PUBLISHER: Orion Market Research | PRODUCT CODE: 1380399
PUBLISHER: Orion Market Research | PRODUCT CODE: 1380399
Title: Global Cloud kitchen Market Size, Share & Trends Analysis Report by Nature (Franchised and Standalone), and by Type (Independent Cloud Kitchen, Commissary/Shared Kitchen, and Kitchen Pods),Forecast Period (2023-2030).
The global Cloud kitchen market is anticipated to grow at a CAGR of 10.2% during the Forecast Period (2023-2030). A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a professional food preparation and cooking facility that is set up for the preparation of delivery-only meals. It does not involve a restaurant front-end with a dining area or pick-up counter, and it only accepts orders through websites, mobile applications, or partnering with food delivery apps. Hence the companies are focusing on expanding or entering the cloud kitchen business. For instance, in November 2022, Helbiz Kitchen, a part of Helbiz, is bringing its ghost kitchen offerings to the United States thanks to a partnership announced with Kitchen United, a leading ghost kitchen network in the US The partnership will initially bring Helbiz Kitchen to two cities allowing users to order from a diverse set of menus.
The global Cloud kitchen market is segmented on nature, and type. Based on nature, the market is sub-segmented into franchised and standalone. And based on the type, the market is sub-segmented into Independent Cloud Kitchen, Commissary/Shared Kitchen and Kitchen Pods. Among the type, the academic and Independent sub-segment is anticipated to hold a considerable share of the market, this type of cloud kitchen have no offline presence or physical store that provides the advantage of overhead cost and operating expenses by removing the facade.
Among the Nature, the Franchised sub-segment is expected to hold a considerable share of the global Cloud kitchen market. This segmental growth is attributed to several factors such as, increasing globalization and growing number of working populations are contributing to the demand for international cuisines. Moreover, the cloud kitchen market is also growing rapidly due to the surge in demand for high-quality food delivery services from hungry millennials who are willing to pay premium prices. Hence the companies are adopting various strategies to capture the growing demand of the market. For instance, In February 2023, TGAL, the largest food tech company in Japan and one of the most recognized food conglomerates with a network of over 1400 host kitchens and over 120 brands from different regions of Japan announces an exclusive partnership with Village Food Courts (VFC), the largest F&B aggregator of National & International brands in India. This partnership will see renowned Japanese brands entering India on VFC's Nationwide platform and offer the best of Japanese cuisine to Indian consumers for the right price. VFC will be launching these concepts within its food courts as well as hybrid ghost kitchen facilities.
The global Cloud kitchen market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to increasing expenditure on premium quality food products, growing purchasing power of consumers, and increasing demand for fast food.
Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to rapid urbanization along with the increasing disposable income and standard of living is boosting the regional market value. The increasing usage of digital applications in the developing economies of the region owing to the affordable cost of data packs is further bolstering the regional market value.
Also, increasing investing activities and government initiatives in the region are also driving the market. For instance, in June 2023, The Delhi government is preparing to introduce a Cloud Kitchen Policy in the national capital. This policy aims to simplify licensing procedures for cloud kitchens by implementing a user-friendly single-window system through a digital platform. The objective of this initiative, as stated in an official release from the Chief Minister's Office, is to support independent food outlets and create numerous employment opportunities within the sector.
The major companies serving the Cloud kitchen market include: Kitchen United, Rebel Foods, DoorDash Kitchen, Zuul Kitchen, Keatz, Kitopi, Ghost Kitchen Orlando, Dahmakan, Starbucks (Star Kitchen), Cloud Kitchen, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, In February 2023, Cloud kitchen incubator Ghost Kitchens acquired celebrity chef Vicky Ratnani-owned gourmet cloud kitchen startup Speak Burgers for an undisclosed amount. The acquisition will enable Ghost Kitchens to foray into the premium segment with high spending power. As per the foodtech platform, the move is in line with its vision to create a basket of premium food delivery brands that operates on Swiggy and Zomato.