PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1483122
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1483122
Fortified Wine Market Assessment, By Product Type [Port Wine, Sherry, Vermouth, Marsala, Madeira], By Distribution Channel [Online Retailing, Liquor Stores, Supermarkets, Others], By Region, Opportunities and Forecast, 2017-2031F
Global fortified wine market is projected to witness a CAGR of 6.5% during the forecast period 2024-2031, growing from USD 16.19 billion in 2023 to USD 26.79 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. The growing disposable income among urban consumers has increased the demand for premium alcoholic beverages, including fortified wine.
Fortified wine contains additional alcohol, generally brandy or distilled spirit. The process of making wine is known as fortification, in which by stabilizing wine, the level of alcohol content is increased, which helps in extending its shelf-life. These features are expected to propel fortified wine sales at a global level. Fortified wines can range in different varieties from dry to sweet, such as Port, Madeira, Marsala, and Sherry. They often feature complex flavors and aromas, with characteristics influenced by the grape varietals used, production methods, and aging processes. Fortified wines are enjoyed as standalone beverages, used in cooking, and a key ingredient in cocktail and dessert pairings. Offering range of varieties with different innovations helps to drive the market growth.
Growing Disposable Income Surging the Demand for Premium Alcoholic Beverages
The growing disposable income among consumers has increased the demand for premium alcoholic beverages such as fortified wine. As they have more flexible incomes, people are more inclined to explore higher-quality products and spend their money on luxurious experiences. Fortified wines such as Port, Sherry, and Madiera often seem like cultured and premium options because of their complex flavors, aging processes, and historical significance. Consumers are willing to invest in these expensive wines for special occasions, celebrations, and as gifts with rising affluence.
In addition, the association of fortified wines with elegance and modification contributes to their appeal among those seeking elevated drinking experiences. Consequently, as disposable income continues to rise, the demand for premium fortified wines is expected to grow, driving further market expansion and innovation in the wine industry and boosting the market growth.
Innovation in Labeling and Packaging Strategies Drive Market Growth
Innovation and modification in packaging and labeling strategies of fortified wine are important in driving market growth. Creative and visually appealing packaging can attract consumers' attention, differentiate products on store shelves, and generate a sense of luxury and satisfaction. For fortified wine, packaging innovations such as unique shapes, elegant bottles, and premium materials are expected to promote its sales for gifting purposes.
For instance, in August 2023, Talijancich Wines released a Talijancich Aged Solero fortified wine gift pack, which was prepared and packaged by the Talijancich family. Their three-bottle gift collection contains aged-fortified wines with the flavors of blossom, burnt toffee, and caramel, and it has unique packaging.
Furthermore, innovative labeling strategies can create emotional connections with consumers, including storytelling, augmented reality, and sustainability messaging. Educating them about the wine's origin, production methods, and flavor profile can play a major role. These strategies enhance brand visibility and recognition and cater to evolving consumer preferences for authenticity, sustainability, and experiential marketing. Hence, fortified wine producers invest in innovative packaging and labeling strategies to capitalize on the market growth opportunities and stay competitive in an increasingly dynamic industry landscape.
Rise of Online Alcohol Sales Platforms Fuel the Market Growth
The growing number of online alcohol sales platforms has significantly fueled the market growth for fortified wine by providing consumers convenient access to a wide range of products. These platforms offer an extensive selection of fortified wines from various regions and producers, allowing consumers to explore and purchase products unavailable in local stores. In addition, the ease of browsing detailed product descriptions and user reviews on online platforms helps consumers choose from different fortified wine options.
Furthermore, the convenience of doorstep delivery eliminates the need for physical travel to purchase fortified wines, appealing to busy consumers and those in areas with limited access to specialty stores. As a result, the accessibility and convenience offered by online alcohol sales platforms have expanded the consumer base for fortified wines, driving market growth and presenting new opportunities for producers to reach and engage with consumers.
For instance, in February 2024, Sokol Blosser Winery, a developed family-owned winery, launched its first collection of fortified wines online. The launch aims to give customers a typical taste of cultured wine due to its 50+ years of expertise in winemaking.
Europe Dominates Global Fortified Wine Market Share
Europe dominates the global fortified wine market. The growing consumption of wine in countries such as France, Germany, Spain, and Italy are expected to drive the market in the region. Moreover, many European countries have had winemaking traditions for centuries. Countries such as France, Portugal, and Spain produced renowned fortified wine categories such as Sherry, Madeira, and Port, benefitting from optional grape growing environments and traditional production methods. These wines hold cultural significance and have established a global reputation for their diversity and quality. In addition, established distribution networks and strong wine export infrastructure further boosts Europe's dominance in global fortified wine market.
Future Market Scenario (2024 - 2031F)
Innovative advancements with personalized fortified wine experience through AI-driven recommendations helps in driving the market growth.
Expansion of fortified wine into non-traditional markets, such as Asia-Pacific, encourages competitiveness among market players, which ultimately helps drive market growth.
Collaborating with influencers and using digital marketing strategies are expected to increase in the future, further boosting the market's growth in the forecast years.
Key Players Landscape and Outlook
The market is fragmented in nature, with the presence of many medium-scale companies. Fortified wine manufacturers are concerned with supply chain resilience, product quality, and variety of products, which will likely define the future. Industry leaders leverage partnerships to expand market reach and enhance product portfolios while focusing on premiumization and sustainability to meet evolving consumer demands. Launches of new varietals and flavors stimulate market growth.
For instance, in August 2023, Taylor's Port acquired a Portuguese wine producer with 200 hectares of vineyards which is spread over three regions. The acquisition aims to diversify the wine business.
Table of Contents
1.Research Methodology
2.Project Scope & Definitions
3.Executive Summary
4.Voice of Customer
- 4.1.Brand Name
- 4.2.Flavor
- 4.3.Quality
- 4.4.Health Benefits
- 4.5.Price
- 4.6.Packaging Types
- 4.7.Storage Requirements
- 4.8.Promotional Offers & Discounts
5.Global Fortified Wine Market Outlook, 2017-2031F
- 5.1.Market Size & Forecast
- 5.1.1.By Value
- 5.1.2.By Volume
- 5.2.By Product Type
- 5.2.1.Port Wine
- 5.2.2.Sherry
- 5.2.3.Vermouth
- 5.2.4.Marsala
- 5.2.5.Madeira
- 5.3.By Distribution Channel
- 5.3.1. Online Retailing
- 5.3.2.Liquor Stores
- 5.3.3.Supermarkets
- 5.3.4.Others
- 5.4.By Region
- 5.4.1.North America
- 5.4.2.Europe
- 5.4.3.Asia-Pacific
- 5.4.4.South America
- 5.4.5.Middle East and Africa
- 5.5.By Company Market Share (%), 2023
6.Global Fortified Wine Market Outlook, By Region, 2017-2031F
- 6.1.North America*
- 6.1.1.Market Size & Forecast
- 6.1.1.1.By Value
- 6.1.1.2.By Volume
- 6.1.2.By Product Type
- 6.1.2.1.Port Wine
- 6.1.2.2.Sherry
- 6.1.2.3.Vermouth
- 6.1.2.4.Marsala
- 6.1.2.5.Madeira
- 6.1.3.By Distribution Channel
- 6.1.3.1.Online Retailing
- 6.1.3.2.Liquor Stores
- 6.1.3.3.Supermarkets
- 6.1.3.4.Others
- 6.1.4.United States*
- 6.1.4.1.Market Size & Forecast
- 6.1.4.1.1.By Value
- 6.1.4.1.2.By Volume
- 6.1.4.2.By Product Type
- 6.1.4.2.1.Port Wine
- 6.1.4.2.2.Sherry
- 6.1.4.2.3.Vermouth
- 6.1.4.2.4.Marsala
- 6.1.4.2.5.Madeira
- 6.1.4.3.By Distribution Channel
- 6.1.4.3.1.Online Retailing
- 6.1.4.3.2.Liquor Stores
- 6.1.4.3.3.Supermarkets
- 6.1.4.3.4.Others
- 6.1.4.1.Market Size & Forecast
- 6.1.5.Canada
- 6.1.6.Mexico
- 6.1.1.Market Size & Forecast
All segments will be provided for all regions and countries covered
- 6.2.Europe
- 6.2.1.Germany
- 6.2.2.France
- 6.2.3.Italy
- 6.2.4.United Kingdom
- 6.2.5.Russia
- 6.2.6.Netherlands
- 6.2.7.Spain
- 6.2.8.Turkey
- 6.2.9.Poland
- 6.3.Asia-Pacific
- 6.3.1.India
- 6.3.2.China
- 6.3.3.Japan
- 6.3.4.Australia
- 6.3.5.Vietnam
- 6.3.6.South Korea
- 6.3.7.Indonesia
- 6.3.8.Philippines
- 6.4.South America
- 6.4.1.Brazil
- 6.4.2.Argentina
- 6.5.Middle East & Africa
- 6.5.1.Saudi Arabia
- 6.5.2.UAE
- 6.5.3.South Africa
7.Market Mapping, 2023
- 7.1.By Product Type
- 7.2.By Distribution Channel
- 7.3.By Region
8.Macro Environment and Industry Structure
- 8.1.Demand Supply Analysis
- 8.2.Import Export Analysis
- 8.3.Value Chain Analysis
- 8.4.PESTEL Analysis
- 8.4.1.Political Factors
- 8.4.2.Economic System
- 8.4.3.Social Implications
- 8.4.4.Technological Advancements
- 8.4.5.Environmental Impacts
- 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
- 8.5.Porter's Five Forces Analysis
- 8.5.1.Supplier Power
- 8.5.2.Buyer Power
- 8.5.3.Substitution Threat
- 8.5.4.Threat from New Entrant
- 8.5.5.Competitive Rivalry
9.Market Dynamics
- 9.1.Growth Drivers
- 9.2.Growth Inhibitors (Challenges and Restraints)
10.Key Players Landscape
- 10.1.Competition Matrix of Top Five Market Leaders
- 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
- 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
- 10.4.SWOT Analysis (For Five Market Players)
- 10.5.Patent Analysis (If Applicable)
11.Pricing Analysis
12.Case Studies
13.Key Players Outlook
- 13.1.Curatolo Arini
- 13.1.1.Key Management Personnel
- 13.1.2.Products & Services
- 13.1.3.Financials (As reported)
- 13.1.4.Key Market Focus & Geographical Presence
- 13.1.5.Recent Developments
- 13.2.Mazuran's Vineyards Limited
- 13.3.E.&J. Gallo Winery
- 13.4.Constellation Brands, Inc.
- 13.5.Treasury Wine Estates Ltd
- 13.6.Trinchero Family Estates
- 13.7.BACKSBERG
- 13.8.Kopke
- 13.9.Taylor's Port
- 13.10.GRUPO SOGEVINUS FINE WINES
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
14.Strategic Recommendations
15.About Us & Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1.Global Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 2.Global Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 3.Global Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 4.Global Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 5.Global Fortified Wine Market Share (%), By Region, 2017-2031F
- Figure 6.North America Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 7.North America Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 8.North America Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 9.North America Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 10.North America Fortified Wine Market Share (%), By Country, 2017-2031F
- Figure 11.United States Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 12.United States Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 13.United States Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 14.United States Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 15.Canada Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 16.Canada Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 17.Canada Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 18.Canada Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 19.Mexico Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 20.Mexico Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 21.Mexico Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 22.Mexico Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 23.Europe Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 24.Europe Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 25.Europe Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 26.Europe Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 27.Europe Fortified Wine Market Share (%), By Country, 2017-2031F
- Figure 28.Germany Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 29.Germany Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 30.Germany Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 31.Germany Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 32.France Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 33.France Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 34.France Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 35.France Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 36.Italy Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 37.Italy Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 38.Italy Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 39.Italy Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 40.United Kingdom Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 41.United Kingdom Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 42.United Kingdom Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 43.United Kingdom Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 44.Russia Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 45.Russia Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 46.Russia Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 47.Russia Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 48.Netherlands Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 49.Netherlands Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 50.Netherlands Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 51.Netherlands Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 52.Spain Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 53.Spain Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 54.Spain Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 55.Spain Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 56.Turkey Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 57.Turkey Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 58.Turkey Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 59.Turkey Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 60.Poland Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 61.Poland Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 62.Poland Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 63.Poland Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 64.South America Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 65.South America Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 66.South America Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 67.South America Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 68.South America Fortified Wine Market Share (%), By Country, 2017-2031F
- Figure 69.Brazil Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 70.Brazil Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 71.Brazil Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 72.Brazil Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 73.Argentina Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 74.Argentina Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 75.Argentina Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 76.Argentina Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 77.Asia-Pacific Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 78.Asia-Pacific Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 79.Asia-Pacific Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 80.Asia-Pacific Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 81.Asia-Pacific Fortified Wine Market Share (%), By Country, 2017-2031F
- Figure 82.India Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 83.India Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 84.India Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 85.India Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 86.China Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 87.China Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 88.China Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 89.China Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 90.Japan Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 91.Japan Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 92.Japan Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 93.Japan Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 94.Australia Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 95.Australia Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 96.Australia Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 97.Australia Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 98.Vietnam Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 99.Vietnam Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 100.Vietnam Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 101.Vietnam Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 102.South Korea Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 103.South Korea Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 104.South Korea Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 105.South Korea Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 106.Indonesia Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 107.Indonesia Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 108.Indonesia Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 109.Indonesia Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 110.Philippines Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 111.Philippines Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 112.Philippines Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 113.Philippines Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 114.Middle East & Africa Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 115.Middle East & Africa Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 116.Middle East & Africa Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 117.Middle East & Africa Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 118.Middle East & Africa Fortified Wine Market Share (%), By Country, 2017-2031F
- Figure 119.Saudi Arabia Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 120.Saudi Arabia Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 121.Saudi Arabia Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 122.Saudi Arabia Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 123.UAE Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 124.UAE Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 125.UAE Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 126.UAE Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 127.South Africa Fortified Wine Market, By Value, In USD Billion, 2017-2031F
- Figure 128.South Africa Fortified Wine Market, By Volume, in Million Liters, 2017-2031F
- Figure 129.South Africa Fortified Wine Market Share (%), By Product Type, 2017-2031F
- Figure 130.South Africa Fortified Wine Market Share (%), By Distribution Channel, 2017-2031F
- Figure 131.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
- Figure 132.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
- Figure 133.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
