Mobile Learning - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Mobile Learning Market size is estimated at USD 94.93 billion in 2025, and is expected to reach USD 287.17 billion by 2030, at a CAGR of 24.78% during the forecast period (2025-2030).

The rapid adoption of electronic devices in educational institutions, increasing investment in information technology, and growing adoption of Bring Your Own Device (BYOD) culture are some of the major factors driving the growth of the mobile learning market.

Key Highlights

• The recent advancements in digital learning solutions owing to the higher penetration of mobile devices have empowered learners with access to material, irrespective of their location, by erasing boundaries and introducing interactive means through which the overall learning experience has been enhanced. Moreover, the information is being presented in a more effective way by using numerous types of digital media, which helps in better understanding and retention of concepts.
• According to a recent HP India report, 63% of respondents in the country believed that digital learning is much more effective in fuelling their children's creative thinking, and 57% of the respondents believed that experiential learning could enable better comprehension. Additionally, owing to this reason, parents are willing to spend on learning apps for their child's education, which is expected to drive the market.
• Schools and training centers are also moving from their traditional blackboard approach to integrating smart technology into learning environments. At the university level, institutions are adopting innovative methods, such as smart learning, to provide alternative pathways and opportunities for students to develop relevant and valuable skills in line with industry requirements.
• A survey conducted by Project Tomorrow (a non-profit organization) worldwide on digital learning with a sample size of more than 4 lakh stakeholders revealed that digital learning led to an increase in student engagement, enabled teachers to introduce new forms of learning styles, and reduced the overall time taken by students to digest information. Additionally, according to Promethean's recent study, the majority of teachers believe that educational technology accelerates learning in their classrooms (82%).
• With the proliferation of mobile devices, such as smartphones, laptops, and tablets, the BYOD trend is increasingly growing in schools, transforming the way students learn and how, where, and when they consume educational information.

Mobile Learning Market Trends

Corporate Segment Would Experience Significant Growth and Drive the Market

• Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in the creativity and loyalty of their employees.
• A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
• In order to reduce training costs, most corporate organizations have reduced the hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs), which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
• Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand, and they can learn at their own pace and convenience and ultimately gain expertise in an effective manner.

Asia Pacific is Expected to Experience Significant Growth

• Asia Pacific countries are expected to contribute significantly to the growth of the mobile learning market. The adoption of mobile learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
• Moreover, rapid internet growth in multiple countries owing to the availability of bandwidth, cost-effective data plans, and increased awareness has also led to the digital adoption of various sectors, including education, and is thereby driving the market. Moreover, according to the CNNIC, Around 99.9 percent of Chinese internet users utilized mobile phones for internet access in 2023. By December 2023, approximately 1.09 billion people in China were using the internet on their mobile devices.
• Many Western companies are looking for qualified graduates in China to meet the growing demand for skilled employees. Recent studies show that although there is a significant focus on academics, there is a considerable shortfall of qualified personnel in the country. To tackle this issue, China started a Smart Education China initiative, which aims at increasing the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
• Furthermore, the growth of the massive open online courses (MOOC) in the region is anticipated to boost the growth of the market studied. For instance, according to a report on China's smart education issued in February 2023, the State Council Information Office (SCIO) in China reports that there are currently more than 64,500 MOOCs available in the country. The World Digital Education Conference started in Beijing with a report stating that over 1 billion people have viewed these courses.
• Moreover, according to GSMA, the percentage of mobile internet users in the Asia-Pacific region increased from 45 percent in 2018 to 49 percent in 2022. In comparison, 79% of people in Greater China used mobile internet in 2022. Such significant growth in mobile internet penetration in the region would substantially influence the mobile learning industry in the coming years, contributing to the considerable regional growth in the market.

Mobile Learning Industry Overview

The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

In May 2023, Go1, an Australia-based edtech firm, expanded the reach of its platform by acquiring Blinkist, a mobile learning app, as its second acquisition of the year. Go1 claims the acquisition broadens the company's appeal to a market looking to pick up new skills and keep updated on business and self-improvement content on demand. Learners can access Blinkist content through their corporate learning management system (LMS) and, for the first time, on their mobile device, in CarPlay, irrespective of time and location.

In March 2023, Anthology, a prominent supplier of learning solutions for the whole learner lifecycle, and Navengage, a mobile education technology player, announced a new partnership that will combine Navengage's adaptable student engagement mobile app with Anthology Engage, a dynamic platform for student community engagement. The integrated solution will add even more flexibility by allowing students to use Anthology's student engagement platform from any device.

In November 2022, KnowBe4, a global provider of simulated phishing and security awareness training, announced the launch of the new KnowBe4 Mobile Learner App to allow end users on-the-go access to security awareness and compliance training at no extra cost, enhancing user engagement and strengthening security culture. End users will have all-year-round access to this new program, making it easy to finish their security awareness and compliance training from tablets or smartphones.

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