PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1592787
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1592787
Automotive Air Purifier Market Assessment, By Type, By Portability, By Technology, By Vehicle Type, By Sales Channel, By Region, Opportunities and Forecast, 2017-2031F
Global automotive air purifier market is projected to witness a CAGR of 14.38% during the forecast period 2024-2031, growing from USD 2.01 billion in 2023 to USD 5.89 billion in 2031. Increasing awareness of air quality, rising pollution levels, and growing emphasis on health and wellness among consumers will drive the market for automotive air purifiers. The global automotive air purifier market demand is projected to rise owing to increased urbanization, rising awareness concerning vehicle emissions, the surge in the negative impact of air pollution, and the rapid customization trend. HEPA filters and activated carbon filtration technologies have upgraded the efficiency of air purifiers. Also, the app connectivity feature in automotive air purifiers allows users to customize settings such as fan speed and purification modes based on their preferences or specific conditions, driving the global market demand for automotive air purifiers. Many connected air purifiers provide notifications for filter replacements, helping users maintain optimal performance without the risk of forgetting to change filters. The convenience of controlling the air purifier via a mobile app improves overall user satisfaction, making it easier for consumers to integrate air purification into their daily routines, surging the adoption rate for automotive air purifiers globally. Consumer concern over respiratory diseases and allergies has risen. Air purifiers have become an accessory for every vehicle owner, reflecting a broader trend toward maintaining healthier environments in everyday life. Furthermore, companies in the global market are introducing new and innovative automotive air purifiers that compel automakers to integrate advanced air purifiers in the vehicle to reduce carbon emissions and protect end-user health.
In June 2024, MANN+HUMMEL International GmbH & Co. KG launched Mann-Filter FreciousPlus using nanofiber technology that can filter ultra-fine particles, pollutants, allergens, bacteria, mold, and other dangerous particles that can cause health problems. It includes Mann-Filter FreciousPlus FP38004, launched in January 2024, for the BMW 5 Series and 7 Series saloons and 5 Series Touring wagon.
Growing Awareness of Air Quality Drives the Automotive Air Purifier Market Demand
Increasing air quality awareness is a significant driver for this market, in which people have evolved to become more sensitive toward their health, pollution, and its subsequent ill effects. As the levels of pollution increase with respiratory problems and allergies, people concentrate on the air they breathe in, especially while traveling in a vehicle. Also, with the information about possible health damage from poor air quality, consumers have been empowered to take proactive steps to control the situation by installing an air purifier in a car.
Rapid urbanization has increased emissions from vehicles and industries, leading to poor air quality in cities. This further prompts consumers to invest in products that result in healthier living, like in-car air purifiers. India is the most populous country, according to the data of the air quality index (AQI) by Purelogic Labs India Pvt. Ltd. and ranks in the fourth position among the poorest AQI holders, with an average of 84 in 2023. Moreover, the country suffers from the poorest air quality during winter, with AQI as unhealthy as 217 in Delhi. In return, the move towards healthier air transforms life patterns, and a call for air purifiers in autos creates a path for consumerism and affects the market prospects. Furthermore, companies in the market are introducing highly advanced air purifiers for vehicles that promote cleaner air.
For instance, in June 2024, UNO Minda Limited launched a new line of cabin air filters in the Indian aftermarket. It is now available at leading online and offline retail stores. Cabin air filters promote cleaner air in vehicles. Particulate matter, nitrogen oxides, carbon monoxide, and volatile organic compounds infiltrate the air, posing risks to respiratory health and overall well-being. These pollutants can accumulate within vehicles, potentially exacerbating health issues for drivers and passengers alike.
Technological Advancements to Fuel the Automotive Air Purifier Market Growth
With compact designs and energy-saving capabilities, air purifiers can be installed easily into vehicles without occupying much space or consuming power. Advancements in filtration technologies, including HEPA filters, activated carbon, and ionization, have significantly improved the efficacy of air purifiers to remove pollutants, allergens, and harmful particles from inside the atmosphere of vehicles. Most contemporary air purifiers are equipped with smarter technologies, including real-time air quality monitoring and smart wireless connectivity to smartphone applications for tracking and monitoring the air quality from anywhere at any time. Nowadays, car manufacturers install advanced filtration systems in the HVAC system of vehicles to ensure clean air.
In February 2024, Lumileds Holding B.V. announced the release of the Philips GoPure GP5611 automotive air purifier, designed to clean air quickly and efficiently to reduce the transmission of airborne viruses, bacteria, and allergens. The GP5611 is USB-powered and whisper-quiet and designed to fit most vehicle cup holders. It filters the cabin air with three advanced technologies, a Philips SaniFilter Plus filter, a HESAMax filtration cartridge, and a powerful UVC light.
HEPA Filters to Dominate Market Share
High-Efficiency Particulate Air (HEPA) filters have become dominant in the automotive air purifier market as they can capture extremely small particles and allergens. It can trap up to 99.97% of particles as small as 0.3 microns, from dust and pollen to pet dander, bacteria, and viruses. This efficiency makes HEPA filters highly demanded by health-conscious consumers seeking a healthy and safe indoor air environment, driving growth in the global HEPA filter market. Increasing interest in health and wellness, coupled with growing awareness about air quality, has compelled car manufacturers to introduce HEPA filtration systems in their vehicles. Advanced HEPA filters are featured in high-end models, providing an improved in-car environment and uplifting demands from health-conscious consumers. For instance, Tesla has advertised its HEPA filter system as part of its Bioweapon Defense Mode, demonstrating the ability to provide better air quality protection.
Additionally, as regulations surrounding air quality and vehicle emissions tighten globally, car manufacturers are compelled to adopt HEPA filtration technology to meet consumer expectations and compliance standards. This trend further solidifies the dominance of HEPA filters in the automotive air purifier market, positioning them as the preferred choice for effective air purification in vehicles worldwide.
For instance, in November 2022, Hero MotoCorp Ltd. electronics consumer technology brand Qubo launched a car air purifier, a HEPA grade H13 filter. Qubo Car Air Purifier features a powerful, efficient, and fast-acting air filtration system. The unique 3-stage filtration system removes up to 125 harmful pollutants and exhaust gases through its HEPA and HESA layers, removing up to 90% of airborne pollen allergens.
North America to Dominate Automotive Air Purifier Market Share
North America dominates the share of the automotive air purifiers market for several interlinked reasons. There is a significant rise in awareness concerning health and wellness among consumers, who increasingly give preference to purified air in their cars, especially in towns where pollution levels are high. A well-developed automotive industry that introduces cutting-edge technologies, such as advanced filtration systems like HEPA filters, helps to meet increasingly demanding consumers. Moreover, regulatory frameworks in North America, especially in states such as California, enforce strict air quality standards that require adequate air purification solutions in vehicles. The presence of key automotive players and an enormously strong aftermarket for vehicle accessories further support the growth of this market. Also, with the increasing adoption of electric vehicles (EVs), which come with additional air quality features, the trend toward clean air solutions is likely to fasten up. All these factors together establish North America as the leader in the automotive air purifiers market.
For instance, in January 2023, Panasonic Automotive Systems Company of America, a subsidiary of Panasonic Holdings Corporation, an original equipment manufacturer (OEM) of automobiles and tier-one supplier of the automotive industry, announced the launch of its nanoe X portable in-vehicle air cleaner and purifier at CES 2023 in North America that provides and protects cabin air purity. This air purifier uses HEPA filters and activated carbon filtration technology to eliminate odors and stop viruses, bacteria, mold, and allergens that can be airborne and on surfaces. Removing hazardous materials ensures overall healthier driving with cleaner air for all people within the vehicle.
Table of Contents
1. Project Scope and Definitions
2. Research Methodology
3. Executive Summary
4. Voice of Customer
- 4.1. Product and Market Intelligence
- 4.2. Brand Awareness
- 4.3. Factors Considered in Purchase Decisions
- 4.3.1. Features and Other Value-added Service
- 4.3.2. Efficiency of Solutions
- 4.3.3. After-sales Support
- 4.4. Consideration of Privacy and Regulations
5. Global Automotive Air Purifier Market Outlook, 2017-2031F
6. North America Automotive Air Purifier Market Outlook, 2017-2031F*
7. Europe Automotive Air Purifier Market Outlook, 2017-2031F
8. Asia-Pacific Automotive Air Purifier Market Outlook, 2017-2031F
9. South America Automotive Air Purifier Market Outlook, 2017-2031F
10. Middle East and Africa Automotive Air Purifier Market Outlook, 2017-2031F
11. Demand Supply Analysis
12. Import and Export Analysis
13. Value Chain Analysis
14. Porter's Five Forces Analysis
15. PESTLE Analysis
16. Pricing Analysis
17. Market Dynamics
18. Market Trends and Developments
19. Case Studies
20. Competitive Landscape
21. Strategic Recommendations
22. About Us and Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Automotive Air Purifier Market, By Value, In USD Billion, 2017-2031F
- Figure 2. Global Automotive Air Purifier Market, By Volume, In Units, 2017-2031F
- Figure 3. Global Automotive Air Purifier Market Share (%), By Type, 2017-2031F
- Figure 4. Global Automotive Air Purifier Market Share (%), By Portability, 2017-2031F
- Figure 5. Global Automotive Air Purifier Market Share (%), By Technology, 2017-2031F
