Pet Services in the US, 3rd Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• SCOPE & METHODOLOGY
• Scope of Report
• Methodology
• Figure 1-1. National Map by State, Geographic Region, and Census Region
• MARKET OVERVIEW
• Figure 1-2. Dollar Shares of Non-Medical Pet Services by Category, 2019, 2024P, and 2028P (percent)
• OPPORTUNITIES

CHAPTER 2: MARKET OVERVIEW

• CHAPTER HIGHLIGHTS
• MARKET SIZE AND GROWTH
• Sales Expected to Climb 10% in
• Table 2-1a. US Sales of Non-Medical Pet Services by Category, 2022 - 2024P (million dollars and percent change)
• Table 2-1b. Share of US Pet Services Sales by Category, 2022 - 2024P (percent)
• Hands-on Services Account for Two-Thirds of the Market
• Figure 2-1a. Share of Dollar Sales of "Hands-On" Pet Services Sales by Category, 2024P (percent)
• Figure 2-1b. Shares of Dollar Sales of "Hands-On" Pet Services by Category, 2019 vs. 2024P (percent)
• Dogs Dominate Spending Across Categories
• Table 2-2. Dollar Shares and Shares of Non-Medical Pet Services Spending: Dog Owners vs. Cat Owners, 2024P (million dollars and percent share) Pandemic Impact
• Table 2-3. Sales of Non-Medical Pet Services by Category, 2019 - 2023 (million dollars and percent change)
• Pet Care Spending Increases Are Partly a Function of Inflation
• Figure 2-2. Annual Price Inflation for Pet Services, 2019 - 2023 (percent)
• Economic Stress/Inflation Takes a Toll
• Table 2-4. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 - 2024(percent of pet services customers with 2+ years as pet owners)
• Figure 2-3. Change in Household Pet Care Spending Levels Between 2023 and First Half of 2024:
• Overall Spending on Pets, Spending on Veterinary Services, and Spending on Non-Medical Pet Services (percent of pet owners and of veterinary/non-medical pet services users)
• Table 2-5. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generational Cohort, 2024 (percent)
• Table 2-6. Pet Services Usage Rates by Type: Overall and by Dog/Cat Ownership, 2019 - 2024(thousands of dog/cat households overall and percent)
• Table 2-7. Overall Dog/Cat Customer Base for Pet Services by Type, 2019 - 2024 (thousand households and percent change)
• Pet Grooming Considered Second-Most Important Non-Medical Pet Service
• Table 2-8. Types of Services Considered Most Important to Pet Health and Wellness: Pet Owners Overall, Dog Owners, and Cat Owners, 2024 (percent)
• Pet Care Spending and the Un-Freezing of Student Loans
• Table 2-9. Student Loan Patterns Among Dog Owners: Overall and by Generation, 2024 (percent with loans, thousands of borrowers, percent of total borrowers, and index)
• Pet Population Outlook: Dog Population Trends Are Cause for Caution
• Table 2-10. Household Ownership Rates for Dogs vs. Cats, 1990 - 2024 (percent)
• Table 2-11. Number of Dog or Cat Households, 2019 - 2024 (thousands and percent change)
• Pet Shelter Data as Indicator
• Upscale Demographics
• Table 2-12. Usage Rates for Non-Medical Pet Services by Household Income, 2024 (percent and index of dog/cat households)
• Puppy/Kitten and Senior Pet Population
• Table 2-13. Ownership Patterns for Dogs and Cats by Age of Pets, 2020 - 2024 (percent and thousands of dog and cat households)
• MARKET OUTLOOK
• Consumer Sentiment and the Economy Market to Reach $19 Billion by
• Table 2-14. Projected Sales of Non-Medical Pet Services by Type, 2023-2028P (million dollars and percent change)
• Figure 2-4. Share of Pet Care Services Sales by Category, 2024P vs. 2028P (percent)
• Forecast Caveats
• INDUSTRY TRENDS
• Competitive Structure
• Table 2-15a. Number of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
• Table 2-15b. Percentage Share of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
• Veterinary Share of Pet Care Service Revenues
• Table 2-16. Revenue Share of Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors, 2023 (million dollars and percent)
• The Franchise Revolution
• Pet Supplies Plus + Wag N' Wash
• Dogtopia
• Figure 2-5. Number of Dogtopia Units, 2002 -2025P Propelled Brands Acquires Camp Bow Wow from Mars Earth Wise Pet
• Illustration 2-1. EarthWise Pet Store (Interior)
• Woof Gang Bakery & Grooming
• Other Leading Pet Service Franchises
• More Franchisors Entering the Market
• Best Friends Pet Care Teams with Walmart, Meijer
• Illustration 2-2. Best Friends Web Page: "Looking to Pass on the Reins of Your Business?"
• Other Non-Franchise Pet Services Chains
• Walmart To Roll Out Five More Pet Services Centers
• Illustration 2-3. Walmart Pet Services Center - Exterior
• Pet Specialty Retailers Heavily Reliant on Services
• Figure 2-6. Level of Agreement with the Statement, "I Like the Idea of Getting Pet Products and Services at the Same Place": Overall and by Generation, 2024 (percent of pet owners)
• Figure 2-7. Level of Agreement with the Statement, "I Like the Idea of Using a Smartphone App to Manage/Keep Track of Pet Services": Overall and by Generation, 2024 (percent of pet owners)
• Figure 2-8. Level of Agreement with the Statement, "I Like the Idea of Having a Single Smartphone App for Pet Care, Including Pet Products and Pet Services": Overall and by Generation, 2024 (percent of pet owners)
• Figure 2-9. Use of Non-Medical Dog Services by Type of Business, 2024 (percent of customers)
• Petco
• PetSmart
• Illustration 2-4. PetSmart PetsHotel Promotion
• Chewy Focuses on CarePlus Pet Insurance, Virtual Vet Care
• Illustration 2-5. Chewy CarePlus Pet Insurance and Virtual Vet Consult
• Rover and Wag! Dominate App-Based Pet Sitting/Walking
• CONSUMER TRENDS
• Pet Service Professionals Have More Influence on Millennials/Gen Z
• Table 2-17. Most Important Sources of Pet Care Information: Overall, Dog Owners vs. Cat Owners, and by Generation, 2024 (percent of pet owners)
• Usage Rates for Pet Insurance Show Strain o]n Consumer Finances
• Table 2-18. Topline Usage Rates for Pet Services, Overall and by Type: By Dog or Cat Ownership, 2019- 2024 (percent of dog/cat owning households)
• Customer Base Overlap Between Vet Services and Non-Medical Pet Services
• Table 2-19. Share of "Hands-On" Non-Medical Pet Service Users Who Are Also Veterinary Services
• Customers: Dog Owners vs. Cat Owners, 2019 -

CHAPTER 3: PET GROOMING

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Grooming Feeling the Economic Crunch Post Pandemic
• Table 3-1a. Sales of Pet Grooming, 2019 - 2023 (million dollars and percent change)
• Table 3-1b. Projected Sales of Pet Grooming, 2024P - 2028P (million dollars and percent change)
• Figure 3-1. Dollar Shares of Non-Medical Pet Services: Pet Grooming vs. Other Categories, 2019, 2024P, and 2028P (percent)
• Market Headwinds
• High Prices and Client Cutbacks
• Groomer Shortages
• Figure 3-2. Pet Owners Attitudes Regarding Availability of Grooming Services, 2023 (percent of services users who have had pets two years or more)
• Provider Churn
• Figure 3-3. Share of Non-Medical Pet Service Users Who Changed Service Providers in 2023,Compared With 2022: Overall and by Generation (percent)
• Table 3-2. Level of Agreement with the Selected Statements About Dog Grooming Services, 2024 (percent of dog owners)
• DIY Dog Grooming
• Figure 3-4. Agreement with the Statement, "I Am Performing More Grooming Tasks at Home in Order to Economize", 2024 (percent of dog owners)
• Figure 3-5. Share of Dog Owners Who Have Done Their Own Dog Grooming at Home in the Last 12 Months: Overall and by Generation, 2024 (percent)
• COMPETITIVE LANDSCAPE
• Range of Service Providers
• The Franchise Boom
• Walmart to Add More Pet Services Centers
• Illustration 3-1. Walmart Pet Services Center - Interior
• Loyalty Programs
• Illustration 3-2. Scenthound Care Club Membership Program
• Self-Wash
• Illustration 3-3. Petco's Self-Serve Dog Wash
• Mobile Grooming
• Illustration 3-4. Furry Land Mobile Dog Grooming
• App-Based Petcare
• The Omnichannel Pet Specialty Push
• CONSUMER FOCUS
• Usage Rates for Pet Grooming
• Table 3-3. Usage Rates for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent of dog/cat owning households)
• Size and Growth of Customer Base for Pet Grooming
• Figure 3-6. Overall 2019-2024 Growth Rate in Dog Household Population and Hands-On Non-Medical Pet Services (percent)
• Table 3-4. Customer Base for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 - 2024 (thousand households)
• Shares of Pet Grooming Customer Base by Dog/Cat Ownership
• Figure 3-7. Shares of Customer Base for Pet Grooming Services by Dog/Cat Ownership, 2019 vs. 2024(percent) Top Demographics
• Figure 3-8. Top Indexing Demographics for Use of Pet Grooming Services, 2024 (base index among dog/cat owners = 100)
• Table 3-5. Key Growth Demographics for Use of Pet Grooming Services, 2019 vs. 2024 (thousands ofhouseholds and percent change)
• Detailed Demographics
• Table 3-6. Customer Demographics for Pet Grooming Services, 2024 (dog/cat-owning households)

CHAPTER 4: PET BOARDING AND DAYCARE

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Boarding and Daycare Bounce Back
• Table 4-1a. Sales of Pet Boarding/Daycare, 2019 - 2023 (million dollars and percent change)
• Table 4-1b. Projected Sales of Pet Boarding/Daycare, 2024P - 2028P (million dollars and percent change)
• Figure 4-1. Dollar Shares of Non-Medical Pet Services: Boarding/Daycare vs. Other Categories, 2019, 2024P, and 2028P (percent)
• Travel Trends Spur Daycare
• Figure 4-2. US Citizen Departures to International Regions, January 2019 - March 2024 (number of passengers in millions)
• The Home Work Factor to Daycare
• Figure 4-3. Average Days per Week Working from Home Post-Pandemic: Workers Overall vs. Workers
• Able to Work from Home, April 2020 - July
• COMPETITIVE LANDSCAPE
• Range of Service Providers
• Dogtopia
• Figure 4-4. Number of Dogtopia Units, 2002 -2025P
• Camp Bow Wow
• Illustration 4-1. Camp Bow Wow
• Other Franchisors
• Best Friends Pet Care Offering Daycare Services in Walmart, Meijer
• Illustration 4-2. Best Friends Pet Hotel - Walt Disney World
• PetSmart PetsHotels Number 200+
• Illustration 4-3. PetSmart PetsHotel (fall 2024)
• Pet Shop Consolidator EarthWise Folds in Services Including Daycare
• Dogdrop Focuses on Convenience, Short-Term Options
• Illustration 4-4. Dogdrop Dog Daycare
• Loyalty Programs and Promotions
• Feline Focus
• Luxury Trend Is Ongoing
• Illustration 4-5. Pet Palace Pet Boarding Resort
• CONSUMER FOCUS
• Usage Rates
• Table 4-2. Usage Rates for Pet Boarding and Pet Daycare Services: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent of dog/cat owning households)
• Size and Growth of Customer Base
• Figure 4-5. Overall 2019-2024 Growth Rate in Dog Household Population and Hands-On Non-Medical Pet Services (percent)
• Table 4-3. Customer Base for Pet Boarding and Pet Daycare Services: Overall and by Types of Pets Owned, 2019 - 2024 (thousands of households)
• Shares of Customer Base by Dog/Cat Ownership
• Figure 4-6. Customer Shares for Pet Boarding Services by Dog/Cat Ownership, 2019 vs. 2024 (percent)
• Figure 4-7. Customer Shares for Pet Daycare Services by Dog/Cat Ownership, 2019 vs. 2024 (percent)
• Top Demographics
• Pet Boarding
• Figure 4-8. Top Indexing Demographics for Use of Pet Boarding Services, 2024 (base index among dog/cat owners = 100)
• Table 4-4. Key Growth Demographics for Use of Pet Boarding Services, 2019 vs. 2024 (thousands of households and percent change)
• Pet Daycare
• Figure 4-9. Top Indexing Demographics for Use of Pet Daycare Services, 2024 (base index among dog/cat owners = 100)
• Table 4-5. Key Growth Demographics for Use of Pet Daycare Services, 2019 vs. 2024 (thousands of households and percent change)
• Detailed Demographics
• Table 4-6. Customer Demographics for Pet Boarding Services, 2024 (dog/cat-owning households)
• Table 4-7. Customer Demographics for Pet Daycare Services, 2024 (dog/cat-owning households)

CHAPTER 5: PET TRAINING

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Category Challenged by Economy, Decline in Dog Population
• Table 5-1a. Sales of Pet Training Services, 2019 - 2023 (million dollars and percent change)
• Table 5-1b. Projected Sales of Pet Training Services, 2024P - 2028P (million dollars and percent change)
• Figure 5-1. Dollar Shares of Non-Medical Pet Services: Pet Training vs. Other Categories, 2019, 2024P, and 2028P (percent)
• DIY Training
• Figure 5-2. Share of Dog Owners Who Have Used Dog Training Products in the Last 12 Months: Overall and by Generation, 2024 (percent)
• COMPETITIVE LANDSCAPE
• Range of Service Providers
• Franchisors Play a Growing Role
• Bark Busters
• Illustration 5-1. Bark Busters Private In-Home Dog Training
• Dog Training Elite
• Illustration 5-2. Dog Training Elite
• Sit Means Sit
• Illustration 5-3. Sit Means Sit
• Boarding/Daycare Cross-Overs
• Zoom Room Aims to Transform Dog Training with Innovative Business Model
• Illustration 5-4. Zoom Room
• Training a Core Services Offering for Petco and PetSmart
• Illustration 5-5. PetSmart Dog Training Package Promos
• Illustration 5-6. Petco AKC Branded Dog Training Packages
• Virtual Training Ongoing Post Pandemic
• Illustration 5-7. Petco Online Dog Training
• Illustration 5-8. PetSmart Virtual Dog Training
• Table 5-2. Use of Smartphones for Communication and Information: By Generation, 2024 (percent of adults overall vs. pet owners)
• App-Based Dog Training
• Illustration 5-9. Puppr Dog Training App
• Illustration 5-10. Pocket Puppy School Dog Training App
• CONSUMER FOCUS
• Usage Rates and Customer Base
• Table 5-3. Customer Base for Dog Training Services, 2019 - 2024 (percent and thousands of households)
• Figure 5-3. Overall 2019-2024 Growth Rate in Dog Household Population and Hands-On Non-Medical Pet Services (percent)
• Table 5-4. Ownership Patterns for Dogs by Age of Pets, 2020 - 2024 (in percent and thousands of dog households)
• Top Demographics
• Figure 5-4. Top Indexing Demographics for Use of Dog Training Services, 2024 (base index among dog households = 100)
• Table 5-5. Key Growth Demographics for Use of Dog Training Services, 2019 vs. 2024 (thousands of households and percent change)
• Detailed Demographics
• Table 5-6. Customer Demographics for Dog Training Services, 2024 (dog-owning households)

CHAPTER 6: NON-FINANCIAL PET SERVICES

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Pet Sitting/Walking Category Realizes Post-Pandemic Rebound
• Table 6-1a. Sales of Pet Sitting/Walking and "Other Pet Services" Categories, 2019 - 2023 (million dollars and percent change)
• Table 6-1b. Projected Sales of Pet Sitting/Walking and "Other Pet Services" Categories, 2024P - 2028P(million dollars and percent change)
• Figure 6-1. Dollar Shares of Non-Medical Pet Services, 2019, 2024P, and 2028P (percent)
• COMPETITIVE LANDSCAPE
• Range of Service Providers
• Rover Goes Private
• Illustration 6-1. Rover Pet Care Services
• Wag! Continues to Branch Out
• Illustration 6-2. Wag! Pet Care Services
• Fetch! Pet Care
• Illustration 6-3. Fetch! Pet Care
• DoodyCalls
• Illustration 6-4. Doody Calls
• Pet Butler
• Illustration 6-5. Pet Butler
• New Forays into Pet Travel
• Figure 6-2. Level of Agreement with the Statement, "I Like Being Able to Travel/Vacation with My Dogs or Cats ": Overall and by Generation, 2024 (percent of pet owners)
• Sniffspot Expands to All Fifty States
• Illustration 6-6. Sniffspot.com Private Dog Park Options
• End of Life and Bereavement Services
• Illustration 6-7. BluePearl Pet Hospice Services

CHAPTER 7: PET INSURANCE

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Pet Insurance Is Top Performer
• Table 7-1a. Pet Insurance Sales, 2019 - 2023 (million dollars and percent change)
• Table 7-1b. Projected Pet Insurance Sales, 2024P - 2028P (million dollars and percent change)
• Figure 7-1. Dollar Shares of Non-Medical Pet Services: Pet Insurance vs. Other Categories, 2019, 2024P, and 2028P (percent)
• Table 7-2. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2024 (percent of dog/cat veterinary customers)
• High Cost of Veterinary Insurance a Key Driver
• Cats Outrunning Dogs as New Pet Insurance Clients
• Premiums Soaring
• Penetration Remains Stubbornly Low
• Nationwide Nixes 100,000 Customers
• PAW Act Could Make Vet Care and Pet Insurance More Affordable
• COMPETITIVE LANDSCAPE
• Market Overview
• Market Rapidly Consolidating, Led by JAB/IPG
• Illustration 7-1. Independence Pet Insurance Brands
• Chubb Acquires Healthy Paws for $300 Million
• Trupanion Revenues Top $1 Billion in
• Trupanion Partners to Launch Pet & Public Health Early Warning & Detection System
• Trupanion Targets Pet Owners with New Podcast and Advertising
• Illustration 7-2. Trupanion Advertising
• Retailers Continue to Seek Representation
• Chewy and Trupanion and Lemonade
• Illustration 7-3. Chewy's CarePlus Pet Insurance
• Petco and Nationwide
• Illustration 7-4. Petco Pet Insurance Promo Email
• Walmart Teams with Fetch and Nationwide
• Illustration 7-5. Fetch Pet Insurance - Walmart Shopper Discount Page
• Costco and Figo (IAIC)
• Illustration 7-6. Costco Pet Insurance from Figo
• Human Insurance Company Cross-Over Branding
• Illustration 7-7. MetLife Pet Insurance
• Employee Benefits Programs
• Illustration 7-8. MetLife Web Page Featuring Pet Insurance as Employee Benefit
• Illustration 7-9. Nationwide Web Page Featuring Pet Insurance as Employee Benefit
• Illustration 7-10. PetPartners Web Page Featuring Pet Insurance as Employee Benefit
• States Gradually Adopting New Regulations
• CONSUMER FOCUS
• Note on MRI-Simmons Data on Pet Insurance/Wellness Plans
• Usage Rates
• Table 7-3. Usage Rates for Pet Insurance*: By Types of Pets Owned, 2010 - 2024 (percent of dog/cat owning households)
• Size and Growth of Customer Base
• Figure 7-2. Overall 2019 - 2024 Growth Rate for Dog/Cat Households vs. Pet Insurance* Plans
• Customer Shares by Dog/Cat Ownership
• Figure 7-3. Shares of Customer Base for Pet Insurance*: By Dog/Cat Ownership, 2019 vs. 2024 (percent)
• Top Demographics
• Figure 7-4. Top Indexing Demographics for Pet Insurance* Coverage, 2024 (base index among dog/cat owners = 100)
• Table 7-4. Key Growth Demographics for Pet Insurance* Coverage, 2019 vs. 2024 (in thousands and percent)
• Detailed Demographics
• Table 7-5. Customer Demographics for Pet Insurance* Plans, 2024 (dog/cat-owning households)