Meal Kit Delivery Services Market 2022-2028

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Title:Global Meal Kit Delivery Services Market Size, Share & Trends Analysis Report by Offering (Heat & Eat, and Cook & Eat), by Service (Single and Multiple), by Meal Type (Vegan, Vegetarian, and Non-vegetarian), and by Platform (Online Platform and Offline Platform) Forecast Period (2022-2028).

The global meal kit delivery services market is anticipated to grow at a considerable CAGR of 8.1% during the forecast period. The growing preference for home-cooked food among millennials especially among students is a major factor contributing to the growth of the meal kit delivery services market. This increasing preference is attributed due to the benefits of homemade meals in comparison with takeouts and home delivery services. Homemade meals are more economical as it saves time and money and reduces food wastage. Meal kits eliminate food wastage as they come with the exact amount of ingredients required to feed a specific number of people. Attributing to these aforementioned benefits, market players are expanding their services by adding quick and easy vegetarian, low-calorie diet meal kit services. For instance, in March 2021, Sodexo announced a partnership with HelloFresh to offer delivery of HelloFresh and EveryPlate meal kits to students at more than 300 US colleges and universities. Through Sodexo's BiteU app, students can pre-select, order, and schedule meal kits for delivery from an extensive rotating weekly menu. EveryPlate offers an ever-changing menu of chef-curated recipes with vegetarian and gourmet options. Meal kits arrive with fresh, pre-measured ingredients, step-by-step instructions, and all the necessary tools to get dinner together in 30 minutes or less.

The global meal kit delivery services market is segmented based on the offering, service, meal type, and platform. Based on the offering, the market is segmented into heat & eat, and cook & eat. Based on the service, the market is sub-segmented into single, and multiple. Based on meal type, the market is segmented into vegan, vegetarian and non-vegetarian. Further, based on the platform the market is categorized into the online platform and offline platform. Among the meal type, the vegan segment is anticipated to grow at a considerable rate over the forecast period. Due to the increasing vegan population across the globe, the segment is anticipated to grow rapidly. Changing consumer preferences due to the growing prevalence of lactose intolerance and various food allergies is inclining them towards vegan and plant-based food. This increasing consumption of vegan food among health and diet-conscious people is encouraging market players to expand their meal offerings to include vegan meals. For instance, in July 2021, Hello Fresh announced that it is expanding its vegan offerings in Australia through a new partnership with Fenn Foods. Fenn Foods will be supplying vEEF, its carbon neutral certified, plant-based mince. Hello Fresh will be utilizing the plant-based meat from Fenn Foods as an ingredient in their 'Chilli Cin Carne' recipe. The move by Hello Fresh confirms the rising demand for plant-based options, along with setting the standard for other meal delivery services.

Geographically, the global meal kit delivery services market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Europe is anticipated to hold a considerable share in the global meal kit delivery services market owing to the growing demand for vegan food products in this region. According to a 2019 survey by Ipsos Mori, commissioned by The Vegan Society, in Great Britain, there has been an increase in the vegan population from 150,000 or 0.25% in 2014 to 600,000 vegans or 1.16% in 2019. More people are opting for a compassionate lifestyle and more vegan offerings due to health benefits. This increasing demand for vegan and plant-based food is fueling the growth of vegan meal kit delivery services in Europe.

The major companies serving the global meal kit delivery services market include Blue Apron, LLC, Freshly Inc., Fresh Prep Foods Inc., Grocery Delivery E-Services USA, INC. dba HelloFresh, The Kroger Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2021, meal kit delivery operator HelloFresh introduced a new format with the launch of HelloFresh Market, an online store offering a range of new meal add-ons. The new options include ready-to-heat meals, snacks, desserts, sides, and much more across the US.

Research Methodology

The market study of the global meal kit delivery services market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

Financial reports of companies involved in the market.

Whitepapers, research papers, and news blogs.

Company websites and their product catalog.

The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

Global Meal Kit Delivery Services Market Research and Analysis by Offering.
Global Meal Kit Delivery Services Market Research and Analysis by Service.
Global Meal Kit Delivery Services Market Research and Analysis by Meal Type.
Global Meal Kit Delivery Services Market Research and Analysis by Platform.

The Report Covers:

Comprehensive research methodology of the global meal kit delivery services market.
This report also includes a detailed and extensive market overview with key analyst insights.
An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
Analysis of regional regulations and other government policies impacting the global meal kit delivery services market.
Insights about market determinants that are stimulating the global meal kit delivery services market.
Detailed and extensive market segments with the regional distribution of forecasted revenues.
Extensive profiles and recent developments of market players.

Product Code: OMR2026816

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segmentation
- 1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendation
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis
3.2. Blue Apron, LLC
- 3.2.1. Overview
- 3.2.2. Financial Analysis
- 3.2.3. SWOT Analysis
- 3.2.4. Recent Development
3.3. Freshly Inc.
- 3.3.1. Overview
- 3.3.2. Financial Analysis
- 3.3.3. SWOT Analysis
- 3.3.4. Recent Development
3.4. Fresh Prep Foods Inc.
- 3.4.1. Overview
- 3.4.2. Financial Analysis
- 3.4.3. SWOT Analysis
- 3.4.4. Recent Development
3.5. Grocery Delivery E-Services USA, INC. dba HelloFresh
- 3.5.1. Overview
- 3.5.2. Financial Analysis
- 3.5.3. SWOT Analysis
- 3.5.4. Recent Development
3.6. The Kroger Co.
- 3.6.1. Overview
- 3.6.2. Financial Analysis
- 3.6.3. SWOT Analysis
- 3.6.4. Recent Development
3.7. Key Strategy Analysis

4. Market Segmentation

4.1. Global Meal Kit Delivery Services Market by Offering
- 4.1.1. Heat & Eat
- 4.1.2. Cook & Eat
4.2. Global Meal Kit Delivery Services Market by Service
- 4.2.1. Single
- 4.2.2. Multiple
4.3. Global Meal Kit Delivery Services Market by Meal Type
- 4.3.1. Vegan
- 4.3.2. Vegetarian
- 4.3.3. Non-vegetarian
4.4. Global Meal Kit Delivery Services Market by Platform
- 4.4.1. Online
- 4.4.2. Offline

5. Regional Analysis

5.1. North America
- 5.1.1. United States
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Daily Harvest
6.2. DigitalFoodLab
6.3. Dinnerly (MMM Consumer Brands Inc.)
6.4. Fit Food Club
6.5. Fresh Direct, LLC
6.6. Fresh N' Lean
6.7. FUUD
6.8. Global Belly
6.9. Gobble, Inc.
6.10. Grocery Delivery E-Services USA, INC. dba EveryPlate
6.11. Hack Things, LLC (Crowd Cow)
6.12. Home Chef
6.13. Hungryroot
6.14. Imperfect Foods, Inc.
6.15. Marley Spoon (MMM Consumer Brands Inc.)
6.16. Panda Plates Inc. d/b/a Yumble
6.17. Romaine Empire, Inc, d/b/a (Farmer's Fridge)
6.18. Sakara Life, Inc.
6.19. Snap Kitchen Investments, LLC
6.20. Splendid Spoon
6.21. Sun Basket, Inc.
6.22. The Purple Carrot
6.23. Veestro, Inc.