PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1512109
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1512109
Oral care Market Assessment, By Product Type, By Age, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
Global oral care market is projected to witness a CAGR of 7.18% during the forecast period 2024-2031, growing from USD 46.36 billion in 2023 to USD 80.74 billion in 2031. Factors such as consumers preference for natural and organic oral care products, rising awareness of importance of oral health among the consumers, and growing prevalence of dental diseases are driving the market growth.
Biodegradable and organic oral care products are gaining popularity among consumers as they are increasingly preferring products that are sustainable and environmentally friendly. Manufacturers are introducing technologically advanced products which can be used multiple times before disposing off, making the product durable and sustainable, by reducing the landfills. For instance, in September 2023, SmartLifeCo introduced their biodegradable dental floss picks which is an environmentally friendly alternative for a traditional plastic dental floss stick. The product has been developed from a plant-based material and is designed to decompose naturally within six months, which helps in the reduction of environmental impact drastically as compared to conventional plastic floss picks.
Advancements in technology, such as the introduction of tele dentistry platforms break barriers to dental care through remote consultations and monitoring. It is especially useful in underserved areas where professional guidance is provided along with individualized oral care advice digitally.
An increase in the elderly population, especially in the developed countries is fostering the market growth as the aged population demand specialized oral care products which are designed to cater the issues such as denture care, dry mouth, and other infections which are associated with aging.
Technological Advancements Gains the Global Oral Care Market Relevance
The oral care products market is witnessing a rise in the demand due various innovations and technological advancements in the oral care products market such as creation of smart toothbrushes equipped with embedded sensors and Bluetooth connectivity, which allows in tracking brushing habits and real-time feedback, synchronization with mobile applications providing personalized oral hygiene tips to give more effectiveness to the brushing routine and user engagement.
Advancing toothpaste formulas is a driving force of the oral care market. Nanotechnology is applied in the development of toothpastes with nano-hydroxyapatite, which offers remineralization of tooth enamel and the repair of early-stage cavities. Moreover, probiotic toothpastes and mouthwashes allow to balance oral microbiomes and thereby alleviate potential dental problems more naturally.
Another technological leap which has been witnessed in the market relates to the design of electric toothbrushes and electric flossers. More people use ultrasonic toothbrushes today. These toothbrushes have high-frequency vibrations which significantly work against the main causes of gum disease, plaque, and bacteria. In November 2022, State Dental, Inc. launched the first electric flosser which makes the process of flossing easier and more effective. The flosser helps the consumers in improving oral health by increasing the accessibility of the product in cleaning the hard-to-reach areas between the teeth.
Consumers' Preference for Maintenance of Oral Health to Foster Market Growth
Consumers prefer to maintain oral health and hygiene as it helps prevent oral diseases and promotes a healthy smile. Consumers also prefer using the disease preventive oral care products as they help in the promotion of good oral hygiene and prevent common dental problems such as inflammation in gums, cavities, bad breath, tooth decay and other oral diseases.
Moreover, maintenance of oral hygiene is linked with the prevention of diabetes and respiratory infections, which make the consumers more inclined toward maintenance of oral health.
Manufacturers are formulating the oral care products with the ingredients which promote the oral health such as Dental-Lac is important for maintaining a balanced oral microbiome, which promotes the periodontal health, and helps in maintaining a healthy balance of bacteria in the mouth. Moreover, other ingredients such as CoQ10 contribute to healthy gum health and grape seed extract offers inflammatory support in the mouth which is why these products are added in the oral care products by the manufacturers.
In November 2023, Designs for Health, Inc., a Nutraceutical company, launched PerioBiotic Silver which is a fluoride-free probiotic toothpaste for consumers seeking to improve the oral health. The product contains various key ingredients such as nano-hydroxyapatite, kalident, purified silver, grape seed extract, CoQ10, and Dental-Lac. These ingredients help in maintaining overall oral health.
Oral Care Products for Adults to Dominate the Market
The oral care products for adults are gaining more relevance in the oral care products market and dominating the children and infant oral care products due to several reasons. The older and aging global population is likely to be more prone to various oral health issues such as dry mouth, gum recession, and tooth loss, which leads to higher demand amongst consumer for such products. Moreover, the adult population is more aware of the significance of oral health and its impact in prevention of systemic diseases. Adults are relatively more likely to suffer from chronic conditions such as periodontitis, xerostomia, tooth sensitivity, and halitosis which require more specialized oral care products, driving the growth of the market.
Apart from this, adults undergo orthodontic, surgical treatments, and dental works such as fillings, implants, and tooth capping which further fuels the demand for specific and medicated oral care products among adults.
Table of Contents
1. Research Methodology
2. Project Scope and Definitions
3. Executive Summary
4. Voice of Customer
- 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
- 4.2. Product and Market Intelligence
- 4.3. Mode of Brand Awareness
- 4.4. Factors Considered in Purchase Decisions
- 4.4.1. Packaging
- 4.4.2. Effectiveness
- 4.4.3. Reviews and Recommendations
5. Global Oral Care Market Outlook, 2017-2031F
6. Global Oral Care Market Outlook, By Region, 2017-2031F
7. Market Mapping, 2023
8. Macro Environment and Industry Structure
9. Market Dynamics
10. Key Players Landscape
11. Pricing Analysis
12. Case Studies
13. Key Players Outlook
14. Strategic Recommendations
15. About Us and Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Oral Care Market, By Value, In USD Billion, 2017-2031F
- Figure 2. Global Oral Care Market, By Volume, In Thousand Units, 2017-2031F
- Figure 3. Global Oral Care Market Share (%), By Product Type, 2017-2031F
- Figure 4. Global Oral Care Market Share (%), By Age, 2017-2031F
- Figure 5. Global Oral Care Market Share (%), By End-user, 2017-2031F
