Teeth Whitening Products Market 2022-2028

Description

List of Tables

Title:Global Teeth Whitening Products Market Size, Share and Trends Analysis Report, By Product (Whitening Toothpaste, Whitening Gels and Strips, Teeth Whitening Devices, Whitening Dental Floss, Whitening Rinses, and Others), By Distribution Channel (Offline Sales and Online Sales), Forecast Period (2022-2028).

The global teeth whitening products market is expected to grow at a CAGR of 5.2% during the forecast period. Growing consciousness and awareness regarding oral health and hygiene and easy availability of teeth whitening products are some factors boosting the growth of the market. Teeth whitening products are trouble-free and non-invasive treatments that effectively change the color of the tooth enamel. Easy availability of teeth whitening products such as toothpaste, floss, and strips through both online and offline platforms has increased their adoption and positively impacted the market growth. The continuous product innovations and launches by key players are further expected to propel the overall demand for teeth whitening products. For instance, in August 2020, Colgate Optic White launched a new Colgate Optic White Overnight Teeth Whitening Pen. The company claims that its advanced whitening technology, which is powered by hydrogen peroxide, removes 15 years of stains in just a week. This whitening pen offers an easy application that the users can effortlessly use during their at-home beauty routine

Key players in the market are inclining toward introducing easy-to-use at-home teeth whitening kits which are increasing the adoption of teeth whitening products at home. For instance, Unilever has developed a whitening kit for teeth that combines a film containing a photosensitizer and an actinic light source for simple use at home. The company in its international patent conveys that the invention offered a simple and efficient means for consumers to whiten teeth at home. Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Asia-Pacific is anticipated to hold a potential share in the global teeth whitening products market owing to the rising dental care awareness and easy availability of teeth whitening OTC products in this region. Moreover, the availability of low-cost and affordable oral care products is another factor attracting the demand for teeth whitening products in the region.

The major companies operating in the global teeth whitening products market include Unilever plc, Johnson & Johnson Services, Inc., Colgate-Palmolive Co., GlaxoSmithKline plc., and Proctor & Gamble Co. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in September 2020, Crest launched its first-ever leave-on teeth whitening treatment after nearly 20 years in the making. The treatment features two varieties - with Built-in Applicator for On the Go and with Wand Applicator. Crest Whitening Emulsions start working instantly to deliver 5X more active hydrogen peroxide, whitening teeth with virtually no sensitivity owing to its water-resistant hydrating base.

Research Methodology

The market study of the global teeth whitening products market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary End Users Include

Financial reports of companies involved in the market.

Whitepapers, research papers, and news blogs.

Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

Global Teeth Whitening Products Market Research and Analysis by Product
Global Teeth Whitening Products Market Research and Analysis by Distribution Channel

The Report Covers:

Comprehensive research methodology of the global teeth whitening products market.
This report also includes a detailed and extensive market overview with key analyst insights.
An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
Analysis of regional regulations and other government policies impacting the global teeth whitening products market.
Insights about market determinants that are stimulating the global teeth whitening products market.
Detailed and extensive market segments with the regional distribution of forecasted revenues.
Extensive profiles and recent developments of market players.

Product Code: OMR2026787

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Recovery Scenario of Global Teeth Whitening Products Market
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. Unilever plc
- 3.1.1. Overview
- 3.1.2. Financial Analysis
- 3.1.3. SWOT Analysis
- 3.1.4. Recent Developments
3.2. Johnson & Johnson Services, Inc.
- 3.2.1. Overview
- 3.2.2. Financial Analysis
- 3.2.3. SWOT Analysis
- 3.2.4. Recent Developments
3.3. Colgate-Palmolive Co.
- 3.3.1. Overview
- 3.3.2. Financial Analysis
- 3.3.3. SWOT Analysis
- 3.3.4. Recent Developments
3.4. GlaxoSmithKline plc.
- 3.4.1. Overview
- 3.4.2. Financial Analysis
- 3.4.3. SWOT Analysis
- 3.4.4. Recent Developments
3.5. Proctor & Gamble Co.
- 3.5.1. Overview
- 3.5.2. Financial Analysis
- 3.5.3. SWOT Analysis
- 3.5.4. Recent Developments
3.6. Key Strategy Analysis

4. Market Segmentation

4.1. Global Teeth Whitening Products Market by Product
- 4.1.1. Whitening Toothpaste
- 4.1.2. Whitening Gels and Strips
- 4.1.3. Teeth Whitening Devices
- 4.1.4. Whitening Dental Floss
- 4.1.5. Whitening Rinses
- 4.1.6. Others (Teeth Whitening Powder and Teeth Whitening Gum)
4.2. Global Teeth Whitening Products Market by Distribution Channel
- 4.2.1. Online Sales
- 4.2.2. Offline Sales

5. Regional Analysis

5.1. North America
- 5.1.1. United States
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Beaming White, LLC
6.2. Brodie & Stone International plc
6.3. Cavex Holland BV
6.4. DaVinci Teeth Whitening
6.5. Dentsply Sirona Inc.
6.6. Evonik Industries AG
6.7. Global Dents Inc.
6.8. GLO Science LLC
6.9. GoSmile, LLC
6.10. Hello Products, LLC
6.11. Henkel AG & Co. KGaA
6.12. Himalaya Wellness Co.
6.13. Kulzer GmbH.
6.14. Pearl Drops (Church & Dwight (Australia) Pty Ltd)
6.15. Smile Lab Sweden AB
6.16. Sunshine Health Products, Inc.
6.17. Supersmile
6.18. Ultradent Products, Inc.
6.19. WHITEsmile GmbH