Global Hairbrush Market 2023-2030

Title:Global Hairbrush Market Size, Share & Trends Analysis Report by Type (Electric Brush, Manual Brush) by Sales Channel ( Offline, and Online )and by End-User (Men, and Women), Forecast Period (2023-2030).

The global hairbrush market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period (2023-2030). The market growth is attributed to factors such as changing hair styling trends. In order to cater the demand and preference of consumers the players are increasingly launching new products .For instance in January 2022, Vega has launched the new X-Star Hair Straightening Brush, VHSB-03 for brushing and straightening hair using thermo protect technology. This new product is part of the expansion of its present portfolio of personal care category products. With the all-new brush, It is the latest and most advanced addition to the current range of hair straightening brushes with anti-frizz, anti-scald, teeth with ceramic coating and thermo-protect technology. In addition to this features, the X-Star Hair Straightening Brush has a lightweight design and hair protection technology that styles the hair while safeguarding from heat damage.

Segmental Outlook

The global hairbrush market is segmented based on the type, sales channel, and end-user, Based on the type, the market is segmented into Electric brush, Manual brush. Based on sales channel, the marketed is segmented into offline and, online. Further, based on end-user, the market is segmented into men and women. Among the sales channel, online sub-segment is estimated to the growing demand for mobile phones enhanced the access to the internet is expected to drive hair brush market. Amazon and Flipkart, that offer cash on delivery, promotions, and free home delivery, are also expected to drive growth in the market.

The Electric Brush Sub-Segment is Anticipated to Hold a Prominent Share of the Global Hairbrush Market

Among the type, the electric brush sub-segment is expected to hold a prominent share of the global hairbrush market due to the growing demand for advanced and convenient hair styling tools. Electric hairbrushes are also known as heated brushes or hot brushes, they offer features such as ceramic technology with ionic, and rotating bristles, that can help to achieve desired hairstyles more easily and quickly. These brushes are particularly popular among consumers and it helps to shorten the time and takes to straighten hair and solutions for hair styling. Market players that highlight the importance of growing expenditure in the growth of technologically superior products such as electric brushes which provides the efficient result to customers. For instance, in July 2022, Philips announced the launch of its high-end hair styling equipment line in India. The Philips Hair Straightener 5000 Series Heated Straightening Brush with Ionic function (BHH885-10), Philips UV Protect Hair Straightener 7000 Series (BHS732-10), and Philips UV Protect Hair Dryer (BHD399-00) are among the new products.

Regional Outlook

The global hairbrush market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the North American region is anticipated to grow at a significant rate over the forecast period, owing to the rising demand for professional products such as Dyson and Misel - professional detangling hair brush.

Global Hairbrush Market Growth, by Region 2023-2030

Source: OMR Analysis

The Asia-Pacific Region is Expected to Hold Prominent Share in the Global Hairbrush Market

The Asia-Pacific region is expected to hold a prominent share in the hairbrush market, owing to disposable income, and affordable electric solution, whereas the professional division is expected to grow rapidly due to increased demand from salons. Competitors in the Asian-Pacific hair brush market are focusing on the adult female age group and China has significant market expansion prospects. The number of adopted female consumers with greater disposable income has increased, driving the rising demand for grooming products. For instance, in February 2022, Vega launched an all-new digital campaign to increase awareness around at home styling and DIY grooming solutions.

Market Players Outlook

The major companies serving the global Hairbrush market include Airmotion Pro, Conair LLC, Crave Naturals, Denman International Ltd., and Goody Products Inc. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2023, Rita Ora launched a range of hair tools in collaboration with Lidl with an affordable hair care range, including the Rita Ora 2 in-1 Volume Hair Drying Brush, that positioned as a budget-friendly alternative to the popular Dyson Airwrap.

The Report Covers:

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hairbrush market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.