India Air Fryer Market Assessment, By Product Type, By Device Type, By End-user, By Distribution Channel, By Price Range, By Wattage, By Capacity, By Region, Opportunities and Forecast, FY2018-FY2032F

India air fryer market is projected to witness a CAGR of 5.92% during the forecast period FY2025-FY2032, growing from USD 203.19 million in FY2024 to USD 321.90 million in FY2032. The Indian air fryer market has experienced robust growth and is expected to maintain its momentum with growing demand across the country, in years to come.

Although air fryers forayed into India over a decade ago, they have gained traction over the past few years, and the growth will only expedite in the years ahead. The proliferation can be ascribed to the convergence of health trends, technological advancements, sustainable choices, and changing consumer preferences. As a revolutionary kitchen appliance, air fryers have become popular for providing healthier cooking alternatives by reducing oil consumption by up to 80%. The demand is further accelerated by urbanization, rising disposable incomes, and a growing palate for convenience-centered and multi-functional appliances.

Once perceived as a luxury, air fryers have transitioned into a mainstream appliance. The credit for this goes to the health-conscious demographic that looks for cooking alternatives without sacrificing taste or convenience.

Leading Indian brands such as Havells, Prestige, and Inalsa, along with global players such as Philips, have changed the game with their groundbreaking innovations and advanced features, creating fierce competition within the industry.

For example, Philips Smart Air Fryer enables users to monitor cooking progress through their smartphone app, while Havells' Profile Digi air fryer offers intuitive digital displays and programmable

Rising Health Consciousness and Lifestyle Changes Augmenting Air Fryers Growth

India is cherished for its diverse, soulful delights from across the country, but this love for food often brings health concerns to the table.

A 2024 study, based on three years of health tests by a diagnostics firm, Healthians, revealed that an alarming 31% of Indians battle with high cholesterol, with more prevalence among the age group 34-54, accounting for 34.5% of all cases, and Kerela leading the charts at 63%. This alarming rise is persuading consumers to make a positive shift toward a conscious lifestyle comprising good eating habits, exercise, stress management, and more.

Not just cholesterol, there are increasing concerns over obesity, diabetes, and heart diseases in India. Therefore, consumer behavior is undergoing a seismic shift; some consumers are already mindful, and some who suffer from diseases are now making the necessary tweaks. While the pandemic catalyzed the consumer shift toward home-cooked and healthy meals, millennials and Gen Z have taken a front seat for adoption owing to their preference for a fitness-first lifestyle.

The unique thing in India is that air fryers have created a niche that enables oil-free or minimal-oil versions of crispy snacks such as poori, samosa, and pakora (traditionally fried), resonating particularly with urban households.

As consumers seek healthier cooking solutions, air fryers have become a staple in most households, overshadowing traditional cooking methods, and promising guilt-free indulgence with the best of both worlds - taste, and health.

Magnifying Penetration of E-commerce Platforms Accelerating the Access to Air Fryers

E-commerce has swiftly entered our lives, and its impact is massive. The expansion of e-commerce has revamped the Indian air fryer market by making premium kitchen appliances readily available across diverse regions. Mediums such as Flipkart and Amazon offer a suite of air fryer brands, ranging from budget-friendly to high-end options, ensuring affordability and variety for consumers.

Additionally, features like no-cost EMIs, heavy discounts, cashback offers, and extended warranties not only captivate consumers but have countered financial barriers to purchase, especially in Tier II and Tier III cities.

For instance, during festive sales such as Flipkart's Big Billion Days or Amazon's Great Indian Festival, air fryers consistently rank among the top-selling appliances, highlighting the mushrooming demand in this category.

During the Amazon Great Indian Festival 2024, Amazon emphasized the damaging effects of frying and promoted the use of Air fryers. Shoppers availed heavy discounts of up to 70% on a wide range of kitchen appliances, including air fryers from brands such as Philips and Prestige.

Residential Segment Dominates India Air Fryer Market

As Indian households give precedence to health-focused cooking alternatives, the residential segment dominates a bigger chunk of India air fryer market. However, the commercial segment is closely following in the footsteps of the residential segment. With the surging penetration of food-service providers encompassing cafes, quick-service restaurants, hotels, and cloud kitchens, clubbed with the fast-growing trend of healthy eating, it is a lucrative opportunity for air fryer makers to foray into the segment and reap the rewards.

The overall growth of air fryers is primarily attributed to the rising popularity of air fryers equipped with out-of-the-box technologies that promote healthier cooking options, along with utmost convenience and comfort.

In 2024, Usha International launched a commercial ad campaign themed "Crafted for your Lifestyle," emphasizing how the brand addressed and caters to today's modern and fast-paced needs. The campaign showcased the Usha iChef Air Fryers, resonating with individuals seeking a healthy diet while combatting the challenge of preparing meals quickly and conveniently.

Future Market Scenario (FY2025 - FY2032F)

There will likely be continued integration of features like AI and voice assistant compatibility, enabling an easy and hands-free cooking experience.

With growing environmental concerns, there will be an influx of more eco-friendly materials and sustainable designs to attract eco-conscious consumers.

Personalized cooking will emerge as a significant innovation by leveraging data-driven insights to suggest recipes and auto-adjust cooking preferences based on user preferences.

A priority focus on regional cuisine adaptation, customized to Indian cooking styles, such as making dosas, rotis, or frying pakoras with minimal oil.

Key Players Landscape and Outlook

India's air fryer market is characterized by disruptive innovation from all brands. From wi-fi connectivity and app control to dual basket and lid-based designs, manufacturers are going all out to provide the best products to customers. Additionally, there is a heightening focus on multifunctionality, smart technology integration, product diversification, and user-friendly designs to enhance customer experience and nurture the trajectory of India air fryer market.

In April 2024, Philips launched its limited-edition Signature Series Airfryer in India, embodying Smart Sensing, Rapid Air, and Fat Removal Technology along with an XXL capacity among other features. The campaign featured Orhan Awatramani (Orry), and celebrity chef Ranveer Brar, who humorously showcased its ease of use, proving anyone can cook like a pro. With automatic time and temperature adjustments, Chef Brar declared it a must-have for seasoned chefs and beginners.

In June 2024, Xiaomi launched the Xiaomi Air Fryer 6L, two years after unveiling the 3.5-litre model in India. Apart from larger capacity, the new variant boasts a new Touch Control Panel comprising 6 pre-set quick recipes and an option to set the temperature and timer manually while retaining the OLED display.