Global School Assessment Tools Market 2023-2030

The global school assessment tools market is anticipated to grow at a CAGR of 14.0% during the forecast period. The market is growing because schools are looking for effective, efficient, and innovative ways to measure and support student learning outcomes. The demand for assessment tools that can help schools meet state and federal standards, personalize learning, and identify students with learning disabilities is driving growth in the market. Education institutions are understanding the need for such tools and are collaborating with assessment tool providers to improve their students' learning experiences. For instance, in September 2022, Anthology announced that BYU-Pathway Worldwide, an online institution with almost 60,000 learners, will be using two of Anthology's key solutions, Anthology Student and Anthology Reach. These solutions will provide data-informed experiences to learners and will support the institution's growth.

Segmental Outlook:

The global school assessment tools market is segmented by type and application. Based on type, the market is sub-segmented into formative, interim, diagnostic, and summative. Based on application, the market is sub-segmented into secondary education and elementary education. Among these, elementary education tends to make more use of formative assessments, as these can help teachers monitor student progress and provide ongoing feedback and support. Formative assessments are often used in the early grades to build foundational skills in areas such as reading, writing, and math.

The Formative Segment Holds a Prominent Share in the Global School Assessment Tools Market

Based on type, the market is sub-segmented into formative, interim, diagnostic, and summative. Among these, the formative segment is expected to hold the largest share of the market. Formative assessments are used frequently throughout the learning process to provide ongoing feedback to students and inform instructional decisions. They are often informal and can take many forms, such as classroom discussions, quizzes, or exit tickets.

Regional Outlook:

The global school assessment tools market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share. However, Asia-Pacific is predicted to be the leading region for the market in the coming years owing to its growing population and school enrollment activities. For instance, according to the Asian Development Bank, since 2018, nine out of 10 Asian and Pacific children have been enrolled in elementary education.

The North American Region is Expected to Dominate the Global School Assessment Tools Market

The region's school assessment tools market is growing, mainly due to the growing elementary and secondary student enrollments. According to the National Center for Education Statistics data published in 2023, the total number of students enrolled in US public elementary and secondary schools in the fall of 2022 was 49.9 million. In 2021, the number was 49.5 million, of which 34 million attended prekindergarten through grade 8, and 15.4 million attended grades 9-12. Additionally, the region has some major companies, such as Texthelp Ltd., Socrative, and others, that are assisting the market's growth by expanding their services. In January 2022, Texthelp, a global pioneer in literacy and accessibility technology, announced plans to acquire Don Johnston Inc.'s Education Technology Division, a premier assistive technology and special education curriculum. The Texthelp Group, in collaboration with Don Johnston Inc.'s pioneering SaaS-based solutions, will become the global leader in assistive technology tools for schools and workplaces.

Market Players Outlook:

The major companies serving the global school assessment tools market include Renaissance Learning, Inc., ProProfs.com, Instructure, Inc., Anthology, Inc., Kahoot!, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Anthology, a major provider of education solutions that support the full student lifecycle, announced the release of an entirely new edition of the Blackboard® Learn mobile application. The new app is built on Learn Ultra's responsive web design and includes all of the new features that have been released for Learn Ultra's desktop version, giving a learning platform with a more customized experience from any device.

Product Code: OMR2027288

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight and Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis
- 3.1.1. Overview
- 3.1.2. Financial Analysis
- 3.1.3. SWOT Analysis
- 3.1.4. Recent Developments
3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global School Assessment Tools Market by Type
- 4.1.1. Formative
- 4.1.2. Interim
- 4.1.3. Diagnostic
- 4.1.4. Summative
4.2. Global School Assessment Tools Market by Application
- 4.2.1. Secondary Education
- 4.2.2. Elementary Education

5. Regional Analysis

5.1. North America
- 5.1.1. US
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Renaissance Learning, Inc.
6.2. ProProfs.com
6.3. Instructure, Inc.
6.4. Anthology Inc.
6.5. Kahoot!
6.6. ExamSoft Worldwide LLC
6.7. John Wiley & Sons, Inc.
6.8. HighMatch, LLC
6.9. ClassMarker Pty Ltd.
6.10. Nearpod Inc.
6.11. Aptibyte LLC
6.12. ASSISTments Teacher
6.13. EDpuzzle Inc.
6.14. Flipgrid, Inc.
6.15. Formative
6.16. Discovery Education, Inc.