PUBLISHER: Orion Market Research | PRODUCT CODE: 1270952
PUBLISHER: Orion Market Research | PRODUCT CODE: 1270952
The global kids food and beverages market size was valued at $134.6 billion in 2022, and is projected to reach $213.9 billion by 2030, registering a CAGR of 6.0% during the forecast period (2023-2030). The primary factor propelling the growth of the global market for kids' food and beverages is the rise in family income globally. Likewise, engaging commercials that target specific age groups and cross-cultural impact through digital media have helped in market expansion. Given how much advertising contributes to the success of kids' products, many players have made it their primary marketing approach. As a result, governments all over the world are passing laws that restrict children's food advertising and promotion based on deceptive marketing goals. At present, both high- and low-income countries are witnessing an increase in the percentage of children under the age of five who are overweight, which is alarming. This is expected to limit the market in the future.
The global kids food and beverages market is segmented based on the product type, age group, and distribution channel. Based on the product type, the market is segmented into bakery products, fruits and vegetables, dairy products, beverages, cereals and grains, snacks, and others. Based on age group, the market is segmented into 2 to 3 years, 4 to 8 years, 9 to 13 years, and 14 to 18 years. Further, on the basis of category, the market is sub-segmented into organic, conventional, and others. On the basis of distribution channel, the market is segmented into online and offline. Among the distribution channel segment, the online sub-segment is expected to hold a prominent share of the market owing to the increasing use of smartphones powered by the internet.
Although kids' food and beverages are readily available in almost every region and every store, the deep penetration of the internet has powered the growth of the market further. Online shopping provides an ease to the customers to select from a range of domestic and foreign varieties. Online distribution has increased significantly, especially after the pandemic, and with the ever-increasing use of smartphones powered by the internet, the kids' food and beverage market stands are expected to boost further. With the advancement, companies have now developed food and beverage-specific websites and applications to aid the tedious process of selecting a specific category. This includes famous sites such as Big Basket, Swiggy Instamart, and others.
The global kids food and beverages market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period. The growth is supported due to the rapidly rising population in countries such as China and India. However, the North American region is projected to experience considerable growth in the kids food and beverages market.
The Asia-Pacific region dominated the global kids food and beverages market. The region is expected to maintain its position over the forecast period. This can be attributed to increasing awareness among consumers regarding a healthy diet, rising expenditure on child nutrition by government and private organizations, as well as an increase in spending power of consumers. Asia Pacific is anticipated to witness significant growth over the next eight years owing to changing consumer preferences towards healthier foods along with growing disposable income levels of consumers coupled with rapid urbanization in emerging countries such as China and India. Furthermore, an increase in birth rates has resulted into increased demand for baby food products which will drive regional growth further on account of shifting preference from sugary drinks towards milk-based beverages among children coupled with parents concerns regarding their child's health.
The major companies serving the global kids food and beverages market include Lifeway Foods Inc., McKee Foods Corporation, Nestle S.A., PepsiCo Inc, The Kraft Heinz Company, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.