PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1546286
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1546286
Deepfake AI Market Assessment, By Type [Video Deepfake, Audio Deepfake], By Applications [Security and Surveillance, Social Media and Entertainment, Marketing and Advertising, Education, Others], By Region, Opportunities, and Forecast, 2017-2031F
Global deepfake AI market is projected to witness a CAGR of 35.62% during the forecast period 2024-2031, growing from USD 601.11 million in 2023 to USD 6879.29 million in 2031.
Deepfake AI, which combines the terms "deep learning" and "fake," is a technology that creates extremely realistic fake or modified digital material, usually in the form of movies, photos, or audio recordings, by utilizing deep learning techniques and Artificial Intelligence (AI). Deepfake technology has a huge range of applications that could be used both positively and negatively. The deepfake creation is no longer limited to experts; it is now much easier and more accessible to anyone. Nowadays, the productive use of this technology has increased widely, for example, in creating new artwork, engaging audiences, and giving them unique experiences. For instance, the Dal's Museum in St. Petersburg, Florida, created a possibility for its visitors to meet Salvador Dal and engage with his life more interactively to know this great personality via artificial intelligence. Deepfake technology is now used both for advertising and business purposes as well. Deepfake is also being used to make copies of famous artwork, such as creating videos of famous Monalisa artwork using the image by many technologists.
Moreover, the explosion of YouTube and Instagram users worldwide has significantly impacted the deepfake AI market. As content creators across these platforms strive to capture and retain audience attention, deepfake technology provides a valuable tool for crafting engaging and visually compelling content. This technology allows creators to alter video and audio realistically, enabling innovative effects such as inserting themselves into famous movie scenes or simulating celebrity interactions. Such capabilities help content stand out in an oversaturated market, drawing more views and followers. Additionally, the trend toward personalized content fuels the demand for deepfakes, as users seek unique ways to differentiate themselves and connect with their audience. By offering a means to create tailored and imaginative content, deepfake AI supports the constant quest for new and exciting material, driving its adoption and integration into content creation strategies. Consequently, the growth of social media platforms not only expands the user base for deepfake technology but also accelerates its evolution and application in the realm of digital media.
However, the unethical use of deepfake technology has harmful consequences in society, either in the short term or in the long term. People regularly using social media are at a huge risk of deepfake. However, proper use of this technology is anticipated to bring many positive results. Deepfake and technology related to this are evolving rapidly currently. It has ample applications that are used for malicious work against people, especially against celebrities and political entities. The most common use of deepfake technology is to make unauthorized video of well-known faces and it is rapidly increasing day by day. The other most malicious application of Deepfake is to exploit world leaders and politicians by making fake videos of them. Almost all world leaders, including Barack Obama, Donald Trump, Nency Pelosi, and Angela Merkel, all are exploited by fake videos somehow, and even Facebook founder Mark Zuckerberg has faced similar occurrences.
Increasing Concerns About Misinformation is Driving the Demand for Deepfake AI Market
The significant advances in deepfake AI technology are raising serious concerns about the spread of misleading information, thereby increasing the demand for deepfake AI detection software and services. For instance, in June 2024, an Indian Ayurveda Practitioner from Andheri, Mumbai, became a victim of a deepfake video scam. The person lost over USD 8,400 in a fraudulent share trading scheme advertised through the deepfake video of industrialist Mukesh Ambani. This escalating problem has heightened the need for sophisticated AI tools designed to detect and combat deepfakes. Enterprises globally are investing and looking for advanced technologies to validate content and shield the potential harm due to the spread of misinformation, thereby driving the surge in demand for deepfake detection and verification solutions.
Rising Demand of Deepfake AI in Revolutionizing VFX Technology
Deepfake AI technology unveiled new ways for filmmakers to make video production more affordable and creative. The innovation showed impact on audiences by connecting them with their favorite celebrity past their deaths. Historically, video making included constructing sets and scouting locations physically, making the budget high. Whereas the advent of deepfake AI technology enables filmmakers to design sets and backgrounds virtually, eliminating unnecessary material, labor, and permit costs.
For example, in the season two finale of The Mandalorian, the sudden appearance of a young Luke Skywalker sparked news highlighting the effectiveness of deepfake technology in VFX technology. Similarly, in February 2024, the British rock band IDLES launched an unexpected collaboration, merging the visual elements of Coldplay's classic track 'Yellow' with their new single 'Grace'.
North America is Anticipated to Hold a Significant Share of the Market
The presence of prominent technology firms and startups in countries like the United States and Canada in North America is driving the significant demand and growth of the deepfake AI market as these firms and startups are continuously inviting innovations and advancement in the AI and machine learning sector. Moreover, advanced digital infrastructure and high-speed internet accessibility are further accelerating the creation and consumption of deepfake content in North America. Also, to restrict unauthorized usage, the region's government is investing in enhancing, developing, and adopting detection tools.
For instance, in February 2024, the U.S. Federal Communications Commission outlawed robocalls generated by artificial intelligence. AI robocalls have been used globally to misinform voters by mimicking celebrities and political candidates, showing the tech's ability to disrupt campaigns during a busy election year.
Future Market Scenario (2024-2031F)
The growing evolution of AI and machine learning technology is fueling the growth of deepfake tools and technology, making it more sophisticated and harder to distinguish between original and fake content.
The widespread adoption of deepfake has raised serious ethical and legal concerns. In response, official organizations worldwide are gearing up to implement stringent regulations and develop advanced technologies to identify and prevent the harmful effects of deepfakes. This concerted effort is expected to lead to a more regulated deepfake AI market, strongly emphasizing responsible usage.
In sectors like films, television, and video games, providing more realistic special effects and performances, deepfake technology exhibits significant applications. This sector is estimated to see an uptick in investments as technology becomes more refined and accessible with time.
With the advent of user-friendly and affordable technology, businesses and individuals will seek deepfakes for more creative, educational, and marketing reasons, which is anticipated to lead to deepfake content in various media channels.
As people become more aware of audio and video deepfake scams, the demand for advanced detection and prevention software and solutions is estimated to be in demand in coming years, driving the further growth of deepfake AI market globally.
Key Players Landscape and Outlook
The deepfake AI space has quickly grown into a vibrant, dynamic ecosystem with major players who are shaping its present and future. The early adaptors, technology titans like McAfee, Microsoft, and Adobe, seek to safeguard digital security as well as authenticity by developing novel avenues of diagnosing deepfakes for defense. For example, in August 2024 global cybersecurity leader McAfee introduced the latest addition to its line of products powered by AI, the Mcaffee Deepfake Detector, as real and fake AI-generated videos (i.e. deepfakes) are posted on social media.
Also, tech giants like Google are bringing innovation within the deepfake AI market. For instance, in March 2024, Google announced a collaboration with Shakti, the India Election Fact-Checking Collective, to address deepfakes during general elections that began on 01 March 2024. The company offered a shared platform to information checkers and Indian language content publishers. The platform supported the exchange of fact-checkers, research sources, and alerts regarding election-related information.
Similarly, in March 2024, PeakMetrics Inc., a Narrative Intelligence company, announced a strategic partnership with Reality Defender, a deepfake and artificial intelligence-generated media platform startup to address digital deception and deepfakes. These growing number of partnerships and collaborations within the deepfake AI market landscape are further adding value to the market.
To deliver this surge in AI-based scams and the spread of miscommunication, McAfee partnered with Lenovo to deliver advanced deepfake detection technology to people who purchase select Lenovo AI PCs. Furthermore, the company is launching the Smart AI Hub, which provides educational resources and interactive tools to raise awareness related to deepfakes and AI-based scams.
Moreover, key startups like Sensity AI and Deeptrace are focusing on advanced deepfake detection technologies and tools. The deepfake AI market is also witnessing growing investments from venture capitalists and partnerships between tech firms and cybersecurity experts globally to develop robust defensive measures. For instance, in February 2024, Meta and the Misinformation Combat Alliance (MCA) joined forces to introduce a WhatsApp helpline to deal with AI-generated misinformation, especially deepfakes. This initiative, set to launch in March 2024, is designed to help the public distinguish between genuine and fabricated content by providing a platform for reporting and verifying suspicious media.
In July 2024, Hiya, a significant player in global voice security services, acquired Loccus.ai, a leading firm in deepfake detection technology. Loccus.ai specializes in the real-time identification of AI-generated voices, establishing a new standard for accuracy in the field.
Table of Contents
1. Project Scope and Definitions
2. Research Methodology
3. Executive Summary
4. Voice of Customer
- 4.1. Product and Market Intelligence
- 4.2. Factors Considered in Purchase Decisions
- 4.2.1. Features and Other Value-Added Service
- 4.2.2. IT Infrastructure Compatibility
- 4.2.3. Efficiency of Solutions
- 4.2.4. After-Sales Support
- 4.3. Consideration of Privacy and Regulations
5. Global Deepfake AI Market Outlook, 2017-2031F
- 5.1. Market Size Analysis & Forecast
- 5.1.1. By Value
- 5.2. Market Share Analysis & Forecast
- 5.2.1. By Type
- 5.2.1.1. Video Deepfake
- 5.2.1.2. Audio Deepfake
- 5.2.2. By Applications
- 5.2.2.1. Security and Surveillance
- 5.2.2.2. Social Media and Entertainment
- 5.2.2.3. Marketing and Advertising
- 5.2.2.4. Education
- 5.2.2.5. Others
- 5.2.3. By Region
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia-Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East and Africa
- 5.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
- 5.2.1. By Type
- 5.3. Market Map Analysis, 2023
- 5.3.1. By Type
- 5.3.2. By Applications
- 5.3.3. By Region
6. North America Deepfake AI Market Outlook, 2017-2031F*
- 6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
- 6.2. Market Share Analysis & Forecast
- 6.2.1. By Type
- 6.2.1.1. Video Deepfake
- 6.2.1.2. Audio Deepfake
- 6.2.2. By Applications
- 6.2.2.1. Security and Surveillance
- 6.2.2.2. Social Media and Entertainment
- 6.2.2.3. Marketing and Advertising
- 6.2.2.4. Education
- 6.2.2.5. Others
- 6.2.3. By Country Share
- 6.2.3.1. United States
- 6.2.3.2. Canada
- 6.2.3.3. Mexico
- 6.2.1. By Type
- 6.3. Country Market Assessment
- 6.3.1. United States Deepfake AI Market Outlook, 2017-2031F*
- 6.3.1.1. Market Size Analysis & Forecast
- 6.3.1.1.1. By Value
- 6.3.1.2. Market Share Analysis & Forecast
- 6.3.1.2.1. By Type
- 6.3.1.2.1.1. Video Deepfake
- 6.3.1.2.1.2. Audio Deepfake
- 6.3.1.2.2. By Applications
- 6.3.1.2.2.1. Security and Surveillance
- 6.3.1.2.2.2. Social Media and Entertainment
- 6.3.1.2.2.3. Marketing and Advertising
- 6.3.1.2.2.4. Education
- 6.3.1.2.2.5. Others
- 6.3.1.2.1. By Type
- 6.3.1.1. Market Size Analysis & Forecast
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.3.1. United States Deepfake AI Market Outlook, 2017-2031F*
All segments will be provided for all regions and countries covered
7. Europe Deepfake AI Market Outlook, 2017-2031F
- 7.1. Germany
- 7.2. France
- 7.3. Italy
- 7.4. United Kingdom
- 7.5. Russia
- 7.6. Netherlands
- 7.7. Spain
- 7.8. Turkey
- 7.9. Poland
8. Asia-Pacific Deepfake AI Market Outlook, 2017-2031F
- 8.1. India
- 8.2. China
- 8.3. Japan
- 8.4. Australia
- 8.5. Vietnam
- 8.6. South Korea
- 8.7. Indonesia
- 8.8. Philippines
9. South America Deepfake AI Market Outlook, 2017-2031F
- 9.1. Brazil
- 9.2. Argentina
10. Middle East and Africa Deepfake AI Market Outlook, 2017-2031F
- 10.1. Saudi Arabia
- 10.2. UAE
- 10.3. South Africa
11. Demand Supply Analysis
12. Value Chain Analysis
13. Porter's Five Forces Analysis
14. PESTLE Analysis
15. Pricing Analysis
16. Market Dynamics
- 16.1. Market Drivers
- 16.2. Market Challenges
17. Market Trends and Developments
18. Case Studies
19. Competitive Landscape
- 19.1. Competition Matrix of Top 5 Market Leaders
- 19.2. SWOT Analysis for Top 5 Players
- 19.3. Key Players Landscape for Top 10 Market Players
- 19.3.1. Microsoft Corporation
- 19.3.1.1. Company Details
- 19.3.1.2. Key Management Personnel
- 19.3.1.3. Products and Services
- 19.3.1.4. Financials (As Reported)
- 19.3.1.5. Key Market Focus and Geographical Presence
- 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
- 19.3.2. NVIDIA Corporation
- 19.3.3. Adobe Inc.
- 19.3.4. Google
- 19.3.5. Intel
- 19.3.6. Reface
- 19.3.7. Zao App
- 19.3.8. Synthesia Limited
- 19.3.9. DeepTrace Technologies SRL
- 19.3.10. Sensity AI
- 19.3.1. Microsoft Corporation
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
20. Strategic Recommendations
21. About Us and Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 2. Global Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 3. Global Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 4. Global Deepfake AI Market Share (%), By Region, 2017-2031F
- Figure 5. North America Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 6. North America Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 7. North America Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 8. North America Deepfake AI Market Share (%), By Country, 2017-2031F
- Figure 9. United States Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 10. United States Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 11. United States Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 12. Canada Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 13. Canada Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 14. Canada Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 15. Mexico Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 16. Mexico Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 17. Mexico Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 18. Europe Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 19. Europe Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 20. Europe Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 21. Europe Deepfake AI Market Share (%), By Country, 2017-2031F
- Figure 22. Germany Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 23. Germany Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 24. Germany Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 25. France Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 26. France Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 27. France Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 28. Italy Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 29. Italy Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 30. Italy Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 31. United Kingdom Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 32. United Kingdom Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 33. United Kingdom Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 34. Russia Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 35. Russia Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 36. Russia Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 37. Netherlands Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 38. Netherlands Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 39. Netherlands Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 40. Spain Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 41. Spain Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 42. Spain Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 43. Turkey Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 44. Turkey Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 45. Turkey Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 46. Poland Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 47. Poland Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 48. Poland Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 49. South America Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 50. South America Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 51. South America Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 52. South America Deepfake AI Market Share (%), By Country, 2017-2031F
- Figure 53. Brazil Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 54. Brazil Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 55. Brazil Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 56. Argentina Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 57. Argentina Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 58. Argentina Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 59. Asia-Pacific Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 60. Asia-Pacific Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 61. Asia-Pacific Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 62. Asia-Pacific Deepfake AI Market Share (%), By Country, 2017-2031F
- Figure 63. India Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 64. India Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 65. India Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 66. China Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 67. China Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 68. China Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 69. Japan Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 70. Japan Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 71. Japan Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 72. Australia Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 73. Australia Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 74. Australia Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 75. Vietnam Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 76. Vietnam Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 77. Vietnam Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 78. South Korea Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 79. South Korea Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 80. South Korea Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 81. Indonesia Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 82. Indonesia Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 83. Indonesia Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 84. Philippines Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 85. Philippines Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 86. Philippines Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 87. Middle East & Africa Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 88. Middle East & Africa Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 89. Middle East & Africa Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 90. Middle East & Africa Deepfake AI Market Share (%), By Country, 2017-2031F
- Figure 91. Saudi Arabia Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 92. Saudi Arabia Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 93. Saudi Arabia Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 94. UAE Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 95. UAE Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 96. UAE Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 97. South Africa Deepfake AI Market, By Value, In USD Million, 2017-2031F
- Figure 98. South Africa Deepfake AI Market Share (%), By Type, 2017-2031F
- Figure 99. South Africa Deepfake AI Market Share (%), By Applications, 2017-2031F
- Figure 100. By Type Map-Market Size (USD Million) & Growth Rate (%), 2023
- Figure 101. By Applications Map-Market Size (USD Million) & Growth Rate (%), 2023
- Figure 102. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023
