PUBLISHER: Persistence Market Research | PRODUCT CODE: 1470681
PUBLISHER: Persistence Market Research | PRODUCT CODE: 1470681
Sales Analytics Software Market by Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
The Sales Analytics Software Market is a rapidly evolving sector that plays a crucial role in driving business insights and enhancing sales performance. This market encompasses a range of software tools designed to collect, process, analyze, and visualize sales data to assist businesses in making informed decisions, identifying trends, and optimizing sales processes.
The sales analytics software market is anticipated to document a CAGR of 11.6% during the forecast period ranging from 2024-2032. The sales analytics software market is anticipated to reach US$ 12.3 Billion in 2032, from US$ 5.1 Billion in 2024.
Key Insights:
- Estimated Market Value (2024): USD 5.1 Billion
- Projected Market Value (2032): USD 12.3 Billion
- Global Market Growth Rate (CAGR 2024 to 2032): 11.6%
Sales Analytics Software Market - Report Scope:
Sales analytics software plays a pivotal role in enabling organizations to gain actionable insights from sales data, thereby improving sales performance, forecasting accuracy, and customer engagement. The software encompasses a wide range of functionalities, including sales forecasting, pipeline analysis, territory management, and sales team performance tracking. With the proliferation of digital sales channels and the increasing complexity of customer interactions, the demand for advanced sales analytics solutions is expected to escalate.
Market Growth Drivers:
Several factors are driving the growth of the sales analytics software market. These include the growing emphasis on sales productivity and efficiency, the rising adoption of cloud-based analytics solutions, and the increasing integration of artificial intelligence (AI) and machine learning (ML) technologies into sales analytics platforms. Furthermore, the expanding e-commerce sector, coupled with the proliferation of mobile devices, is creating vast volumes of sales data that organizations seek to leverage for strategic decision-making. Additionally, the need for real-time insights and actionable intelligence to respond to rapidly evolving market dynamics is fueling the demand for sales analytics software.
Market Restraints:
Despite the promising growth prospects, the sales analytics software market faces certain challenges. These include concerns related to data privacy and security, as organizations handle sensitive customer information and sales data. Moreover, the complexity of integrating sales analytics software with existing IT infrastructure and disparate data sources can hinder adoption among small and medium-sized enterprises (SMEs). Additionally, the high upfront costs associated with implementing comprehensive sales analytics solutions may pose a barrier to entry for some organizations, particularly those operating on limited budgets.
Market Opportunities:
The evolving business landscape presents several opportunities for vendors operating in the sales analytics software market. The emergence of omnichannel sales strategies and the increasing focus on customer experience provide avenues for innovative sales analytics solutions that offer seamless integration across multiple touchpoints. Furthermore, the growing demand for predictive analytics capabilities, such as lead scoring and churn prediction, opens up new opportunities for vendors to differentiate their offerings and cater to specific industry verticals. Additionally, the integration of sales analytics software with other business intelligence tools and enterprise systems presents opportunities for enhanced collaboration and data-driven decision-making across organizations.
Key Questions Addressed in the Report:
- What is the Expected Growth Rate of the Sales Analytics Software Market?
- What are the Key Factors Driving the Adoption of Sales Analytics Software?
- Which Industry Verticals Hold the Largest Market Share in the Sales Analytics Software Market?
- Who are the Key Players in the Global Sales Analytics Software Market?
- What Strategies are Adopted by Leading Companies to Sustain Growth in the Sales Analytics Software Market?
Competitive Landscape and Business Strategies:
The sales analytics software market is characterized by intense competition, with numerous vendors vying for market share. Key players in the market include Salesforce, Microsoft Corporation, SAP SE, Oracle Corporation, and IBM Corporation, among others. These companies focus on product innovation, strategic partnerships, and acquisitions to strengthen their market position and expand their customer base. Additionally, investment in research and development (R&D) activities to enhance the functionality and scalability of sales analytics solutions is a key strategy adopted by leading vendors.
Key Companies Profiled:
- Salesforce
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- IBM Corporation
- Tableau Software (a Salesforce company)
- SAS Institute Inc.
- Qlik Technologies Inc.
- Domo, Inc.
- Zoho Corporation Pvt. Ltd.
Sales Analytics Software Market Segmentation:
By Deployment Mode:
- Cloud-based
- On-premises
By Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By Industry Vertical:
- Retail
- BFSI (Banking, Financial Services, and Insurance)
- Healthcare
- IT and Telecom
- Manufacturing
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Table of Contents
1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Summary of Statistics
- 1.3. Key Market Characteristics & Attributes
- 1.4. PMR Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage
- 2.2. Market Definition
3. Market Risks and Trends Assessment
- 3.1. Risk Assessment
- 3.1.1. COVID-19 Crisis and Impact on Sales Analytics Software
- 3.1.2. COVID-19 Impact Benchmark with Previous Crisis
- 3.1.3. Impact on Market Value (US$ Mn)
- 3.1.4. Assessment by Key Countries
- 3.1.5. Assessment by Key Market Segments
- 3.1.6. Action Points and Recommendation for Suppliers
- 3.2. Key Trends Impacting the Market
- 3.3. Formulation and Product Development Trends
4. Market Background
- 4.1. Sales Analytics Software Market, by Key Countries
- 4.2. Sales Analytics Software Market Opportunity Assessment (US$ Mn)
- 4.2.1. Total Available Market
- 4.2.2. Serviceable Addressable Market
- 4.2.3. Serviceable Obtainable Market
- 4.3. Market Scenario Forecast
- 4.3.1. Demand in optimistic Scenario
- 4.3.2. Demand in Likely Scenario
- 4.3.3. Demand in Conservative Scenario
- 4.4. Investment Feasibility Analysis
- 4.4.1. Investment in Established Markets
- 4.4.1.1. In Short Term
- 4.4.1.2. In Long Term
- 4.4.2. Investment in Emerging Markets
- 4.4.2.1. In Short Term
- 4.4.2.2. In Long Term
- 4.4.1. Investment in Established Markets
- 4.5. Forecast Factors - Relevance & Impact
- 4.5.1. Top Companies Historical Growth
- 4.5.2. Growth in Automation, By Country
- 4.5.3. Sales Analytics Software Adoption Rate, By Country
- 4.6. Market Dynamics
- 4.6.1. Market Driving Factors and Impact Assessment
- 4.6.2. Prominent Market Challenges and Impact Assessment
- 4.6.3. Sales Analytics Software Market Opportunities
- 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
- 5.1. Manufacturers' Focus on Low Penetration High Growth Markets
- 5.2. Banking on with Segments High Incremental Opportunity
- 5.3. Peer Benchmarking
6. Global Sales Analytics Software Market Demand Analysis 2019-2023 and Forecast, 2024-2031
- 6.1. Historical Market Analysis, 2019-2023
- 6.2. Current and Future Market Projections, 2024-2031
- 6.3. Y-o-Y Growth Trend Analysis
7. Global Sales Analytics Software Market Value Analysis 2019-2023 and Forecast, 2024-2031
- 7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
- 7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2031
- 7.2.1. Y-o-Y Growth Trend Analysis
- 7.2.2. Absolute $ Opportunity Analysis
8. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Application
- 8.1. Introduction / Key Findings
- 8.2. Historical Market Size (US$ Mn) Analysis By Application, 2019-2023
- 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2024-2031
- 8.3.1. Social Media Marketing
- 8.3.2. E-mail Marketing
- 8.3.3. Search Engine Marketing
- 8.3.4. Content Marketing
- 8.3.5. Others
- 8.4. Market Attractiveness Analysis By Application
9. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Deployment
- 9.1. Introduction / Key Findings
- 9.2. Historical Market Size (US$ Mn) Analysis By Deployment, 2019-2023
- 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment, 2024-2031
- 9.3.1. On-premise
- 9.3.2. Cloud
- 9.4. Market Attractiveness Analysis By Deployment
10. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Organization Size
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn) Analysis By Organization Size, 2019-2023
- 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Organization Size, 2024-2031
- 10.3.1. SMEs
- 10.3.2. Large Enterprises
- 10.4. Market Attractiveness Analysis By Organization Size
11. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Industry Vertical
- 11.1. Introduction / Key Findings
- 11.2. Historical Market Size (US$ Mn) Analysis By Industry Vertical, 2019-2023
- 11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry Vertical, 2024-2031
- 11.3.1. Retail
- 11.3.2. Consumer Goods
- 11.3.3. Industrial
- 11.3.4. BFSI
- 11.3.5. Media & Communication
- 11.3.6. Healthcare
- 11.3.7. Others
- 11.4. Market Attractiveness Analysis By Industry Vertical
12. Global Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031, By Region
- 12.1. Introduction
- 12.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
- 12.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2024-2031
- 12.3.1. North America
- 12.3.2. Latin America
- 12.3.3. Europe
- 12.3.4. Asia Pacific
- 12.3.5. Middle East and Africa (MEA)
- 12.4. Market Attractiveness Analysis By Region
13. North America Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 13.1. Introduction
- 13.2. Pricing Analysis
- 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
- 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 13.4.1. By Country
- 13.4.1.1. U.S.
- 13.4.1.2. Canada
- 13.4.1.3. Rest of North America
- 13.4.2. By Application
- 13.4.3. By Deployment
- 13.4.4. By Industry Vertical
- 13.4.5. By Organization Size
- 13.4.1. By Country
- 13.5. Market Attractiveness Analysis
- 13.5.1. By Country
- 13.5.2. By Application
- 13.5.3. By Deployment
- 13.5.4. By Industry Vertical
- 13.5.5. By Organization Size
14. Latin America Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 14.1. Introduction
- 14.2. Pricing Analysis
- 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
- 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 14.4.1. By Country
- 14.4.1.1. Brazil
- 14.4.1.2. Mexico
- 14.4.1.3. Rest of Latin America
- 14.4.2. By Application
- 14.4.3. By Deployment
- 14.4.4. By Industry Vertical
- 14.4.5. By Organization Size
- 14.4.1. By Country
- 14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Application
- 14.5.3. By Deployment
- 14.5.4. By Industry Vertical
- 14.5.5. By Organization Size
15. Europe Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 15.1. Introduction
- 15.2. Pricing Analysis
- 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
- 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 15.4.1. By Country
- 15.4.1.1. Germany
- 15.4.1.2. France
- 15.4.1.3. U.K.
- 15.4.1.4. Italy
- 15.4.1.5. Benelux
- 15.4.1.6. Nordic Countries
- 15.4.1.7. Rest of Europe
- 15.4.2. By Application
- 15.4.3. By Deployment
- 15.4.4. By Industry Vertical
- 15.4.5. By Organization Size
- 15.4.1. By Country
- 15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Application
- 15.5.3. By Deployment
- 15.5.4. By Industry Vertical
- 15.5.5. By Organization Size
16. Asia Pacific Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 16.1. Introduction
- 16.2. Pricing Analysis
- 16.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
- 16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 16.4.1. By Country
- 16.4.1.1. China
- 16.4.1.2. Japan
- 16.4.1.3. South Korea
- 16.4.1.4. Rest of Asia Pacific
- 16.4.2. By Application
- 16.4.3. By Deployment
- 16.4.4. By Industry Vertical
- 16.4.5. By Organization Size
- 16.4.1. By Country
- 16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Application
- 16.5.3. By Deployment
- 16.5.4. By Industry Vertical
- 16.5.5. By Organization Size
17. Middle East and Africa Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 17.1. Introduction
- 17.2. Pricing Analysis
- 17.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
- 17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2031
- 17.4.1. By Country
- 17.4.1.1. GCC Countries
- 17.4.1.2. South Africa
- 17.4.1.3. Turkey
- 17.4.1.4. Rest of Middle East and Africa
- 17.4.2. By Application
- 17.4.3. By Deployment
- 17.4.4. By Industry Vertical
- 17.4.5. By Organization Size
- 17.4.1. By Country
- 17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Application
- 17.5.3. By Deployment
- 17.5.4. By Industry Vertical
- 17.5.5. By Organization Size
18. Key Countries Sales Analytics Software Market Analysis 2019-2023 and Forecast 2024-2031
- 18.1. Introduction
- 18.1.1. Market Value Proportion Analysis, By Key Countries
- 18.1.2. Global Vs. Country Growth Comparison
- 18.2. US Sales Analytics Software Market Analysis
- 18.2.1. Value Proportion Analysis by Market Taxonomy
- 18.2.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.2.2.1. By Application
- 18.2.2.2. By Deployment
- 18.2.2.3. By Industry Vertical
- 18.2.2.4. By Organization Size
- 18.3. Canada Sales Analytics Software Market Analysis
- 18.3.1. Value Proportion Analysis by Market Taxonomy
- 18.3.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.3.2.1. By Application
- 18.3.2.2. By Deployment
- 18.3.2.3. By Industry Vertical
- 18.3.2.4. By Organization Size
- 18.4. Mexico Sales Analytics Software Market Analysis
- 18.4.1. Value Proportion Analysis by Market Taxonomy
- 18.4.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.4.2.1. By Application
- 18.4.2.2. By Deployment
- 18.4.2.3. By Industry Vertical
- 18.4.2.4. By Organization Size
- 18.5. Brazil Sales Analytics Software Market Analysis
- 18.5.1. Value Proportion Analysis by Market Taxonomy
- 18.5.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.5.2.1. By Application
- 18.5.2.2. By Deployment
- 18.5.2.3. By Industry Vertical
- 18.5.2.4. By Organization Size
- 18.6. Germany Sales Analytics Software Market Analysis
- 18.6.1. Value Proportion Analysis by Market Taxonomy
- 18.6.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.6.2.1. By Application
- 18.6.2.2. By Deployment
- 18.6.2.3. By Industry Vertical
- 18.6.2.4. By Organization Size
- 18.7. France Sales Analytics Software Market Analysis
- 18.7.1. Value Proportion Analysis by Market Taxonomy
- 18.7.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.7.2.1. By Application
- 18.7.2.2. By Deployment
- 18.7.2.3. By Industry Vertical
- 18.7.2.4. By Organization Size
- 18.8. Italy Sales Analytics Software Market Analysis
- 18.8.1. Value Proportion Analysis by Market Taxonomy
- 18.8.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.8.2.1. By Application
- 18.8.2.2. By Deployment
- 18.8.2.3. By Industry Vertical
- 18.8.2.4. By Organization Size
- 18.9. BENELUX Sales Analytics Software Market Analysis
- 18.9.1. Value Proportion Analysis by Market Taxonomy
- 18.9.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.9.2.1. By Application
- 18.9.2.2. By Deployment
- 18.9.2.3. By Industry Vertical
- 18.9.2.4. By Organization Size
- 18.10. UK Sales Analytics Software Market Analysis
- 18.10.1. Value Proportion Analysis by Market Taxonomy
- 18.10.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.10.2.1. By Application
- 18.10.2.2. By Deployment
- 18.10.2.3. By Industry Vertical
- 18.10.2.4. By Organization Size
- 18.11. Nordic Countries Sales Analytics Software Market Analysis
- 18.11.1. Value Proportion Analysis by Market Taxonomy
- 18.11.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.11.2.1. By Application
- 18.11.2.2. By Deployment
- 18.11.2.3. By Industry Vertical
- 18.11.2.4. By Organization Size
- 18.12. China Sales Analytics Software Market Analysis
- 18.12.1. Value Proportion Analysis by Market Taxonomy
- 18.12.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.12.2.1. By Application
- 18.12.2.2. By Deployment
- 18.12.2.3. By Industry Vertical
- 18.12.2.4. By Organization Size
- 18.13. Japan Sales Analytics Software Market Analysis
- 18.13.1. Value Proportion Analysis by Market Taxonomy
- 18.13.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.13.2.1. By Application
- 18.13.2.2. By Deployment
- 18.13.2.3. By Industry Vertical
- 18.13.2.4. By Organization Size
- 18.14. South Korea Sales Analytics Software Market Analysis
- 18.14.1. Value Proportion Analysis by Market Taxonomy
- 18.14.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.14.2.1. By Application
- 18.14.2.2. By Deployment
- 18.14.2.3. By Industry Vertical
- 18.14.2.4. By Organization Size
- 18.15. GCC Countries Sales Analytics Software Market Analysis
- 18.15.1. Value Proportion Analysis by Market Taxonomy
- 18.15.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.15.2.1. By Application
- 18.15.2.2. By Deployment
- 18.15.2.3. By Industry Vertical
- 18.15.2.4. By Organization Size
- 18.16. South Africa Sales Analytics Software Market Analysis
- 18.16.1. Value Proportion Analysis by Market Taxonomy
- 18.16.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.16.2.1. By Application
- 18.16.2.2. By Deployment
- 18.16.2.3. By Industry Vertical
- 18.16.2.4. By Organization Size
- 18.17. Turkey Sales Analytics Software Market Analysis
- 18.17.1. Value Proportion Analysis by Market Taxonomy
- 18.17.2. Value Analysis and Forecast by Market Taxonomy, 2024-2031
- 18.17.2.1. By Application
- 18.17.2.2. By Deployment
- 18.17.2.3. By Industry Vertical
- 18.17.2.4. By Organization Size
- 18.17.3. Competition Landscape and Player Concentration in the Country
19. Market Structure Analysis
- 19.1. Market Analysis by Tier of Companies
- 19.2. Market Concentration
- 19.3. Market Share Analysis of Top Players
- 19.4. Market Presence Analysis
- 19.4.1. By Regional footprint of Players
- 19.4.2. Product footprint by Players
20. Competition Analysis
- 20.1. Competition Dashboard
- 20.2. Competition Benchmarking
- 20.3. Competition Deep Dive
- 20.3.1. Accenture
- 20.3.1.1. Overview
- 20.3.1.2. Product Portfolio
- 20.3.1.3. Sales Footprint
- 20.3.1.4. Strategy Overview
- 20.3.2. Adobe Inc.
- 20.3.2.1. Overview
- 20.3.2.2. Product Portfolio
- 20.3.2.3. Sales Footprint
- 20.3.2.4. Strategy Overview
- 20.3.3. Google Inc.
- 20.3.3.1. Overview
- 20.3.3.2. Product Portfolio
- 20.3.3.3. Sales Footprint
- 20.3.3.4. Strategy Overview
- 20.3.4. Funnel
- 20.3.4.1. Overview
- 20.3.4.2. Product Portfolio
- 20.3.4.3. Sales Footprint
- 20.3.4.4. Strategy Overview
- 20.3.5. IBM Corporation
- 20.3.5.1. Overview
- 20.3.5.2. Product Portfolio
- 20.3.5.3. Sales Footprint
- 20.3.5.4. Strategy Overview
- 20.3.6. Oracle Corporation
- 20.3.6.1. Overview
- 20.3.6.2. Product Portfolio
- 20.3.6.3. Sales Footprint
- 20.3.6.4. Strategy Overview
- 20.3.7. Salesforce
- 20.3.7.1. Overview
- 20.3.7.2. Product Portfolio
- 20.3.7.3. Sales Footprint
- 20.3.7.4. Strategy Overview
- 20.3.8. SAS Institute Inc.
- 20.3.8.1. Overview
- 20.3.8.2. Product Portfolio
- 20.3.8.3. Sales Footprint
- 20.3.8.4. Strategy Overview
- 20.3.9. Tableau Software LLC
- 20.3.9.1. Overview
- 20.3.9.2. Product Portfolio
- 20.3.9.3. Sales Footprint
- 20.3.9.4. Strategy Overview
- 20.3.10. Teradata Corporation
- 20.3.10.1. Overview
- 20.3.10.2. Product Portfolio
- 20.3.10.3. Sales Footprint
- 20.3.10.4. Strategy Overview
- 20.3.1. Accenture
21. Assumptions and Acronyms Used
22. Research Methodology
