Innovation in CHC 2025

Revised and improved for 2025, Nicholas Hall's annual Innovation in CHC report will still feature its unique showcase of 100 key innovations from the past year, as well as the latest ingredients and delivery format trends in the consumer healthcare industry, while also adding new features such as a retrospective on the sales performance of past 3 and 4-star innovations and a new "innovation index".

We will also be offering a more in-depth analysis of new product activity by region, country and leading marketer, and exploring what the future might hold in terms of CHC innovation at a category level.

Innovation Showcase: 100 key innovations in 2024

Showcasing the best CHC innovation of the past year, including:

Delivery Format Trends

Highlighting 5 major delivery format trends in the CHC market, including:

Ingredient Trends

Highlighting 10 major ingredient, flavour and labelling trends in the CHC market, including:

Innovation by Marketer (improved coverage in 2025!)

Reviewing innovation by the leading global CHC marketers and some of the smaller companies driving new product activity in the industry

Innovation by Region & Country

Analysing innovation trends by region (North America, Latin America, Europe and Asia-Pacific), while also taking a closer look at each of the 21 countries tracked by CHC New Products Tracker, including our new 2025 addition of Thailand

Summary, Retrospective & Future Trends

Summarising the major global new product trends in 2024, the report also rounds up the latest Rx-to-OTC switch activity and most recent advances in consumer health technology. For the first time, we will also be offering a restrospective on the sales performance of prior 3 and 4-star innovations, while also looking to the future with new product trend forecasts integrated into the category sections of the innovation showcase.