Office Coffee Service in the US: Market Trends & Opportunities, 6th Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• Office Coffee Service Market: Work-from-Home Disruption
• The "New Normal"
• Opportunities for Growth in a Challenging Market
• Key Consumer Trends
• SCOPE

CHAPTER 2: RECENT HISTORICAL TRENDS

• HIGHLIGHTS
• WORK HABITS
• Coffee in the Context of Changes to Work
• Changes to Work Patterns Continued in
• Figure 2-1. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
• Working from Home in
• Work from Home Ability and Frequency
• Table 2-1. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
• Working at a Co-Working Space or Working from Home
• Table 2-2. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
• Table 2-3. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
• Table 2-4. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
• Work Habits in
• Typical Work Weeks
• Table 2-5. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
• Typical Work Arrangements
• Figure 2-2. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
• RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
• Table 2-6. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
• The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
• Figure 2-3. Noticing the Rising Cost of Food and Beverages over the Past Year,
• Figure 2-4. Impact of Rising Costs on Food/Beverage Purchasing,
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-5. Purchase Drivers for Food and Beverage Purchase Decisions,
• Cutting Back on Household Expenses
• Table 2-7. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
• Table 2-8. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
• Table 2-9. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
• FOOD CARRYOUT, DELIVERY, ONLINE GROCERY SHOPPING, AND CONVENIENCE FOOD OPTIONS
• Activity in
• Figure 2-6. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
• Figure 2-7. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
• Activity in 2023 and
• Frequency of Grocery Shopping in 2023: In-Person vs. Online
• Figure 2-8. Frequency of Buying Groceries In-Person and Online,
• Use of Food Carryout and Delivery Methods in the Last 12 Months
• Table 2-10. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Frequency of Food Carryout and Delivery Habits in the Last 3 Months
• Table 2-11. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
• Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
• Table 2-12. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
• Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
• Table 2-13. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
• CHANGES TO TRAVEL HABITS
• Table 2-14. Changes in Work and Leisure Travel Activity, 2024 (percent of consumers)
• SNACKING AND HEALTHY EATING HABITS
• Coffee and Snacking Often Go Hand in Hand in the Morning
• Trends in
• Figure 2-9. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
• Figure 2-10. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
• Changes to Snacking Habits in
• Table 2-15. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
• Many Consumers Report Snacking Daily in
• Table 2-16. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
• Reasons for Snacking
• Table 2-17. Reasons for Snacking, 2024 (percent of consumers)
• Preferred Types of Snacks
• Table 2-18. Preferred Types of Snacks, 2023 (percent of consumers)
• "Snackification" of Meals
• BEYOND THE PANDEMIC ERA: FUTURE CONCERNS, VACCINES, AND STICKY HABITS
• Concerns about COVID-19 Variants
• Figure 2-11. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
• Concerns about Future Potential Pandemic Outbreaks
• Table 2-19. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
• Vaccination for the Flu and COVID-19
• Table 2-20. Consumer Vaccination Plans, 2023 (percent of consumers)
• Table 2-21. Consumer Vaccination Rates, 2024 (percent of consumers)
• Some Consumers Are Continuing to Wear Masks in Public and to Avoid Crowds
• Table 2-22. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (percent of consumers)
• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
• Mental and Physical Health Effects in
• Figure 2-12. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
• Reporting Negative Mental States in
• Figure 2-13. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
• Continuing Mental and Physical Health Effects in
• Table 2-23. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-14. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
• Figure 2-15. Impact of Food Consumption on Mental or Emotional Well-Being,

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• COFFEE SUBSCRIPTIONS, ONLINE ORDERING, AND DELIVERY/PICKUP
• Historical Trends: COVID-19 Context
• Figure 3-1. At-Home Coffee Consumption Is Up and Stoking Subscription Coffee Sales
• Coffee Subscriptions Are Convenient and Can Be Offered As a Perk to Remote Employees
• Figure 3-2. Office Coffee Brought Directly to Your Home
• Online Grocery Shopping
• Figure 3-3. Representative Coffee Products Available Online from Walmart
• Online Coffee Ordering : Foodservice Purchases for Carryout or Delivery
• Figure 3-4. Rewards Program for Coffee and Food Purchases Made Via the Starbucks App
• SINGLE-SERVE COFFEE OPTIONS
• Single-Serve Coffee Options Can Provide Convenience, Freshness, and Customization
• K-Cups and Other Cartridge/Capsule-Style Pods
• Figure 3-5. Plastic K-Cup Multipacks
• Figure 3-6. Aluminum Coffee Pod Capsule Styles
• Paper/Pouch/Puck-Style Pods
• Figure 3-7. Espresso Pods that Use a Filtering Medium
• Figure 3-8. Single-Serve Coffee Pods for Use with Senseo and Hamilton Beach Coffee Makers
• Figure 3-9. New Plastic-Free Coffee Pods Promise to Improve the Sustainability Profile of Single-Serve Coffee
• Figure 3-10. Dual-Style K-Cups Feature a Paper Filtering Medium
• Other Single Serve Packaging Options for Brewing
• Figure 3-11. Pack-to-Cup Hot and Cold Beverage System
• Bean-to-Cup (Including Direct Dispensing and Vending Machines)
• Figure 3-12. Direct Dispensing Hot Beverage System Can Make Multiple Types of Hot Beverages with Separate Hoppers
• Figure 3-13. Consumer-Oriented Bean-to-Cup Coffee Maker
• Steeped Coffee
• Figure 3-14. Single-Serve Coffee Isn't Just Pods and K-Cups
• Ready-to-Drink (RTD) Coffee
• Figure 3-15. RTD Packaged Coffee Offerings from Canteen
• SPECIALTY AND GOURMET COFFEE
• A GROWING PREFERENCE FOR ESPRESSO-BASED BEVERAGES, COLD BREW, AND READY-TO-DRINK COFFEES AMONG YOUNGER CONSUMERS
• SUSTAINABILITY TRENDS
• Farmer Welfare and Fair Trade Practices
• Figure 3-16. Rainforest Alliance Certification Aims to Protect Land and Waterways and Farmer and Community Welfare
• Environmental Impacts of Coffee Production
• Figure 3-17. Coffee Marketed with "Shade Grown" Environmental Claims
• More Sustainable Coffee Alternatives
• Herbal Coffee Alternatives
• Figure 3-18. Herbal Coffee Alternative
• Functional Coffee Alternatives
• Figure 3-19. Functional Coffee Alternative with "Superfoods" and "Adaptogens" for Improved Energy and Focus
• Coffee Supplements Can Be Mixed with Coffee for a More Sustainable Brew
• Figure 3-20. Coffee Supplement to Brew with Coffee
• Development of New Coffee Alternatives Using Biotechnology and Food Science
• Figure 3-21. Bean-Free Coffee Alternative Marketed as a More Sustainable Brew
• Figure 3-22. Bean-Free Espresso Alternative that Mimics the Molecular Components of Real Coffee
• Opportunity: Offer More Sustainable OCS Product Assortments
• Recyclable/Sustainable Packaging
• Figure 3-23. K-Cups Are Fully Recyclable, and New Lid Technology Is Beginning to Make Recycling Preparation Easier
• Figure 3-24. Office Service with Paper Coffee Pods for a Greener Solution
• Reusable Packaging/Containers
• Figure 3-25. "Contact Free" Use of Reusable Cups When You Bring Your Own Container
• Figure 3-26. Reusable Coffee Pods Have Room to Expand Their Use in Offices
• RISING COFFEE PRICES
• EXPANDING THE MARKET BASE: EXTENDING "OFFICE" COFFEE PAST THE OFFICE
• "SUPERFOODS" AND FUNCTIONAL BEVERAGES
• Figure 3-27. Functional Coffees Feature "Superfoods" and "Adaptogenic Mushrooms" for Purported Benefits
• Figure 3-28. Coffee with Health Claims and Addition of Multiple Superfood Ingredients
• VEGAN/PLANT-BASED PRODUCTS APPEAL TO THOSE LOOKING TO EAT A PLANT-FORWARD DIET AND IMPROVE PERCEPTION OF SUSTAINABILITY
• Figure 3-29. Plant-Based Creamers with Different Flavors and Types of Plant Milks
• Figure 3-30. RTD Cold Brew Coffee Featuring Oat Milk Instead of Dairy Ingredients
• GLUTEN, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS
• LOW-CARB/HIGH PROTEIN, KETO, AND PALEO DIETS
• Figure 3-31. Prebiotic Keto Coffee Beverage Features Multiple Functional Benefits
• COMPANIES HAVE INVESTED IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY

CHAPTER 4: MARKET SIZE AND FORECAST

• HIGHLIGHTS
• OFFICE COFFEE SERVICE HISTORICAL MARKET
• Table 4-1. Historical US Office Coffee Service Revenue, 2013-2023 (billions of dollars and annual percent change)
• OFFICE COFFEE SERVICE MARKET FORECAST
• Table 4-2. US Office Coffee Service Revenue Forecast, 2023, 2024P-2028P (billions of dollars and annual percent change)
• OFFICE COFFEE SERVICE MARKET BY PRODUCT CATEGORY
• Table 4-3. US Office Coffee Service Revenue by Product/Service Category, 2023 (billion dollars and percent share)
• OFFICE COFFEE SERVICE SINGLE-CUP BREWER MARKET SHARE
• Table 4-4. US Office Coffee Service Single-Cup Brewer Placement Share, 2018-2023 (percent)
• MARKET FACTORS AFFECTING SALES
• The Remote Work Shift
• Coffee Consumption Trends
• Table 4-5. US Coffee Consumption and Per Capita Coffee Consumption, 2013-2023 (billion gallons, billion pounds, and gallons/pounds per capita)
• Retail Coffee Pricing Trends
• Table 4-6. US All Urban Consumers Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and Instant Coffee, 2013-2023, 2024 Year-to-Date (index where 1984 = 100)
• Single-Cup Brewing Revenue and Pricing Trends
• Table 4-7. US Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2018-2023 (cents)
• Table 4-8. US Retail Single Serve Pod Pricing by Price Tier, 2018-2023 (dollars)
• Time and Money Lost to the Off-Site Coffee Runs
• Daily Coffee Run Translates to at Least 60 Hours of Lost Time Annually
• Table 4-9. Time Lost to Employee Off-Site Coffee Run, Daily and Annually: By Runs per Day,
• Subsidizing Employee Coffee Runs Costs Over $1,100 per Employee Annually
• Table 4-10. Money Lost to Employee Off-Site Coffee Run: By US, Meta, and Amazon Median Employee Wage,

CHAPTER 5: HOUSEHOLD COFFEE, COFFEE MAKERS, AND COFFEEHOUSES: USAGE AND DEMOGRAPHIC TRENDS

• HIGHLIGHTS
• COFFEE IN CONTEXT OF OTHER BEVERAGES CONSUMED
• Table 5-1. Use of Beverages by Type in the Last 6 Months, 2018-2024 (percent of consumers/households)
• COFFEE CONSUMPTION TRENDS
• Table 5-2. Household Coffee Use by Type in the Last 6 Months, 2013, 2018-2024 (percent of households)
• Demographic Analysis
• Table 5-3. Household Coffee Use by Type in the Last 6 Months by Demographic, 2024 (percent of households)
• Cups of Ground Coffee Consumed Per Day
• Table 5-4. Household Ground Coffee Cups Consumed on an Average Day, 2013, 2018-2024 (percent of households)
• COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY TYPE
• Increasing Household Coffee Maker Ownership
• Table 5-5. Household Coffee Maker Ownership by Type, 2013, 2018-2024 (percent of households)
• Demographic Analysis
• Table 5-6. Household Coffee Maker Ownership by Demographic, 2024 (percent of demographic owning coffee maker)
• Purchase Incidence Spikes during the Pandemic
• Table 5-7. Household Coffee Maker Purchases in the Last 12 Months by Type, 2018-2024 (percent of households)
• COFFEE MAKER OWNERSHIP AND PURCHASING TRENDS BY BRAND
• Coffee Maker Brand Penetration
• Table 5-8. Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2024 (percent and index)
• Demographic Analysis
• Table 5-9. Household Coffee Maker Ownership by Brand and Demographic, 2024 (percent of consumers)
• COFFEEHOUSE AND DONUT SHOP USE TRENDS
• Table 5-10. Use of Starbucks, Dunkin', Krispy Kreme, and Tim Hortons in the Last 6 Months by Demographic, 2024 (percent of consumers)

CHAPTER 6: MAKING AND DRINKING COFFEE: IN-HOME VS. AT-WORK: USAGE AND DEMOGRAPHIC TRENDS

• HIGHLIGHTS
• WEEKLY USE OF COFFEE AND TEA
• Use of Coffee by Employment Status and Work Arrangement
• Table 6-1. Use of Coffee and Tea at Least Once a Week by Employment Status and Work Arrangement, 2024 (percent of consumers)
• Coffee Consumption Demographics
• Table 6-2. Use of Coffee at Least Once a Week by Demographic, 2024 (percent of consumers)
• Use of Tea by Employment Status and Work Arrangement
• Table 6-3. Use of Tea at Least Once a Week by Employment Status and Work Arrangement, 2024 (percent of consumers)
• Tea Consumption Demographics
• Table 6-4. Use of Tea at Least Once a Week by Demographic, 2024 (percent of consumers)
• Significant Overlap Among Coffee and Tea Drinkers
• COFFEE AT HOME VS. AT WORK
• Where Coffee Drinkers Drink Coffee and Where It Is Prepared
• Table 6-5. Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2024 (percent of weekly coffee drinkers
• Table 6-6. Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2024 (percent of weekly coffee drinkers)
• Demographic Analysis
• Table 6-7. Coffee Drinking at Home by Demographic, 2024 (percent of weekly coffee drinkers)
• Table 6-8. Coffee Drinking at Work by Demographic, 2024 (percent of weekly coffee drinkers with a traditional or hybrid job)
• Number and Type of Coffee Drinks Consumed Per Day at Home
• Table 6-9. Number of Coffee Drinks Consumed at Home on a Typical Day, 2024 (percent of weekly coffee drinkers)
• Number and Type of Coffee Drinks Consumed Per Day at Work
• Table 6-10. Number of Coffee Drinks Consumed at Work Per Day, 2024 (percent of weekly coffee drinkers with a traditional or hybrid job)
• How Coffee Drinkers Usually Make Coffee at Home
• Table 6-11. At-Home Coffee Making Methods, 2018, 2020, 2022, and 2024 (percent of consumers who make coffee at home)
• Demographic Analysis
• Table 6-12. At-Home Coffee Making Methods by Employment Status and Work Arrangement, 2024 (percent of consumers who make coffee at home)
• Table 6-13. At-Home Coffee Making Methods by Demographic, 2024 (percent of consumers who make coffee at home)
• WORKPLACE FOOD AND BEVERAGE SERVICES
• On-Premises Coffee Sources Used at Work
• Table 6-14. On-Premises Coffee, Beverage, and Food Sources Used While at Work, 2024 (percent of consumers in traditional or hybrid work arrangements)
• Table 6-15. On-Premises Coffee, Beverage, and Food Sources Used While at Work, 2024 (percent of consumers in traditional or hybrid work arrangements who drink coffee weekly)
• Availability and Use by Location Type

CHAPTER 7: CONSUMER TRENDS AND ATTITUDES ABOUT WORKPLACE COFFEE

• HIGHLIGHTS
• CONSUMER OPINIONS ON COFFEE IN THE WORKPLACE
• Importance of Different Coffee Attributes
• Table 7-1. Coffee Attribute Importance Ranking, 2024 (percent of consumers who drink coffee weekly)
• Table 7-2. Coffee Attribute Importance Ranking by Age Bracket, 2024 (percent of consumers who drink coffee weekly)
• Importance of Coffee Enhancements
• Table 7-3. Coffee Supplements Attribute Importance Ranking, 2024 (percent of consumers who drink coffee weekly)
• Workplace Satisfaction with Coffee
• Table 7-4 Coffee Attribute Workplace Satisfaction Ranking, 2022 (percent of traditional and hybrid workers who drink coffee weekly)
• Are Employers Coming Up Short?
• Table 7-5. Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2024 (percent of traditional and hybrid workers who drink coffee weekly)
• COFFEE ATTITUDES
• Coffee as a Productivity Tool
• Coffee as a Workplace Perk
• Employers Not Meeting Employee Coffee Expectations
• Many Consumers Are Concerned about Workplace Hygiene, Which Is Important When Designing Break Rooms and Coffee Stations
• Table 7-6. Coffee Attitudes, 2024 (percent of consumers)
• Coffee as a Productivity Tool: Demographic Analysis
• Table 7-7. Consumer Attitudes: Coffee Helping with Productivity or Getting through the Day: By Demographic, 2024 (percent of consumers who drink coffee weekly)
• Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
• Table 7-8 Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2024 (percent of employed consumers who drink coffee weekly)
• Free or Subsidized Coffee for Remote Employees and Using Coffee and Snacks to Encourage Employees to Work in the Office More: Demographic Analysis
• Table 7-9. Consumer Attitudes: Coffee Subsidies for Remote Workers and Coffee and Snacks to Encourage More Work in the Office: By Demographic, 2024 (percent of employed consumers who drink coffee weekly)
• Concerns about Energy and Mental Focus Can Be Addressed By Coffee and Tea
• Table 7-10. Coffee Attitudes Concerning Energy, Mental Focus, and Cold Brew vs. Hot Brewing, 2024 (percent of consumers)
• Table 7-11. Coffee Attitudes Concerning Energy, Mental Focus, and Cold Brew vs. Hot Brewing by Age Bracket, 2024 (percent of consumers)
• USE OF COFFEE DELIVERY SUBSCRIPTIONS
• Table 7-12. Use of Coffee/Tea Home Delivery by Product(s) Purchased, 2024 (percent of consumers)

CHAPTER 8: OFFICE COFFEE SERVICE PROVIDERS

• HIGHLIGHTS
• NATIONAL PROVIDERS VS. LOCAL PARTICIPANTS
• ARAMARK CORP
• Performance Trends
• Table 8-1. Aramark United States Food and Support Services Revenue by Segment, 2018-2023 (million dollars)
• Vending and Office Refreshments Operations
• Filterfresh
• COMPASS GROUP
• Performance Trends
• Table 8-2. Compass Group North America Revenue by Segment, 2018-2023 (million dollars)
• Canteen and Canteen One Refreshment Services
• Micro Market and Refreshment Services
• Artisan Roasters Highlight Trend-Forward Positioning
• Brewer Design and Technology
• FARMER BROTHERS
• Two Primary Distribution Channels
• Sales Figures
• KEURIG DR PEPPER
• Historical Performance Trends
• Table 8-3. Keurig Dr Pepper Revenue by Segment, 2018-2022 (million dollars)
• Table 8-4. Keurig Dr Pepper Revenue by Revised Segment, 2021-2023 (million dollars)
• At-Home and Away-from-Home Coffee Channels
• Dr. Pepper Snapple Merger
• Coffee Systems/US Coffee Segment Performance Trends
• Table 8-5. Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2022 (million dollars)
• Table 8-6. Keurig Dr Pepper US Coffee Revenue by Revised Segment, 2021-2023 (million dollars)
• SODEXO
• Performance Trends
• Table 8-7. Sodexo North America On-Site Solutions Revenue by Segment, 2018-2023 (million dollars)
• Corporate, Education, and Healthcare Foodservice
• Office Coffee Service, Micro Markets, and Vending
• STARBUCKS
• Restaurant, Retail, and Foodservice
• Table 8-8. Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2018-2023 (million dollars)
• Foodservice Products and Services
• WESTROCK COFFEE HOLDINGS
• Company Segments
• Table 8-9. Westrock Coffee Holdings Net Sales by Segment, 2020-2023 (million dollars)
• Flavors, Extracts & Ingredients (FE&I)
• Sustainable Sourcing & Traceability (SS&T)
• CHRIS' COFFEE
• Figure 8-1. Coffee Available in Multiple Forms with Grind Texture Optimized for Different Brewing Methods
• FIRST CHOICE COFFEE SERVICES
• Figure 8-2. Single-Serve Brewer with Multiple Functions and a Wide Variety of Available Coffee Selections
• Figure 8-3. Touchscreen Brewer Allows Users to Blend Milk and Chocolate with Coffee and Tea Pods
• PINE HILL FRESH FOODS
• Figure 8-4. Employee Coffee Services Supplemented by Mobile Catering with a Variety of Foods
• RED DIAMOND
• Figure 8-5. Coffee and Tea Service for Many Types of Operators
• ROYAL CUP
• Figure 8-6. Royal Connection Provides National Coverage of Office Coffee Service with a Local Feel