PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1446343
PUBLISHER: Market Xcel - Markets and Data | PRODUCT CODE: 1446343
Organic Honey Market Assessment, By Floral Variety, By Packaging Type, By Price Range, By Processing Nature, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
Global organic honey market was valued at USD 751.5 million in 2023, expected to reach USD 1272.03 million in 2031, with a CAGR of 6.8% for the forecast period between 2024 and 2031. The market has experienced significant growth in recent years, driven by a growing consumer preference for natural and organic food products. Organic honey is produced without the use of synthetic pesticides, antibiotics, or chemicals, resulting in the increasing demand for healthier and environmentally friendly alternatives.
Consumers are increasingly intrigued by organic honey due to its higher nutritional value and the absence of residues from synthetic agricultural sources. The shift towards a more health-conscious lifestyle, coupled with a growing awareness of the environmental impacts of conventional farming practices, has led to the adoption of organic honey.
The market is characterized by a wide range of organic honey products, including various floral varieties such as acacia, clover, and manuka. Manuka honey, particularly, has gained popularity for its unique medicinal properties and is known for its potential health effects.
Geographically, North America has experienced significant growth in the organic honey market, fueled by consumer awareness and a preference for organic and sustainably sourced products. Additionally, Asia-Pacific, with its rich history of honey consumption, is becoming a potential growth market for organic honey.
Certifications, such as USDA Organic and EU Organic, are essential in establishing the authenticity and quality of organic honey products. The market is witnessing increased efforts by manufacturers to convey organic and ethical procurement practices to consumers.
Global organic honey market is poised to continue to grow as consumers seek high-quality, environmentally friendly, and health-conscious food choices. The market dynamics are influenced by factors such as consumer preferences, sustainability concerns, and the growth of organic farming practices globally.
Consumer Awareness for Sustainable and Ethical Beekeeping Practices Contribute to The Growth
Global organic honey market is positively influenced by the increasing support for sustainable beekeeping practices. Consumers are increasingly concerned about the health of bees and the environmental impact of conventional beekeeping methods. The demand for organic honey, which is produced through sustainable and ethical practices, aligns with consumer expectations, fostering a preference for products that promote biodiversity and bee health. The emphasis on sustainable beekeeping contribute to the preservation of pollinators and enhance the authenticity and appeal of organic honey in the market.
As environmentally conscious consumerism progresses, the support for sustainable beekeeping practices is a crucial factor in accelerating the growth of the global organic honey market. In March 2023, Bagrrys India Private Limited introduced Bagrry's Organic Wild Honey, making its move in the premium honey and preserves category. The product focuses on a 100% natural and organic honey experience, highlighting ethical and hygienic harvesting practices that complement Good Beekeeping Practices.
Manuka Honey Holds the Larger Market Share
The exceptional medicinal properties of Manuka honey highly influence the global organic honey market. Despite its unique antibacterial and anti-inflammatory properties, Manuka honey has gained widespread recognition as a natural health-promoting product. Consumers are increasingly drawn to its potential therapeutic benefits, including wound healing and immune system support. The uniqueness of Manuka honey, derived from the nectar of the Manuka tree in New Zealand, enhances its appeal in the organic honey market. As health-conscious consumers seek functional foods, the medicinal properties of Manuka honey contribute to the overall growth and popularity of organic honey globally.
In January 2023, Nature Nate's Honey Co., the leading honey brand in the United States, introduced Nate's Manuka, a range of 100% pure, raw, and unfiltered Manuka honey from New Zealand. Available in various strengths and packaging options, it is certified by the UMF, ensuring potency and authenticity of the Manuka. The inverted squeeze bottle is offered in three MGO strengths: 83+, 144+, and 263+. However, the amber jar is available in two MGO strengths: 144+ and 263+.
Availability of Various Floral Varieties Contribute to the Appeal of Organic Honey
The appeal of diverse floral varieties, each containing unique flavors and characteristics, define the global organic honey market significantly. Consumers are drawn to the richness and complexity of organic honey from various flowers, like acacia, clover, and Alfalfa. The availability of a wide range of floral options is a crucial factor in the overall consumer experience. Diverse floral varieties enhance the taste profile of organic honey and reflect the product's authenticity and natural origin. The diversity is based on consumer desires for unique and ethically sourced food options, fostering the growth of the global organic honey market.
In December 2022, MeliBio collaborated with Narayan Foods to introduce its plant-based, bee-free honey product to the European market under the Better Foodie brand. In October 2021, MeliBio launched its first product, a plant-based honey ingredient for B2B and foodservice. The startup, thereafter, prepared to launch a B2B2C plant in Europe through its partnership with Narayan Foods.
Growing Concerns About Lifestyle-Related Health Issues Fuel the Demand
Table of Contents
1. Research Methodology
2. Project Scope & Definitions
3. Impact of COVID-19 on Global Organic Honey Market
4. Executive Summary
5. Voice of Customer
- 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
- 5.2. Brand and Product Awareness
- 5.3. Brand Loyalty
- 5.4. Factors Considered in Purchase Decision
- 5.4.1. Product Quality
- 5.4.2. Product Source
6. Global Organic Honey Market Outlook, 2017-2031F
7. Global Organic Honey Market Outlook, By Region, 2017-2031F
8. Market Mapping, 2023
9. Macro Environment and Industry Structure
10. Market Dynamics
11. Key Players Landscape
12. Pricing Analysis
13. Case Studies
14. Key Players Outlook
15. Strategic Recommendations
16. About Us & Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. Global Organic Honey Market, By Value, In USD Million, 2017-2031F
- Figure 2. Global Organic Honey Market, By Volume, In Kilograms, 2017-2031F
- Figure 3. Global Organic Honey Market Share (%), By Floral Variety, 2017-2031F
- Figure 4. Global Organic Honey Market Share (%), By Packaging Type, 2017-2031F
- Figure 5. Global Organic Honey Market Share (%), By Price Range, 2017-2031F
