.2.3. By Industry Vertical
  - 18.14.2.4. By Organization Size
18.15. GCC Countries Sales Analytics Software Market Analysis
- 18.15.1. Value Proportion Analysis by Market Taxonomy
- 18.15.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.15.2.1. By Application
  - 18.15.2.2. By Deployment
  - 18.15.2.3. By Industry Vertical
  - 18.15.2.4. By Organization Size
18.16. South Africa Sales Analytics Software Market Analysis
- 18.16.1. Value Proportion Analysis by Market Taxonomy
- 18.16.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.16.2.1. By Application
  - 18.16.2.2. By Deployment
  - 18.16.2.3. By Industry Vertical
  - 18.16.2.4. By Organization Size
18.17. Turkey Sales Analytics Software Market Analysis
- 18.17.1. Value Proportion Analysis by Market Taxonomy
- 18.17.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
  - 18.17.2.1. By Application
  - 18.17.2.2. By Deployment
  - 18.17.2.3. By Industry Vertical
  - 18.17.2.4. By Organization Size
- 18.17.3. Competition Landscape and Player Concentration in the Country

19. Market Structure Analysis

19.1. Market Analysis by Tier of Companies
19.2. Market Concentration
19.3. Market Share Analysis of Top Players
19.4. Market Presence Analysis
- 19.4.1. By Regional footprint of Players
- 19.4.2. Product footprint by Players

20. Competition Analysis

20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
- 20.3.1. Accenture
  - 20.3.1.1. Overview
  - 20.3.1.2. Product Portfolio
  - 20.3.1.3. Sales Footprint
  - 20.3.1.4. Strategy Overview
- 20.3.2. Adobe Inc.
  - 20.3.2.1. Overview
  - 20.3.2.2. Product Portfolio
  - 20.3.2.3. Sales Footprint
  - 20.3.2.4. Strategy Overview
- 20.3.3. Google Inc.
  - 20.3.3.1. Overview
  - 20.3.3.2. Product Portfolio
  - 20.3.3.3. Sales Footprint
  - 20.3.3.4. Strategy Overview
- 20.3.4. Funnel
  - 20.3.4.1. Overview
  - 20.3.4.2. Product Portfolio
  - 20.3.4.3. Sales Footprint
  - 20.3.4.4. Strategy Overview
- 20.3.5. IBM Corporation
  - 20.3.5.1. Overview
  - 20.3.5.2. Product Portfolio
  - 20.3.5.3. Sales Footprint
  - 20.3.5.4. Strategy Overview
- 20.3.6. Oracle Corporation
  - 20.3.6.1. Overview
  - 20.3.6.2. Product Portfolio
  - 20.3.6.3. Sales Footprint
  - 20.3.6.4. Strategy Overview
- 20.3.7. Salesforce
  - 20.3.7.1. Overview
  - 20.3.7.2. Product Portfolio
  - 20.3.7.3. Sales Footprint
  - 20.3.7.4. Strategy Overview
- 20.3.8. SAS Institute Inc.
  - 20.3.8.1. Overview
  - 20.3.8.2. Product Portfolio
  - 20.3.8.3. Sales Footprint
  - 20.3.8.4. Strategy Overview
- 20.3.9. Tableau Software LLC
  - 20.3.9.1. Overview
  - 20.3.9.2. Product Portfolio
  - 20.3.9.3. Sales Footprint
  - 20.3.9.4. Strategy Overview
- 20.3.10. Teradata Corporation
  - 20.3.10.1. Overview
  - 20.3.10.2. Product Portfolio
  - 20.3.10.3. Sales Footprint
  - 20.3.10.4. Strategy Overview