Pet Health and Wellness: US Pet Market Trends and Opportunities

Table of Content

EXECUTIVE SUMMARY

SCOPE & METHODOLOGY

Scope of Report

Methodology

Two Consumer Survey Sources

PET HEALTH AND WELLNESS ACROSS THE PET MARKET

• Figure 1-1. Level of Agreement with the Statement, "I am willing to cut back on my personal expenses

to make sure my pet is healthy", 2024 (percent of pet owners)

OPPORTUNITIES

CHAPTER 2: THE MARKET FOR PET HEALTH AND WELLNESS

• CHAPTER HIGHLIGHTS
• PET HEALTH AND WELLNESS TRENDS
• An Omnimarket Approach to Pet Health and Wellness
• Pet Market Growth
• Table 2-1a. US Pet Market Retail Sales by Sector, 2019 - 2024P (in billions of dollars)
• Table 2-1b. US Pet Market Retail Sales Annual Change by Sector, 2019 - 2024P (percent change over
• previous year)
• Health and Wellness in Economically Challenging Times
• Long-Term Elevated Prices Challenging Pet Ownership
• Pet Owners Feeling the Economic Pressure
• Figure 2-1. Level of Concern About Rising Prices in Consumer Categories, 2024 (percent of pet
• owners)
• Impact on Pet Spending
• Figure 2-2. Reduction in Spending on "Extras", 2024 (percent of pet owners)
• Table 2-2. Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet owners)
• Table 2-3. Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet-owning
• households earning <$60,000)
• Pet Health Remains Top Priority
• Figure 2-3. Level of Agreement with the Statement, "I am willing to cut back on my personal expenses
• to make sure my pet is healthy", 2024 (percent of pet owners)
• Figure 2-4. Health and Wellness-Related Sentiments, 2024 (percent of pet owners)
• Pets' Impact on Human Health
• Table 2-4. Level of Agreement with Statement: "My pets are important to my mental/physical
• health", 2024 (percent of dog and cat owners)
• 1/8/2025 (C) Packaged Facts i
• Figure 2-5. Level of Agreement with the Statement, "My pet's health is more important than my own
• health", 2024 (percent of pet owners)
• Pet Owner Attitudes Towards Human Health
• Figure 2-6. Agreement with Human Health and Wellness-Related Statements, 2024 (percent of pet
• owners)
• Exercise, Nutrition Among Top Pet Health Concerns
• Figure 2-7. Top Pet Health and Wellness Concerns, 2024 (percent of dog- and cat-only owners)
• Table 2-5. Top Pet Health and Wellness Concerns, Gen Z vs. Boomers, 2024 (percent of dog and cat
• owners)
• Daily Activity Part of Pet Health and Wellness
• Figure 2-8. Level of Agreement with the Statement, "Daily exercise and physical activity are important
• to my pet's health and wellness", 2024 (percent of dog and cat owners)
• Table 2-6. Level of Agreement with Statement: "Daily exercise and physical activity are important to
• my pet's health and wellness", 2024 (percent of dog- and cat-only owners by type of pet)
• Figure 2-9. Level of Agreement with the Statement, "Daily exercise and physical activity are important
• to my pet's health and wellness", 2024 (percent of dog and cat owners by generation)
• Figure 2-10. Frequency of Pet Owners Engaging Pets in Physical Activity or Exercise, 2024 (percent of
• dog-only and cat-only owners)
• Mental Stimulation Also a Factor
• Figure 2-11. Level of Agreement with the Statement, "Mental stimulation is important to my pet's
• health and wellness", 2024 (percent of dog and cat owners)
• Figure 2-12. Level of Agreement with the Statement, "Mental stimulation is important to my pet's
• health and wellness", 2024 (percent of dog and cat owners by generation)
• Pet Anxiety and Stress Are Part of Health and Wellness Concerns
• Figure 2-13. Level of Agreement with the Statement, "I am concerned about my pet's anxiety and
• stress level", 2024 (percent of dog and cat owners)
• Pet Owners Monitor Pet Health and Wellness
• Figure 2-14. Level of Agreement with the Statement, "I actively monitor my pet's health and
• wellness", 2024 (percent of dog and cat owners by generation)
• Figure 2-15. How Pet Owners Monitor Their Pets' Health and Wellness, 2024 (percent of dog- and
• cat-only owners)
• Pet Obesity and Aging Pets Contribute to Health Concerns
• Figure 2-16. Share of Dog/Cat-Owning Households With Special Needs Pets, 2024 (percent)
• Figure 2-17. Share of Dog/Cat-Owning Households With Senior Pets Age 7+, 2015 - 2024 (percent)
• HEALTH AND WELLNESS IMPACTS INDUSTRY TRENDS
• Health and Wellness Drives M&A Activity

CHAPTER 3: PET FOOD AND TREATS

• CHAPTER HIGHLIGHTS
• HEALTH AND WELLNESS TRENDS IN PET FOOD AND TREATS
• Pet Food and Treat Sales Surge then Moderate
• Table 3-1. US Retail Sales of Pet Food and Treats, 2019 - 2024P and 2028P (in billions of dollars and percent change)
• Impact on Pet Food Spending
• Table 3-2. Changes in Levels of Pet Food Spending in Last 12 Months,
• September-October 2023, and July-August 2024 (percent of pet food purchasers)
• Figure 3-1. Response to the Statement, "Due to high prices/inflation, I have switched..." 2024 (percent of pet owners)
• Pet Food's No. 1 Pet Health Role
• Figure 3-2. Most Important Pet Health and Wellness Products: Dog vs. Cat Owners, 2024 (percent)
• Figure 3-3. Level of Agreement with the Statement, "High quality pet foods are effective for
• preventive health care", 2024 (percent of dog and cat owners)
• Figure 3-4. Level of Agreement with the Statement, "I'm willing to spend more on pet foods with
• extra health and wellness benefits", 2023 vs. 2024 (percent of dog and cat owners)
• Most Pet Foods Position Around Pet Health and Wellness
• Illustration 3-1. Walmart's Ol' Roy and Special Kitty
• Illustration 3-2. Mars' Pedigree
• Illustration 3-3. Smucker's Meow Mix
• Illustration 3-4. Post's 9Lives Website
• Functional Products Target Specific Health Conditions
• Figure 3-5. Use of Pet Food Formulations Based on Health Condition Claims, 2024 (percent of functional pet food purchasers)
• Functional Products Offer Health and Wellness Benefits
• Illustration 3-5. Aime Kitchen Oral Health Cat Food at SUPERZOO 2024
• Illustration 3-6. Go! Solutions Functional Cat Foods at SUPERZOO 2024
• Illustration 3-7. Weruva Awesome Functions Dog Foods at SUPERZOO 2024
• Illustration 3-8. Bundle x Joy Digestive Health Dog Foods at SUPERZOO 2024
• Illustration 3-9. Wholesomes Sensitive Skin & Stomach Formulations
• Illustration 3-10. Instinct Raw Longevity at SUPERZOO 2024
• Illustration 3-11. Hill's Kitten and Puppy Sensitive Stomach & Skin Recipes
• Science-Based and Veterinary Diets on a Roll
• Figure 3-6. Level of Agreement with the Statement, "I like the idea of pet food backed by scientific
• research",
• Figure 3-7. Purchase Rates of Veterinary/Prescription Pet Foods by Brand, 2024 (percent of
• veterinary/prescription pet food purchasers)
• Illustration 3-12. Hill's Pet Nutrition Website
• Illustration 3-13. Wellness Pet Website
• Illustration 3-14. Kent/Blue Seal's EnTrust at SUPERZOO 2024
• Illustration 3-15. Mars Royal Canin Gastrointestinal New Products
• Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
• Figure 3-8. Special Dietary Need-Related Statement, Dogs vs. Cats 2024 (percent of dog-only and cat- only households)
• Natural Positioning Benefits from Healthy Reputation
• Figure 3-9. Pet Owner Attitudes Toward Natural Pet Food and Nutrition, 2024 (percent of pet owners)
• Figure 3-10. Pet Owner Attitudes on Pet Food Safety, 2024 (percent of pet owners)
• Meal Enhancements and Toppers Focus on Health Benefits
• Illustration 3-16. Instinct Raw Boost Mixers for Cats
• Illustration 3-17. Fussie Cat Goat Milk Purees
• lllustration 3-18. The Bear & The Rat Mighty Toppers at SUPERZOO
• Illustration 3-19. Gunni's Pet Cat Meal Toppers at SUPERZOO 2024
• Functional Treats Provide Added Benefits
• Pet Treats As Pet Health Products
• Figure 3-11. Level of Agreement with the Statement, "I like the idea of healthier snacks/treats for my pets", 2024 (percent of dog and cat owners)
• Figure 3-12. Agreement with Selected Statements Related to Healthier Pet Treats, 2023 (percent of dog and cat owners)
• Figure 3-13. Use of Pet Treat Formulations Based on Health Condition Claims, 2024 (percent of functional pet treats purchasers)
• New Functional Treats Products Boast Superfoods, Address Specific Conditions
• Illustration 3-20. Acana Lickables Functional Cat Treats at SUPERZOO 2024
• Illustration 3-21. Bullymake Better Chewz Functional Treats at SUPERZOO 2024
• Illustration 3-22. Crumps Naturals gutsy Functional Treats at SUPERZOO 2024
• Dental Treats and Chews
• Table 3-3. Level of Agreement with the Statement, "I'm concerned about the dental hygiene/breath odor of my dogs/cats", By Age of Dog and Cat 2024 (percent of dog and cat owners)
• Illustration 3-23. bluestem Veggie Dental Chews at SUPERZOO 2024
• Illustration 3-24. Wellness Whimzees Cat Dental Treats at SUPERZOO 2024
• Illustration 3-25. TEEF for Life Dental Treats at SUPERZOO 2024
• Illustration 3-26. Stella & Chewy's Dental Chews at SUPERZOO 2024
• Illustration 3-27. Ark Naturals Kiss Me-ow Cat Dental Treats at SUPERZOO 2024

CHAPTER 4: NON-FOOD PET SUPPLIES

• CHAPTER HIGHLIGHTS
• HEALTH AND WELLNESS TRENDS IN NON-FOOD PET SUPPLIES
• Pandemic Recovery Relies on Health and Wellness Products
• Table 4-1. US Retail Sales of Non-Food Pet Supplies, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
• Health and Wellness Products in Non-Food Pet Supplies
• PET MEDICATIONS
• Pet Medications Not Spared Substantial Headwinds
• Table 4-2. US Dollar Sales of Pet Medications, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
• Pet Owners Struggle with Pet Medications Costs
• Figure 4-1. Agreement with Pet Medication Cost-Related Statements, 2024 (percent of pet owners)
• Why Some Pet Owners Don't Use Pet Medications
• Figure 4-2. Top Reasons Pet Owners Don't Use Pet Medications, 2024 (percent of pet owners who have not purchased pet meds in past 12 months)
• Pet Owner Education May Encourage Parasiticide Usage
• Figure 4-3. Pet Owner Knowledge About Parasiticide Products, 2024 (percent of pet owners who have not purchased pet meds in past 12 months)
• Impact of Generics
• Illustration 4-1. 1800petmeds.com Generic Equivalent
• Pet Medication Sales Trending Online
• Figure 4-4. Share of Customers Purchasing Prescription Pet Medications by Channel, 2024 (percent of
• Rx pet medication purchasers)
• Figure 4-5. Share of Customers Purchasing Over-the-Counter Pet Medications by Channel, 2024
• (percent of OTC pet medication purchasers)
• Figure 4-6. Draw Among Prescription Pet Medication Customers in Last 12 Months: Selected Online
• Pet Pharmacies, 2024 (percent of Rx pet medication purchasers)
• Illustration 4-2. Vetsource's Vet-Targeted Web Page
• Illustration 4-3. PetArmor Direct-To-Consumer Products
• Tractor Supply Extends Online Pet Medications Market Reach
• Better Choice Expands Into Online Pet Medications
• PET SUPPLEMENTS
• Pet Supplements the Hero of Non-Food Supplies Growth
• Table 4-3. US Retail Sales Pet Supplements, 2019 - 2024P and 2028P (in billions of dollars and percent change)
• Pet Supplement Sales by Channel
• Figure 4-7. Pet Supplement Sales Share by Channel, 2023 (millions of dollars)
• Pet Supplements' Health and Wellness Role Drives Sales Growth
• Pet Supplements Spending Changes
• Figure 4-8. Spending Changes on Pet Supplements in Past 12 Months, 2024 (percent of pet supplement purchasers)
• Figure 4-9. Level of Agreement with the Statement, "I am actively seeking discounts/promotions for pet vitamins/supplements more than I used to", 2024 (percent of pet supplement purchasers)
• Pet Owner Interest in CBD Supplements Levels Off
• Pet CBD Sales at $200 Million
• Table 4-4. US Retail Sales of Pet CBD Products, 2019 - 2024P and 2028P (in millions of dollars and percent change)
• Figure 4-10. Level of Agreement with the Statement, "I am buying pet CBD/cannabis products less than I used to", 2024 (percent of pet supplement purchasers)
• CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
• Knowledge Gap a Prime Opportunity
• Figure 4-11. Pet Owner Knowledge of Pet Supplements, February 2023 (percent of pet supplement purchasers)
• Condition-Specific Pet Supplements
• Figure 4-12. Conditions for Which Supplements Are Currently Used, 2024 (percent of current pet
• supplement users)
• New Product Trends in Pet Supplements
• Illustration 4-4. Wellness Multi-Benefit Dog Supplement
• Illustration 4-5. NaturVet Breed Specific Pet Supplements
• Illustration 4-6. PetAg Bene-Bac 9
• Illustration 4-7. Zesty Paws Health Aging NAD+ Precursor
• Illustration 4-8. VetriScience Cat Supplements SUPERZOO 2024 Display
• Illustration 4-9. Under the Weather PB & Chill Supplement SUPERZOO 2024 Display
• PET DENTAL HEALTH PRODUCTS
• Beyond Dental Chews and Treats
• Figure 4-13. Level of Agreement with Dental/Oral Health-Related Statements, 2024 (percent of dog and cat owners)
• Dog-Owning Households More Likely to Purchase Pet Dental Products
• Figure 4-14. Purchase Rates for Dental/Oral Health Products in Past 12 Months, by Pet Type, 2024 (percent of dog- and cat-only owners)
• Table 4-5. Purchase Rates for Dental/Oral Health Products in Past 12 Months, by Household Income, 2024 (percent of dog and cat owners)
• Pet Health, Breath Top Reasons for Purchasing Dental/Oral Health Products
• Figure 4-15. Reasons for Purchasing Pet Dental/Oral Health Products, 2024 (percent of pet dental/oral health product purchasers)
• CAT LITTER
• Marketing Litter Along Health and Wellness Lines
• Cat Elimination Habits Can Lead to Relinquishment
• Litter's Role in Health and Wellness
• Health Monitoring and Special Needs Litter
• Illustration 4-10. Tidy Cats TidyCare Alert and Comfort
• Illustration 4-11. Fresh Step Crystals Health Monitor Litter
• Illustration 4-12. Naturally Fresh Calming Lavender & Bamboo Litter
• Illustration 4-13. World's Best Cat Litter Health Check-In Boosters
• Dust-Free/Low Tracking
• Illustration 4-14. World's Best Cat Litter Low Tracking & Dust Control
• Natural Litter
• Figure 4-16. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2023
• (percent of cat owners)
• Illustration 4-15. Boxiecat Eco Litter
• DURABLE PET PRODUCTS
• Economic Headwinds Hamper Growth
• Playtime with Toys Encourages Physical and Mental Activity
• Illustration 4-16. SwiftPaws CHASE! Lure Course Kit
• Illustration 4-17. ZippyPaws SmartyPawz Puzzler Panel Sliders
• Collars/Leashes/Harnesses in Demand for Pets on the Go
• Illustration 4-18. The Headlight Harness Reflective Double Leash
• Illustration 4-19. Walkin' Pets Walkin' Warrior Rear Harness
• Functional Beds
• Illustration 4-20. Blue-9 Pet Products KLIMB and Restore Dog Bed
• Illustration 4-21. Lesure Prints & Paws Calming Donut Bed
• Functional Feeders
• Illustration 4-22. Sodapup Java and Four Seasons Slow Feeders
• Illustration 4-23. Outward Hound Spin N' Eat Puzzle Feeder
• Functional Apparel
• Illustration 4-24. BAYDOG Monterey Bay Dog Lifejacket Offshore
• Illustration 4-25. Suitical Recover Suit for Cats
• Outdoor Gear Encourages Healthy Behaviors
• Figure 4-17. Level of Agreement with the Statement, "Outdoor gear for dogs plays an important role in my including my dog in my active lifestyle", 2024 (percent of dog and cat owners)
• Figure 4-18. Level of Agreement with the Statement, "I like the idea of reflective outdoor apparel/collars/leashes for my pet", 2024 (percent of dog and cat owners)
• Pet Tech's Health and Wellness Slant
• Figure 4-19. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and by Generational Cohort, 2024 (percent)
• Table 4-6. High-Tech Pet Products Purchased in Last 12 Months, 2023 (percent of dog or cat owners)
• AI Hits the Pet Market
• Illustration 4-26. Companion AI Canine Enrichment System
• Illustration 4-27. Ogmen Robotics ORo's AI-powered Pet Robot
• Illustration 4-28. PetSafe Guardian GPS+ Tracking Dog Fence Collar

CHAPTER 5: VETERINARY SERVICES

• CHAPTER HIGHLIGHTS
• THE MARKET FOR VETERINARY SERVICES
• Veterinarian Influence on Pet Care
• Table 5-1. Top Sources of Information for Pet Care, by Generation, 2024 (percent and index of pet owners)
• Figure 5-1. Agreement with the Statement, "I have one veterinarian/veterinary clinic that I take my pets to on a regular basis", by Generation, 2024 (share of pet owners)
• Topline Revenues and Growth
• Table 5-2. US Veterinary Sector Revenues, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
• Figure 5-2. Veterinary Services and Products Share of Sales, 2024P (in billions of dollars)
• Price Inflation for Veterinary Services
• Figure 5-3. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)
• Figure 5-4. Changes in Levels of Veterinary Spending, First Half of 2024 vs. 2023, 2024 (percent of
• those with 2+ years as pet owners)
• Figure 5-5. Anticipated Changes in Levels of Veterinary Spending in 2025, 2024 (percent of those with
• 2+ years as pet owners)
• Figure 5-6. Significant Pet Care Challenges Faced by Veterinary Clients, 2024 (percent)
• Veterinary Share of Non-Medical Pet Care Service Revenues
• Overview of Veterinary Service Providers
• Industry Consolidation
• M&A Activity Strong in Vet Market in
• Walmart Opens Branded In-Store Veterinary Clinics
• Chewy Tests Vet Clinic Market
• PetIQ Closes Clinics
• TRENDS IN VETERINARY USAGE
• Usage Rates Are Down
• Table 5-3. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent
• of dog/cat owning households)
• Vet Services Customer Base
• Table 5-4. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2013, 2018,
• 2023, and 2024 (in millions of households)
• Figure 5-7. Growth for Veterinary Services Client Base vs. Overall Dog/Cat Households and Overall
• Households, 2013 vs. 2018, 2018 vs. 2023, and 2023 vs. 2024 (percent change)
• Dog/Cat Owner Share of Client Base
• Figure 5-8. Dog/Cat Household Shares of Veterinary Services Client Base vs. Overall Dog/Cat
• Households, 2013, 2018, 2023, and 2024 (percent)
• Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
• Figure 5-9. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs.
• Cats, 2024 (percent of dog/cat veterinary service users in last 12 months)
• Use of Vet Services by Income
• Figure 5-10. Share of Veterinary Services Users by Household Income, 2024 (percent)
• Vet Care Spending Per Client Household
• Table 5-5. Veterinary Care Spending in Last 12 Months per Client Household: By Dollar Ranges, 2021- 2024 (percent)
• Usage Patterns by Service Provider Type
• Table 5-6. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2024(percent of veterinary customers)
• Illustration 5-1. PetVet Clinics at Tractor Supply
• Generational Patterns
• Figure 5-11. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners
• vs. Cat Owners, 2024 (percent)
• Table 5-7. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location:
• Overall and by Generational Cohort, 2024 (percent of veterinary customers)
• Telehealth Trends
• Figure 5-12. Selected Stats on Online/App Veterinary Telehealth Service Users, 2023 (percent)
• Table 5-8. Levels of Agreement with Selected Statements Related to Telehealth, 2024 (percent of
• veterinary customers)
• Illustration 5-2. Chewy's Connect With a Vet
• Illustration 5-3. Airvet: "Meet Your New Pet Care Companion"
• Market Prospects for Traditional Vet Practices in Overall Medical Industry Context
• Illustration 5-4. Truss Vet Urgent Vet Care

CHAPTER 6: NON-MEDICAL PET SERVICES

• CHAPTER HIGHLIGHTS
• HEALTH AND WELLNESS TRENDS IN NON-MEDICAL SERVICES
• Pet Wellness and Pet Services
• Table 6-1. Types of Services Considered Most Important to Pet Health and Wellness: Pet Owners
• Overall, Dog Owners, and Cat Owners, 2024 (percent)
• Health and Wellness Focus Provides Opportunities in Pet Services Market
• Table 6-2a. US Sales of Non-Medical Pet Services by Category, 2022 - 2024P, and 2028P (in millions of dollars and percent change)
• Table 6-2b. Share of US Pet Services Sales by Category, 2022 - 2024P, and 2028P (percent)
• Veterinary Share of Pet Care Service Revenues
• Table 6-3. Revenue Share of Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services
• Sectors, 2024P (in millions of dollars and percent)
• PET INSURANCE
• Pet Insurance as Top Performer
• Pet Insurance Usage Rates
• Table 6-4. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet
• Insurance, 2024 (percent of dog/cat veterinary customers)
• MRI-Simmons Data on Pet Insurance/Wellness Plans
• Table 6-5. Usage Rates for Pet Insurance*: By Types of Pets Owned, 2019 - 2024 (percent of dog/cat owning households)
• Figure 6-1. Overall 2019 - 2024 Growth Rate for Dog/Cat Households vs. Pet Insurance* Plans
• High Cost of Veterinary Care a Key Driver
• Cats Outrunning Dogs as New Pet Insurance Clients
• Premiums Soaring
• Penetration Remains Stubbornly Low
• PAW Act Could Make Vet Care and Pet Insurance More Affordable
• Industry Participants
• Retailers Continue to Seek Representation
• Illustration 6-1. Chewy's CarePlus Pet Insurance
• Illustration 6-2. Petco Pet Insurance Promo Email
• PET WALKING, SITTING, DAYCARE, AND BOARDING
• Pet Owners Want Care, Companionship for Pets
• The Home Work Factor to Walking, Sitting, and Daycare
• Figure 6-2. Average Days per Week Working from Home Post-Pandemic: Workers Overall vs. Workers
• Able to Work from Home, April 2020 - July
• Pet Services Providers Position Around Health and Wellness
• Dogtopia
• Central Bark
• Illustration 6-3. Central Bark Facebook Post
• Dogdrop
• Illustration 6-4. Dogdrop Dog Daycare
• Rover Partners with Pet Insurance Provider
• Wag! Continues to Branch Out Into Wellness
• Illustration 6-5. Wag! Website
• Sniffspot Expands to All Fifty States
• Illustration 6-6. Sniffspot.com Private Dog Park Options
• PET GROOMING
• Grooming Faces Market Headwinds
• Figure 6-3. Pet Owners Attitudes Regarding Availability of Grooming Services, 2023 (percent of
• services users who have had pets two years or more)
• DIY Dog Grooming
• Figure 6-4. Agreement with the Statement, "I Am Performing More Grooming Tasks at Home in Order
• to Economize", 2024 (percent of dog owners)
• Figure 6-5. Share of Dog Owners Who Have Done Their Own Dog Grooming at Home in the Last 12
• Months: Overall and by Generation, 2024 (percent)
• END OF LIFE AND BEREAVEMENT SERVICES
• Services Help Pet Owners in Times of Need, Grief
• Illustration 6-7. BluePearl Pet Hospice Services