Meat, Poultry, & Seafood Alternatives: Plant-Based and Cell-Cultured Types, 3rd Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• Concerns about Health, Animal Welfare, and the Environment Are Causing People to Turn to Plant-Forward Diets and Plant-Based Meat Alternatives
• Historical Plant-Based Meat Alternative Sales Trends
• The Future for Plant-Based Meat Products
• Expanding Product Assortment Creating New Opportunities for Growth
• Scope

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• PANDEMIC-ERA EFFECTS ON THE MEAT INDUSTRY
• Consumers Have Become More Aware of How Meat Is Processed
• Figure 2-1. COVID-19 Response: Pandemic Directly Linked to Mistreatment of Animals
• Meat Plant Closures During the Pandemic
• Figure 2-2. Temporary Meat Plant Closures Map
• Increasing Meat Prices and Supply Shortages Can Make Plant-Based Meat More Attractive to Some Consumers
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-1. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
• Cutting Back on Household Expenses
• Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-4. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
• Private Labels Are More Desirable as Prices Rise
• Figure 2-3. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands
• Decline
• Figure 2-4. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
• Figure 2-5. Plant-Based Meat Alternative under a New Private Label Brand
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing
• Their Purchasing Decisions
• Figure 2-6. Noticing the Rising Cost of Food and Beverages over the Past Year,
• Figure 2-7. Impact of Rising Costs on Food/Beverage Purchasing,
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-8. Purchase Drivers for Food and Beverage Purchase Decisions,
• Figure 2-9. Purchase Drivers for Food and Beverage Purchase Decisions by Household Income
• Bracket,
• SNACKING AND HEALTHY EATING HABITS
• Snacking Trends Are Important to Plant-Based Foods
• Trends in
• Figure 2-10. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 -
• 2022 (percent of consumers)
• Figure 2-11. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent
• of consumers) Changes to Snacking Habits in
• Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• DINING OUT
• Consumers Were Still Holding off on Dining Out in 2021 and
• Figure 2-12. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
• 2023 Trends Result from Inflation and Changed Habits
• FOOD CARRYOUT, DELIVERY, ONLINE GROCERY SHOPPING, AND CONVENIENCE FOOD OPTIONS
• The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
• Impact on the Plant-Based Food Market
• Activity in
• Food Carryout and Delivery
• Figure 2-13. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-14. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers)
• Use of Meal Kit Delivery Services
• Figure 2-15. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-16. Some Vegetarian and Vegan Meal Kit Options
• Activity in 2023 and
• Frequency of Grocery Shopping in 2023: In-Person vs. Online
• Figure 2-17. Frequency of Buying Groceries In-Person and Online,
• Use of Food Carryout and Delivery Methods in the Last 12 Months
• Table 2-6. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of
• consumers)
• Frequency of Food Carryout and Delivery Habits in the Last 3 Months
• Table 2-7. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of
• consumers who have used each method in the last 12 months)
• Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
• Table 2-8. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago,
• (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
• Table 2-9. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next
• Months, 2024 (percent of consumers)
• WORK HABITS
• Food Trends in the Context of Changes to Work
• Changes to Work Patterns Continued in
• Figure 2-18. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
• Working from Home in
• Work from Home Ability and Frequency
• Table 2-10. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-11. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-12. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home,
• 2023 (percent of consumers who have ever had each experience)
• Table 2-13. Consumer Opinions on Working at a Co-Working Space or Working from Home,
• (percent of employed consumers)
• Work Habits in
• Typical Work Weeks
• Table 2-14. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-19. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• CHANGES TO TRAVEL HABITS
• Table 2-15. Changes in Work and Leisure Travel Activity, 2024 (percent of consumers)
• BEYOND THE PANDEMIC ERA: FUTURE CONCERNS, VACCINES, AND STICKY HABITS
• Concerns about COVID-19 Variants
• Figure 2-20. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 -
• 2023 (percent of consumers)
• Concerns about Future Potential Pandemic Outbreaks
• Table 2-16. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
• Vaccination for the Flu and COVID-19
• Table 2-17. Consumer Vaccination Plans, 2023 (percent of consumers)
• Table 2-18. Consumer Vaccination Rates, 2024 (percent of consumers)
• Some Consumers Are Continuing to Wear Masks in Public and to Avoid Crowds
• Table 2-19. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (percent of
• consumers)
• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
• Mental and Physical Health Effects in
• Figure 2-21. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of
• consumers)
• Reporting Negative Mental States in
• Figure 2-22. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred
• Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in
• Table 2-20. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred
• Level, 2024 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-23. Stress Levels in the Last Six Months and Impact on Healthfulness of Food/Beverage
• Consumption,
• Figure 2-24. Sources of Stress for Consumers Who Were Very or Somewhat Stressed in the Last Six
• Months,
• Figure 2-25. Top Sources of Stress in the Last Six Months by Generation,
• Figure 2-26. Happiness, Stress, and Health Status by Household Income Bracket,
• Figure 2-27. Impact of Food Consumption on Mental or Emotional Well-Being,

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• WINS FOR PLANT-BASED MEAT SUPPLIERS FACING DEFINITIONAL CHALLENGES
• ANIMAL WELFARE & ENVIRONMENTAL ISSUES SURROUNDING MEAT AND POULTRY
• More Consumers Want Animals Raised for Food to Be Treated Humanely
• Table 3-1. Consumer Opinions about Humane Treatment of Animals Raised for Food, 2024 (percent
• of consumers)
• USDA Publishes New Rule on Organic Livestock Requirements
• "Humane" Claims May Signify No Meaningful Difference in Production Methods
• Meat and Poultry Agriculture and Environmental Issues Intertwined
• Figure 3-1. Plant-Based Meat Production Has a Significantly Reduced Environmental Impact than
• Conventional Meat
• SEAFOOD ALSO PRESENTS ISSUES, ALTHOUGH THEY DIFFER FROM MEAT AND POULTRY
• Figure 3-2. Sustainability Levels for Seafood Labels in H-E-B
• TRENDS IN MEAT AND SEAFOOD
• Most Households Purchase Meat, and Strong Majorities of Consumers Consume Meat
• Raising Animals More Naturally and Ethical Meat Consumption
• Figure 3-3. Ethical Butchers Place Focus on Humanely Raised Animals and the Benefits of Ethically
• Sourced Meat
• Per Capita Meat Consumption Expected to Decline Slightly in
• Table 3-2. Per Capita Meat Disappearance, 2018-2023, 2024E, 2025P (pounds)
• Meat, Poultry, and Seafood Shipments
• Table 3-3. Meat, Poultry, and Seafood Shipments, 2018-2023, 2024E, 2028P (billion dollars and billion
• 2017 dollars at the manufacturer level)
• Seafood Seen as Healthier than Meat
• A "Reducetarian" Mindset is Growing Among Consumers Who Eat Meat (& It's Not Just Among
• Flexitarians)
• Figure 3-4. Reducetarians Dieters Are People Motivated to Eat Fewer Animal Products
• Cultured Meat and Meat Alternatives Could Come to Overtake the Conventional Meat Market
• Figure 3-5. Global Meat Consumption Forecasts Show the Conventional Meat Supply May Drop as
• Meat Alternatives Take Away Sales
• CLEAN LABEL TRENDS
• There Is No Single Universal Definition of "Clean Label"
• Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability,
• and Human and Animal Welfare Are Scrutinized
• Different Levels of Processing
• 1: Unprocessed and Minimally Processed Foods
• 2: Processed Culinary Ingredients
• 3: Processed Foods
• 4: Ultra-Processed Foods (UPFs)
• Some Plant-Based Meat Products Are Shedding the Image of Being Highly Processed
• Figure 3-6. No Evil Foods "No Chicken" Lists Only Seven Ingredients
Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
• Consumers Think Small and Medium Businesses Have More Credibility
• Figure 3-7. Clean Label Brand Features Gluten-Free and Dairy-Free Labels and Emphasizes Absence of Undesirable Ingredients
• CONVENIENT MEALS CAN BE THE ULTIMATE SELLING POINT FOR BUSY CONSUMERS
• Online Grocery
• Figure 3-8. Online Grocer Sells Only Vegan Foods
• Figure 3-9. Chef-Crafted Plant-Based Food Is "Delicious, Easy to Prep, and Built on Sustainably
• Sourced Fruits + Veggies"
• Prepared Meals and Convenience Foods at Retail
• Figure 3-10. Representative Prepared Food Varieties with Plant-Based Meat from a Small Brand
• Figure 3-11. New Prepared Foods and Snacks with Plant-Based Meat from a Large Food Company
• Figure 3-12. New Frozen Prepared Bowls with Plant-Based Meat
• Meal Kits
• Figure 3-13. All-Vegan Meal Kits Feature Plant-Based Alternatives to Animal Products
• Meal Delivery Services
• Figure 3-14. Meal Delivery Service Also Offers Chats with Registered Dieticians to Support Nutrition
• Goals
• Figure 3-15. Meal Delivery Service Focused on "Whole-Food Nutrition" for "Transformation"
• Figure 3-16. Chef-Crafted Meatless Meals in Minutes that Make Eating More Veggies Something to
• Look Forward To

CHAPTER 4: SPECIAL DIETS AND EATING TRENDS

• HIGHLIGHTS
• FOLLOWING SPECIFIC EATING PATTERNS/DIETS
• Special Eating Restrictions and Preferences Followed
• Table 4-1. Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
• Figure 4-1. Following Specific Eating Patterns or Diets in the Past Year,
• Younger Consumers and Those with Higher Incomes Are More Likely to Follow a Special Diet
• Figure 4-2. Following Specific Eating Patterns or Diets in the Past Year by Demographic,
• Priorities Placed on Food Characteristics
• Table 4-2. Priorities Placed on Foods, 2024 (percent of consumers)
• Table 4-3. Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
• Motivations for Following Specific Eating Patterns
• Figure 4-3. Motivations for Following Specific Eating Patterns or Diets in the Past Year,
• PLANT-FORWARD DIETS (VEGAN, VEGETARIAN, PESCATARIAN, AND FLEXITARIAN)
• Vegan
• Vegetarian
• Pescatarian
• Flexitarian
• Omnivore
• Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
• Figure 4-4. Magazine Covers Reflect the Issues of Importance to General Consumers
• Penetration of Plant-Forward Eating Patterns
• One-Third of Consumers Claim to Primarily Follow a Plant-Forward Diet in
• Figure 4-5. Diets/Eating Philosophies Primarily Followed by Consumers, 2024 (percent of consumers)
• Table 4-4. Prevalence of Plant-Forward Eating Habits/Diet Control, 2024 (percent of consumers)
• Historical Trends
Table 4-5. Prevalence of Plant-Forward Eating Habits/Diet Control, 2019-2024 (percent of consumers)
• Who Is the Target Audience for Plant-Based Meat Alternatives?
• Reasoning for Plant-Based Eating Choices
• Figure 4-6. Motivations for Following Plant-Forward Diets in the Past Year,
• Plant-Based Meat Consumers and Plant-Forward Dieters Report More Factors Affecting Their Diet
• Table 4-6. Primary Eating Philosophy and Use of Plant-Based Meat Products by Factors that Affect
• Diet, 2024 (percent of consumers)
• Factors Affecting Decisions to Consume Plant-Based Meat Alternatives
• Table 4-7. Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Meat
• Alternatives, 2024 (percent of plant-based meat consumers)
• Most Plant-Based Meat Consumers Think These Products Are Healthier and Better for the Environment Than
• Animal-Based Products
• Table 4-8. Agreement on Statements about Plant-Based Meat, Poultry, and Seafood, 2024 (percent of
• consumers)
• Reasons Consumers Do Not Eat Plant-Based Meat Alternatives
• Table 4-9. Reasons for Not Consuming Plant-Based Meat Alternatives, 2024 (percent of consumers
• who do not eat plant-based meat products)
• 38% of Consumers Who Don't Eat Plant-Based Meat Products Are Open to Trying Them
• Figure 4-7. Openness to Trying A Plant-Based Meat Alternative, 2024 (percent of consumers who do
• not eat plant-based meat products)
• Reasons Consumers Are Not Open to Trying Cultivated Meat Products
• Table 4-10. Reasons Consumers Are Not Open to Trying Cultivated, Cruelty-Free Meat Products,
• (percent of consumers not open to trying any of cultivated meat, poultry, or seafood products)
• MINDFUL AND INTUITIVE EATING
• Definition
• Motivations for Practicing Mindful Eating
• Figure 4-8. Motivations for Following Mindful Eating Practices in the Past Year,
• Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
• Figure 4-9. Frequency of Feelings and Behaviors Associated with Eating,
• Relationship with Food
• Figure 4-10. Consumer Rating of Relationship with Food,
• FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
• Food Allergies and Intolerances Among Consumers
• Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Meat
• Consumers Following Plant-Forward Diets Are More Likely to Report Food Allergies or
• Intolerances
• Table 4-11. Food Allergies, Gluten Intolerance, and Lactose Intolerance by Primary Diet/Eating
• Philosophy and Use of Plant-Based Milk and Burger Alternatives, 2024 (percent of consumers)
• SNACKING TRENDS
• Frequency of Snacking
• Table 4-12. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
• Table 4-13. Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of
• consumers)
• Figure 4-11. Frequency of Snacking and Approaches Toward Snack/Portion Size,
• Snacking Demographics
• Table 4-14. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic,
• 2024 (percent of consumers)
• Table 4-15. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Plant-Based
• Demographic, 2024 (percent of consumers)
• Reasons for Snacking
• Table 4-16. Reasons for Snacking, 2024 (percent of consumers)
• Figure 4-12. Top Motivations for Snacking,
• Preferred Types of Snacks
• Table 4-17. Preferred Types of Snacks, 2023 (percent of consumers)
• Figure 4-13. Evening and Late Nigh Snack Choices,
• "Snackification" of Meals
• Figure 4-14. Replacing Traditional Meals by Snacking or Eating Smaller Meals,
• Product Examples
• Figure 4-15. Plant-Based Jerky Varieties
• Figure 4-16. Plant-Based Salami Varieties for Charcuterie-Style Snacking
• Figure 4-17. Plant-Based Pork Rinds in Multiple Flavors
• NUTRIENTS SOUGHT BY CONSUMERS
• Consumers Continue to Seek Out Protein Sources
• Figure 4-18. Nutrients Consumers Seek to Consume,
• viii
• Sources Used to Consume Nutrients
• Figure 4-19. Sources Consumers Use to Consume Nutrients,
• Health Benefits Sought
• Figure 4-20. Top Health Benefits Sought from Food, Beverages, and Nutrients,
• Figure 4-21. Top Health Benefits Sought from Food, Beverages, and Nutrients by Generation,
• Actions Taken to Avoid or Limit Saturated Fat
• Figure 4-22. Actions Taken to Avoid or Limit Saturated Fat,
• Figure 4-23. Top Foods Avoided or Limited to Reduce Saturated Fat,
• Sugars, Sweeteners, and Artificial Ingredients
• Table 4-18. Consumer Agreement on Statements about Sugars and Avoidance of Ingredients,
• (percent of consumers)
• Figure 4-24. Prevalence of Avoiding or Limiting Sugars,
• Figure 4-25. Types of Sugars Avoided or Limited,
• Figure 4-26. Reasons for Limiting/Avoiding and Not Limiting/Avoiding Sugars,
• Figure 4-27. Preferred Sweeteners and Sugars,
• Figure 4-28. Reasons for Preferred Sweeteners and Sugars,

CHAPTER 5: MARKET SIZE AND FORECAST

• HIGHLIGHTS
• RETAIL SALES OF PLANT-BASED MEAT, POULTRY, AND SEAFOOD PRODUCTS
• Scope
• Sales by Type
• Table 5-1. Plant-Based Meat Sales by Product Type, 2018-2024E (million dollars)
• Table 5-2. Plant-Based Meat Sales by Product Type, 2024E, 2025P-2029P, 2034P (million dollars)
• Beef
• Figure 5-1. Plant-Based Beef Sales by Form, 2024E
• Figure 5-2. Plant-Based Beef Sales by Storage Method, 2024E
• Chicken
• Figure 5-3. Plant-Based Chicken Sales by Form, 2024E
• Figure 5-4. Plant-Based Chicken Sales by Storage Method, 2024E
• Pork
• Figure 5-5. Plant-Based Pork Sales by Form, 2024E
• Figure 5-6. Plant-Based Pork Sales by Storage Method, 2024E
• Veggie/Fruit Specified
• Figure 5-7. Veggie/Fruit Specified Plant-Based Meat Sales by Form, 2024E
• Figure 5-8. Veggie/Fruit Specified Plant-Based Meat Sales by Storage Method, 2024E
• Non-Specified Meat
• Figure 5-9. Non-Specified Plant-Based Meat Sales by Form, 2024E
• Figure 5-10. Non-Specified Plant-Based Meat Sales by Storage Method, 2024E
• Turkey
• Figure 5-11. Plant-Based Turkey Sales by Form, 2024E
• Figure 5-12. Plant-Based Turkey Sales by Storage Method, 2024E
• Seafood
• Figure 5-13. Plant-Based Beef Sales by Storage Method, 2024E
• Figure 5-14. Plant-Based Seafood Sales by Storage Method, 2024E
• Other Plant-Based Meat
• Sales by Form
• Table 5-3. Plant-Based Meat Sales by Form, 2018-2024E (million dollars)
• Table 5-4. Plant-Based Meat Sales by Form, 2024E, 2025P-2029P, 2034P (million dollars)
• Sales by Storage Method
• Table 5-5. Plant-Based Meat Sales by Storage Method, 2018-2024E (million dollars)
• Table 5-6. Plant-Based Meat Sales by Storage Method, 2024E, 2025P-2029P, 2034P (million dollars)
• FOODSERVICE DEMAND FOR PLANT-BASED MEAT, POULTRY, AND SEAFOOD PRODUCTS
• Scope
• Sales by Type
• Table 5-7. Foodservice Demand for Plant-Based Meat by Product Type, 2018-2024E (million dollars)
• Table 5-8. Foodservice Demand for Plant-Based Meat by Product Type, 2024E, 2025P-2029P, 2034P
• (million dollars)
• THE UNCERTAIN LANDSCAPE FOR CELL-CULTURED (OR CULTIVATED, LAB-GROWN) MEAT PRODUCTS
• Scope
• The Beginning of Cultivated Meat Commercialization
• Figure 5-15. Barr Crenn Chef Demonstrates Cooking UPSIDE Foods Cultivated Chicken
• Figure 5-16. China Chilcano Chef Serves GOOD Meat Cell-Cultivated Chicken
• A Pause on Cell-Cultured Meat
• The Potential for Product Launches in the US - An Examination of Singapore
• Challenges and Opportunities for Cultivated Meat
• Economies of Scale and Harnessing Technology Efficiently
• Large Investments Are Needed to Develop Products
• Regulatory and Legislative Hurdles
• Consumer Perceptions of Cultivated Meat
• Figure 5-17. Will Consumers Consider Cultivated Meats to Be "Real"? Cultivated Meat Companies
• Think So

CHAPTER 6: MARKET LEADERS, PRODUCT DEVELOPMENTS, AND INNOVATIONS

• HIGHLIGHTS
• PLANT-BASED MEAT, POULTRY, & SEAFOOD BRANDS
• National Brands
• Table 6-1. Select Plant-Based Meat Companies/Brands by Products Offered and Founding Date
• Private Labels
• Figure 6-1. Some Private Label Plant-Based Meat Offerings Available in the Frozen Section at ALDI
• Table 6-2. Select Plant-Based Meat Private Label Brands/Retailers by Products Offered
• INCUBATORS AND VENTURE CAPITAL FUNDS HELPING STARTUP COMPANIES DEVELOP NEW PROTEINS
• Table 6-3. Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
• x
• FUNDING FOR PLANT-BASED MEAT, POULTRY, & SEAFOOD COMPANIES
• Table 6-4. Investment in Select Plant-Based Meat & Ingredient Companies by Number of Funding
• Rounds and Latest Funding Round, (dollars in millions)
• FUNDING FOR CULTIVATED/CELL-BASED MEAT, POULTRY, & SEAFOOD COMPANIES
• Table 6-5. Investment in Select Cultivated Meat Companies by Number of Funding Rounds and Latest
• Funding Round (dollars in millions)
• COMPARISON OF NUTRITION INFORMATION OF PLANT-BASED BURGERS
• Table 6-6. Comparison of Nutrition Information of Select Plant-Based Burgers,
• INGREDIENT DEVELOPMENT
• Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based
• Meat Products
• Figure 6-2. Plant-Based Protein Ingredients Are Marketed to Food Manufactures as Essential to
• Design Sustainable and Nutritious Plant-Based Foods
• Making Plant-Based Meat with a Cleaner Label
• Figure 6-3. Plant-Based Burgers Show a Long List of Ingredients, Including Those Perceived as
• Undesirable
• Figure 6-4. Fungi-Based Meat Products Marketed with Nutritional Content
• Figure 6-5. Short Ingredient List for Plant-Based Turkey Holiday Roast
• New Raw Materials and Processes Such as Fermentation Can Be Used to Develop Products That
• Better Mimic Conventional Animal Proteins
• PLANT-BASED MEAT, POULTRY, & SEAFOOD MARKET LEADERS OF NOTE
• Before the Butcher
• Figure 6-6. Plant-Based Meat Products Available from Foodservice Supplier
• Beyond Meat
• Figure 6-7. New Products with Better-For-You, Cleaner Ingredients
• Gardein (Conagra Brands)
• Figure 6-8. Plant-Based Soups and Broths
• Good Catch Foods (Ahimsa Companies)
• Figure 6-9. Representative Plant-Based Seafood Products
• Impossible Foods
• Figure 6-10. Rebranded Packaging Intended to Appeal to Meat Lovers
• Lightlife Foods & Field Roast (Maple Leaf Foods)
• Figure 6-11. New Protein Crumbles Launched with a Cleaner Label
• MorningStar Farms, Incogmeato (Kellanova, formerly Kellogg)
• Figure 6-12. Representative Plant-Based Meat Products
• Pure Farmland (Smithfield Foods)
• Figure 6-13. Plant-Based Meat Products for Foodservice Operators
• Sweet Earth (Nestle USA)
• Figure 6-14. Veggie Come Back Campaign to "Re-Invent the Way You Do Plant-Based"
• Tofurky (Morinaga Nutritional Foods)
• Figure 6-15. Some New Plant-Based Meat Offerings at Retail
• Yves Veggie Cuisine (Hain Celestial)
• Figure 6-16. Representative Plant-Based Meat Products

CHAPTER 7: CONSUMER DEMOGRAPHICS: WHO EATS PLANT-BASED MEAT, POULTRY, OR SEAFOOD ALTERNATIVES, AND WHO IS OPEN TO TRYING CULTIVATED MEAT PRODUCTS?

• HIGHLIGHTS
• USE OF PLANT-BASED MEAT PRODUCTS
• Historical Trends on Use of Vegetarian Frozen or Refrigerated Burgers
• Table 7-1. Household Use of Vegetarian Frozen or Refrigerated Burgers, 2019-2024 (percent of
• consumers)
• Vegetarian Frozen or Refrigerated Burger Brands Used
• Table 7-2. Use of Vegetarian Frozen Burger Brands, 2024 (percent of consumers)
• Frequency of Vegetarian Frozen or Refrigerated Burger Use
• Table 7-3. Packages of Vegetarian Frozen or Refrigerated Burgers Used in the Last 30 Days,
• (percent of consumers)
• Use of Plant-Based Meat Alternatives
• Table 7-4. Consumer Use of Plant-Based Meat, Poultry, and Seafood Alternatives by Type, 2024(percent of consumers)
• Table 7-5. Consumer Use of Plant-Based Meat, Poultry, and Seafood Alternatives by Form and
• Storage Method, 2024 (percent of consumers who eat any plant-based meat products)
• Where Consumers Buy Plant-Based Meat Alternatives
• Table 7-6. Types of Stores Where Consumers Buy Plant-Based Meat Alternatives, 2024 (percent of plant-based meat consumers)
• Overlap with Use of Plant-Based Meat and Plant-Based Dairy Products
• Table 7-7. Overlap with Use of Plant-Based Burgers and Plant-Based Milk in the Last 6 Months,
• (percent of consumers)
• Table 7-8. Overlap with Use of Plant-Based Meat and Plant-Based Dairy, 2024 (percent of consumers)
• OPENNESS TO TRYING CULTIVATED/CRUELTY-FREE PRODUCTS
• Table 7-9. Openness to Trying Cultivated, Cruelty-Free Meat Products, 2022 and 2024 (percent of
• consumers)
• TRENDS BY PLANT-FORWARD DIETS FOLLOWED
• Table 7-10. Use of Vegetarian Frozen or Refrigerated Burgers by Plant-Forward Diets Followed, 2024(percent of consumers)
• Table 7-11. Use of Plant-Based Meat Products by Plant-Forward Diets Followed, 2024 (percent of consumers)
• Table 7-12. Openness to Trying Cultivated/Cruelty-Free Products by Plant-Forward Diets Followed,
• 2024 (percent of consumers)
• Table 7-13. Openness to Trying Cultivated/Cruelty-Free Products by Types of Plant-Based Meat Eaten,2024 (percent of consumers)
• TRENDS BY GENDER
• Table 7-14. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• Gender, 2024 (percent of consumers)
• Table 7-15. Use of Plant-Based Meat Products by Gender, 2024 (percent of consumers)
• Table 7-16. Openness to Trying Cultivated/Cruelty-Free Products by Gender, 2024 (percent of
• consumers)
• TRENDS BY AGE BRACKET
• Table 7-17. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• Age Bracket, 2024 (percent of consumers)
• Table 7-18. Use of Plant-Based Meat Products by Age Bracket, 2024 (percent of consumers)
• Table 7-19. Openness to Trying Cultivated/Cruelty-Free Products by Age Bracket, 2024 (percent of consumers)
• LGBT CONSUMERS
• Table 7-20. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• LGBT Affiliation, 2024 (percent of consumers)
• PATTERNS BASED ON HOUSEHOLD INCOME
• Table 7-21. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by Household Income Bracket, 2024 (percent of consumers)
• Table 7-22. Use of Plant-Based Meat Products by Household Income Bracket, 2024 (percent of consumers)
• Table 7-23. Openness to Trying Cultivated/Cruelty-Free Products by Household Income Bracket, 2024(percent of consumers)
• REGIONAL DIFFERENCES
• Table 7-24. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• US Region, 2024 (percent of consumers)
• Table 7-25. Use of Plant-Based Meat Products by US Region, 2024 (percent of consumers)
• Table 7-26. Openness to Trying Cultivated/Cruelty-Free Products by US Region, 2024 (percent of consumers)
• URBAN, SUBURBAN, AND RURAL CONSUMERS
• Table 7-27. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by County Size, 2024 (percent of consumers)
• Table 7-28. Use of Plant-Based Meat Products by Urban/Suburban/Rural Living, 2024 (percent of consumers)
• Table 7-29. Openness to Trying Cultivated/Cruelty-Free Products by Urban/Suburban/Rural Living,2024 (percent of consumers)
• EDUCATIONAL ATTAINMENT
• Table 7-30. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by Educational Attainment, 2024 (percent of consumers)
• Table 7-31. Use of Plant-Based Meat Products by Educational Attainment, 2024 (percent of consumers)
• Table 7-32. Openness to Trying Cultivated/Cruelty-Free Products by Educational Attainment, 2024(percent of consumers)
• PRESENCE OF CHILDREN IN THE HOUSEHOLD
• Table 7-33. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• Parenthood, 2024 (percent of consumers)
• Table 7-34. Use of Plant-Based Meat Products by Presence of Children in the HH, 2024 (percent of consumers)
• Table 7-35. Openness to Trying Cultivated/Cruelty-Free Products by Presence of Children in the HH,2024 (percent of consumers)
• RACE/ETHNICITY
• Table 7-36. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by Race/Ethnicity, 2024 (percent of consumers)
• Table 7-37. Use of Plant-Based Meat Products by Race/Ethnicity, 2024 (percent of consumers)
• Table 7-38. Openness to Trying Cultivated/Cruelty-Free Products by Race/Ethnicity, 2024 (percent of consumers)
• ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
• Table 7-39. Use of Vegetarian Frozen or Refrigerated Burgers and Following of Plant-Forward Diets by
• Use of Online Grocery Delivery Services in the Last 30 Days, 2024 (percent of consumers)
• Table 7-40. Use of Plant-Based Meat Products by Use of Online Grocery Websites in the Last 30 Days,
• 2024 (percent of consumers)
• Table 7-41. Openness to Trying Cultivated/Cruelty-Free Products by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)

CHAPTER 8: CONSUMER PSYCHOGRAPHICS AND MOTIVATIONS FOR EATING CHOICES

• HIGHLIGHTS
• CONSUMERS WHO EAT PLANT-BASED MEAT PRODUCTS OR FOLLOW PLANT-FORWARD DIETS ARE MORE LIKELY TO
• SHOP AT PREMIUM GROCERS
• Table 8-1. Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward
• Diets Followed, 2024 (percent of consumers)
• GROCERY SHOPPING AND EATING HABITS
• Table 8-2. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024(percent of consumers)
• Table 8-3. Consumer Agreement on Statements about Grocery Shopping and Eating Habits,
• (percent of consumers who always or usually follow each behavior)
• COOKING SKILLS
• Table 8-4. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
• ORGANIC FOOD PURCHASES
• Table 8-5. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of
• consumers)
• Table 8-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of
• consumers who agree)
• FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
• Table 8-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and
• Labels, 2024 (percent of consumers)
• Table 8-8. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and
• Labels, 2024 (percent of consumers who agree)
• WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
• Table 8-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods,
• 2024 (percent of consumers)
• xiv
• Table 8-10. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods,
• 2024 (percent of consumers who agree)
• HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
• Table 8-11. Consumer Agreement on Statements about Animal Products and Humane Treatment of
• Animals, 2024 (percent of consumers)
• Table 8-12. Consumer Agreement on Statements about Animal Products and Humane Treatment of
• Animals, 2024 (percent of consumers who agree)
• SUSTAINABILITY TRENDS
• What Consumers Think about Sustainability Issues and Sustainable Lifestyles
• Table 8-13. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
• Table 8-14. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers
• who agree)
• Table 8-15. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
• Table 8-16. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers
• who think each practice is important)
• Recycling and Composting Services
• Table 8-17. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
• Table 8-18. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
• Thoughts on Packaging and Waste
• Table 8-19. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
• Table 8-20. Consumer Agreement on Statements about Recycling and Packaging Materials,
• (percent of consumers who agree)
• Table 8-21. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
• Table 8-22. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of
• consumers)
• Consumers Think that Environmental Responsibility Is Personal
• Table 8-23. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
• CONSUMER ATTITUDES ON FOOD AND HEALTH
• Cooking Attitudes
• Table 8-24. Cooking Attitudes by Plant-Forward Diets Followed, 2024 (percent of consumers who agree completely)
• Attitudes on Convenience Foods, Being Busy, and Stress
• Table 8-25. Attitudes on Convenience Foods, Being Busy, and Stress by Plant-Forward Diets Followed,
• 2024 (percent of consumers who agree completely)
• Nutrition and Health Attitudes
• Table 8-26. Nutrition and Health Attitudes by Plant-Forward Diets Followed, 2024 (percent of
• consumers who agree completely)
• Attitudes on Premium Foods and Paying for Food
• Table 8-27. Attitudes on Premium Foods and Paying for Food by Plant-Forward Diets Followed, 2024(percent of consumers who agree completely)
• Openness to New