Dairy & Egg Alternatives: Plant-Based & Animal-Free Products, 3rd Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• Increasing Concerns about Health, Animal Welfare, and the Environment Are Causing More to Turn to Plant-Forward Diets and Plant-Based Dairy and Egg Alternatives
• Historical Plant-Based Dairy and Egg Alternative Sales Trends
• The Future for Plant-Based Dairy and Egg Products
• Scope

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• PANDEMIC-ERA EFFECTS ON THE DAIRY AND EGG INDUSTRY
• Consumers Have Become More Aware of Supply Chain Problems with Dairy and Egg Farming
• Increasing Dairy and Egg Prices and Supply Shortages Can Make Plant-Based Alternatives More Attractive to Some Consumers
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-1. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
• Cutting Back on Household Expenses
• Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-4. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
• Private Labels Are More Desirable as Prices Rise
• Figure 2-1. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
• Figure 2-2. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
• Figure 2-3. Plant-Based Dairy Alternative under a New Private Label Brand
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
• Figure 2-4. Noticing the Rising Cost of Food and Beverages over the Past Year, 2024
• Figure 2-5. Impact of Rising Costs on Food/Beverage Purchasing, 2024
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-6. Purchase Drivers for Food and Beverage Purchase Decisions, 2024
• Figure 2-7. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income Bracket, 2024
• SNACKING AND HEALTHY EATING HABITS
• Snacking Trends Are Important to Plant-Based Foods Trends in
• Figure 2-8. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
• Figure 2-9. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
• Changes to Snacking Habits in
• Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• FOODSERVICE: DINING OUT AND DELIVERY
• Consumers Were Still Holding off on Dining Out in 2021 and
• Figure 2-10. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
• Consequently, Food Carryout and Delivery Activity Increased
• Figure 2-11. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-12. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers)
• 2023 Trends Result from Inflation and Changed Habits
• Use of Restaurant Carryout and Delivery in the Last 12 Months
• Table 2-6. Consumer Use of Restaurant Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Frequency of Restaurant Carryout and Delivery Habits in the Last 3 Months
• Table 2-7. Consumer Frequency of Restaurant Food Ordering Methods in the Last 3 Months, 2024(percent of consumers who have used each method in the last 12 months)
• Frequency of Restaurant Carryout and Delivery Habits Now Compared to 12 Months Ago
• Table 2-8. Consumer Frequency of Restaurant Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Restaurant Carryout and Delivery Habits in the Next 12 Months
• Table 2-9. Consumer Expected Changes to the Frequency of Restaurant Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
• ONLINE GROCERY SHOPPING AND CONVENIENCE FOOD OPTIONS
• The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
• Impact on the Plant-Based Food Market
• Use of Meal Kit Delivery Services in 2021 and
• Figure 2-13. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-14. Some Vegetarian and Vegan Meal Kit Options
• Activity in 2023 and
• Frequency of Grocery Shopping in 2023: In-Person vs. Online
• Figure 2-15. Frequency of Buying Groceries In-Person and Online, 2023
• Use of Food Carryout and Delivery Methods in the Last 12 Months
• Table 2-10. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Frequency of Food Carryout and Delivery Habits in the Last 3 Months
• Table 2-11. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent ofconsumers who have used each method in the last 12 months)
• Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
• Table 2-12. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
• Table 2-13. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
• WORK HABITS
• Food Trends in the Context of Changes to Work
• Changes to Work Patterns Continued in
• Figure 2-16. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
• Working from Home in
• Work from Home Ability and Frequency
• Table 2-14. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-15. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-16. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
• Table 2-17. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
• Work Habits in
• Typical Work Weeks
• Table 2-18. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-17. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• PERSONAL FEELINGS OF WELLBEING
• Reporting Negative Mental States in
• Figure 2-18. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in
• Table 2-19. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-19. Stress Levels in the Last Six Months and Impact on Healthfulness of Food/Beverage Consumption, 2024
• Figure 2-20. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six Months, 2024
• Figure 2-21. Top Sources of Stress in the Last Six Months by Generation, 2024
• Figure 2-22. Happiness, Stress, and Health Status by Household Income Bracket, 2024
• Figure 2-23. Impact of Food Consumption on Mental or Emotional Well-Being, 2024

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• WINS FOR PLANT-BASED DAIRY AND EGG SUPPLIERS FACING DEFINITIONAL CHALLENGES
• ANIMAL WELFARE & ENVIRONMENTAL ISSUES SURROUNDING DAIRY AND EGGS
• High Profile Investigations Increase Attention on Animal Treatment at Industrial Farms
• Changes to USDA Organic Livestock Requirements
• Dairy and Egg Agriculture and Environmental Issues Intertwined
• Figure 3-1. Carbon Emissions and Land and Water Use Are Significantly Lower for Plant-Based Eggs
• Compared to Conventional Eggs
• Figure 3-2. Plant-Based Milk Production Has a Significantly Reduced Environmental Impact than Dairy
• Milk
• TRENDS IN DAIRY AND EGGS
• Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades, Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
• Figure 3-3. Per Capita Consumption of Dairy Products, 2000 - 2022 (pounds per capita)
• Figure 3-4. Per Capita Availability of Dairy Products Adjusted for Loss, 1981 and 2021 (cup-equivalents per day)
• Per Capita Dairy Shipments
• Table 3-1. Dairy Product Shipments, 2018-2023, 2024E (billion dollars at the manufacturer level)
• Table 3-2. Dairy Product Shipments, 2018-2023, 2024E (billion 2017 dollars at the manufacturer level)
• Table 3-3. Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion dollars at the manufacturer level)
• Table 3-4. Dairy Product Shipments, 2024E, 2025P-2029P, 2034P (billion 2017 dollars at the manufacturer level)
• Egg Shipments
• Table 3-5. Egg Shipments, 2018-2023, 2024E (billion dollars and billion 2017 dollars at the manufacturer level)
• Table 3-6. Egg Shipments, 2024E, 2025P-2029P, 2034P (billion dollars and billion 2017 dollars at the manufacturer level)
• A "Reducetarian" Mindset is Growing Among Consumers Who Eat Dairy or Eggs (& It's Not Just Among Flexitarians)
• Figure 3-5. Reducetarians Dieters Are People Motivated to Eat Fewer Animal Products
• Household Penetration and Repeat Rate for Plant-Based Foods
• Figure 3-6. Purchase Dynamics of Plant-Based Foods: Household Penetration and Repeat Rate, 2023
• CLEAN LABEL TRENDS
• There Is No Single Universal Definition of "Clean Label"
• Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability, and Human and Animal Welfare Are Scrutinized
• Different Levels of Processing
• 1: Unprocessed and Minimally Processed Foods
• 2: Processed Culinary Ingredients
• 3: Processed Foods
• 4: Ultra-Processed Foods (UPFs)
• Some Plant-Based Dairy and Egg Products Are Shedding the Image of Being Highly Processed
• Figure 3-7. siggi's Plant-Based Yogurt Drink Lists Only Eight Ingredients
• Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
• Consumers Think Small and Medium Businesses Have More Credibility
• Figure 3-8. Clean Label Chocolate Brand Features Organic, Paleo, Non-GMO, and Vegan Labels and Emphasizes Absence of Undesirable Ingredients
• Make Your Own Plant-Based Milk for a Fresher and "Cleaner" Product
• Figure 3-9. Home or Foodservice Equipment Used to Make Plant-Based Milk
• CONVENIENT MEALS CAN BE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
• Online Grocery
• Figure 3-10. Online Grocer Sells Only Vegan Foods
• Figure 3-11. Chef-Crafted Plant-Based Food Is "Delicious, Easy to Prep, and Built on Sustainably
• Sourced Fruits + Veggies"
• Prepared Meals and Convenience Foods at Retail
• Figure 3-12. Representative Prepared Food Varieties with Plant-Based Dairy and Eggs from a Small
• Brand
• Figure 3-13. New Prepared Foods and Snacks with Plant-Based Dairy and Eggs from a Large Food
• Company
• Figure 3-14. Plant-Based Mac & Cheese Released in Joint Venture
• Meal Kits
• Figure 3-15. All-Vegan Meal Kits Feature Plant-Based Alternatives to Animal Products
• Meal Delivery Services
• Figure 3-16. Meal Delivery Service Also Offers Chats with Registered Dieticians to Support Nutrition
• Goals
• Figure 3-17. Meal Delivery Service Focused on "Whole-Food Nutrition" for "Transformation"
• Figure 3-18. Chef-Crafted Meatless Meals in Minutes that Make Eating More Veggies Something to
• Look Forward To
• OPPORTUNITIES IN NICHE/INTERNATIONAL PRODUCTS
• Figure 3-19. New Variety of Plant-Based Cheese
• Figure 3-20. New Variety of Plant-Based Yogurt

CHAPTER 4: SPECIAL DIETS AND EATING TRENDS

• HIGHLIGHTS
• FOLLOWING SPECIFIC EATING PATTERNS/DIETS
• Special Eating Restrictions and Preferences Followed
• Table 4-1. Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
• Figure 4-1. Following Specific Eating Patterns or Diets in the Past Year, 2024
• Younger Consumers and Those with Higher Incomes Are More Likely to Follow a Special Diet
• Figure 4-2. Following Specific Eating Patterns or Diets in the Past Year by Demographic, 2024
• Priorities Placed on Food Characteristics
• Table 4-2. Priorities Placed on Foods, 2024 (percent of consumers)
• Table 4-3. Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
• Motivations for Following Specific Eating Patterns
• Figure 4-3. Motivations for Following Specific Eating Patterns or Diets in the Past Year, 2024
• PLANT-FORWARD DIETS (VEGAN, VEGETARIAN, PESCATARIAN, AND FLEXITARIAN)
• Vegan
• Vegetarian
• Pescatarian
• Flexitarian
• Omnivore
• Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
• Figure 4-4. Magazine Covers Reflect the Issues of Importance to General Consumers
• Penetration of Plant-Forward Eating Patterns
• One-Third of Consumers Claim to Primarily Follow a Plant-Forward Diet in
• Figure 4-5. Diets/Eating Philosophies Primarily Followed by Consumers, 2024 (percent of consumers)
• Table 4-4. Prevalence of Plant-Forward Eating Habits/Diet Control, 2024 (percent of consumers)
• Historical Trends
• Table 4-5. Prevalence of Plant-Forward Eating Habits/Diet Control, 2019-2024 (percent of consumers)
• Who Is the Target Audience for Plant-Based Dairy and Egg Alternatives?
• Reasoning for Plant-Based Eating Choices/Use or Interest in Dairy Alternatives
• Figure 4-6. Motivations for Following Plant-Forward Diets in the Past Year, 2024
• Plant-Based Dairy Consumers and Plant-Forward Dieters Report More Factors Affecting Their Diet
• Table 4-6. Primary Eating Philosophy and Use of Plant-Based Dairy Products by Factors that Affect Diet, 2024 (percent of consumers)
• Factors Affecting Decisions to Consume Plant-Based Dairy Alternatives
• Table 4-7. Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Dairy
• Alternatives, 2024 (percent of plant-based dairy consumers)
• Most Plant-Based Dairy Consumers Think These Products Are Healthier and Better for the Environment Than
• Animal Products
• Table 4-8. Agreement on Statements about Plant-Based Dairy Products, 2024 (percent of consumers)
• Reasons Consumers Do Not Eat Plant-Based Dairy Alternatives
• Table 4-9. Reasons for Not Consuming Plant-Based Dairy Alternatives, 2024 (percent of consumers
• who do not eat plant-based dairy products)
• 42% of Consumers Who Don't Eat Plant-Based Dairy Products Are Open to Trying Them
• Figure 4-7. Openness to Trying A Plant-Based Dairy Alternative, 2024 (percent of consumers who do not eat plant-based dairy products)
• Openness to Trying Cultivated Dairy Products
• Figure 4-8. Openness to Trying Animal-Free Dairy Products, 2024 (percent of consumers)
• Reasons Consumers Are Not Open to Trying Animal-Free Dairy Products
• Table 4-10. Reasons Consumers Are Not Open to Trying Animal-Free Dairy Products, 2024 (percent of consumers not open to trying animal-free dairy products)
• MINDFUL AND INTUITIVE EATING
• Definition
• Motivations for Practicing Mindful Eating
• Figure 4-9. Motivations for Following Mindful Eating Practices in the Past Year, 2024
• Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
• Figure 4-10. Frequency of Feelings and Behaviors Associated with Eating, 2024
• Relationship with Food
• Figure 4-11. Consumer Rating of Relationship with Food, 2024
• FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
• Food Allergies and Intolerances Among Consumers
• Consumers Following Plant-Forward Diets Are More Likely to Report Food Allergies or
• Intolerances
• Table 4-11. Food Allergies, Gluten Intolerance, and Lactose Intolerance by Primary Diet/Eating
• Philosophy and Use of Plant-Based Milk and Burger Alternatives, 2024 (percent of consumers)
• Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Dairy and Eggs
• Animal-Free Dairy Ideal for Those with Lactose Intolerance and Some Forms of Milk Allergies
• SNACKING TRENDS
• Frequency of Snacking
• Table 4-12. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
• Table 4-13. Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of consumers)
• Figure 4-12. Frequency of Snacking and Approaches Toward Snack/Portion Size, 2024
• Snacking Demographics
• Table 4-14. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (percent of consumers)
• Table 4-15. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Plant-Based Demographic, 2024 (percent of consumers)
• Reasons for Snacking
• Table 4-16. Reasons for Snacking, 2024 (percent of consumers)
• Figure 4-13. Top Motivations for Snacking, 2024
• Preferred Types of Snacks
• Table 4-17. Preferred Types of Snacks, 2023 (percent of consumers)
• Figure 4-14. Evening and Late Nigh Snack Choices, 2024
• "Snackification" of Meals
• Figure 4-15. Replacing Traditional Meals by Snacking or Eating Smaller Meals, 2024
• Product Examples
• Figure 4-16. Plant-Based Cheese Sticks
• Figure 4-17. Plant-Based Yogurt Snack
• NUTRIENTS SOUGHT BY CONSUMERS
• Consumers Continue to Seek Out Protein Sources
• Figure 4-18. Nutrients Consumers Seek to Consume, 2024
• Sources Used to Consume Nutrients
• Figure 4-19. Sources Consumers Use to Consume Nutrients, 2024
• Health Benefits Sought
• Figure 4-20. Top Health Benefits Sought from Food, Beverages, and Nutrients, 2024
• Figure 4-21. Top Health Benefits Sought from Food, Beverages, and Nutrients by Generation, 2024
• Actions Taken to Avoid or Limit Saturated Fat
• Figure 4-22. Actions Taken to Avoid or Limit Saturated Fat, 2024
• Figure 4-23. Top Foods Avoided or Limited to Reduce Saturated Fat, 2024
• Sugars, Sweeteners, and Artificial Ingredients
• Table 4-18. Consumer Agreement on Statements about Sugars and Avoidance of Ingredients, 2024 (percent of consumers)
• Figure 4-24. Prevalence of Avoiding or Limiting Sugars, 2024
• Figure 4-25. Types of Sugars Avoided or Limited, 2024
• Figure 4-26. Reasons for Limiting/Avoiding and Not Limiting/Avoiding Sugars, 2024
• Figure 4-27. Preferred Sweeteners and Sugars, 2024
• Figure 4-28. Reasons for Preferred Sweeteners and Sugars, 2024

CHAPTER 5: PLANT-BASED AND ANIMAL-FREE DAIRY & EGG PRODUCTS: MARKET SIZE AND FORECAST

• HIGHLIGHTS
• RETAIL SALES OF PLANT-BASED DAIRY AND EGG PRODUCTS
• Scope
• Sales by Product
• Table 5-1. Plant-Based Dairy & Egg Sales by Product, 2018-2023, 2024E (million dollars)
• Table 5-2. Plant-Based Dairy & Egg Sales by Product, 2024E, 2025P-2029P, 2034P (million dollars)
• Plant-Based Milk Sales by Type
• Table 5-3. Plant-Based Milk Sales by Type, 2018-2023, 2024E (million dollars)
• Table 5-4. Plant-Based Milk Sales by Type, 2024E, 2025P-2029P, 2034P (million dollars)
• Plant-Based Milk Sales by Storage Method
• Table 5-5. Plant-Based Milk Sales by Storage Type, 2018-2023, 2024E (million dollars)
• Table 5-6. Plant-Based Milk Sales by Storage Type, 2024E, 2025P-2029P, 2034P (million dollars)
• FOODSERVICE DEMAND FOR PLANT-BASED DAIRY AND EGG PRODUCTS
• Scope
• Sales by Type
• Table 5-7. Foodservice Demand for Plant-Based Dairy and Egg Products by Product Type, 2018-2023,
• 2024E (million dollars)
• Table 5-8. Foodservice Demand for Plant-Based Dairy and Egg Products by Product Type, 2024E, 2025P-2029P, 2034P (million dollars)
• THE UNCERTAIN LANDSCAPE FOR ANIMAL-FREE (OR CRUELTY-FREE, CULTIVATED, LAB-CULTURED) DAIRY AND EGG PRODUCTS
• Scope
• The Beginning of Animal-Free Dairy and Egg Commercialization
• viii
• Challenges and Opportunities for Commercialization and Consumer Adoption
• Figure 5-1. Will Consumers Consider Cultivated Products to Be "Real"? Cultivated Dairy Companies Think So.

CHAPTER 6: MARKET LEADERS, PRODUCT DEVELOPMENT, & INNOVATIONS

• HIGHLIGHTS
• PLANT-BASED DAIRY AND EGG BRANDS
• National Brands
• Figure 6-1. Impacts of Animal Agriculture Examined as a Reason for Switching to Plant-Based Milk
• Table 6-1. Select Plant-Based Dairy & Egg Companies/Brands by Products Offered
• Private Label Brands
• Figure 6-2. Plant-Based Milks Available from Private Label Brand
• Table 6-2. Select Plant-Based Dairy Private Label Brands/Retailers by Products Offered
• INCUBATORS AND VENTURE CAPITAL FUNDS HELPING STARTUP COMPANIES DEVELOP NEW PROTEINS
• Table 6-3. Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
• FUNDING FOR PLANT-BASED DAIRY & EGG COMPANIES
• Table 6-4. Investment in Select Plant-Based Dairy, Egg, & Ingredient Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
• FUNDING FOR ANIMAL-FREE/CULTIVATED/CELL-BASED DAIRY AND EGG COMPANIES
• Table 6-5. Investment in Select Animal-Free Dairy & Egg Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
• BIG DAIRY COMPANIES MOVING INTO ALTERNATIVE PROTEINS
• Figure 6-3. Representative Plant-Based Dairy Branded Products from WhiteWave Foods Acquired by Danone
• COMPARISON OF NUTRITION INFORMATION OF PLANT-BASED MILKS
• Table 6-6. Comparison of Nutrition Information of Select Plant-Based Milks, 2020
• INGREDIENTS
• Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Dairy or Egg Products
• Figure 6-4. Plant-Based Ingredient Company Making Plant-Based Dairy Better Tasting Making Plant-Based Products with a Cleaner Label
• Figure 6-5. Plant-Based Milk Shows a Long List of Ingredients, Including Those Perceived as Undesirable
• Figure 6-6. Simple Plant-Based Milks with as Few as Two Ingredients
• Figure 6-7. Plant-Based Yogurt with Few Ingredients and a Clean Label
• Sweetener Use Is Challenging to Appeal to Various Consumer Desires for Sweetness, Health, and Natural Foods
• Figure 6-8. Use of Natural Alternative Sweeteners in Plant-Based Beverages with an Organic Seal
• Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Dairy and Eggs or Come into Contact with Other Ingredients
• Figure 6-9. Many Plant-Based Products Focused on Nutrition Have Common Allergens as a Base Ingredient
• New Products Are Being Developed to Better Mimic Conventional Animal Products, and Processes Such as Fermentation Can Be Used to Make Animal-Free Alternatives
• PLANT-BASED DAIRY & EGG MARKET LEADERS OF NOTE
• Blue Diamond Growers
• Figure 6-10. New Flavor of Plant-Based Milk Released in 2023
• Califia Farms
• Figure 6-11. Califia Farms Nutritionally Complete Plant-Based Milk
• Danone North America
• Figure 6-12. High Protein Versions of Milk Alternatives Have the Same Protein Content of Dairy Milk
• SunOpta (Dream, West Life)
• Figure 6-13. New Packaging for Dream and West Life Brands
• Eat JUST
• Figure 6-14. New Breakfast Burritos Made with JUST Egg
• Kite Hill
• Figure 6-15. High Protein Plant-Based Yogurt
• Maple Leaf Foods (Field Roast - Chao Creamery)
• Figure 6-16. New Plant-Based Queso Dip Launched in 2022
• Miyoko's Creamery
• Figure 6-17. New Plant-Based Cheese Spreads
• Oatly
• Figure 6-18. Coffee Creamer Varieties
• Pacific Foods (Campbell Soup Company)
• Figure 6-19. Plant-Based Creamy Soups with Oat Milk

CHAPTER 7: CONSUMER DEMOGRAPHICS: WHO EATS PLANT-BASED DAIRY ALTERNATIVES, AND

• WHO IS OPEN TO TRYING ANIMAL-FREE DAIRY PRODUCTS?
• HIGHLIGHTS
• USE OF PLANT-BASED DAIRY PRODUCTS
• Historical Trends on Use of Plant/Nut Milks
• Table 7-1. Household Use of Plant/Nut Milks, 2019-2024 (percent of consumers)
• Plant/Nut Milk Brands Used
• Table 7-2. Use of Plant/Nut Milk Brands, 2024 (percent of consumers)
• Plant/Nut Milk Types Used
• Table 7-3. Use of Plant/Nut Milk Types, 2024 (percent of consumers)
• Plant/Nut Milk Flavors Used
• Table 7-4. Use of Plant/Nut Milk Flavors, 2024 (percent of consumers)
• Frequency of Plant/Nut Milk Use
• Table 7-5. Quarts of Plant/Nut Milk Used in the Last 7 Days, 2024 (percent of consumers)
• Use of Plant-Based Dairy Alternatives
• Table 7-6. Consumer Use of Plant-Based Dairy Alternatives by Type, 2024 (percent of consumers)
• Table 7-7. Consumer Use of Plant-Based Dairy Alternatives by Form, 2024 (percent of consumers who consume any plant-based dairy products)
• Where Consumers Buy Plant-Based Dairy Alternatives
• Table 7-8. Types of Stores Where Consumers Buy Plant-Based Dairy Alternatives, 2024 (percent of plant-based dairy consumers)
• Overlap with Use of Plant-Based Dairy and Plant-Based Milk Products
• Table 7-9. Overlap with Use of Plant-Based Burgers and Plant-Based Milk in the Last 6 Months, 2024 (percent of consumers)
• Table 7-10. Overlap with Use of Plant-Based Meat and Plant-Based Dairy, 2024 (percent of consumers)
• OPENNESS TO TRYING ANIMAL-FREE, CULTIVATED/CRUELTY-FREE PRODUCTS
• Figure 7-1. Openness to Trying Animal-Free, Cultivated Dairy Products, 2024 (percent of consumers)
• TRENDS BY PLANT-FORWARD DIETS FOLLOWED
• Table 7-11. Use of Plant/Nut Milks in the Last 6 Months by Plant-Forward Diets Followed, 2024 (percent of consumers)
• Table 7-12. Use of Plant-Based Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
• Table 7-13. Openness to Trying Animal-Free, Cultivated Dairy Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
• TRENDS BY GENDER
• Table 7-14. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by
• Gender, 2024 (percent of consumers)
• Table 7-15. Use of Plant-Based Dairy Products by Gender, 2024 (percent of consumers)
• Table 7-16. Openness to Trying Animal-Free, Cultivated Dairy Products by Gender, 2024 (percent of consumers)
• TRENDS BY AGE BRACKET
• Table 7-17. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Age
• Bracket, 2024 (percent of consumers)
• Table 7-18. Use of Plant-Based Dairy Products by Age Bracket, 2024 (percent of consumers)
• Table 7-19. Openness to Trying Animal-Free, Cultivated Dairy Products by Age Bracket, 2024 (percent of consumers)
• LGBT CONSUMERS
• Table 7-20. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by LGBT Affiliation, 2024 (percent of consumers)
• PATTERNS BASED ON HOUSEHOLD INCOME
• Table 7-21. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Household Income Bracket, 2024 (percent of consumers)
• Table 7-22. Use of Plant-Based Dairy Products by Household Income Bracket, 2024 (percent of consumers)
• Table 7-23. Openness to Trying Animal-Free, Cultivated Dairy Products by Household Income Bracket, 2024 (percent of consumers)
• REGIONAL DIFFERENCES
• Table 7-24. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by US Region, 2024 (percent of consumers)
• Table 7-25. Use of Plant-Based Dairy Products by US Region, 2024 (percent of consumers)
• Table 7-26. Openness to Trying Animal-Free, Cultivated Dairy Products by US Region, 2024 (percent of consumers)
• URBAN, SUBURBAN, AND RURAL CONSUMERS
• Table 7-27. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by County Size, 2024 (percent of consumers)
• Table 7-28. Use of Plant-Based Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
• Table 7-29. Openness to Trying Animal-Free, Cultivated Dairy Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
• EDUCATIONAL ATTAINMENT
• Table 7-30. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Educational Attainment, 2024 (percent of consumers)
• Table 7-31. Use of Plant-Based Dairy Products by Educational Attainment, 2024 (percent of consumers)
• Table 7-32. Openness to Trying Animal-Free, Cultivated Dairy Products by Educational Attainment, 2024 (percent of consumers)
• PRESENCE OF CHILDREN IN THE HOUSEHOLD
• Table 7-33. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Parenthood, 2024 (percent of consumers)
• Table 7-34. Use of Plant-Based Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
• Table 7-35. Openness to Trying Animal-Free, Cultivated Dairy Products by Presence of Children in the HH, 2024 (percent of consumers)
• RACE/ETHNICITY
• Table 7-36. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Race/Ethnicity, 2024 (percent of consumers)
• Table 7-37. Use of Plant-Based Dairy Products by Race/Ethnicity, 2024 (percent of consumers)
• Table 7-38. Openness to Trying Animal-Free, Cultivated Dairy Products by Race/Ethnicity, 2024 (percent of consumers)
• ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
• Table 7-39. Use of Plant/Nut Milks in the Last 6 Months and Following of Plant-Forward Diets by Use of Online Grocery Delivery Services in the Last 30 Days, 2024 (percent of consumers)
• Table 7-40. Use of Plant-Based Dairy Products by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
• Table 7-41. Openness to Trying Animal-Free, Cultivated Dairy Products by Use of Online GroceryWebsites in the Last 30 Days, 2024 (percent of consumers)

CHAPTER 8: CONSUMER PSYCHOGRAPHICS AND MOTIVATIONS FOR EATING CHOICES

• HIGHLIGHTS
• CONSUMERS WHO EAT PLANT-BASED DAIRY PRODUCTS OR FOLLOW PLANT-FORWARD DIETS ARE MORE LIKELY TO
• SHOP AT PREMIUM GROCERS
• Table 8-1. Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward Diets Followed, 2024 (percent of consumers)
• GROCERY SHOPPING AND EATING HABITS
• Table 8-2. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024(percent of consumers)
• Table 8-3. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024(percent of consumers who always or usually follow each behavior)
• COOKING SKILLS
• Table 8-4. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
• ORGANIC FOOD PURCHASES
• Table 8-5. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
• Table 8-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers who agree)
• FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
• Table 8-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
• Table 8-8. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers who agree)
• WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
• Table 8-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
• Table 8-10. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers who agree)
• HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
• Table 8-11. Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
• Table 8-12. Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers who agree)
• SUSTAINABILITY TRENDS
• What Consumers Think about Sustainability Issues and Sustainable Lifestyles
• Table 8-13. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
• Table 8-14. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers who agree)
• Table 8-15. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
• Table 8-16. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers who think each practice is important)
• Recycling and Composting Services
• Table 8-17. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
• Table 8-18. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
• Thoughts on Packaging and Waste
• Table 8-19. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
• Table 8-20. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers who agree)
• Table 8-21. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
• Table 8-22. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
• Consumers Think that Environmental Responsibility Is Personal
• Table 8-23. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• CONSUMER ATTITUDES ON FOOD AND HEALTH
• Cooking Attitudes
• Table 8-24. Cooking Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
• Attitudes on Convenience Foods, Being Busy, and Stress
• Table 8-25. Attitudes on Convenience Foods, Being Busy, and Stress by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
• Nutrition and Health Attitudes
• Table 8-26. Nutrition and Health Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
• Attitudes on Premium Foods and Paying for Food
• Table 8-27. Attitudes on Premium Foods and Paying for Food by Plant-Forward Diets Followed, 2024(percent of consumers who agree completely)
• Openness to New Food Experiences
• Table 8-28. Attitudes on Openness to New Food Experiences by Plant-Forward Diets Followed, 2024(percent of consumers who agree completely)
• Attitudes on Exercise and Alternative Medicine
• Table 8-29. Attitudes on Exercise, Mental Health, and Alternative Medicine by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
• CONSUMER PERCEPTIONS OF PROCESSED FOODS AND HEALTHY FOODS
• Preferences for Product Labels Show "Natural", "Organic", and "Healthy" Increase Consumer Confidence
• Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
  • Table 8-30. Consumer Opinions about Processed Foods, 2024 (percent of consumers)
• A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
  • Table 8-31. Table | Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024
• Why People Eat Packaged Foods
• Most People Say Eating a Healthy Diet Is Important to Them
• Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients
• People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
• The Majority of Consumers Consider How Food Is Grown
• Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier
• Fitting Processed Foods into a Healthy Diet
• Confusion on What "Processed Food" Means
• Types of Foods Considered to Be Processed