Europe Operational Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Europe Operational Intelligence Market size is estimated at USD 0.92 billion in 2025, and is expected to reach USD 1.35 billion by 2030, at a CAGR of 7.95% during the forecast period (2025-2030).

The need for data quality control, data discovery, and data visualization is forcing companies to deploy operational intelligence software. On-premises ESB and BPM (Business Process Management) solutions are well suited for vertical scalability while integrating with an organization's complex internal systems and architectures.

Key Highlights

• In Europe, various industries are adopting big data analytics and the Internet of Things (IoT), in turn propelling the growth of the operational intelligence market. However, the high cost of operational intelligence tools is restraining the operational intelligence market growth. The deployment of OI tools and their complex programming becomes a costly affair for business enterprises. As a result of factors like the high-cost factor and the requirement of skilled professionals to operate the software, the market growth could be better in the region.
• Many industries are spending on their digital infrastructures. Also, many European countries are investing heavily in their digital infrastructure. Still, private and public initiatives have been launched to fill the skills gap and accelerate the rate of cloud adoption. During the epidemic, 53% of enterprises in the European Union that had previously implemented advanced digital technology increased their investment in digitalization. This is compared to 34% of non-digital EU enterprises that used the crisis as an opportunity to begin investing in their digital transformation.
• Cloud adoption is expected to gain significant market share due to additional benefits such as scalability, cost-saving, accessibility, and centralized service.Europe had the highest adoption rate of cloud services. According to Eurostat, the region's statistics agency, there has been significant growth in businesses migrating to the cloud. In its published report "Cloud Computing Statistics on the Use by Enterprises" report, the agency reported the 23% EU-wide growth in businesses migrating to the cloud was led by Malta (65%), Cyprus (50%), Hungary (50%), Germany (45%), and the United Kingdom (45%). According to NetApp, the hybrid cloud infrastructure is Europe's most preferred cloud deployment method.
• Moreover, the major benefit of an OI implementation is that operational problems and opportunities can be addressed as they arise or even before they occur, as in predictive maintenance. Operational intelligence also enables business leaders and employees to make more informed and better decisions every day. Ultimately, increased visibility and insight into business operations, if managed properly, can lead to increased revenue and competitive advantage over competitors.
• The COVID-19 pandemic significantly impacted the European operational intelligence market. Many businesses faced disruptions and had to adapt their operations. Some sectors, like healthcare and logistics, saw increased demand for operational intelligence solutions to manage challenges. However, economic uncertainties led to budget constraints for technology investments in other industries.

Europe Operational Intelligence Market Trends

IT and Telecommunication End-User Vertical is Expected to Hold Significant Market Share

• The rising need for real-time analytics & decision-making and the surge in demand for operational intelligence (OI) from various end-user industries have driven market growth. The rising incorporation of data-driven technologies across various industries is mainly driving the operational intelligence market in Europe. Also, both the private and public sector enterprises are investing in digital and data-driven technologies, thereby propelling the growth of the Operational intelligence market in the country.
• The growth of the Internet of Things has given rise to operational intelligence applications for analyzing sensor data collected from production machines, pipelines, elevators, and other devices. This enables predictive maintenance actions aimed at detecting potential equipment failures before they occur. Different types of machine data, such as server, network, and website logs, also power OI applications and are analyzed in real-time to look for security threats and IT operational issues.
• Increased adoption of a business intelligence system that can operate in real-time has driven the demand for an operational intelligence system, and increased adoption of IT trends drives market growth. According to SWZD, IoT was one of the most popular information technology trends implemented or planned to be implemented in European and North American organizations, with 57 percent in 2023.
• Furthermore, in December 2023, Telefonica, a Spanish multinational telecommunications company, announces that Telefonica Tech, one of the leaders in technology services, has expanded its cyber intelligence services to empower companies with a proactive defense against cyber threats. Telefonica Tech's advanced cyber intelligence service is a part of the NextDefense managed services, offering businesses robust cyber resilience. It provides a range of products tailored to the maturity level of companies and the profiles of professionals using it. This service focuses on enhancing, identifying, communicating, and mitigating security risks to fortify organizations against evolving threats. The operational intelligence Provides insights into cyber attackers' tactics, techniques, and procedures (TTPs), aiding security teams in adapting to evolving attack patterns.
• The impact of operational intelligence in a data-driven world is clear and rising significantly. Enterprise operational executives worldwide agreed that predictive decisions based on real-time data are one of the most significant drivers impacting their businesses.

Germany is Expected to Hold Significant Market Share

• The German operational intelligence market is dynamic and continues to evolve with technological advancements and changing security threats. The German government, including its defense and intelligence agencies, invests significantly in operational intelligence capabilities. This includes surveillance technologies, signal intelligence, and data analytics to monitor potential threats, both domestically and internationally.
• With the increasing prevalence of cyber threats, cybersecurity has become a critical aspect of operational intelligence in Germany. Companies specializing in cybersecurity provide services and solutions to protect organizations from cyber attacks, data breaches, and other digital threats.
• According to NATO, in 2023, Germany spent an estimated USD 68 billion on defense. Increasing investments in cybersecurity driven by the growing cyber threat landscape, regulatory requirements, digital transformation, government initiatives, and cybersecurity skills shortage collectively propel the demand for operational intelligence solutions in Germany.
• The German operational intelligence market benefits from technological innovation, including artificial intelligence, machine learning, and big data analytics advancements. These technologies enable more effective data processing, real-time monitoring, and predictive capabilities.

Europe Operational Intelligence Industry Overview

The European operational intelligence market is fragmented, with both small and large vendors facilitating enhanced visibility and insights into business operations, empowering companies to formulate data-driven decisions. Some of the major players in the market are Axway, Inc., Honeywell International Inc., Industrial And Financial Systems Ab (IFS), Intelligent Insites, Inc., and IBM. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• March 2023 - OpenText revealed a strategic collaboration with Bayer to streamline digital operations. In this initiative, Bayer will implement OpenText Business Network Cloud Enterprise as a pivotal solution for B2B integration within the consumer health and pharmaceutical divisions. The aim is to boost agility and operational efficiencies.
• August 2023 - IBM built an AI Center of Competence for a European oil and gas company. Wintershall Dea to foster a holistic approach to using and scaling AI across diverse units inside businesses. The AI Center of Competency at Wintershall Dea aims to bring together the oil and gas company's broad AI assets to better coordinate their use and benefits to the company and its customers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support