Global Gaming Keyboard Market 2024-2031

Gaming Keyboard Market Size, Share & Trends Analysis Report by type (Wired and Wireless) and by Application (Computer, TV, Game Machines and Other) Forecast Period (2024-2031)

Gaming Keyboard market is anticipated to grow at a CAGR of 10.92% during the forecast period (2024-2031).

Market Dynamics

Rising Disposable Income: Fueling Consumer Spending and Economic Growth

Disposable income, the portion of income remaining after taxes and other mandatory deductions, plays a crucial role in driving consumer spending and economic growth. In recent years, there has been a notable rise in disposable income in various parts of the world, particularly in developing economies, shaping individual purchasing power and impacting various economic sectors.

Several factors contribute to the rise in disposable income. Economic growth leads to increased wages and salaries, creating more financial resources for individuals and households. For instance, according to Bauru of Economic Analysis US In January, there was a $233.7 billion (or 1.0 percent) increase in personal income. Personal income less personal current taxes, or disposable personal income (DPI), grew by $67.6 billion (0.3%). Personal outlays climbed by $54.3 billion (0.3 percent) while consumer spending increased by $43.9 billion (0.2 percent), which is the total of personal consumption expenditures (PCE), personal interest payments, and personal current transfer payments. Additionally, government policies such as tax cuts or minimum wage increases can directly boost disposable income levels. For instance, in October 2023, Governor of Oklahoma Kevin Stitt urged lawmakers to reduce the state income tax rate to 4.5% by a quarter of a percentage point. Oklahomans would save $240 million a year in that way. Moreover in July 2023, Governor of Oklahoma Greg Abbott has signed an $18 billion tax cut for Texas property owners, sending the proposals to voters for their approval later this year. Furthermore, demographic changes like an aging population and increasing female participation in the workforce can also contribute to higher disposable income in certain regions. All these factors contribute in growth of gaming and gaming keyboard market.

Advancement in Technologies and Content: Propelling the Gaming Experience

The continuous evolution of technology and content plays a critical role in the ever-expanding world of gaming. These advancements not only enhance the gaming experience but also contribute to the industry's growth and diversification.

The gaming industry thrives on cutting-edge technologies. The rise of powerful graphics processing units (GPUs) and central processing units (CPUs) allows for the development of visually stunning and immersive games with intricate details and lifelike characters. Additionally, advancements in virtual reality (VR) and augmented reality (AR) are creating new frontiers in gaming, offering players a more interactive and engaging experience that blurs the lines between the virtual and real worlds. For instance, in February 2024, At the Mobile World Congress in Barcelona, Oppo unveiled the Oppo Air Glass 3, a prototype pair of augmented reality (AR) glasses featuring a voice assistant. According to Oppo, the voice assistant on its most recent AR glasses is driven by AndesGPT, the company's own large language model (LLM).

Beyond improvements in hardware, the gaming content market is always changing. Intricate gaming mechanics, varied character histories, and captivating plots that appeal to a greater spectrum of interests and ability levels are all being created by developers who are pushing the creative envelope. The popularity of professional gaming and eSports has increased demand for creative game design that encourages cooperation and strategic thinking.

Market Segmentation

Our in-depth analysis of the global Gaming Keyboard market includes the following segments by type and by application:

• Based on type, the market is sub-segmented into Wired and Wireless.
• Based on application the market is augmented into computer, T.V, gaming machines and other.

Growing Demand for Wireless Convenience: A Key Driver in the Gaming Keyboard Market

The gaming keyboard market has witnessed a surge in the popularity of wireless options, driven primarily by the increasing demand for convenience and clutter-free setups. This shift reflects the evolving preferences of gamers who prioritize a clean and organized gaming environment.

Traditional wired keyboards, while offering reliable connectivity, can contribute to cable clutter, hindering desk organization and potentially impacting gameplay through accidental cable snags. Wireless keyboards address this concern by eliminating the need for physical cables, contributing to a more streamlined and aesthetically pleasing setup. This resonates with gamers who value a clean and organized environment for optimal focus during play.

Improved Battery Life and Connectivity: Earlier concerns regarding wireless keyboards, such as limited battery life and latency issues, have been significantly addressed with advancements in technology. Modern wireless keyboards boast long battery life, often lasting for days or even weeks on a single charge. Additionally, advancements in wireless connectivity protocols have minimized latency to near-imperceptible levels, ensuring uncompromised performance for competitive gamers.

Gaming Machines Holds a Considerable Market Share

Gaming keyboards have carved a distinct niche in the gaming landscape, offering several advantages that make them a preferred choice for gaming machines over regular computers, TV consoles, and other devices. While these devices may be used for gaming, dedicated gaming keyboards elevate the experience significantly through enhanced performance, customization, and ergonomics. Firstly, gaming keyboards boast superior performance features like faster response times, anti-ghosting technology, and N-key rollover. These features, often absent in standard keyboards, translate to quicker in-game reactions, improved accuracy, and the ability to execute complex actions with ease. Additionally, programmable macro keys allow gamers to streamline gameplay by assigning intricate commands to single keys, offering a competitive edge. Secondly, gaming keyboards prioritize customization and user comfort. The option to personalize RGB lighting adds a unique touch to the gaming setup, while ergonomic features like wrist rests and adjustable palm rests promote comfort during extended gaming sessions. Dedicated media controls further enhance the experience by allowing for quick adjustments without interrupting gameplay. Finally, gaming keyboards are generally built to withstand the demands of frequent gaming. The use of mechanical switches offers increased durability compared to standard membrane keyboards, ensuring a longer lifespan and better resistance to heavy use. In conclusion, while other devices may be used for gaming, the specialized features of gaming keyboards, encompassing enhanced performance, customizability, and ergonomics, solidify their position as the preferred peripheral for optimizing the gaming experience on dedicated gaming machines

Regional Outlook

The global Gaming Keyboard market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

North America: A Leader in the Gaming Keyboard Market

• North America has a long history of embracing video games and competitive gaming (e-sports). This ingrained interest fuels demand for specialized gaming peripherals like keyboards.
• Increasing demand of Ecommerce in US boosting sales of computer peripherals. According to Census.gov The projected total e-commerce sales for 2023 were $1,118.7 billion, up 7.6% (+-1.2%) from 2022. In 2022, sales from e-commerce were up 14.7 percent of overall sales.

Global Gaming Keyboard Market Growth by Region 2024-2031

Source: OMR Analysis

Gaming Keyboard Booms in Asia Pacific: Expanding Biobanks and Technological Advancements Drive Market Growth

The Asia Pacific region is witnessing a rapid surge in the gaming keyboard market, fueled by several key factors. Two prominent drivers contributing to this growth include. The gaming keyboard market in the Asia Pacific region is experiencing explosive growth driven by a confluence of factors. Firstly, the region boasts a burgeoning gaming culture with the largest online gaming population globally. This massive player base, coupled with the rising popularity of e-sports and its viewership, fuels the demand for high-performance equipment like gaming keyboards, mirroring the setups used by professional gamers. For instance, in August 2023 Glorious Gaming launches in India poised to transform the nation's gaming accessory industry Leading lifestyle gaming firm Glorious Gaming, based in the USA, has officially entered the Indian market with the goal of taking gamers' gaming experiences to previously unheard-of heights with their professional-grade, high-end gaming equipment. By introducing Gaming Keyboards, Mice, Mousepads, and other peripherals that combine performance, quality, and design at reasonable costs, the firm hopes to redefine the gaming hardware industry. Secondly, economic growth in the region translates to increased disposable income, allowing consumers to invest in premium gaming peripherals. Additionally, rapid urbanization creates a preference for compact and versatile gaming setups. Wireless gaming keyboards address this need by offering a clutter-free and aesthetically pleasing solution for gamers in urban environments. These factors, combined with improved internet infrastructure and growing awareness of e-sports, are propelling the Asia Pacific region to become a dominant force in the global gaming keyboard market. For instance in October 2023, the Asia-Pacific region will still be a major contributor to global economy even with challenges from tighter monetary policy and shifting global demand from products to services. From 3.9 percent in 2022 to 4.6 percent in 2023, the region is predicted to grow. These factors, combined with improved internet infrastructure and growing awareness of e-sports, are propelling the Asia Pacific region to become a dominant force in the global gaming keyboard market.

Market Players Outlook

Note: Major Players Sorted in No Particular Order.

The major companies serving the global Gaming Keyboard market include ASUSTeK COMPUTER INC., HP Inc., Lenovo Group Ltd, Logitech International SA, Microsoft Corp and Micro-Star INT'L CO., LTD among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in January 2024, ASUS LAUNCH The ROG Falchion RX Low Profile gaming keyboard, according to a statement from ASUS Republic of Gamers (ROG). This 65% keyboard was chosen as a 2024 CES Innovation Award recipient and was recently unveiled at CES 2024. With a remarkably thin 26.5 mm profile, it skillfully integrates navigation and arrow keys into a small 60% frame. Equipped with pre-lubed ROG RX Red or Blue Low-profile Optical Switches that have centralized lighting and consistently deliver wobble-free keystrokes with almost no debounce delay, the Falchion RX Low Profile is ready for action.

The Report Covers:

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global Gaming Keyboard market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.