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PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1546303

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PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1546303

India Organic Fertilizers Market Assessment, By Product, By Form, By Crop Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F

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India organic fertilizers market is projected to witness a CAGR of 10.23% during the forecast period FY2025-FY2032, growing from USD 0.55 billion in FY2024 to USD 1.20 billion in FY2032. Factors such as improvement in soil health and production of higher yield are majorly driving market growth in India. Moreover, otis factors such as consumers' ability to pay a premium price for organic produce due to their preference for healthy and superior quality food and streamlined organic certifications in the country are fostering growth of market.

Consumers preference of organic food in India is significantly contributing to the growth of the organic fertilizers market in the country. This has been fueled by increased consumers' awareness of health benefits of organically produced food products and their preference for natural, fresh, and more nutritious food. To cater to the shift in consumers' preference, farmers are adopting organic fertilizers which are crucial for maintaining the productivity of the soil and supplying them vital nutrients for higher yields. According to the Ministry of Commerce & Industries, Government of India, India produced about 2.9 million MT of certified organic products in FY2022-FY2023, including all oil seeds, fiber, sugarcane, cotton, cereals and millets, pulses, aromatic and medicinal plants, tea, coffee, fruits, dry fruits, spices, vegetables, etc.

Additionally, with the availability of large cultivable lands in India, organic farming is adopted in India on a larger scale, promoting the utilization of organic fertilizers. According to the survey of International Federation of Organic Agriculture Movements (IFOAM) in 2022, organic food in India is cultivated in 2.6 million hectares, which is the fifth largest in the world. Moreover, farmers' ability to produce organic fertilizers on-site through composting and vermi-composting, reduces dependency on external inputs and helps in lowering costs which further promotes market growth.

Usage of Polyhalite Fertilizer in Southern India to Drive the Market Growth

As polyhalite fertilizers are naturally occurring minerals, they are gaining popularity in India organic fertilizers market due to its unique composition containing potassium, magnesium, sulfur, and calcium. These fertilizers cater to the farmers' need for high yield as it supplies essential nutrients to the soil and the crop which are essential for the robust growth and development of plants.

In January 2024, the managing director of Indian Potash Limited explained how Polyhalite Fertilizers are revolutionizing the organic farming in India. According to the MD, these fertilizers present a comprehensive solution and nourishes the crop while preserving the environment.

This fertilizer will create a positive impact on the agriculture of India as turmeric crop which demands high quantities of potassium is majorly produced in India. According to the report of Ministry of Food Processing Industries of India, the country dominates the global turmeric production, contributing to 80% of the market worldwide. Moreover, as per the estimates of the National Horticulture Board, Southern states of India such as Telangana, Maharashtra, Karnataka, Tamil Nadu, and Andra Pradesh are among the highest contributors, with a share of 28.09%, 22.34%, 11.14%, 8.13%, and 6.35%, respectively of total turmeric production in India in 2022. As a result, the increase in the demand for Polyhalite fertilizer to cater demand of turmeric around the globe will fuel the growth of the organic fertilizers market.

Government Initiatives to Act as a Catalyst for Market Growth

The Indian government, both at state and the central level, is actively promoting the use of organic fertilizers for improving sustainable agriculture practices and reduce dependency on chemical inputs. Some recently introduced schemes at the center include Paramparagat Krishi Vikas Yojana (PKVY), which has the objective of encouraging farmers to take organic farming. The scheme provides financial assistance for organic inputs, organic farming, and organic NPM.

Further, the Ministry of Agriculture and Farmers' Welfare launched the National Project on Organic Farming for the Setting up of organic input production units and quality control laboratories, and incentives to producers to promote organic farming. The government, through the National Mission for Sustainable Agriculture, supports activities for the production and distribution of bio-fertilizers and organic manure.

In February 2024, the Government of India raised 16 times allocation for organic fertilizers with the focus on nano di-ammonia phosphate. The ministry has allocated USD 11.91 million (INR 100 crore) for the promotion of organic fertilizers during FY2025 against USD 0.71 million (INR 6 crore) in FY2024. Moreover, a new scheme was introduced by the government in 2023, named, GOBARdhan initiatives to promote the usage of organic fertilizers.

Animal-Based Organic Fertilizers to Dominate Market

Cow dung and cow urine are extensively used organic fertilizers in India. It is because these by-products are readily available in the country and are traditionally used in agriculture. Cow dung being rich in essential nutrients such as nitrogen, phosphorus, and potassium promotes plant growth, improves soil structure, enhances microbial activity, and increases water retention in soil.

Cow urine is a valuable resource, containing high amounts of nitrogen, potassium, and several micronutrients. It acts as a natural pesticide and growth promoter for crops. This contributes to the wide usage of cow manure and urine in India for sustainable farming. Furthermore, it is fueled by the re-cycling of the waste from the animals and reduction in dependence on chemical fertilizers.

Besides, the government and non-governmental organizations attract their usage among farmers due to their initiates and promotion through subsidies. For instance, in July 2022, Chhattisgarh government launched a new scheme under which the state government started to procure cow urine to make organic fertilizers. Prior to this, in 2020, the government launched its flagship program, Godhan Nyay Yojana, under which cow dung was procured for turning it into valuable by-products such as vermicompost and super compost.

Future Market Scenario (FY2025 - FY2032F)

Government bodies and private companies are expected to fuel market growth in the forecast period. As government provides subsidies and training for organic farming and the investments of the private companies in the production and distribution of organic fertilizers is rising, the market is anticipated to witness a robust growth in the forecast period.

The support from central and state government of India through the introduction of various schemes and subsidies is further augmenting the market growth. For instance, the Government of Sikkim has been framing policies through which it is meeting its objectives of becoming an entirely organic state. Promotion of organic farming by other states, such as Kerala and Andhra Pradesh, is supported by different subsidies made available under state government schemes and the rising awareness among farmers about organic products and market linkages.

Key Players Landscape and Outlook

Key players are driving market growth by the introduction of latest innovative technologies, establishment of productive capacity, launch of latest products, expansion of business through mergers and acquisitions, and entrance into new and unexplored markets. This has been fueled by consumer inclusive approach of key players, aiming to cater a wider consumer base of different regions and demography.

The key players are introducing innovative products for offering maximum nutrients to crops and soil, make them resistant to pests and diseases, and increase crop yields. For instance, in September 2022, Coromandel International Limited launched AcuMist Calcium, an organic fertilizer which provides specialty nutrients to soil and improves its health. The fertilizer contains 11% calcium in liquid form which has a higher efficiency as it corrects the calcium deficiency in crops.

Product Code: MX11771

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decisions
    • 4.4.1. Quality
    • 4.4.2. Ease in Availability
    • 4.4.3. Price
    • 4.4.4. Versatility in Application
    • 4.4.5. Peer Group Influence
  • 4.5. Frequency of Purchase
  • 4.6. Medium of Purchase
  • 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Organic Fertilizers Market Outlook, FY2018-FY2032F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Product
      • 5.2.1.1. Animal-based
        • 5.2.1.1.1. Bone Meal
        • 5.2.1.1.2. Blood Meal
        • 5.2.1.1.3. Animal Manure
        • 5.2.1.1.4. Fish Meal
        • 5.2.1.1.5. Fish Emulsion
        • 5.2.1.1.6. Shellfish
        • 5.2.1.1.7. Biofertilizers
      • 5.2.1.2. Plant-based
        • 5.2.1.2.1. Compost
        • 5.2.1.2.2. Cottonseed Meal
        • 5.2.1.2.3. Alfalfa and Soybean Meal
        • 5.2.1.2.4. Seaweed
        • 5.2.1.2.5. Others
      • 5.2.1.3. Mineral
        • 5.2.1.3.1. Greensand
        • 5.2.1.3.2. Rock Phosphate
    • 5.2.2. By Form
      • 5.2.2.1. Dry
        • 5.2.2.1.1. Dust
        • 5.2.2.1.2. Granules
        • 5.2.2.1.3. Others
      • 5.2.2.2. Liquid
    • 5.2.3. By Crop Type
      • 5.2.3.1. Oilseeds and Pulses
      • 5.2.3.2. Fruits and Vegetables
      • 5.2.3.3. Flowers
      • 5.2.3.4. General Purpose
    • 5.2.4. By End-user
      • 5.2.4.1. Residential
      • 5.2.4.2. Commercial
    • 5.2.5. By Distribution Channel
      • 5.2.5.1. Offline
        • 5.2.5.1.1. Supermarkets and Hypermarkets
        • 5.2.5.1.2. Specialty Stores
        • 5.2.5.1.3. Others
      • 5.2.5.2. Online
        • 5.2.5.2.1. E-commerce Websites
        • 5.2.5.2.2. Company Owned Websites
    • 5.2.6. By Region
      • 5.2.6.1. North
      • 5.2.6.2. South
      • 5.2.6.3. East
      • 5.2.6.4. West and Central
    • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
  • 5.3. Market Map Analysis, FY2024
    • 5.3.1. By Product
    • 5.3.2. By Form
    • 5.3.3. By Crop Type
    • 5.3.4. By End-user
    • 5.3.5. By Distribution Channel
    • 5.3.6. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Chaitanya Agro Bio-tech Pvt.ltd.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Products and Services
      • 17.3.1.4. Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Coromandel International Limited
    • 17.3.3. Ugaoo Agritech Pvt. Ltd.
    • 17.3.4. GREEN COW COMPOST, LLC
    • 17.3.5. Danke Group
    • 17.3.6. Vrindavan Dairy LLP
    • 17.3.7. Mukhi Dairy Farm
    • 17.3.8. Santhi Clonal Nursery
    • 17.3.9. Native Indian Organics
    • 17.3.10. Swaroop Agrochemical Industries

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

Product Code: MX11771

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Organic Fertilizers Market, By Value, In USD Billion, FY2018-FY2032F
  • Figure 2. India Organic Fertilizers Market Share (%), By Product, FY2018-FY2032F
  • Figure 3. India Organic Fertilizers Market Share (%), By Form, FY2018-FY2032F
  • Figure 4. India Organic Fertilizers Market Share (%), By Crop Type, FY2018-FY2032F
  • Figure 5. India Organic Fertilizers Market Share (%), By End-user, FY2018-FY2032F
  • Figure 6. India Organic Fertilizers Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 7. India Organic Fertilizers Market Share (%), By Region, FY2018-FY2032F
  • Figure 8. By Product Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 9. By Form Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 10. By Crop Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 11. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 12. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
  • Figure 13. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024
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