Tube Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Tube Packaging Market size is estimated at USD 7.15 billion in 2025, and is expected to reach USD 10.20 billion by 2030, at a CAGR of 7.36% during the forecast period (2025-2030).

Key Highlights

• Tubes have become a prevalent packaging choice in the cosmetics and personal care sector, due to their user-friendly design, portability, and versatility in storing and dispensing products. The tube packaging market is on an upward trajectory, fueled by urbanization, a burgeoning millennial demographic, and rising disposable incomes. As urban areas evolve, there is heightened awareness and accessibility to cosmetic products. Coupled with increased disposable income, this urban development presents lucrative opportunities for market players, significantly amplifying the demand for tube packaging.
• Laminated tubes, with their advanced multi-layered barrier structure, currently dominate the market. Their superior barrier properties not only extend product shelf-life but also shield against oxygen, light, and bacteria, driving their heightened demand.
• The global tube packaging sector is witnessing a surge in demand, particularly from the oral care segment. As public awareness of oral hygiene's significance rises, so do dental care costs. These heightened concerns, alongside evolving lifestyles, are propelling the tube packaging market's global growth and spurring demand for specialized oral care products.
• Furthermore, the cosmetic packaging sector is undergoing a technological renaissance, with a pronounced focus on elevating user experience. Innovations like integrated brushes, sponge heads, pump-equipped tubes, and other novel applicators are fueling this demand.
• However, the tube packaging market grapples with stringent regulations. While these regulations prioritize product safety and environmental sustainability, they also influence manufacturing processes, material choices, and the market's overall growth trajectory. Adhering to these regulations often necessitates hefty investments in research and development, which can escalate production costs for tube packaging producers.

Tube Packaging Market Trends

Plastic Tubes are Revolutionizing Modern Packaging across Various Industries

• Plastic tubes are used in diverse industries, including cosmetics, personal care, food, and pharmaceuticals. They reduce transportation costs and energy waste, ensure product safety, and extend shelf life. Additionally, their ability to return to shape after each squeeze and a premium appearance further fuel their market demand.
• Laminated tube packaging is emerging as a dominant trend in plastic packaging. Manufactured from multi-layer laminate foil, these tubes boast integrated plastic barriers between the outer and inner layers. Their surge in popularity is mainly due to features like moisture retention, which safeguard product integrity. This makes them a staple in cosmetic packaging, especially for skincare items.
• Asian nations, particularly China and India, are witnessing a rising demand for laminated tubes. These tubes are being utilized for packaging a spectrum of products, from pharmaceuticals and oral care items to food, chemicals, and cosmetics. In India, urbanization, increasing disposable incomes, and the expansion of organized retail drive a surge in cosmetic consumption, further amplifying the demand for sustainable tube packaging.
• Oral hygiene is paramount for overall health, with good practices preventing numerous dental issues. The oral care tube market is witnessing a boost, driven by heightened awareness of dental health, rising dental problems, and the importance of oral care therapies.
• In a bid for environmental sustainability, oral care brands prioritise using recycled or renewable plastics. Taking a significant step, Colgate-Palmolive Company has transitioned about 60% of its global toothpaste SKUs to recyclable tubes. Holding a dominant 41% share of the worldwide toothpaste market, Colgate's rising sales in toothpaste are poised to influence the tube packaging market. Their annual report shows that their oral, personal, and home care segment saw a revenue uptick from USD 3.82 billion in 2022 to USD 3.93 billion in 2023.
• Additionally, leading Herbal and Ayurvedic brands in India, such as Ayurveda, Dabur, Himalaya, and Patanjali, are diversifying their product lines with popular variants like Babool and Dant Kranti, further driving the demand for laminated tubes.

Asia's Rising Cosmetic Market Fuels Demand for Innovative Tube Packaging Solutions

• As the Asian population elevates its lifestyle and living standards, there's a notable surge in the demand for cosmetic and pharmaceutical products, driven by heightened awareness of health and hygiene.
• In the country, the demand for tube packaging is predominantly driven by the cosmetics and personal care sector. The versatility and convenience of tube packaging make it ideal for a variety of products, from creams and lotions to gels. Tubes not only ensure precise dispensing and protect products from contamination but also enhance shelf appeal, solidifying their status as a favored choice among numerous cosmetic brands.
• Furthermore, the independently owned and operated company (indie) beauty segment is witnessing a growing demand for eco-friendly packaging solutions. This trend is largely attributed to environmentally conscious consumers actively seeking sustainable alternatives. Consequently, many indie beauty brands are turning to biodegradable, recyclable, or refillable tube options, aiming to resonate with these consumer preferences and mitigate their environmental footprint.
• Additionally, while the personal care industry holds a significant share of the end-use market for laminated tubes, there's a notable trend: laminate tubes, prized for their cost-saving benefits and superior barrier protection, are poised to gradually supplant plastic and aluminum in the country's cosmetics and pharmaceutical sectors. Meanwhile, the high barrier properties of aluminum tubes, coupled with enhancements, are boosting demand in both the pharma and personal care segments.
• Data from the National Bureau of Statistics of China reveals that in 2023, China's retail sales of cosmetics reached approximately USD 58.54 billion, marking an uptick from USD 55.63 billion in 2022.
• This uptick in cosmetics revenue could spur companies to channel investments into pioneering packaging solutions. Such investments might lead to advancements in tube packaging materials, innovative designs, and enhanced functionalities, thereby elevating the overall packaging quality in the cosmetics sector.

Tube Packaging Industry Overview

The tube packaging market is fragmented, with numerous players vying for dominance. The anticipated entry of new players is set to heighten this competition. In response, established players are increasingly turning to robust competitive strategies, emphasizing innovation, strategic acquisitions, and a pronounced focus on R&D. Notable players in this arena include Berry Global Inc., EPL Limited (Essel Propack Limited), Hoffmann Neopac AG, Albea S.A., Tubex Aluminium Tubes, CTLpack group s.l.u, Amcor plc, and others.

• October 2024: At CPHI Milan, Hoffmann Neopac AG launched its latest innovation: the Polyfoil(R) Mono-Material Barrier (MMB) Mini tubes. These new Polyfoil(R) MMB Mini tubes offer an aluminum-free packaging alternative, catering to products that demand robust barrier properties, including select pharmaceutical, dental, and ophthalmic formulations. These compact tubes not only broaden Neopac's esteemed portfolio of high-barrier mono-material solutions but also mark a notable leap forward in the realm of sustainable high-barrier packaging technology.
• January 2024: Groupe Clarins, a luxury skincare and cosmetics firm, has partnered with Albea Tubes, a supplier of cosmetic tubes, to introduce a new eco-friendly sample packaging solution called EcoLittle Top. Groupe Clarins aims to upgrade its sample tubes by incorporating the EcoLittle Top, the newest addition from Albea Tubes' EcoTop collection. This cutting-edge design eliminates one component, resulting in a 47% reduction in the tube's overall weight.

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• The market estimate (ME) sheet in Excel format
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