Asia Pacific Metal Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Asia Pacific Metal Packaging Market size is estimated at USD 42.97 billion in 2024, and is expected to reach USD 51.30 billion by 2029, growing at a CAGR of 3.61% during the forecast period (2024-2029).

The Asia-Pacific metal packaging market is projected to register a positive growth rate over the coming years with the increasing adoption of various metal packaging solutions, such as cans and tubes, by various end-user industries in the region.

The increasing concern among brand owners and consumers regarding sustainability and rising government regulations over the use of sustainable and recyclable packaging products are the major factors driving the demand for metal packaging in the region. In addition to this, the high production of steel and aluminum in the region attracts metal packaging manufacturers to establish their presence in Asia-Pacific countries.

In July 2023, Orora Beverages announced its partnership with Velox-digital, an expert in the industrial rigid container market. Velox-digital will supply direct-to-shape digital printing solutions for can design and decoration to Orora Beverage. This will help the company meet its strong outlook for growth in the aluminum can market using new technology.

The changing lifestyle and increasing consumer spending on go-to food and beverage products force food and beverage brands to offer their products in convenient and portable packaging solutions. Metal cans are used by food and beverage brands owing to the benefits offered by metal packaging.

The need for durable and barrier-resistant rigid packaging solutions for storing and transporting chemicals and paint products in the region is expected to fuel the demand for metal bulk containers. The metal bulk containers are strong and offer durability while also protecting the content from the external environment.

However, the presence of various alternative packaging materials, such as plastic and glass, may hamper the growth of the market. The imposition of BIS standards for certain metal packaging products, along with the unstable prices of raw materials, is expected to create a challenge for metal packaging manufacturers in the region.

APAC Metal Packaging Market Trends

Metal Containers Preferred for Edible Oil Packaging, Along with Increasing Consumption of Edible Oil, in India

• The ability of metal packaging, including metal containers, to provide a barrier against oxygen and light ensures the preservation of oil properties, making it an ideal packaging choice for storing and transporting edible oil. The metal containers protect the technical properties of oil and drive its commercial value, which drives the sales of metal packaging in the edible oil industry.
• Metal containers are the established packaging format choice for large volumes of edible oil and premium oil varieties. The large square-gallon tins have been used for decades for bulk edible oil. With the advent of new technologies and expanding capabilities of metal packaging manufacturers, a variety of new metal packaging formats are being introduced and used, such as aluminum liquid pour spouts and sprays & pumps. Trivium Packaging offers large-volume steel containers, aluminum liquid pour spouts, and sprays & and pumps for the edible oil industry.
• Metal packaging for edible oils also offers the benefit of lightweight packaging without the worry of leaching and gives a premium look to the product with its different shape/format and printing ability when compared with glass packaging. The durability of metal packaging provides an added advantage. The in-line printing used on metal containers ensures the endless graphical effect on the container without the use of any labels, which helps brands make the entire surface of the container appealing to consumers.
• Furthermore, the increasing consumption of edible oil in India will significantly impact the growth of metal packaging products in the country. The consumption of vegetable oil in India increased to 24.57 million metric tons in 2023-2024 from 23.81 million metric tons in 2022-2023, as per data provided by the United States Department of Agriculture (USDA). Tin containers accounted for around 78% of the total packaging used for edible oil in India, based on the International Life Sciences Institute's (ILSI) report. This showcases a positive outlook for metal packaging used for edible oil in the country.
• The imposition of BIS standards for a variety of metal packaging products in India and price irregularities are expected to present challenges for metal packaging manufacturers in the country. Also, the availability of a packaging format for edible oil in smaller units, such as plastic pouches and plastic bottles, may restrict the growth of metal packaging in the country.

Increasing Adoption of Aluminum Flexible Tubes in the Cosmetics and Personal Care Industry

• The need for flexible, convenient, recyclable, and portable packaging formats in the cosmetic and personal care industry is expected to drive demand for aluminum tubes in the region. The aluminum tubes are easily recycled and require minimal energy, making them an ideal choice for cosmetic products due to increasing sustainability concerns among brands and consumers.
• Aluminum tubes offer a natural air-tight barrier and are corrosion-resistant, which helps protect the content against the external environment, which is necessary for cosmetic and personal care products. Also, the content is easy to dispose of using the tubes, gaining popularity among consumers. Various cosmetics and personal care products, such as sunscreen, body lotion, body cream, shampoo, conditioner, concealers, moisturizers, and hair cream, are packed in tube packaging solutions.
• Furthermore, the aluminum tubes can be printed, which helps in providing a decorative finish to the product. Cosmetic and personal care brands that lay emphasis on product appearance can gain an advantage over competitors by using decorative and eye-catching aluminum tubes. The decorative aluminum tube will act as a communication tool for brands.
• The slowly expanding cosmetics and personal care industry in the region is expected to fuel the demand for aluminum tubes for packaging different cosmetic products. According to the annual report published by L'Oreal, Asia-Pacific accounted for more than 35% of the global cosmetic market in 2023. South Korea is among the top ten beauty markets in the world, according to the data published by the US Department of Commerce's International Trade Administration. South Korea has been the third-largest exporter of cosmetic products in the world in recent years. China, followed by the United States, Hong Kong, and Japan, are the major export destinations for South Korean cosmetic products, according to the Korea International Trade Association. This is projected to have a fair impact on the market over the coming years.
• The availability of alternative materials, such as plastic tubes and paperboard tubes, may restrict the growth of aluminum tube packaging. Also, the adoption of other convenient packaging formats, such as bottles and sprays, might hinder market growth.

APAC Metal Packaging Industry Overview

Various local and global metal packaging manufacturers have their presence in the Asia-Pacific market to take advantage of the easy availability of raw materials and low manufacturing and labor costs. The competition in the market is intense due to the presence of various players. The low entry barriers in the region have helped packaging manufacturers gain popularity and establish their presence in the region.

• July 2023: Jamestrong Packaging, a metal can manufacturer, announced its partnership with the UNSW SMaRT Centre to develop a project for recycling aluminum aerosol cans. This will help the company introduce recycled aluminum into an aerosol can production process.

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