PUBLISHER: Orion Market Research | PRODUCT CODE: 1483086
PUBLISHER: Orion Market Research | PRODUCT CODE: 1483086
Insurance Platform Market Size, Share & Trends Analysis Report by Offering (Software and Services), by Application (Claim Management, Underwriting & Rating, Customer Relationship Management (CRM), Billing & Payments, Compliance & Reporting, Policy Administration, Collection & Disbursement, Sales & Marketing, Property Estimation, and Others), by Insurance Type (General Insurance, Life Insurance, Cybersecurity Insurance, and Others), by Technology (Artificial Intelligence (AI) & Machine Learning (ML), Internet-of-Things (IoT), Blockchain, Data Analytics & Big Data, Regulatory Technologies (Regtech), and Others), and by End-User (Insurance Companies, Insurance Agencies & Brokers, Third-Party Administrators (TPAs), and Actuators & Reinsurers) Forecast Period (2024-2031)
insurance platform market is anticipated to grow at a CAGR of 13.0% during the forecast period (2024-2031). The term refers to a comprehensive system that is designed to manage and streamline various processes within the insurance industry. It offers several benefits such as reduced cost, fraud detection, low-code capabilities, and transaction convenience along with a competitive advantage.
Market Dynamics
Growing demand for Advanced Insurance Channels
The insurance platform market has been witnessing a considerable surge in the demand for digital insurance channels over the past few years. Customers are more focused on seeking convenience and accessibility in their interactions with insurance companies. Digital channels including mobile applications and online portals provide policyholders with the ability to manage their insurance policies. For instance, in August 2021, Medi Assist launched its portal named me.medibuddy.in for its retail policyholders. The MediBuddy retail portal aims at giving retail policyholders complete charge of their health benefits management and giving them access to various self-help features.
Rise in Integration of Advanced Technologies for Real-Time Data Analysis
The rise in the adoption of cloud-based digital solutions supports the market to gain a competitive advantage. The insurance sector includes data-intensive processes coupled with evolving customer expectations, thus integrating new, innovative, and advanced technologies provides an edge to the sector. Using cloud-based solutions enhances scalability and flexibility, by which insurance platforms can utilize their computing resource easily and more efficiently for handling changing workloads. Some of the major cloud-based insurance platforms are EZLynx, AgencySmart, HawkSoft, ePay Policy, and others.
Market Segmentation
Claim Management is Projected to Emerge as the Largest Segment
Claims management in insurance involves the systematic process of handling and resolving insurance claims made by policyholders. It is a critical function in the insurance industry, encompassing everything from the initial claim filing to the final settlement or denial. Thus, it is anticipated to hold a significant share of the global market. Within the segment, there is a huge demand for virtual claim handling and processing, which is the primary factor supporting the segment's growth. Traditional claim procedures take longer time and have strained customer satisfaction, along with testing the limitations of digital tools for the same. For example, the average claims cycle time is now 22 days, which is more than 4 days longer than a year ago and a week longer in 2021.
The global insurance platform market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Economies Investing in Digital Insurance Platforms
India's government organizations are increasingly focusing on developing and launching new insurance platforms. For instance, in December 2023, the Insurance Regulatory and Development Authority of India (IRDAI) announced the rollout of Bima Vistaar in the first quarter of FY2025. Bima Vistaar is an all-in-one affordable insurance product for life, health, and property cover. Currently, the officials stated the technology platform is being developed by the Life and General Insurance Councils of the country, which is in process.
In July 2023, PhonePe Insurance Broking Services launched health insurance plans in India which offer monthly subscriptions. The platform was developed to reduce the issues of one-time payments amid price pressures. For the same, PhonePe in partnership with several health insurance companies introduced UPI's monthly mode of payment.
Global Insurance Platform Market Growth by Region 2024-2031
Source: OMR Analysis
North America Holds Major Market Share
Among all the regions, the North American region is expected to hold a major share of the global market. The region covers a vast and diverse geographical landscape which includes developed economies such as the US and Canada. Both countries are considered as one of the pioneers in insurance technology solutions. This is primarily owing to the presence of several technological giants in the region coupled with a tech-savvy consumer base.
Furthermore, over the past years regional regulatory organizations have adopted a forward-thinking approach, leading Insurtech advancements which creates a supportive environment for startups. For instance, as per the Insurance-Canada (.gov) article published in February 2024, around 75.0% of insurance organizations are preparing to implement a new core insurance management platform by 2025.
Note: Major Players Sorted in No Particular Order.
The major companies serving the global insurance platform market include Adobe Inc., IBM, Microsoft Corp., Oracle, Corp., Next Insurance, Inc. (Delaware Corp.), Acko Technology and Service Pvt. Ltd., and Salesforce, Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in May 2023, WTW globally launched Neuron, a sophisticated digital insurance platform. The platform utilizes cutting-edge technology to support underwriters and brokers to connect and trade more easily.