Wearables: Advances in Health & Safety

Description

SYNOPSIS:

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must carefully evaluate their next strategies - to widen appeal and break into the remaining untapped market, or to hone-in on existing users with advanced features and functionalities. This research evaluates the current scope of the wearables market, looking at new advances in health and safety.

Key questions addressed:

1. What is the consumer adoption of wearables platforms such as smart watches, fitness trackers, hybrid watches, and smart jewelry?
2. How has brand awareness and brand perception changed over the past several years?
3. What is the demand for new form factors, including smart jewelry such as rings?
4. How are consumers evaluating new features and available add-ons, such as fitness subscriptions and cellular connectivity?
5. What drives customer purchase behavior?
6. What is the demand for personal safety features and services?

ANALYST INSIGHT:

"Wearables adoption is following the pattern laid out by smartphones, coalescing around two major platforms - Apple and Google. Garmin is the largest independent brand remaining." - Kristen Hanich, Research Director, Parks Associates.

Survey Methodology and Definitions

Defining the Wearables Market

Executive Summary

Household Adoption of Wearables
Adoption of Wearables Brands - Smart Watches, Fitness Trackers, GPS Sports Watches
Smart Watch Ownership
Additional Subscriptions
Smart Watch Purchase Intention
Brand of Smart Watch Purchased
Intent to Purchase Wearables in Next 6 Months
Use Cases Among Wearables Type Owners
Reasons for Adopting a Device/App for Emergency Call

Market Landscape

Wearable Devices: Adoption, Purchases, & Purchase Intention Among US Internet Households
Wearable Devices: Purchase Type
Net Promoter Score for Consumer Electronics Devices
Wearable Devices: Net Promoter Score
Demographic Breakdown of Wearable Device Owners

Brand Adoption Among US Internet Households

Wearables Brand Adoption by US Internet Households
Brand Adoption Among Smart Watch Households
Smart Watch NPS
Brand Adoption Among Fitness Tracker Households
Fitness Tracker NPS
Brand Adoption Among GPS Sports Watch Households
GPS Sports Watch NPS
Brand Adoption Among Smart Ring Households

Feature Interest and Willingness to Pay

Attitudes Towards Health-Related Wearable Features
Wearables Intenders Willing to Pay More for Model/Brand with Select Features: Medical Features and Wellness Features
Willingness to Pay for Health-Related Wearable Features
Premium Apps or Services Among Wearables Households
Satisfaction for Wearable Device by Paid App or Service
Application Integrations: Telehealth, Second Screens
Appeal Among US Internet Households
Smart Watch Owners vs. Non-Owners
Wearable Purchase Intention: Single Product vs Multiple Products

Wearables Key Use Cases

Use Cases for Wrist Wearables
Use Cases Among Wearables Type Owners
Preferred Health and Wellness Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Fitness and Outdoors Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Utilitarian Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Communications Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
Preferred Fashion Characteristics for Wearables: User Interface, Bezels, Styling, Watch Bands, Shape, Social Setting
Smart Watch Control Mechanism
Peripherals Connected to Smart Watch

Personal Safety and Emergency Monitoring

Use of Device/App to Call for Help in Case of Emergency
Type of Emergency Solution Used
Reasons for Adopting a Device/App for Emergency Call
Type of Emergency Service Used
Willingness to Pay for Tested Safety Features
Purchased Current Wearable for Safety
Attitudes Towards Safety-Related Wearable Features
Preferred Safety Features When Purchasing