PUBLISHER: Orion Market Research | PRODUCT CODE: 1215625
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215625
Title:Global Garment Steamer Market Size, Share & Trends Analysis Report by Product Type (Handheld Steamer, and Upright Steamer), By End-Use (Household, and Commercial), and By Distribution Channel (Online Store, and Offline Store) Forecast Period (2022-2028).
The global garment steamer market is anticipated to grow at a substantial CAGR of 5.7% during the forecast period. Garment steamers are user-friendly, lightweight, and designed to handle different types of fabrics and garments. They are available in different sizes, price ranges, and features and are ideal for delicate materials and attires. The changing preference of people towards convenient household appliances due to the increasing working population is bolstering the demand for garment steamers in the market. According to the US Bureau of Labor Statistics, the percentage of the civilian noninstitutional population employed in 2021 is 58.4% compared to 58.6% in 2013. Convenient household appliances such as garment steamers help working professionals get through their hectic routines. The working population is now increasingly striving for garment steamers over traditional irons to save time and effort in maintaining the garments. Due to this increasing adoption of garment steamers among the working population, manufacturers are inclining their efforts into introducing innovative garment steamers with high power and additional features. For instance, in November 2020, Xiaomi officially launched a product named MIJIA Pressurized Steam Garment Ironing Machine at an affordable retail price. The MIJIA Pressurized Steam Garment Ironing Machine uses a pump pressure of up to 500kPa and the entire machine has a high power of 2200W. MIJIA Steam Iron Machine is equipped with an integrated adjustable ironing board, a 2L water tank, a built-in water shortage protection function, and a water temperature detection sensor.
The global garment steamer market is segmented based on product type, end-use, and distribution channel. Based on the product type, the market is segmented into the handheld steamer and upright Steamer. Based on the end-use, the market is sub-segmented into the household, and commercial. Further, based on distribution channels, the market is sub-segmented into an online store and an offline store. Based on end-use, the commercial segment is anticipated to cater to prominent growth over the forecast period. Garment steamer for commercial use includes the fashion industry, department stores, hotels and restaurants, and others. Vendors in the fashion industry are anticipated to introduce several suitable devices for making the fabric more appealing/presentable to consumers and with advances in technology these appliances are gaining significant demand among fashion collectors. Moreover, garment steamers are widely by the commercial sector, but in recent times have been attracting popularity among households as well.
Geographically, the global garment steamer market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Asia-Pacific is anticipated to hold a considerable share in the global garment steamer market owing to the increasing urbanization rate and household income. Growing family income and population growth rate among the working class is encouraging household expenditure on appliances and expansion of home care appliances in this region. According to Catalyst.org India's economy is growing with the working-age population expected to climb to over 800 million people by 2050. Moreover, changing lifestyle preferences among consumers and the rapidly increasing working women population are fueling the demand for advanced home appliances.
The major companies serving the global garment steamer market include Fridja Ltd, Jiffy Steamer Company, LLC, Koninklijke Philips N.V, Panasonic Marketing Middle East & Africa FZE, TEFAL S.A.S, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Steamery, a Swedish clothing care company expanded its product portfolio by the launch of an innovation, the Cirrus No.3 Iron Steamer. The product is a unique hybrid of iron and a steamer and comes with a sophisticated design, state-of-the-art features, and high performance.
Research Methodology
The market study of the global garment steamer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: