Smart Home: Integration, Automation, and Control

Description

SYNOPSIS:

The smart home is at a moment of maturity, where nearly half of US internet households own a core smart home device. Smart home players need to rethink their products and strategies for a more mass market buyer. At the same time, many consumers experience the "smart home" through one or more point solutions solving unique pain points - rather than a coordinated intelligent home experience.

SAMPLE VIEW

This flagship consumer study provides the latest trending data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, NPS by product category, and attitudes about interoperability.

Key questions addressed:

1. How is smart home device adoption trending overall and among specified product categories?
2. How were recently added devices acquired and installed?
3. How has the makeup of the adopter base changed since last year?
4. What are the leading smart home control platforms?
5. Do consumers coordinate their smart home devices to work together?
6. What are the top smart home use cases driving device integrations and routines?

"As the market expands into the mainstream, there is more urgency than ever to deliver on the integrated, automated, intelligent vision of the smart home." - Jennifer Kent, VP, Research, Parks Associates.

ABOUT THE AUTHORS:

Elizabeth Parks , President and Chief Marketing Officer.

As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.

Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.

A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS(TM), Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces.

Jennifer Kent, Vice President, Research.

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates' extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Executive Summary

Smart Home Device Ownership
Growing Device Categories
Tech Affinity, Among Smart Home Device Owners
Number of Smart Home Devices Owned
Smart Home Device Affordable & Value Groups
Smart Home Device Purchases and Intentions to Buy
Smart Camera or Smart Video Doorbell Ownership
Paid Services for Stand-alone Video Products
Purpose of Smart Home Device Integration
Connected Device Owners with Coordinated Devices Working Together
Top 10 Appealing Actions/Routines
Preferred Methods of Initiating a Routine
Purchase and Ecosystem Integration Considerations
Number of Platform Used to Control Smart Home Devices
Smart Home Product Purchase Channel
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation

Smart Home Adoption

Smart Home Device Ownership
Smart Home Devices Adoption
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Tech Affinity, Among Smart Home Device Owners
Geoffrey Moore's "Crossing the Chasm" Theory
Diffusion of Innovation: Tech Adopter Segments

Individual and Category Device Adoption

Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership
Smart Speaker or Smart Display Ownership

The Business of Video Devices

Smart Camera or Smart Video Doorbell Ownership
Average # of Smart Cameras and Smart Video Doorbells Owned
Video Doorbell Brand Purchased
Smart Camera Brand Purchased
Paid Services for Video Doorbells
Paid Services for Network Cameras
Smart Video Doorbell: Monthly Service Fees
Smart Camera: Monthly Service Fees

Multifamily and Smart Home Adoption

Smart Home Device Adoption & Intention by Type of Residents
Smart Home Device Adoption & Intention by Type of Building
Smart Home Device Owners/User Segments
Smart Home Device Owners/User Segments

Smart Devices: Familiarity, Value, Affordability

Parks Associates Theory of Relevancy
Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability

Device Purchases and Triggers

Smart Home Device Purchases and Intentions to Buy
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Average Selling Price: Select Smart Home Devices
Reasons for Purchasing Smart Home Devices

Purchase Intentions

Smart Home Devices Purchase Intention: Safety & Security, Energy, Lighting, Water, Smart Appliance, Smart Home Control
Purchase Intention: Smart Safety & Security Devices
Purchase Intention: Smart Energy, Lighting, Water Device
Purchase Intention: Smart Appliance

Purchase Channels and Replacements

Smart Home Device Acquisition Method
Smart Home Device Acquisition Method - Purchases
Smart Home Device Acquisition Method - Gifts and Pre-installation
Smart Home Product Purchase Channel
Smart Home Devices Purchases: First Time vs. Repeat Purchases
Smart Home Devices Purchase: First Time vs. Repeat Purchase
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation

Smart Home Control Trends

Home Control App Usage
Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device

Smart Home Platform Preferences

Platforms Used to Control Smart Home Devices
Number of Platform Used to Control Smart Home Devices
Most Used Platform Used to Control Smart Home Device
Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
Preferred Provider for a Single Unified App
Future Purchase and Ecosystem Integration Considerations Among Intenders
Ecosystem Integration as Critical Consideration to Future Smart Home Device Purchase

Smart Home Routines/Integrations

Balance of Automation & Personal Preferences
Current Integration of Multiple Smart Home Devices Working Together
Purpose of Smart Home Device Integration
Appealing Actions/Routines Category
Top Appealing Actions/Routines
Appealing Actions/Routines Around Entrance
Appealing Actions for a "Away" Routine
Appealing Actions for a "Bedtime" Routine
Appealing Actions for a "Wake-up" Routine
Appealing Actions for a "Entertainment" Routine
Appealing Actions for a "Dinner Time" Routine
Appealing Actions for a "Work at Home" Routine
US Internet HHs with a Remote Worker at Home
Appealing Actions for Helping Care for Loved Ones
Preferred Methods of Initiating a Routine

User Experience: NPS & Returns

Net Promoter Score: Smart Home Devices 2024
Smart Home Device NPS: Households with Children
Smart Home Device NPS by Tech Affinity
Net Promoter Score: Smart Safety & Security Devices
Net Promoter Score: Energy, Lighting, Water Device
Net Promoter Score: Smart Appliance
Smart Home Device Purchases and Return
Smart Home Device Return Rate in the Last 12 Months vs Purchase rate in the Past 6 Months
Reasons for Returning Smart Home Devices

Appendix

Demographic Breakdown of Tech Adopter Segments
Housing-related Demographic Breakdown of Tech Adopter Segments
Defining Heads of Internet Households