India Sneakers Market Assessment, By Product Type, By Price, By Category, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F

India sneakers market was valued at USD 3.88 billion in FY2024 and is expected to reach USD 5.93 billion in FY2032, with a CAGR of 5.45% for the forecast period between FY2025 and FY2032.

As sneakers provide comfort to the feet, they emphasize on health and fitness, which has led to a rise in demand for comfortable and supportive footwear, driving their sales in the market. Also, the fusion of fashion and sportswear has increased the consumer base and sales, attracting the attention of athletes and fashion-conscious individuals who seek style and comfort, further driving the India sneakers market growth.

Celebrity endorsement and their influence strengthen the brand's popularity, while ongoing innovation in design and technology attracts consumers seeking comfort and style. Strong brand loyalty and a vibrant sneaker culture drive the demand for limited editions and collaborations. The growth of online retail expands global accessibility, supported by rising disposable incomes and a preference for customizable options. These factors collectively fuel the demand for the sneakers market in India.

According to an article by Limited Edt in January 2024, India's sneakers market showcased an increasing shift with limited editions and exclusivity in the sneaker culture evolving in India. Brands such as Nike Inc., Adidas AG, and Puma SE dominate, with Puma emerging as a frontrunner in sales. The market reflects a shift towards high-end, sought-after sneakers, elevating India's status in the global sneaker culture.

Rising Innovation and Advancements in India for Comfortable Sneakers

There is a remarkable surge in advancements and innovation in India in terms of making sneakers comfortable and durable. Sneaker manufacturers are more focused on developing features such as breathability, support, and cushioning to ensure a comfortable wearing experience for the consumers. The shift is driven by the growing demand for footwear that can provide all-day comfort and style, especially in urban environments where people constantly upgrade their style and fashion. One of the key areas of development is the use of advanced materials and technologies in manufacturing sneakers. It comprises durable fabrics and lightweight, responsive cushioning systems that address common issues connected to traditional sneakers.

Furthermore, major brands are focusing on specific user-friendly customized designs that cater to the diverse needs of consumers. In addition, there is an increasing focus on sustainability in sneaker production, with companies exploring eco-friendly materials and manufacturing processes. It aligns with consumer preferences for ethically produced footwear and contributes to a more comfortable and guilt-free wearing experience.

For instance, in March 2024, Yoho, a famous D2C brand, launched India's first ever fully hands-free sneakers, Blinc. These sneakers are available on Yoho's website and e-commerce platform such as Amazon, Myntra, Flipkart, and Urbanic. The launch aims to provide comfort and convenience for those seeking a quick breather after lengthy moving hours, as they can be slipped off easily without effort.

Increased Popularity of Sneakers Through Online Platforms and E-commerce Websites

The surge in online sales and the proliferation of e-commerce platforms have significantly impacted the sneakers market in India. Consumers increasingly prefer the convenience of shopping for sneakers online as it offers a wide selection, ease of comparison, and the ability to make purchases from anywhere and anytime. E-commerce platforms provide a seamless shopping experience, with features such as user reviews, size guides, easy returns, and enhancing consumer confidence in online purchases. The shift towards online shopping has led sneaker brands and retailers to prioritize their digital presence, investing in user-friendly websites, mobile apps, and robust online marketing strategies. In addition, the rise of online-exclusive releases and collaborations has further fueled online sales growth in the India sneakers market. As a result, online sales channels have become a vital component of sneaker sales, driving market expansion and shaping consumer behavior in the footwear industry.

For instance, in February 2024, Myntra launched the Sneakers for Every Scene campaign, focusing on premium sneakers chosen by the Myntra Sneaker Club store on that platform, catering to India's expanding sneaker enthusiasts. Highlighting iconic lines such as Nike Pandas and Air Jordans, the campaign celebrates sneaker culture and highlights the club's extensive selection of over 10000 styles from 20+ leading brands. The initiative includes engaging activations and filters on Snapchat for an immersive shopping experience.

Low-Top Sneakers Segment Holds Major Market Share

In India, among different types of sneakers, low-top sneakers are the preferred choice for consumers due to their various consumer-friendly properties as these sneakers feature a lower cut around the ankle, which looks more casual and versatile when paired with a wide range of outfits and complements both casual and semi-formal looks, as compared to other type of sneakers. Also, it offers good athletic performance due to its lower design, providing more freedom in ankle movements, which suits those players who do a lot of sudden movements while playing. Furthermore, the popularity of lower-top sneakers is 86.7% compared to high-top, which is 68.4%.

For instance, in August 2023, The Drapper Man, an Indian menswear brand, introduced the InnovX low-top sneakers. These sneakers redefine minimalist footwear with a sleek design and ultimate comfort. They were crafted from soft-milled leather for durability and breathability, featuring advanced cushioning for all-day support. Perfect for urban exploration or casual outings, the InnovX blends style and function, setting a new standard in low-top sneaker innovation.

Future Market Scenario (FY2025 - FY2032F)

Sneaker subscription services are gaining popularity. They offer rotating selections and exclusive releases, ultimately driving the market growth.

Addressing inclusivity and diversity concerns in product design helps fast-fashion brands in competing with emerging direct-to-consumer models for market share and consumer attention, further contributing to market growth.

Rapidly adapting consumer changing preferences, such as the rise of experiential retail or digital-first shopping experiences, cultural shifts in product development and marketing strategies will attract customers attraction easily and drive the market growth.

Key Players Landscape and Outlook

Continuous innovation by the key players characterizes the competitive landscape of India sneakers market. The market remains positive with the rising adoption of strategies by key players introducing new designs, teaming with influencers, and promoting their products. Furthermore, sustainability will become a significant factor, with consumers wanting eco-friendly materials and ethical manufacturing practices. In addition, newer entrants are gaining attraction by focusing on performance and securing endorsements. The market is expected to rise over the projected horizon. Sneaker manufacturers are concerned with supply chain resilience, product quality, and variety, which is likely to define the industry's future. Competition is intensifying brands more to invest in online sales and social media marketing. Collaboration with influencers and athletes will remain vital for brand awareness and recognition.

For instance, in April 2024, REDTAPE LIMITED partnered with EasyEcom, indicating a strategic move toward developing the e-commerce operation in the shoe industry. The partnership aims to optimize efficiency, streamline processes, enhance the overall customer experience, and set the platforms to deliver premium sneakers across diverse occasions and demographics.