PUBLISHER: Parks Associates | PRODUCT CODE: 1394231
PUBLISHER: Parks Associates | PRODUCT CODE: 1394231
ATSC 3.0: Impact and Opportunity for Video Services
SYNOPSIS:
Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.
This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.
SAMPLE VIEW
ANALYST INSIGHT:
"ATSC 3.0 (marketed to consumers as NEXTGEN TV) has the potential to pump new life into broadcast TV, with benefits for viewers and increased revenue opportunities for broadcasters. It offers an improved entertainment experience for viewers and allows broadcasters to offer more programming with additional revenue-generating advertising spots, enables new interactive ads with more precise targeting, and offers new, cost-effective ways to securely distribute data to many recipients," said Alan Bullock, Senior Contributing Analyst, Parks Associates.
Companies Mentioned:
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Table of Contents
Bottom Line
What is ATSC 3.0?
- Why ATSC 3.0 Matters
ATSC 3.0 Advantages
- IP Architecture
- Improved Video
- Enhanced Audio
- Interactive User Experience
- Watermarking
- Data Collection
- Signal Advantages
- Datacasting
- Security
- Future-Proof and Portable
Current Status - In Transition
- Geographic and Market Coverage
- Viewing Options
- NEXTGEN TV Certification
- Televisions
- Upgrade Accessory Devices
- Digital Rights Management (DRM): A Critical Component of ATSC 3.0
Datacasting: Applications Beyond Entertainment
- Remote Education and Learning
- New Data Networks
- Emergency Communications
- Internet of Things (IoT)
Growth Drivers and Barriers
- Spectrum Challenges
- Appeal to FCC
- Consumer Awareness
- A Need for Affordable Viewing Solutions
- DRM Battles
- High Resolution Content
ATSC 3.0 Implications
- For Broadcasters
- For Consumers
- For OTT Streaming Services
- For Content Owners
- For Advertisers
ATSC 3.0 Technology Providers
Appendix
- Glossary
- Parks Associates Entertainment Video Ecosystem
- Companies Briefed or Researched for This Report
List of Figures
- NEXTGEN TV logo from the Consumer Technology Association
- Cord Cutters vs. Cord Nevers (2022-2023)
- Penetration of Traditional Pay-TV vs. OTT Video Services (2017-2023)
- Number of OTT Service Subscriptions per Household (2016-2023)
- Total Monthly Spending on OTT Services (2021-2023)
- TV Antenna Ownership and/or Intent to Purchase (2022-2023)
- TV Antenna Owners for Whom OTA is First Choice for Various Types of Content
- Watermarking Delivers NextGen Experiences to Every TV
- US Cities in Which ATSC 3.0 Broadcasting is On the Air or Coming Soon (October 17, 2023)
- ADTH NEXTGEN TV Box
- ZapperBox M1
- SiliconDust HDHomeRun FLEX 4K
- Fourth Generation Tablo OTA DVR
- Prototype Digital Paging System Receiver
- SpectraRep AlertNow Receiver
- Current ATSC 3.0 TV Stations in Raleigh/Durham/Fayetteville, NC
- Subchannels of ATSC 3.0 Lighthouse Station WRDC in Raleigh/Durham/Fayetteville, NC
- Subchannels of ATSC 3.0 Lighthouse Station WNGT-CD in Raleigh/Durham/Fayetteville, NC
- Entertainment Video Services Ecosystem
