PUBLISHER: Orion Market Research | PRODUCT CODE: 1518759
PUBLISHER: Orion Market Research | PRODUCT CODE: 1518759
Dried Vegetable Market Size, Share & Trends Analysis Report by Processing Method (Air Drying, Freeze Drying, and Spray Drying), and by End-User (Food Processing, Household Consumption, and HORECA), Forecast Period (2024-2031)
Dried vegetable market is anticipated to grow at a CAGR of 6.0% during the forecast period (2024-2031). Dried vegetables are vegetables from which the water content is removed through an innovative air-drying process. Drying removes the moisture from the vegetables, thus inhibiting microbial growth and hence increasing the shelf life of the vegetable. A major factor supporting the market growth is the increasing preference for healthy snacks from consumers which are ideal for busy professionals, parents, or students with limited time.
Market Dynamics
Long Shelf Life and Minimal Preparation Requirement
Dried vegetables offer a solution to the frustration of fresh produce, offering extended shelf life and reduced waste. They require no washing, chopping, or peeling, making them ideal for quick and healthy meals. Dried vegetables also serve as pantry staples, providing peace of mind and flexibility. They also reduce the risk of foodborne illness due to their drying process, which significantly reduces moisture content, making them safer for those with compromised immune systems. Despite their initial cost, dried vegetables offer significant cost savings in the long run, as they minimize spoilage and wasted food. The global dried vegetable market is well-positioned for continued expansion due to the growing focus on convenience, healthy eating, and responsible food choices.
Increasing Consumer demand for Convenient Food Options
Globally, the dried vegetable market is thriving due to the increasing demand for convenient food options. Dried vegetables are easy to prepare and come in a convenient package, making them ideal for busy lifestyles. They offer a longer shelf life, reducing the risk of spoilage and waste. Dried vegetables are versatile, suitable for a variety of dishes, and can be added to soups, stews, casseroles, pasta dishes, and baked goods. They also integrate well with other convenient food options, such as pre-cooked grains, canned beans, and ready-made sauces, making them a convenient choice for those following specific meal plans or dietary restrictions. The market is driven by the growing consumer demand for convenience, long shelf life, versatility, and a concentrated source of nutrients.
Market Segmentation
Air Drying is Projected to Emerge as the Largest Segment
The air-drying segment is expected to hold the largest share of the market due to its tradition, low-tech accessibility, unique flavor profiles, integration into local cuisines, and sense of place. It is suitable for a wide variety of vegetables and has a lower environmental footprint. Although it has limitations like longer drying times and potential spoilage, advancements in air-drying technologies address these issues. As a sustainable and cost-effective method, air-drying is expected to remain a key player in the market.
Food Processing Segment to Hold a Considerable Market Share
The food processing segment dominates the global dried vegetable market due to its versatility, functionality, and cost savings. Dried vegetables offer enhanced shelf life, consistent quality, concentrated flavor, and reduced preparation time compared to fresh produce. They are used in soups, sauces, seasonings, snacks, ready-to-eat meals, bakery and cereals, and baby food. The drying process intensifies the flavor profile, allowing for less use in recipes while retaining essential nutrients. Dried vegetables are also used in dehydrated snack mixes, instant noodles, pre-packaged meals, granola bars, breakfast cereals, and baby food formulations. As consumer preferences shift towards healthier and more convenient food options, the food processing segment is expected to remain dominant in the dried vegetable market.
The global dried vegetable market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
European countries to invest in the dried vegetable market
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to factors such as a focus on healthy lifestyles, high disposable income, and a well-established snacking culture. Dried vegetables are a convenient and healthy snack option, catering to the fast-paced lifestyle of busy professionals and families. North America's high disposable income allows consumers to spend more on premium, health-focused food products like dried vegetables. Marketing campaigns promoting their benefits further fuel consumer interest. The market has existed for longer, allowing for greater product innovation, brand recognition, and established distribution channels.
However, the global dried vegetable market is becoming increasingly competitive, with developing regions like Asia-Pacific and Latin America becoming more receptive to healthy snacking options. Dried vegetable producers in North America can capitalize on this trend by highlighting their commitment to sustainable drying methods and local sourcing. By adapting to evolving consumer preferences and highlighting sustainable practices, North American companies can maintain their competitive edge and ensure continued growth in the global dried vegetable market.
The major companies serving the global dried vegetable market include Augason Farms, BCFoods, European Freeze Dry, Honeyville Inc., Natural Poland, and Richfield Foods, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in January 2024, NRGene Technologies introduced Supree, a FoodTech subsidiary specializing in semi-dried tomatoes, a versatile natural ingredient for various culinary applications and processed food products.