Sexual Health & Fertility

Table of Contents

Overview

Contraception

Daily Oral Contraception

• Geographic availability widening
• Breakdown of key ingredients
• Launch activity increasing in China
• Government birth control schemes key in Thailand
• Bayer's For Her campaigns reshape sexual health A+P
• Category reviving in S Korea thanks to successful launches
• Gradual moves towards regulatory reform in other markets
• UK growing well from small base
• Opill opens up US daily OC market
• High growth potential in long term

Emergency Hormonal Contraception

• Mature category sustains growth after pandemic-related spike
• Regulatory status still under debate in certain markets
• While Foundation dominates in USA, new launches perform well
• Yuting's strong position in China a product of continuing A+P
• India dynamic, although sees little marketer activity
• UK growing well, with low-cost options particularly popular
• Generic competition a significant factor across other European markets
• Education helps drive growth in underdeveloped markets
• As worldwide availability continues to expand, CHC growth is likely

Condoms

• Limited scope for innovation in established category
• In USA, leading marketers focus on sexual gratification
• Lower tier in USA sees focus on personalisation and sustainability
• Durex positions itself as socially-conscious brand
• Family planning schemes expanding in France
• Billy Boy focuses on safe sex in Germany with novel app
• Female condoms market growing in size

Fertility & Pregnancy

Pregnancy & Ovulation Tests

• Testing is becoming easier and more comprehensive
• Clearblue continues to dominate in USA
• Clearblue leads in UK by a wide margin
• Mexico sees strong growth from mid tier
• Low-cost options common in France
• Most brands see sales fall in Germany
• Novel positioning for new entrant to Indian market
• NPD: At-home pregnancy test via blood testing
• NPD: Saliva-based pregnancy test
• NPD: Blood test equivalent hormone tracker
• Conception aids for unexplained infertility
• Diagnostic fertility tests aimed at men

Pregnancy Vitamins

• Brands evolving to meet consumer needs
• US growth driven primarily by NPD
• Naturally-formulated options popular NPD trend in USA
• Shift to men's preconception health and infertility issues
• NPD focuses on overall wellness in pregnancy and postpartum
• New entrants increase competition in US market
• Declining birth rate poses a challenge in China
• China's NPD trending towards supplements for fertility issues
• Exeltis dominates Mexican market
• Brazilian NPD focuses on both partners' health at conception
• Natele benefits from shift to food supplement status
• Clinically-supported brands preferred in Italy
• Trends & developments in other markets
• NPD developments from around the world
• Outlook, forecast & opportunities

FemTech

• Inequalities still exist in women's health
• Clue has expanded its women's health partnerships
• Thermal therapy device Embr Wave embraces predictive AI
• Versalie is Kenvue's "One-Stop-Shop for Menopause Support"
• Samphire's Nettle offers innovative solution to menstrual pain
• Dynamic FemTech company Mira enters menopause segment
• Unfabled redefines women's health e-commerce
• Sexual products retailer VUSH extends into wellness via TENS device
• Roundup of new and upcoming FemTech activity

Sexual Health Problems

Erectile Dysfunction

• High potential for condition afflicting significant number of men
• The CHC story so far...
• How big can the OTC ED market become?
• Poland sees double-digit expansion of its established ED market
• UK market expanded via switch of Cialis
• Eroxon offers ED sufferers a topical alternative
• "Male vitality" supplements provide VMS alternative

Premature Ejaculation

• Under-discussed condition needs more CHC options
• EU-wide switch created new OTC segment in several markets

Female Sexual Dysfunction

• Complex condition still not fully understood
• Treatment options have made limited advances
• Launch activity focuses on supplements
• Other NPD & prospects

STDs

• Treatment likely to remain Rx but self-testing a growing segment
• Growing range of self-test kits for various STDs hitting global markets
• Small range of CH products positioned for relief of STD symptoms
• Increasing launch activity in HPV care

Intimate Care

• Feminine intimate care category has increasing visibility
• Strong potential for FIC in China, although Western brands face difficult task
• FIC increasingly competitive in USA
• FIC struggling for sustained growth in France
• Italian FIC marketers focus on women's health issues
• Consumer education a key feature of German
• FIC market
• FIC dynamic in Mexico, but growth expected to slow in future
• Brazil to be a star future performer in FIC?
• Polish FIC market posts healthy growth
• Steady growth predicted globally for FIC
• VYI brands increasingly moving into intimate health space
• Increasing numbers of probiotics entering intimate care market
• Male intimate care expanding

Menstruation

Period Pain

• Impact of menstrual pain on women's lives gradually being acknowledged
• CHC market primarily medicated pain relief, but most NPD is non-medicated
• Among analgesics, options for period pain form sizeable and growing segment
• Leading brands globally mostly outpacing core systemic analgesics market
• USA sees impressive growth for dedicated period pain options
• Midol given new lease of life following brand relaunch
• Start-up Semaine finds new approach to period pain and other issues
• Brazil benefits from high levels of brand activity including NPD and A+P
• Japan bolsters established segment with NPD and empathetic A+P
• Mexico sees category expand as brands make good use of social media
• UK sees launch activity expand category as demand grows
• Maxwellia aims to improve healthcare for women via groundbreaking NPD
• India goes beyond topical options with key systemic launch
• China's TCM-dominated market expands with dedicated options
• Developments in other markets point to promising future

PMS

• What is PMS?
• Key ingredients in PMS supplements
• Roundup of recent launch activity

Menopause

• Herbal menopause supplements in need of innovation
• Research into post-menopausal bone loss solutions continues
• New launch in menopause diagnostics from Clearblue
• Range of treatment options beyond herbal menopause supplements expanding
• TCMs dominate Chinese menopause market
• US herbal menopause supplements struggling for growth despite NPD
• Category active in Japan as women's health is a hot topic
• Sales in Europe may be boosted by attempts to break taboos
• Mexico growing well despite limited consumer promotion
• Small Brazilian market to expand?
• Breaking down barriers key to future growth