PUBLISHER: Northern Sky Research, LLC | PRODUCT CODE: 1255284
PUBLISHER: Northern Sky Research, LLC | PRODUCT CODE: 1255284
Starlink is THE conversation happening across the maritime industry. End-users are looking to understand the opportunities the service can unlock within their organization. Service providers are wondering if Starlink is a the threat or opportunity. Everyone is looking to understand if Starlink is friend or foe.
This strategy report focuses on how maritime service providers can survive and thrive with Starlink. Since its launch in Q3-2022 to Q1-23, NSR is tracking a 184% increase in the number of vessels under trial by public announcements. Should all these trials convert into production networks, then Starlink is on track for one of the fastest adoption rates ever seen in the maritime SATCOM market.
In short - Maritime Service Providers cannot afford to have a Starlink Strategy. Ignoring the enthusiasm and momentum is no longer viable. Instead, they must chart a path which manages internal revenue streams alongside customer expectations. Bottom line, the metrics of success for Maritime Service Providers are on the cusp of an evolution.
"SATCOM service providers should not compete with Starlink but try to implement it within their service portfolio; they should step away from providing solely connectivity and focus on other revenue generating services such as support or value-added applications."
The release of Starlink's maritime services inevitably disturbs the maritime connectivity market. Many SATCOM service providers are unclear as to if and how they should compete with Starlink within the maritime industry.