PUBLISHER: Orion Market Research | PRODUCT CODE: 1363943
PUBLISHER: Orion Market Research | PRODUCT CODE: 1363943
Title: Global Active Matrix Organic Light Emitting Diodes (AMOLED) Display Market Size, Share & Trends Analysis Report Market by Material (Polymer, Thin Film Transistor (TFT), and Micro-Light Emitting Diodes (LED)), by Display Type (Passive Matrix Organic Light Emitting Diodes (PMOLED)), Flexible, Transparent, and E-Ink), and by Application (Smartphones, Television, and Wearables)Forecast Period (2023-2030).
The global AMOLED display market is anticipated to grow at a considerable CAGR of 25% during the forecast period. Smartphones are the largest application for AMOLED displays, accounting for over 50% of the market. The increasing demand for smartphones is driving the growth of the AMOLED display market. Thus, several smartphone manufacturers are embedding AMOLED displays in cell phones to cater to the rising demand. For instance, the Samsung Galaxy S22 Ultra is a high-end smartphone that was released in February 2022. It has a 6.8-inch AMOLED display with a resolution of 1440 x 3088 pixels. The display is also capable of a 120Hz refresh rate, which provides smoother scrolling and animations. Some other popular smartphones with AMOLED displays include the iPhone 13 Pro, Google Pixel 6 Pro, and OnePlus 10 Pro. Such an increasing demand AMOLED displays is owing to its several advantages offered over traditional Liquid Crystal Displays (LCDs), such as-
As the demand for smartphones continues to grow, the demand for AMOLED displays is also expected to grow. This is good news for the AMOLED display market, as it will lead to increased investment in AMOLED display technology and lower prices for AMOLED displays.
There are continuous technological advancements in AMOLED display technology, such as the development of flexible AMOLED displays and transparent AMOLED displays. These technological advancements are also driving the growth of the AMOLED display market. For example-
The global AMOLED display market is segmented based on material, display type, and application. Based on material, the market is sub-segmented into polymer, TFT, and Micro- LED. Based on display type, the market is sub-segmented into PMOLED, flexible, transparent, and e-ink. Based on application, the market is sub-segmented into smartphones, televisions, and wearables.
The transparent AMOLED display is a new and innovative technology, and it is expected to be used in a variety of devices in the future. The Sony A8 OLED TV is a high-end TV that uses a 4K AMOLED display. The display has a wide color gamut and a high contrast ratio, which makes it ideal for watching HDR content. The A8 OLED TV is one of the best TVs on the market, and it is helping to drive the growth of the market for high-end TVs.
The consumer electronics segment is the largest segment in the global AMOLED display market, accounting for a market share of over 60% in 2022. This is attributed to the increasing demand for AMOLED displays in smartphones, tablets, laptops, and other consumer electronics devices. AMOLED displays offer a number of advantages over traditional LCD displays, such as higher contrast ratio, wider viewing angles, and deeper blacks. These advantages are making AMOLED displays increasingly popular in consumer electronics devices.
The global AMOLED display market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific region is growing rapidly and will continue to grow in future as well, this is because the Asia-Pacific region has registered the most number of users of AMOLED market and also that most of the manufacturing plants of AMOLED display are located in china, Japan, Taiwan, and others.
The North America Region is expected to grow at a significant rate and occupy a reasonable market share. This increase in the market share is all because the increasing demand of consumer electronics in the region and this region holds one of the major shares in demand of devices such as televisions, smartphones and many more. One more reason in this increase is in the rising adoption of automotive displays and also in the increasing investment in research and development.
The major companies serving the global AMOLED display market include Samsung Display, LG Display Co., Ltd., BOE Technology Group Co., Ltd., China Star Optoelectronics Technology (CSOT) Co., Ltd., and Japan Display Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in October 20220 a South Korean OLED display manufacturer developed an innovative machine to correct unavoidable errors in display production more quickly.