PUBLISHER: Orion Market Research | PRODUCT CODE: 1270961
PUBLISHER: Orion Market Research | PRODUCT CODE: 1270961
The global stuffed animals & plush toys market size was valued at $8.3 billion in 2022, and is projected to reach $13.6 billion by 2030, registering a CAGR of 4.2% during the forecast period (2023-2030). A growing target population across the globe is expected to propel the market growth. The high impact of various cartoon shows and action movies also plays a key role in boosting the demand for stuffed animals and plush toys. In addition, rising demand for custom-made plush toys across the globe impels manufacturers to focus more on product innovation, thereby fueling market growth. Thus, constant product innovations, such as toys with advanced features such as GPS trackers and sensors, are projected to contribute to the product demand. Moreover, companies have undertaken several business strategies, such as M&A and partnerships. This will also positively impact the growth of this stuffed & plush toys market over the years to come.
The global stuffed animal & plush toys market is segmented based on product type and distribution channel. Based on the product type, the market is sub-segmented into traditional stuffed animals, cartoon toys, battery operated, action figures & model play, dolls & playsets, puppets, and others. Based on the distribution channel, the market is bifurcated into online, and offline. Among the product segment, the traditional stuffed animal sub-segment is expected to cater to a prominent market share over the forecast period.
The traditional stuffed animal segment is expected to hold a significant market share during the forecast period. The stuffed toys are more appealing and depicted as animals such as bears, elephants, rabbits, etc., which makes the infants and kids attach to them on a deeper level. They are usually classified based on their appearance, as they tend to be shaped like well-known creatures or objects. The teddy bear is the most commonly used stuffed animal found in households. For very young children, stuffed animals serve as objects of comfort. The toys make them feel safe and secure and can help them fall asleep and, therefore, are expected to witness considerable growth in the forecast period.
The global stuffed animal & plush toys market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater to a prominent growth over the forecast period, owing to the improved standards of living and rising disposable income levels in countries such as China and India. However, North America is expected to hold a prominent share of the global stuffed animal & plush toys market.
Among all regions, North America is expected to hold a prominent share of the global stuffed animal &plus h toys market over the forecast period. The primary factor bolstering the market growth includes the growing demand for different types of stuffed toys. Countries including the US and Canada are witnessing a tremendous rise in demand for custom-made stuffed and plush toys over the past few years. Such a factor has pushed regional market players to manufacture customized toys to gain traction of the consumer.
The major companies serving the global stuffed animal & plush toys market include The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Moonberg media company partnered with Jazwares company to create a kids toy line inspired by a 3D animated video series, CoComelon.