What are you looking for?

Need help finding what you are looking for? Contact Us

Compare

Free Samples

Home Market Research Reports Food

Alcoholic Beverage

PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1483118

PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1483118

Rice Wine Market Assessment, By Application [Beverages, Cooking], By Distribution Channel [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail], By Region, Opportunities and Forecast, 2017-2031F

PUBLISHED: May 23, 2024

PAGES: 230 Pages

DELIVERY TIME: 3-5 business days

ADD TO COMPARE

SELECT AN OPTION

Global rice wine market is projected to witness a CAGR of 4.1 % during the forecast period 2024-2031, growing from USD 5.1 billion in 2023 to USD 7.03 billion in 2031. The market has experienced medium to high growth in the past few years. The rising shift towards low-alcohol beverages due to health benefits and the support provided by the government towards the local wine industries helps fuel the demand for rice wines, driving the market growth.

Rice wine falls under the category of alcoholic beverages, which have low alcohol content and are made from fermented rice with yeast, which turns the natural sugar of rice into alcohol. The process of fermentation gives the wine a unique taste and aroma. It is often used in cooking and mixed with other beverages or as a drink. Rice wines vary in taste from sweet and mild to strong and dry, depending upon its fermentation and aging process. It is mainly popular in Asian Countries such as Korea, Japan, and China.

Influence of Asian Cuisine on Global Trends Drive Market Growth

Asian cuisine has impacted global culinary trends, whether in traditional dishes or beverages. Rice wine is popular in Asian countries including Japan, China, and Korea. In recent years, the rise of Asian fusion cuisine has further propelled the popularity of rice wine as chefs are further experimenting and incorporating non-traditional dishes and creating innovative flavor combinations. Furthermore, the rising interest in traditional Asian cooking methods has increased the demand for genuine and original rice wine varieties leading to its broader availability in the international markets. In addition, rice wine is associated with health benefits due to its antioxidant properties and benefits related to digestion, contributing to its demand among health-related consumers and driving the growth of the market.

Rising Shift Towards Low-Alcohol Beverages Due to Health Benefits

The rising shift towards low-alcohol beverages due to health benefits has increased consumers' interest and is a feasible option for health-conscious consumers. Furthermore, rice wine is perceived as a more natural and traditional choice, attracting consumers who want a traditional and authentic touch to their drinking experience. In January 2023, WHO published a statement in The Lancet Public Health stating that, when it comes to alcohol consumption, there is no same amount which does not affect health. In addition, rice wine has certain health benefits, such as containing probiotics and being gluten-free, which is fueling its demand among health-conscious consumer segment.

According to an article published by Forbes in June 2023, in the past few years, one of the macro trends that have grown inherently is linked to the rise of health and wellness and mindfulness drinking with the NoLo movement, which stands for no and low alcohol among millennials and Gen-Z. The non-alcoholic category is expected to grow by 25% between 2022 and 2026.

Rising Government Support Towards Local Rice Wine Industries

Rising government support towards local wine industries, including rice wine, shows a growing recognition of these industries' economic and cultural importance. Governments may offer various forms of support, such as financial incentives, research and development funding, or promotional campaigns to boost production, improve quality, and expand market reach.

In the case of rice wine, government support includes subsidies for rice farmers, grants for small-scale producers to invest in equipment and facilities, or assistance with marketing and export initiatives. In addition, governments implement policies to protect and promote traditional brewing methods and regional specialties, helping to preserve cultural heritage and promote tourism. Government stimulates economic growth and strengthens rural communities by supporting the local rice wine industry. Moreover, increased visibility and accessibility of rice wine can enhance trade and cultural exchange, fostering market growth.

For instance, in February 2024, Japanese government hosted a Sake alcobev appreciation and business launch event, promoting India entry and expansion of Japan premium brands of fine rice wine's sake.

Asia-Pacific Dominates Rice Wine Market

Asia-Pacific dominates the global rice wine market because of the easy availability of products and increased customer base and the presence of major global producers of rice wine in the region. Countries such as South Korea, China, Southeast Asian nations, and Japan are the major consumers and producers of rice wine. The region offers significant potential due to its large consumer base and favorable climatic condition for brewing of rice wine, especially in China and Japan. Also, the advancement in production and distribution techniques allowed the producers to supply their products domestically as well as internationally.

According to an article published by The Korea Herald in February 2024, South Korean singer Si-kyung launched a Korean rice wine under his new liquor brand Kyung, 'Kyungtakju.' This traditional fermented drink is crafted from rice. The entry of Korean celebrities into the liquor market aligns with a trend in the entertainment industry.

Future Market Scenario (2024 - 2031F)

Working on production cost and providing customized solutions based on their preference and to the consumers drives the demand for rice wine in the market.

Continued product innovation, such as introduction of blends, new flavors, and packaging option can attract new customers segments and diversify the consumer base. For instance, Pagod Shaoxing rice wine blended with cheese and added a creamy texture and salty cheese flavor. In addition, this wine is blended with almond, honey, and vanilla flavors.

Key Players Landscape and Outlook

Key participants in the global rice wine market are doing continuous innovation, characterizing the landscape, as these companies compete to outperform one another in terms of taste and type. The market prognosis remains positive with the rising adoption of partnership by key players, the market is expected to rise over the projected horizon. Rice Wine manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

For instance, in October 2023, Total Wine & More acquired Lukas Fine Wine & Spirits Stateline store. The Stateline store will operate under the Total Wine & More brand name and remain open while it undergoes renovations expected to be completed in 2024. The acquisition aims to climate-controlled wine cellar for high-end wines and rare selections plus a 'wine education center.'

For instance, in December 2023, Spirit of Gallo, a spirit supplier in the United States, partnered with LOTTE Chilsung Beverage Co.Ltd. to add a new category 'Soju' to its fast-growing spirits portfolio.

Product Code: MX11351

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
4.2.Market Awareness and Product Information
4.3.Brand Awareness and Loyalty
4.4.Factors Considered in Purchase Decision
- 4.4.1. Quality
- 4.4.2.Purity
- 4.4.3.Flavor
- 4.4.4.Price
- 4.4.5.Packaging Type
4.5.Purpose of Purchase
4.6.Medium of Purchase
4.7.Frequency of Purchase
4.8.Recommendations from friends/family
4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Global Rice Wine Market Outlook, 2017-2031F

5.1.Market Size & Forecast
- 5.1.1.By Value
- 5.1.2.By Volume
5.2.By Application
- 5.2.1.Beverages
- 5.2.2.Cooking
5.3.By Distribution Channel
- 5.3.1.Supermarkets/Hypermarkets
- 5.3.2.Convenience Stores
- 5.3.3.Specialty Stores
- 5.3.4.Online Retail
5.4.By Region
- 5.4.1.North America
- 5.4.2.Europe
- 5.4.3.Asia-Pacific
- 5.4.4.South America
- 5.4.5.Middle East and Africa
5.5.By Company Market Share (%), 2023

6.Global Rice Wine Market Outlook, By Region, 2017-2031F

6.1.North America*
- 6.1.1.Market Size & Forecast
  - 6.1.1.1.By Value
  - 6.1.1.2.By Volume
- 6.1.2.By Application
  - 6.1.2.1.Beverages
  - 6.1.2.2.Cooking
- 6.1.3.By Distribution Channel
  - 6.1.3.1.Supermarkets/Hypermarkets
  - 6.1.3.2.Convenience Stores
  - 6.1.3.3.Specialty Stores
  - 6.1.3.4.Online Retail
- 6.1.4.United States*
  - 6.1.4.1.Market Size & Forecast
    - 6.1.4.1.1.By Value
    - 6.1.4.1.2.By Volume
  - 6.1.4.2.By Application
    - 6.1.4.2.1.Beverages
    - 6.1.4.2.2.Cooking
  - 6.1.4.3.By Distribution Channel
    - 6.1.4.3.1.Supermarkets/Hypermarkets
    - 6.1.4.3.2.Convenience Stores
    - 6.1.4.3.3.Specialty Stores
    - 6.1.4.3.4.Online Retail
- 6.1.5.Canada
- 6.1.6.Mexico

All segments will be provided for all regions and countries covered

6.2.Europe
- 6.2.1.Germany
- 6.2.2.France
- 6.2.3.Italy
- 6.2.4.United Kingdom
- 6.2.5.Russia
- 6.2.6.Netherlands
- 6.2.7.Spain
- 6.2.8.Turkey
- 6.2.9.Poland
6.3.Asia-Pacific
- 6.3.1.India
- 6.3.2.China
- 6.3.3.Japan
- 6.3.4.Australia
- 6.3.5.Vietnam
- 6.3.6.South Korea
- 6.3.7.Indonesia
- 6.3.8.Philippines
6.4.South America
- 6.4.1.Brazil
- 6.4.2.Argentina
6.5.Middle East & Africa
- 6.5.1.Saudi Arabia
- 6.5.2.UAE
- 6.5.3.South Africa

7.Market Mapping, 2023

7.1.By Application
7.2.By Distribution Channel
7.3.By Region

8.Macro Environment and Industry Structure

8.1.Demand Supply Analysis
8.2.Import Export Analysis
8.3.Value Chain Analysis
8.4.PESTEL Analysis
- 8.4.1.Political Factors
- 8.4.2.Economic System
- 8.4.3.Social Implications
- 8.4.4.Technological Advancements
- 8.4.5.Environmental Impacts
- 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5.Porter's Five Forces Analysis
- 8.5.1.Supplier Power
- 8.5.2.Buyer Power
- 8.5.3.Substitution Threat
- 8.5.4.Threat from New Entrant
- 8.5.5.Competitive Rivalry

9.Market Dynamics

9.1.Growth Drivers
9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

10.1.Competition Matrix of Top Five Market Leaders
10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4.SWOT Analysis (For Five Market Players)
10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

13.1.Ozeki Sake USA Inc.
- 13.1.1.Key Management Personnel
- 13.1.2.Products & Services
- 13.1.3.Financials (As reported)
- 13.1.4.Key Market Focus & Geographical Presence
- 13.1.5.Recent Developments
13.2.Asahi Shuzo Co., Ltd.
13.3.Kokuryu Sake Brewing Corporation
13.4.Shanghai Jinfeng Wine Co. Ltd
13.5.Zhejiang Shanhao Wine Co. Ltd
13.6.DEWAZAKURA SAKE BREWERY CORP.
13.7.YAEGAKI Corporation of USA
13.8.Hakkaisan Brewey Co.
13.9.Blue Current Brewery
13.10.China Shaoxing Yellow Rice Wine Group Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14.Strategic Recommendations

15.About Us & Disclaimer

Product Code: MX11351

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1.Global Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 2.Global Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 3.Global Rice Wine Market Share (%), By Application, 2017-2031F
Figure 4.Global Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 5.Global Rice Wine Market Share (%), By Region, 2017-2031F
Figure 6.North America Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 7.North America Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 8.North America Rice Wine Market Share (%), By Application, 2017-2031F
Figure 9.North America Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 10.North America Rice Wine Market Share (%), By Country, 2017-2031F
Figure 11.United States Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 12.United States Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 13.United States Rice Wine Market Share (%), By Application, 2017-2031F
Figure 14.United States Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 15.Canada Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 16.Canada Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 17.Canada Rice Wine Market Share (%), By Application, 2017-2031F
Figure 18.Canada Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 19.Mexico Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 20.Mexico Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 21.Mexico Rice Wine Market Share (%), By Application, 2017-2031F
Figure 22.Mexico Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 23.Europe Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 24.Europe Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 25.Europe Rice Wine Market Share (%), By Application, 2017-2031F
Figure 26.Europe Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 27.Europe Rice Wine Market Share (%), By Country, 2017-2031F
Figure 28.Germany Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 29.Germany Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 30.Germany Rice Wine Market Share (%), By Application, 2017-2031F
Figure 31.Germany Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 32.France Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 33.France Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 34.France Rice Wine Market Share (%), By Application, 2017-2031F
Figure 35.France Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 36.Italy Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 37.Italy Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 38.Italy Rice Wine Market Share (%), By Application, 2017-2031F
Figure 39.Italy Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 40.United Kingdom Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 41.United Kingdom Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 42.United Kingdom Rice Wine Market Share (%), By Application, 2017-2031F
Figure 43.United Kingdom Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 44.Russia Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 45.Russia Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 46.Russia Rice Wine Market Share (%), By Application, 2017-2031F
Figure 47.Russia Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 48.Netherlands Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 49.Netherlands Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 50.Netherlands Rice Wine Market Share (%), By Application, 2017-2031F
Figure 51.Netherlands Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 52.Spain Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 53.Spain Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 54.Spain Rice Wine Market Share (%), By Application, 2017-2031F
Figure 55.Spain Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 56.Turkey Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 57.Turkey Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 58.Turkey Rice Wine Market Share (%), By Application, 2017-2031F
Figure 59.Turkey Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 60.Poland Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 61.Poland Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 62.Poland Rice Wine Market Share (%), By Application, 2017-2031F
Figure 63.Poland Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 64.South America Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 65.South America Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 66.South America Rice Wine Market Share (%), By Application, 2017-2031F
Figure 67.South America Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 68.South America Rice Wine Market Share (%), By Country, 2017-2031F
Figure 69.Brazil Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 70.Brazil Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 71.Brazil Rice Wine Market Share (%), By Application, 2017-2031F
Figure 72.Brazil Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 73.Argentina Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 74.Argentina Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 75.Argentina Rice Wine Market Share (%), By Application, 2017-2031F
Figure 76.Argentina Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 77.Asia-Pacific Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 78.Asia-Pacific Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 79.Asia-Pacific Rice Wine Market Share (%), By Application, 2017-2031F
Figure 80.Asia-Pacific Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 81.Asia-Pacific Rice Wine Market Share (%), By Country, 2017-2031F
Figure 82.India Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 83.India Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 84.India Rice Wine Market Share (%), By Application, 2017-2031F
Figure 85.India Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 86.China Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 87.China Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 88.China Rice Wine Market Share (%), By Application, 2017-2031F
Figure 89.China Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 90.Japan Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 91.Japan Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 92.Japan Rice Wine Market Share (%), By Application, 2017-2031F
Figure 93.Japan Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 94.Australia Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 95.Australia Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 96.Australia Rice Wine Market Share (%), By Application, 2017-2031F
Figure 97.Australia Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 98.Vietnam Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 99.Vietnam Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 100.Vietnam Rice Wine Market Share (%), By Application, 2017-2031F
Figure 101.Vietnam Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 102.South Korea Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 103.South Korea Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 104.South Korea Rice Wine Market Share (%), By Application, 2017-2031F
Figure 105.South Korea Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 106.Indonesia Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 107.Indonesia Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 108.Indonesia Rice Wine Market Share (%), By Application, 2017-2031F
Figure 109.Indonesia Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 110.Philippines Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 111.Philippines Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 112.Philippines Rice Wine Market Share (%), By Application, 2017-2031F
Figure 113.Philippines Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 114.Middle East & Africa Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 115.Middle East & Africa Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 116.Middle East & Africa Rice Wine Market Share (%), By Application, 2017-2031F
Figure 117.Middle East & Africa Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 118.Middle East & Africa Rice Wine Market Share (%), By Country, 2017-2031F
Figure 119.Saudi Arabia Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 120.Saudi Arabia Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 121.Saudi Arabia Rice Wine Market Share (%), By Application, 2017-2031F
Figure 122.Saudi Arabia Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 123.UAE Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 124.UAE Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 125.UAE Rice Wine Market Share (%), By Application, 2017-2031F
Figure 126.UAE Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 127.South Africa Rice Wine Market, By Value, In USD Billion, 2017-2031F
Figure 128.South Africa Rice Wine Market, By Volume, in Million Liters, 2017-2031F
Figure 129.South Africa Rice Wine Market Share (%), By Application, 2017-2031F
Figure 130.South Africa Rice Wine Market Share (%), By Distribution Channel, 2017-2031F
Figure 131.By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 132.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 133.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023