Smart Speaker and Smart Display Market Assessment

Description

‘Smart Product Market Assessments ’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates research identifies key market drivers and barriers along with assessments of device growth with market forecasts of ownership, unit sales, and revenue. This research includes consumer data for each product, including trending data across years and deep-dive questions on product usage, pain points, and preferences.

SAMPLE VIEW

Key questions addressed:

1. What are the major trends impacting the smart speaker and display market?

2. What use cases and functionality drive consumer adoption of these devices?

3. How do smart speaker and smart display households differ from US broadband households overall?

4. What features and functionalities are consumers most interested in when buying devices?

5. What is the outlook for smart speaker and smart display adoption, unit sales, and revenue over the next five years?

Executive Summary

Industry Insight

Overall Smart Speaker or Smart Display Ownership
Smart Speaker/Smart Display Brands Owned
Top Voice Assistant Activities Performed on Smart Speakers
Top Voice Assistant Activities Performed on Smart Displays
Video Content Watched on a Smart Display
Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
Category of Desired Activities via Smart Speaker/ Smart Display
Reasons of Not Owning Smart Speakers/ Displays
Smart Device Ownership by Smart Speaker/Smart Display Owners
Top Smart Devices Controlled via a Smart Speaker/Smart Display

Competitive Landscape

Leading Ecosystem Comparisons
Voice Assistants and Smart Speakers
3rd Party Speakers and Voice Assistants
Leading Smart Speaker and Smart Display Models
Product Releases
Smart Speaker Use Cases
Benefits of Owning More than one Smart Speaker
Average Numbers of Smart Speakers & Smart Displays Owned
Partnerships
Streaming Services on Smart Displays
Bundling Smart Speakers
Global Market Growth

Market Forecast

Market Drivers
Market Barriers
Forecast Methodology
US Forecast: Smart Speaker and Display Household Adoption
Forecast: Smart Speaker and Display Unit Sales in the United States
Forecast: Smart Speaker and Display Revenue in the United States

Smart Speaker and Smart Display Adoption

Overall Smart Speaker or Smart Display Ownership
Average Numbers of Smart Speakers & Smart Displays Owned
Smart Speaker or Smart Display Device Ownership: First Time vs. Repeated Purchases
Smart Speakers/Smart Display Ownership by Smart Home Device Adoption
Smart Speakers/Smart Display Brands Owned
Smart Speakers/Smart Display Models Owned

Purchase Journey and Intentions to Buy

Consumer Electronics Devices Purchase Intention
Smart Speakers or Smart Display: Recent Purchases & Purchase Intention
Devices Purchased in the Last 6 Months
Device Purchase Intention
Intention to Purchase Smart Speaker or Smart Display by Smart Home Device Owners

User Experience

High Satisfaction with Smart Display by Models
High Satisfaction with Smart Speaker by Models
Brands Owned by Number of Smart Speaker and/or Smart Display in Household
Amazon and Google Device Ownership Combination by Number of Products Owned
Security Concerns with Smart Speakers /Smart Displays
Reasons of Not Owning Smart Speakers/ Displays

User Behavior

Voice Assistant Activities Performed on Smart Speakers
Voice Assistant Activities Performed on Smart Displays
Voice Assistant Activities Performed on Smart Speakers by Top 3 Brands
Voice Assistant Activities Performed on Smart Displays by Top 3 Brands
Video Content Watched on a Smart Display
Top Smart Devices Controlled via a Smart Speaker/Smart Display
Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
Desired Activities via Smart Speaker/ Smart Display

Smart Speakers: The Control Point for the Smart Home

Smart Device Ownership by Smart Speaker/Smart Display Owners
Smart Safety & Security Device Ownership by Smart Speaker/Smart Display Brands
Smart Energy & Misc. Device Ownership by Smart Speaker/Smart Display Brands
Entertainment Device Ownership in US Households by Smart Speaker/Smart Display Owners
Platforms Used to Control Smart Home Devices